About CCS Construction Staffing
CCS Construction Staffing, based in North Carolina, is a leading temporary staffing firm in the construction staffing industry. Its field reps visit construction sites to collect data on the contractors working on the project and reach out to them, offering tailored staffing services.
The Challenge
File-based data transfer from HubSpot to their route planning software was tedious and led to suboptimal visit plans
With CCS’s previously used mapping software, managers had to export records from HubSpot and manually upload them, and then assign them to sales reps. This process was taking up valuable time and slowed down visit planning.
Also, with the company’s previous mapping software, it was impossible for CCS to color-code leads based on custom HubSpot fields and prioritize visiting leads with higher potential, as well as to have sales reps who specialize in certain products focus on leads with high conversion potential for their products of expertise.
Routing through a single CRM object limited sales reps’ efficiency
The previous route planning software did not let sales reps utilize more than one type of CRM object, like HubSpot leads and companies, in a single route. This forced reps to choose one type over the other, reducing the efficiency of their routes and increasing travel time.
Manually transferring post-visit data to HubSpot led to data loss and slower processes, hindering sales opportunities
In order to enter information collected during contractor visits into HubSpot, field reps had to take notes during their visits and then manually input these notes into HubSpot upon returning to the office. This process doubled the time needed to collect visit data and often led to data loss as reps weren’t able to recall all of the information at the end of the day. It also prevented the company’s management from accessing real-time performance metrics or responding quickly to changing operational conditions.
How Mapsly Helped
HubSpot leads are automatically synced to Mapsly and assigned to sales reps
When new HubSpot leads are added, they are automatically synced to Mapsly, including their custom fields, which play a crucial role in further business processes. These leads are then automatically assigned to the appropriate sales territory and then to the sales rep responsible for it. This significantly cut down admin work that used to take up several hours per week.
Automatically categorizing and color coding HubSpot records based on custom HubSpot fields dramatically increased the quality of visits, so sales reps now collect 3 times more call-ready leads per day
CCS configured map layers in Mapsly to automatically colorize HubSpot records based on values of their custom properties in HubSpot, something that was not possible before with their previous mapping software so that high-value opportunities and leads interested in specific services are immediately highlighted. This, in turn, enables field reps to visit such locations first, increasing their team’s overall efficiency and allowing sales reps to collect 3 times more call-ready leads per day than before.
Field reps can now create multi-object routes and improve their own efficiency
Field reps at CCS Construction Staffing can now plan their routes using various HubSpot object types, which wasn’t possible with their previous mapping tool. This flexibility allows reps to optimize visiting leads by reducing travel time, thus tripling their productivity.
Data collected with Mapsly’s forms is immediately available in CCS’s CRM, eliminating note-taking and data loss while improving transparency and decision-making
Using Mapsly’s forms and automation capabilities, CCS Construction Staffing can script the entire visit scenario. When sales reps visit construction sites, they follow a specific list of questions and complete a check-in form when they exit the location.
Once submitted, Mapsly automatically syncs the collected data to CCS’s HubSpot leads record. This eliminates the need for post-visit data entry, reduces human error-caused data loss by 30%, and frees up sales reps’ time.
Seeing visit data directly in the CRM in real-time gives the company’s management better insight into the sales team’s status/performance. Management can view leads that are color-coded by follow-up status, making sure high-value leads are prioritized.
Mapsly enabled the pace of innovation not possible before
With Mapsly’s automation and the help of its solution engineers, CCS Construction Staffing has been able to implement multiple improvements quickly to its sales processes. This has further improved the team’s efficiency and cut down on admin work.
The Mapsly Difference
Do you want your reps to collect quality data in the field and maximize your CRM’s potential? Book a demo with one of our solution engineers or start a 14-day free trial of Mapsly today. We would be happy to discuss your business needs and show how Mapsly can be a key contributor to your growth.
