About the Role
We’re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. This role requires someone who can own the entire marketing function—from branding to demand generation—while prioritizing data-driven, scalable, and high-ROI growth strategies.
At Mapsly, we believe in product-led growth (PLG) combined with smart outbound and inbound marketing strategies. You’ll work closely with leadership, sales, and product teams to drive the adoption, retention, and expansion of Mapsly.
Responsibilities
- Growth Strategy & Execution: Develop and execute scalable, ROI-driven growth marketing initiatives, including organic and paid channels, product virality, and automation, focusing on the US market.
- Demand Generation: Optimize lead acquisition and conversion funnels across PPC, SEO, content, partnerships, and email automation.
- Brand Positioning & Messaging: Craft a compelling narrative that differentiates Mapsly in the CRM and field sales automation space.
- Partnerships & Integrations Marketing: Lead partnership-building and co-marketing with CRM platforms and leading industry-specific solutions and major players in their ecosystems.
- Product Marketing: Create compelling feature launches, case studies, and sales enablement materials to improve adoption and conversion.
- PLG and User Onboarding: Optimize the self-serve trial experience, collaborating with product teams on in-app prompts, tutorials, and guided tours (e.g., UserPilot or similar tools).
- Marketing Analytics & Experimentation: Implement A/B testing, tracking, and marketing automation to improve CAC, LTV, and churn metrics.
- Community & Referral Growth: Establish customer referral programs, ambassador programs, and build upon our existing revenue-sharing affiliate program.
- Team Leadership: Hire and manage marketing specialists (in-house and outsourced) as Mapsly scales.
Key Skills & Experience
- 5+ years of experience in SaaS B2B marketing with a focus on growth hacking, performance marketing, or demand generation in the US market.
- Proven track record of scaling SaaS businesses in the US market through non-traditional, high-ROI growth strategies consistently meeting lead gen or revenue growth KPIs.
- Hands-on experience with marketing automation, SEO, PPC (Google Ads, LinkedIn Ads), email marketing, and content marketing.
- Strong understanding of CRM platforms and integration marketing.
- Experience with freemium and PLG models and knowledge of how to optimize free-to-paid conversion.
- Data-driven mindset with proficiency in tools like Google Analytics, Mixpanel, Amplitude, or equivalent.
- Ability to work in a fast-paced startup environment and prioritize high-impact projects.
Nice-to-Have
- Previous experience marketing to field sales, field service, logistics, or other companies employing significant outside (traveling) teams.
- Experience scaling an affiliate program or managing revenue-sharing partnerships.
- Exposure to localization strategies for global expansion.
- Technical knowledge of APIs and SaaS integrations.
What Mapsly Offers
- Ownership: A high-impact, high-visibility role where you’ll own Mapsly’s growth initiatives.
- Professional Growth: Opportunity to be a key driver in Mapsly’s journey to a “unicorn.”
- Remote Work: Flexibility to work from anywhere.
- Cutting-Edge SaaS Product: Sell an innovative platform with broad industry applications beyond CRM.
- Compensation: A competitive base salary + performance-based bonuses tied to growth outcomes.
- Dynamic Culture: Join a collaborative, innovative team committed to driving results and making an impact.
How to apply
To apply, please submit your resume and cover letter to [email protected] explaining why you’re excited about the opportunity to lead the marketing team at Mapsly.
