Mapsly vs Badger Maps

Routing That Doesn’t Stop at One Rep, One Day.

While Badger Maps plans one rep’s day, Mapsly plans, routes, and automates the whole field team.

Mapsly on laptop Mapsly mobile route
Multi-rep, multi-day routing in one run
Offline maps & CRM data on iOS and Android
Territories, analytics, and automation—included
At a Glance

Side-by-Side Snapshot.

Verbatim caps from the public Badger Maps documentation, footnoted at the bottom of the page—next to what ships with Mapsly.

Capability
Badger Maps Route planner
Mapsly Field-ops platform
Маршрутизация
Stops per planning run
Up to 120 stops per route, including start and end1
Thousands of stops—the whole team in one run
Routes for the whole team
Managers create routes one rep at a time2
Every rep planned in one run
Multi-day planning with recurring cadences
Capacity, skills, open hours, and overnight stays in the optimizer
Add stops and re-optimize on the road
Field operations
Native iOS and Android apps
Offline maps, notes, and record edits
Offline maps + CRM data, built in
Field capture: photo, video, e-signature, barcode / QR
Notes and up to 10 photos per check-in4
Photo · video · e-signature · barcode / QR
Custom check-in forms
Three data field types via a self-serve form creator5
Dynamic check-in forms—built for your workflow
Территории
Territory design and balancing
Badger Align add-on—$20/territory/mo, minimum 5 territories6
Included—drawing, assignment, and balancing with metrics
KML / GeoJSON / Shapefile import
All three—plus county and postal-code libraries
Demographic balancing (American Community Survey)
Platform & extensibility
Automation engine
Built for you by Badger—on annual plans; Zapier otherwise8
Context- and metadata-driven automation
Пользовательские приложения
Built for you by a Mapsly solution engineer—included
Custom fields
Up to 30 on Business—Text and Numeric types12
Every field, any type, mirrored automatically
Analytics dashboards
Separate products—Insights $50/user/mo, Scoreboard $12/user/mo9
40+ chart types · SQL · no per-report cap
REST API and webhooks
API key by email—25,000 requests per day, per team8
REST, webhooks, API—included
Embedded maps in your CRM or portal
Service & commercial
Free trial
14 days10
Free trial of the full platform
Implementation
Free integration setup by the Badger team11
Solution engineer builds your setup—included
Add-on pricing
Territories, dashboards, leaderboards, lead routing—each priced separately9
Platform capabilities included
Supported CRMs
Salesforce, HubSpot, Zoho, and more—Business syncs one object + one activity12
15+ CRMs · two‑way sync · no lock‑in
The Mapsly Model

Two Models of a Field Platform.

Three places the products diverge—each with Badger’s own words underneath.

Operations Planning at Team Scale.

Mapsly plans the whole field operation in one run—every rep, multiple days, thousands of stops—with capacity, skills, open hours, and overnight stays. Routing is one capability of the platform, not the product.

Badger Maps

“Badger Maps routes and optimizes up to 120 stops including the start and end locations.” Beyond that, the documented path is chaining saved routes by hand—one rep, one day at a time.

source

Automation + Custom Apps, One Engine.

Context- and metadata-driven automation—geofence and schedule triggers, conditions on your records and relationships—and the same engine powers custom apps a Mapsly solution engineer builds for you, included.

Badger Maps

On Badger, automation is a service, not a builder—“If purchased annually, Badger Maps will build badger-to-badger automations.” The self-serve path is Zapier, with three documented triggers.

source

One Platform, Not a Stack of Add-Ons.

Territories with balancing, analytics dashboards, leaderboards, and rule-based assignment ship inside Mapsly—one subscription, no per-territory or per-product pricing on top of the seat.

Badger Maps

Territory design is Badger Align—“The price is $20/mo per territory, billed annually with a minimum requirement of 5 territories”—and dashboards (Insights) and leaderboards (Scoreboard) are separate products too.

source
The Platform Layer

The Platform Layer Badger Maps Doesn’t Ship.

Six surfaces included with Mapsly—on Badger’s side, undocumented on public surfaces or sold as a separate product.

Custom Apps

Dispatch widgets, delivery apps, store locators, route timelines—built for your operation by a Mapsly solution engineer on the platform’s own engine, at no extra cost.

Включено with the platform

Автоматизация

Context- and metadata-driven logic against your records, fields, and relationships—geofence entry, schedule triggers, distance conditions, CRM updates, and notifications.

Any trigger · any action

Multi-Source · Multi-Object

Route and read any object your CRM exposes—accounts, contacts, deals, custom objects—across multiple sources at once, with a self-healing metadata mirror.

15+ CRMs

Аналитика

Drag-and-drop dashboards over route, check-in, and live CRM data—40+ chart types and direct SQL for anything bespoke, with no per-report cap.

40+ chart types

Embedded Maps

Put the live map inside your CRM or customer portal—reps and partners work where they already are, no extra tab.

CRM & portal

Offline-First Mobile

Native iOS and Android apps with offline maps and CRM data—capture photos, video, e-signatures, and barcode / QR in the field, syncing when back online.

iOS + Android

The Optimizer Makes the Difference.

Badger’s optimizer plans one rep’s day—up to 120 stops per route, including the start and end locations.1 Mapsly solves the traveling-salesman problem at team scale—thousands of stops across every rep and multiple days, with capacity, skills, and open hours.

Whole-team runsEvery rep planned in one pass
Less drive timeTighter sequences, fewer miles
Real constraintsCapacity, skills, and open hours
In Their Words

Customer Stories From Field Teams.

“Last week, we remapped our entire sales force in just two days. Before, that would have taken us about две недели.”

BR
Billy Reagin
National Sales Manager · Fox Factory
Read the Fox Factory case study

“Before, planning a route took 1–2 hours. With Mapsly it takes 10–15 minutes and we’re ready for the next day.”

GL
Gabriel Lussier
Go-to-market lead · Cisolift
Read the Cisolift case study

“Mapsly boosted our team’s productivity by +200%, far beyond our expectations.”

EL
Erick Lindenberg
Zeitview · field service operations
Read the Zeitview case study
Field-Team ROI

What Customers Report After Using Mapsly.

Two views: outcomes Mapsly users report from their own field teams, and what the ROI calculator projects for a sample 15-rep team.

Reported by Mapsly customers Field-team outcomes from the Mapsly customer base.
20%
more service stopssame team
60%
less time planningroutes per week
more data per visitsame rep time
Projected by the ROI calculator Modeled annual results for a 15-rep field team—adjust every input in the live calculator.
Net Annual Value
$100K+
Gas savings + freed-up time − Mapsly annual cost for a typical 15-rep team
Освобожденные часы
2,000+
For the entire team, annually
Return Multiplier
10×+
Return on Mapsly investment—see your number with the live calculator
Plug in your own numbers: Open the ROI calculator
Based on the public Badger Maps website and documentation as of June 2026—may contain errors. Spotted something? Email [email protected].
Часто задаваемые вопросы

Common Questions

Talk to the team

Yes—Mapsly offers native two-way sync with Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics 365, and other major CRMs, plus spreadsheets and custom sources via REST API—and it routes and reads any object the CRM exposes, with every field mirrored automatically. Badger also offers two-way native integrations; on the Business tier the sync covers one object, one activity, one related object, and up to 30 custom fields—unlimited objects require Enterprise.12
Badger Maps documents route optimization of up to 120 stops including the start and end locations—past that, the documented path is chaining saved routes together by hand—and managers create routes one rep at a time.12 Mapsly optimizes the whole team in one run—thousands of stops, every rep, multiple days—with capacity, skills, and open hours in the optimizer.
Yes—and included setup is a genuine strength of Badger’s offer.11 Mapsly’s implementation is included too: a Mapsly solution engineer configures your CRM connector, builds your first workflow, drafts your first custom app, and records training videos for your use cases, inside the subscription. The difference shows up in what the platform can be configured to do—automation, custom apps, dashboards—not in who pays for setup.
Badger Maps Business is $58 per user per month billed annually ($69 monthly); Enterprise is $95 ($109 monthly). The full picture often adds the separately-priced products: Badger Align at $20 per territory per month with a 5-territory minimum, Badger Insights at $50 per user per month, Badger Scoreboard at $12, and Badger Lead Routing at $16.9 Mapsly’s pricing is public at mapsly.com/pricing, and territories, analytics, automation, and custom apps are platform capabilities—run both numbers for your team size.
Badger’s documentation states the app requires an internet connection—offline, reps can’t save new notes or edit records, and the documented carve-out is continuing navigation on the current route.3 Mapsly’s native iOS and Android apps work offline with maps and CRM data—reps capture visits in the field and everything syncs when they’re back online.
Badger’s custom check-in forms support three data field types—dropdowns, one-line text, and multi-line text—are built with a self-serve check-in creator (or a discovery call), and conditional fields are an Enterprise-tier feature.5 Mapsly’s dynamic check-in forms adapt to the visit and capture photo, video, e-signature, and barcode / QR—built for your workflows by a Mapsly solution engineer, included.
Yes. Start the free trial alongside your current setup—nothing to rip out—and a Mapsly solution engineer configures your CRM connector, imports your data, and builds your first workflow and custom app inside the subscription.
Sources & Notes

Footnotes

Where Badger Maps is marked unavailable (✗), we found no public documentation of that capability as of June 13, 2026. If we missed something, email [email protected].

  1. Route stop cap. Badger Maps Knowledge Base, “How to Route More than 118 Stops (iPhone)”: “Badger Maps routes and optimizes up to 120 stops including the start and end locations.” The documented way past the cap is to “string multiple routes together.” Corroborated on the features page: “the fastest routes with up to 120 stops.” Retrieved June 13, 2026. badgermapping.com · Route More than 118 Stops
  2. Per-rep route planning. Badger Maps Knowledge Base, “Create and Assign Routes for Your Sales Reps (Web App)”: “Select the sales rep you want to assign a route to. By doing this, the map will only show the accounts assigned to that rep.” Team-wide or multi-day optimization in a single run does not appear in the public documentation. Retrieved June 13, 2026. badgermapping.com · Create Routes for Reps
  3. Offline. Badger Maps Knowledge Base, “Does Badger Work Offline?”: “Badger is a web-based app so it requires internet connection to use its features. When you’re offline, you won’t be able to save new notes, edit records, etc.” Retrieved June 13, 2026. badgermapping.com · Does Badger Work Offline
  4. Check-in capture. Badger Maps Knowledge Base, “How to Upload Photos to Your Check-ins (Web App)”: “You can upload up to 10 photos per Check-in, but you have to add them one at a time”; “After saving your Check-in, you will not be able to edit or delete the photos added.” E-signature and barcode / QR capture do not appear in the public documentation. Retrieved June 13, 2026. badgermapping.com · Check-in Photos
  5. Custom check-in forms. Badger Maps Knowledge Base, “Custom Check-ins”: the documented field types are “Log Type forms/Drop Down menus, One-line text box, and Multi-line text box” (plus a layout “Dividing Marker”), built with a self-serve tool (“download the custom check-in creator and get started”) or a discovery call. Conditional fields are listed under Enterprise on the pricing page: “Customizable forms with conditional fields.” Retrieved June 13, 2026. badgermapping.com · Custom Check-ins · Ценообразование
  6. Badger Align. Badger Align product page: “The price is $20/mo per territory, billed annually with a minimum requirement of 5 territories”; “Badger Align is available as a standalone product”; territory design uses lines and zip codes—“You can manually draw lines or add zip codes to a given territory, or let our algorithm do the work for you.” Retrieved June 13, 2026. badgermapping.com · Badger Align
  7. KML / KMZ import. Badger Maps Knowledge Base, “Can I import KMZ or KML files?”: “No, Badger doesn’t support this feature.” GeoJSON and Shapefile import do not appear in the public documentation. Retrieved June 13, 2026. badgermapping.com · KMZ or KML Files
  8. API and automations. Badger Maps pricing page footnote: “Access to API/Developer Key is included (max 25k requests per day, per team); If purchased annually, Badger Maps will build badger-to-badger automations.” Per the Zapier guide, the API key is enabled by emailing support; the documented Zapier triggers are New Account, New Check-in, and Account Updated. Webhooks and a public API reference do not appear in the public documentation. Retrieved June 13, 2026. badgermapping.com · Pricing · Zapier Guide
  9. Add-on products and pricing. Badger Maps pricing page: Badger Align “$20 /mo Per territory, billed annually” (minimum 5 territories); Badger Insights “$50 /mo Per user… billed annually”; Badger Scoreboard “$12 /mo Per user, billed annually” (minimum 5 users); Badger Lead Routing “$16 /mo Per rep, billed annually” (minimum 5 reps)—each sold independently or added to any plan. Retrieved June 13, 2026. badgermapping.com · Pricing
  10. Free trial. Badger Maps pricing FAQ: “We offer a 14-day free trial for individual users and 14-day team pilots, integrated with your CRM.” Retrieved June 13, 2026. badgermapping.com · Pricing
  11. Included setup. Badger Maps pricing FAQ: “Yes, we provide CRM integrations at no cost. We set up the integration for free and customize your setup to meet your needs.” NetSuite integrations require 5 or more licenses. Retrieved June 13, 2026. badgermapping.com · Pricing
  12. CRM integration scope and custom fields. Badger Maps pricing comparison table (Business tier): “Custom fields: Up to 30”, “One object, one activity”, “One related object”—unlimited on Enterprise. The integration-types page: a Standard integration syncs “your Accounts or Contacts and a related Task or Activity”. Account fields in Badger support Text and Numeric types per “How to Manage Fields (Web App).” Retrieved June 13, 2026. badgermapping.com · Pricing · Типы интеграции · Manage Fields