🚀 Results at a Glance
✔️ Route planning time reduced from 5 days to just 1
✔️ Up to 60% more service stops per merchant per day
✔️ From 6 tools to 1 unified interface
✔️ Fewer errors with automated instructions & real-time visibility
에 대한 FelFel
FelFel is a Swiss company delivering fresh, local, and sustainable meals and drinks through a network of nearly 1,000 smart fridges and 200 coffee machines. These are installed in offices, schools, hospitals, and hotels across Switzerland. Behind the scenes, a team of “merchants” ensures regular cleaning, maintenance, and emergency deliveries—keeping everything running smoothly.
Back Then: One Spreadsheet to Rule (and Break) It All
Before Mapsly, FelFel’s operations lead Zoë de Wildt managed weekly field planning using Excel and a patchwork of disconnected tools. Each week, she’d manually schedule service routes for every merchant, while juggling preferences, regions, security requirements, and vacation days.
“It took me the whole week, basically—that was mostly my job. Just planning. Now, with Mapsly, I can plan everything in just one day and spend the rest of my time actually improving operations.”
Merchants had to navigate six different tools each day—including Google Maps, internal databases, and Slack threads. Every stop required a manual lookup, copying details from multiple sources, and guessing the best route on the fly. It took them 5–10 minutes to prepare for each site, meaning nearly an hour of their workday was spent switching between apps.
How Mapsly Made the Difference
From Five Days to One: Route Planning Reimagined
After testing Mapsly during a national rollout, FelFel quickly realized the power of automating tour planning.
Now, Zoë plans the entire week’s operations in just one day—with visual routing, built-in checks, and dynamic adjustments.
“Now it takes me a day. Plus, we do more cleanings per day—especially in cities where sites are close together.”
In places like Zurich, Basel, and Geneva, merchants can now visit up to eight sites per day, compared to five previously.
Real-Time Visibility for Emergencies and Rollouts
With Mapsly’s live map view, Zoë instantly sees where merchants are and who’s available—allowing her to respond to urgent requests without stress.
“I know exactly where everyone is. If we need an emergency delivery in Bern, I see that someone’s nearby and reroute them.”
That flexibility means more special tasks, faster rollouts, and better service—even with a lean logistics team.
Integrated with HubSpot for Seamless Task Sync
FelFel’s support tickets and customer issues live in HubSpot. Before, Zoë had to manually retype instructions and send them via Slack. Now, it’s one click to assign them in Mapsly.
“We don’t have to write instructions anymore. They’re already in the system when the merchant opens the tour.”
Even high-security site access—where pre-authorization is essential—is tracked and confirmed in advance, all within the workflow.
Simpler for Merchants, Too
Once equipped with multiple apps, merchants, now just log into Mapsly and follow their itinerary. Zoë still tracks their vacation days in a lightweight spreadsheet, but all the core planning is done in Mapsly.
“They don’t do any planning themselves anymore. Now, they just log into Mapsly, load their route for the day, and start their visits—it’s all ready for them in a few clicks.”
As a result, each merchant saves roughly five hours per week—time that’s now spent on actual service, not administrative overhead.
Fast Support, Easy Learning Curve
Adopting a new tool can be daunting, but Mapsly’s support made it smooth.
“If I have a question, I get a response in five minutes or less. And changes are implemented really fast.”
At first, Zoë was unsure about the interface for back-office users—but that changed quickly:
“Once you get the hang of it, it’s actually pretty easy.”
Looking Ahead
As FelFel continues to grow, the team is now exploring advanced Mapsly features like automated visit planning. With configurations that can schedule recurring visits and build optimized routes automatically, Zoë envisions even more time saved—and fewer opportunities for human error.
Want to transform your logistics and field planning like FelFel?
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