🚀 Results at a Glance
✔️ 96 hours saved in sales territory mapping per month per team
✔️ 80% faster territory planning
✔️ 30% more dealerships visited weekly per rep
✔️ 2 hours per day saved on post-visit data entry per rep
✔️ 100% more field data captured per visit
✔️ Full field performance transparency with location verification of visits
Sobre Fox Factory
Fox Factory, headquartered in Georgia, specializes in outfitting and modifying vehicles for the automotive aftermarket. Through its Powered Vehicle Division (PVD), Fox Factory works directly with major manufacturers like Ford and General Motors, adding performance modifications such as lift kits, larger tires, and fender flares before selling customized vehicles to retail consumers.
An essential part of this process is an efficient, high-performing outside sales team responsible for maintaining and growing relationships with dealerships. But before adopting Mapsly, Fox Factory faced significant operational challenges that limited the team’s effectiveness and slowed down strategic decision-making.
Before Mapsly: Growing Pains and Operational Bottlenecks
Manual, Slow Territory Planning
Territory planning was a manual, time-consuming process. Without a visual mapping tool, managers had to create territories manually—restricted by state lines even when it didn’t align with sales realities. Every update or adjustment took two weeks, creating inefficiencies and wasted opportunities for smarter territory design.
Cumbersome Lead Assignment Processes
Distributing leads among sales reps was equally frustrating. Leads were exported from Zoho CRM into Excel files, then filtered and assigned manually using formulas. This process lacked transparency, slowed down workflows, and often resulted in suboptimal lead distribution.
No Standardized Route Planning or Data Collection
There was no unified method for field reps to plan their daily dealership visits. Some reps relied on local knowledge, others on different apps, leading to inconsistencies, missed opportunities, and unnecessary travel time.
Sales reps weren’t consistently entering dealership visit data into Zoho CRM. There was no standard checklist guiding reps on what critical information to collect during visits. As a result, important insights like product preferences were sometimes missed, making it harder for managers to tailor follow-ups or promotional strategies.
Limited Visibility into Daily Activities
On top of everything managers had little to no real-time visibility into what sales reps were doing each day. Without check-ins, activity reports, or geo-verification, assessing rep performance and dealership engagement was largely based on trust rather than data.
How Mapsly Helped: Transforming Challenges into Strengths
Faster, Smarter Territory Planning
With Mapsly’s custom territory drawing tools and geo-library integration, Fox Factory’s managers can now create or revise territories in just two hours—an 80% reduction in planning time. Territories are based on real dealership distribution, not arbitrary state lines, improving both efficiency and fairness.
“Last week, we remapped our entire sales force in just two days. Before, that would have taken us about two weeks.” — Billy Reagin, National Sales Manager
Automated Lead Assignment
Mapsly’s seamless integration with Zoho CRM replaced tedious Excel work with automated lead distribution. Leads are synced instantly into Mapsly, assigned to the correct territory, and routed to the responsible rep without manual intervention.
“Integrating Zoho CRM with Mapsly was easy and quick. Once done, we could see all our customer data in one place, making it simple to track the sales process from lead to close.”
This not only reduced administrative workload but ensured faster, more accurate lead handling—giving reps more time to sell, not sort.
Optimized Routing and More Visits
Now, every sales rep can see their assigned dealerships visually on a map, optimizing their routes directly through the Mapsly app. This improvement has led to a 30% increase in the number of dealerships visited each week, reducing drive time and ensuring no nearby opportunities are missed.
Standardized Data Collection with Immediate CRM Sync
Mapsly introduced standardized visit checklists, ensuring reps collect key data—such as dealership needs and product preferences—on every visit. After each stop, reps submit their reports through Mapsly, and the data syncs instantly into Zoho CRM.
This shift led to a 100% increase in the amount of field data collected. It also saved each rep an estimated 2 hours per day, eliminating manual data entry after field visits.
“With formal data entry setup on Mapsly, we’ve seen a 100% increase in the data our sales reps collect.” — Billy Reagin, National Sales Manager
With complete and reliable dealership data at their fingertips, Fox Factory’s leadership can now tailor promotions more precisely based on actual dealership needs and preferences—strengthening customer relationships and driving better sales results.
Real-Time Visibility into Field Activities
Mapsly’s geo-verified check-in and check-out system now provides managers with real-time insights into rep activities. Each dealership visit is logged automatically, with timestamps and location verification, and detailed reports are available within Zoho CRM.
This full transparency enables management to accurately track field productivity, assess rep performance, and make faster operational decisions—something that was impossible before.
Custom Features and Exceptional Support
One of the key reasons Fox Factory chose Mapsly was the partnership behind the product. Mapsly’s solution engineers delivered customized features, fast response times, and continuous support—at no extra cost.
“We chose Mapsly mainly because of the team behind it. They built a lot of features around what we needed, which made a huge difference.” — Billy Reagin, National Sales Manager
Over more than four years of collaboration, Mapsly has proven to be a flexible, committed partner—ready to evolve and scale alongside Fox Factory’s needs.
A diferença mapeada
Today, Fox Factory’s outside sales operations are faster, smarter, and more efficient than ever before.
- 96 hours saved on territory planning that is 80% faster
- 30% more dealerships visited weekly
- 2 hours saved daily per sales rep on manual data entry
- 100% more field data collected
- Performance visibility through check-in location verification with realtime sync to Zoho CRM
Mapsly didn’t just automate Fox Factory’s processes—it empowered their team with the tools, data, and support needed to sell smarter and operate at a higher level.
Do you want your sales reps to gather more quality data? Book a demo with our Solution Engineer or try Mapsly, free for 14 days. We’re here to discuss your needs and show how our solutions can help.
