🚀 Results at a Glance
✔️ 96 hours saved in sales territory mapping
✔️ 80% faster territory planning
✔️ 30% more dealerships visited weekly
✔️ 2 hours per day saved on post-visit data entry per rep
✔️ 100% more field data captured
✔️ Full real-time activity tracking through Hubspot CRM integration
Expanding High-Speed Internet Across Rural Indiana
Mainstream Fiber Networks is on a mission to bring fiber-optic internet to underserved rural communities across Indiana. With active projects in 10 counties and expansion plans targeting 25 more, they aim to become the largest privately owned ISP in the state.
They deliver to residential and commercial customers in hard-to-reach areas.
“We don’t chase demographics. We are driven to work with our community partners, bringing tech infrastructure to the unserved and underserved Hoosiers in remote areas in Indiana.”
— James Yount, Admin & Systems Lead
To support this growth, the team needed a mapping and routing solution that could integrate tightly with HubSpot, manage tens of thousands of serviceable addresses, and empower both marketing and direct sales teams in the field.
From Limited Tools to Real-Time Insights
Before Mapsly, the team experimented with other platforms but found them limiting. Either the feature sets didn’t support their workflow or the HubSpot integration wasn’t deep enough to build a seamless data experience.
“The full-blown HubSpot integration is what sold me on Mapsly. The others just couldn’t do what we needed.”
— James Yount, Admin & Systems Lead
James Yount, who joined Mainstream as CRM and integration lead, had previous experience with Mapsly. When he came on board, deploying Mapsly became a priority—replacing spreadsheets, disconnected tools, and limited visibility with a centralized, flexible, and visual platform.
Mapping the Data That Drives the Business
The foundation of Mainstream’s model is address-level data. They maintain a custom HubSpot object with 300,000+ serviceable addresses, synced from a separate internal system. Mapsly brings those addresses to life. With visual segmentation and color coding the team clearly sees which areas are Available, In Construction, or Unavailable and easily distinguish between residential, commercial, and multi-dwelling units.
“Sales reps can open the map and see: this zone is green, it’s available—go sell now. This one’s in construction—plan for it in two weeks.”
— James Yount, Admin & Systems Lead
Smarter Routing and Check-Ins for Door-to-Door Sales
Door knocking remains the most effective sales channel for Mainstream—outperforming online signups month after month. With Mapsly, reps now plan optimized daily routes, visualize target homes, and track interactions directly on the map.
But the real strength lies in how the team customized check-in workflows. Since both the direct sales and marketing teams knock doors (for different purposes), James created HubSpot properties and workflows that sync with Mapsly but log data differently depending on the team.
“Marketing uses door hangers; sales reps close deals. We needed to track both—but separately. Now we can.”
— James Yount, Admin & Systems Lead
With each check-in, the system records:
- User ID
- Timestamp
- Check-in type (Sales or Marketing)
- Address ID
and other information.
This makes it easy to pull reports in HubSpot showing individual performance, address coverage, and conversion metrics over time.
By syncing contacts, subscribers, and address objects into Mapsly, reps can zoom into a neighborhood and spot at a glance:
- Which homes are already customers
- Which ones have open quotes
- Which neighbors just signed up
“You can literally knock on a door and say: ‘Hey, your neighbor John is already connected—want to join too?’ That kind of hyperlocal context really helps.”
— James Yount, Admin & Systems Lead
These insights also help sales managers plan more strategically and identify underserved pockets of opportunity.
Growing the Team and Scaling the System
The system is currently used by 8 field reps across marketing and sales, with plans to expand as the business sales team ramps up. With longer sales cycles and fewer leads per town, routing efficiency is even more important for the business team.
“They’re still using Google Maps and guesswork. Once we get them into Mapsly fully, I expect to see major time savings.”
— James Yount, Admin & Systems Lead
The company is also exploring Mapsly’s prospecting tool, which allows them to search for businesses within an area, import them to HubSpot, and route them—without ever leaving the platform.
Strong Early Results—and More to Come
Mainstream’s direct sales team has been overperforming projections since Mapsly went live in January.
“We’ve always expected most of our sales to come online—it’s our lowest-cost channel. But our direct sales team is crushing it, now driving 45–50% of total monthly sales. They’ve completely flipped the script.”
— James Yount, Admin & Systems Lead
While it’s hard to isolate Mapsly as the only variable, the routing, visibility, and team efficiency it supports has made a clear impact. Managers can plan routes based on future territory availability, reps can focus efforts based on deal history, and the whole team shares one central map to guide daily action.
📈 Key Highlights
- 300,000+ addresses mapped and filtered in real time
- 1,500+ territories color-coded and mapped by availability
- Custom check-in tracking by team type and user
- Field sales “vastly overperform the projections”, contributing 45–50% of all sales
- Smarter route planning based on construction timelines and service status
- Prospecting and contact visibility from house to house
- Seamless HubSpot integration across sales, marketing, and address data
“Mapsly lets us plan better, move faster, and sell smarter. It’s the system we needed to scale.”
— James Yount, Admin & Systems Lead
Want to empower your field sales team with real-time visibility and data-driven territory planning?
📍 Book a demo with a Mapsly Solution Engineer.
