Selling medical devices to clinics is a location game. With Mapsly, a medtech sales team can build county-based sales territories, overlay demographic data like mean income and population, and compare them with the count of existing clinic customers to spot true whitespace. Leaders get a single operational view that blends territory boundaries, rollup metrics, and live CRM records—so territory strategy and field coverage decisions come from the map, not spreadsheets.
In action
Income-coded territories: Color counties by mean income to spotlight high-potential markets; layer population as labels for quick size checks.
This view clarifies where purchasing power and patient volumes intersect. Switch layer groups to compare demographic segments, add filters to isolate target clinic specialties, and keep a clean legend so reps immediately see where outreach should intensify.
Customer density vs. demand: Show the number of current clinic customers per county to reveal saturated vs. under-served areas.
Rollup metrics make it obvious where you’re already strong and where the footprint is thin. Combining customer counts with win rate or average order value adds context, helping managers protect core counties while carving out expansion zones next door.
Prospecting where it counts: Filter for counties with high income/population but low customer counts, then run on-map clinic discovery to build targeted prospecting lists.
Prospect discovery turns those gaps into call-ready targets—search by specialty, add results to the table, enrich if needed, and save into your CRM in one action. Lists stay aligned to territory ownership so follow-up lands with the right rep and coverage remains balanced.
Why it matters (by the numbers)
📈 +25–45% increase in qualified clinic leads from whitespace targeting
⏱️ 3× faster territory planning vs. spreadsheet workflows
🎯 +15–30% higher conversion by focusing reps on top-scoring counties
With county territories, demographics, and CRM-aligned prospecting in one place, teams move from generic coverage to data-driven territory planning—clear priorities, balanced workloads, and faster traction in the counties that matter for medtech sales.
Want to see it for your regions? Schedule a quick session with our solution engineer.
