On-shelf visibility and retail execution determine what gets bought. Mapsly helps merchandising supervisors see where to go, plan efficient days, and capture consistent in-store audit interviews—so flavors stay on shelf and sell-through stays healthy. At scale, supervisors get one operational view of target outlets, priorities, and visit status, with optimized routes that respect availability windows, store hours, visit duration, working hours, and breaks, then write audit results back to the CRM for clean reporting.
On the map
Visualize & filter stores by brand: Display all target outlets on the map/table and quickly narrow to a specific brand or product line to build the day’s store visit list.
Teams can layer territories, apply dynamic filters for priority or flags, and colorize by brand or status to spot gaps in coverage. List and table views sit alongside the map so supervisors can sort by availability window, last visit, or sell-through notes before finalizing the day.
Plan optimal supervisor routes: Generate time-aware store visit routes that respect store hours and visit durations, then share to mobile for turn-by-turn navigation and check-in/check-out.
Routes account for availability windows, working hours, and required breaks while minimizing backtracking. Start and finish locations keep days realistic, and last-minute changes are handled by quick re-optimization so supervisors stay on time across busy retail corridors.
Run the in-store interview: Send supervisors with a guided audit form (like the screenshots): confirm product flavors on shelf and facings, ask the manager about sell-through and incentives, capture issues, and attach entrance/shelf photos—submitted straight to CRM.
Each visit produces a consistent store audit record: outcomes, notes, and tagged photos tied to the outlet. Standardized questions reduce ambiguity, while required fields curb missing data and make downstream dashboards reliable for category, trade marketing, and sales leadership.
Impact at a glance
⏱️ 40–60% faster day-builds and store selection
🧭 Shorter days on the road via smarter routing and visit sequencing
📝 More complete store audit records through standardized manager interviews and photo uploads
When planning, execution, and proof of visit live in one place, supervisors protect shelf fundamentals, spot risks early, and give leadership a clean line of sight from store visits to sell-through—turning merchandising audits into predictable, repeatable results.
Want to see it live? Schedule a session with our solution engineer below.
