About STLTH Vape
STLTH Vape offers disposable, affordable vape products throughout Canada, focusing on retailers such as 7-Eleven.
The Challenge
Lack of an automated route planning tool reducing STLTH Vape field team’s productivity
Initially, STLTH Vape relied on manual planning of daily routes for its sales team using Google Maps, which resulted in suboptimal routes and increased travel time.
STLTH Vape was relying on post-visit data entry, which led to delays, errors, and missed data points
Each sales rep at STLTH Vape was responsible for gathering specific data during each store visit, such as out-of-stock items and marketing materials available. Initially, they collected all this data manually and entered it into their CRM after returning to the office, which was time-consuming.
Without a standardized visit script, it was common for sales reps to overlook some questions, which resulted in revisiting stores, wasting valuable time, or missing vital business data.
Management lacked visibility into the team’s activities
Manual data entry also prevented company management from getting daily reports, which they needed to assess the team’s performance.
Also, there was no way to verify if a sales rep was at the location, further reducing visibility.
How Mapsly Helped?
Route optimization allows STLTH Vape’s sales reps to visit more stores
Using Mapsly to plan daily routes, STLTH Vape ensures the routes are 100% optimal and the travel time is reduced down to the absolutely necessary. With more efficient routes, STLTH has boosted its average daily store visits by 30%.
With more efficient routes, our reps can now visit 30% more stores in one day, up to 12.
— Maya Arya, Customer Success Manager
Visit scripting (check-in and check-out) enabled real-time data entry, reduced errors and missed data points, and offered detailed metrics about visits
Mapsly’s solution engineers helped STLTH Vape configure check-in and check-out forms to script their visits. This eliminated data entry delays and missed data points, ensured consistency in the data-gathering process, and offered more information about visits, such as actual visit duration. All data entered in Mapsly is synced to the company’s CRM in real time.
Also, during a check-in, Mapsly checks if the sales rep actually arrived at the store and, if so, marks the visit as ‘verified.’ If the sales rep is too far away, the visit is marked as ‘unverified.’ This provides additional visibility into the team’s activity and introduces an element of accountability, which by itself contributes significantly to the team’s efficiency.
Daily reports now provide full transparency into the field team’s activities
Using Mapsly’s automation platform, STLTH Vape configured daily visit reports, which provide the company’s management with a same-day performance overview showing the number of stores visited by each sales rep, broken down into geo-verified and verified visits.