{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/zh\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"\u8425\u9500\u526f\u603b\u88c1\uff08\u4ee5\u589e\u957f\u4e3a\u5bfc\u5411\uff09"},"content":{"rendered":"<p><strong>\u5173\u4e8e\u8be5\u89d2\u8272<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u6b63\u5728\u5bfb\u627e\u4e00\u4e2a <strong>\u5e02\u573a\u8425\u9500\u526f\u603b\u88c1<\/strong> \u62e5\u6709\u4e30\u5bcc\u7684\u7f8e\u56fd\u5e02\u573a\u7ecf\u9a8c\uff0c\u4e0d\u4ec5\u662f\u4e00\u4e2a\u6218\u7565\u601d\u8003\u8005\uff0c\u800c\u4e14\u8fd8\u662f\u4e00\u4e2a\u4eb2\u529b\u4eb2\u4e3a\u7684\u6267\u884c\u8005 with a <strong>\u5bf9\u589e\u957f\u9ed1\u5ba2\u6709\u5f3a\u70c8\u504f\u5411<\/strong>\u8fd9\u4e2a\u804c\u4f4d\u8981\u6c42\u80fd\u591f\u505a\u2026\u2026\u7684\u4eba, <strong>\u638c\u63a7\u6574\u4e2a\u8425\u9500\u529f\u80fd<\/strong>\u2014\u4ece\u54c1\u724c\u5851\u9020\u5230\u9700\u6c42\u751f\u6210\u2014 <strong>\u4f18\u5148\u8003\u8651\u6570\u636e\u9a71\u52a8\u3001\u53ef\u6269\u5c55\u4e14\u9ad8ROI\u7684\u589e\u957f\u7b56\u7565<\/strong>.<\/p>\n\n\n\n<p>\u5728 Mapsly\uff0c\u6211\u4eec\u76f8\u4fe1 <strong>\u4ee5\u4ea7\u54c1\u4e3a\u5bfc\u5411\u7684\u589e\u957f (PLG) \u7ed3\u5408\u4e86\u667a\u80fd\u7684\u5916\u90e8\u548c\u5185\u90e8\u8425\u9500\u7b56\u7565<\/strong>\u60a8\u5c06\u4e0e\u9886\u5bfc\u56e2\u961f\u3001\u9500\u552e\u56e2\u961f\u548c\u4ea7\u54c1\u56e2\u961f\u7d27\u5bc6\u5408\u4f5c\uff0c\u63a8\u52a8 Mapsly \u7684\u91c7\u7528\u3001\u7559\u5b58\u548c\u6269\u5c55\u3002<\/p>\n\n\n\n<p><strong>\u804c\u8d23<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u957f\u7b56\u7565 &amp; \u6267\u884c:<\/strong> \u5f00\u53d1\u4e0e\u6267\u884c <strong>\u53ef\u6269\u5c55\u3001\u4ee5 ROI \u4e3a\u5bfc\u5411\u7684\u589e\u957f\u8425\u9500\u4e3e\u63aa,<\/strong>\u5305\u62ec\u81ea\u7136\u548c\u4ed8\u8d39\u6e20\u9053\u3001\u4ea7\u54c1\u4f20\u64ad\u6027\u4ee5\u53ca\u81ea\u52a8\u5316\uff0c\u91cd\u70b9\u5173\u6ce8\u7f8e\u56fd\u5e02\u573a\u3002<\/li>\n\n\n\n<li><strong>\u9700\u6c42\u751f\u6210:<\/strong> \u901a\u8fc7 PPC\u3001SEO\u3001\u5185\u5bb9\u3001\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u548c\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\uff0c\u4f18\u5316\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\u548c\u8f6c\u5316\u6f0f\u6597\u3002<\/li>\n\n\n\n<li><strong>\u54c1\u724c\u5b9a\u4f4d &amp; \u54c1\u724c\u8baf\u606f:<\/strong> \u6253\u9020\u5f15\u4eba\u6ce8\u76ee\u7684, <strong>\u51f8\u663e Mapsly \u5dee\u5f02\u5316\u7684\u53d9\u4e8b<\/strong> \u5728CRM\u548c\u73b0\u573a\u9500\u552e\u81ea\u52a8\u5316\u9886\u57df\u3002<\/li>\n\n\n\n<li><strong>\u5408\u4f5c\u4f19\u4f34\u4e0e\u96c6\u6210\u8425\u9500:<\/strong> \u4e3b\u5bfc\u4e0eCRM\u5e73\u53f0\u4ee5\u53ca\u9886\u5148\u7684\u884c\u4e1a\u89e3\u51b3\u65b9\u6848\u548c\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u4e3b\u8981\u53c2\u4e0e\u8005\u4e4b\u95f4\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u6784\u5efa\u53ca\u8054\u5408\u8425\u9500\u3002<\/li>\n\n\n\n<li><strong>\u4ea7\u54c1\u8425\u9500:<\/strong> \u521b\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684\u5185\u5bb9 <strong>\u529f\u80fd\u53d1\u5e03\u3001\u6848\u4f8b\u7814\u7a76\u548c\u9500\u552e\u8d4b\u80fd\u8d44\u6599<\/strong> \u4ee5\u63d0\u9ad8\u91c7\u7528\u7387\u548c\u8f6c\u5316\u7387.<\/li>\n\n\n\n<li><strong>PLG \u548c\u7528\u6237\u5165\u95e8:<\/strong> \u4f18\u5316 <strong>\u81ea\u52a9\u8bd5\u7528\u4f53\u9a8c<\/strong>, \u4e0e\u4ea7\u54c1\u56e2\u961f\u5408\u4f5c\u5904\u7406\u5e94\u7528\u5185\u63d0\u793a\u3001\u6559\u7a0b\u548c\u5f15\u5bfc\u6e38\u89c8\uff08\u4f8b\u5982\uff0c <strong>UserPilot \u6216\u7c7b\u4f3c\u5de5\u5177<\/strong>).<\/li>\n\n\n\n<li><strong>\u8425\u9500\u5206\u6790 &amp; \u5b9e\u9a8c:<\/strong> \u5b9e\u73b0 <strong>A\/B \u6d4b\u8bd5, \u8ddf\u8e2a<\/strong>, \u548c, <strong>\u8425\u9500\u81ea\u52a8\u5316<\/strong> \u6539\u5584 CAC\u3001LTV \u4ee5\u53ca\u7528\u6237\u6d41\u5931\u7387\u6307\u6807.<\/li>\n\n\n\n<li><strong>\u793e\u533a &amp; \u63a8\u8350\u589e\u957f:<\/strong> \u5efa\u7acb <strong>\u5ba2\u6237\u63a8\u8350\u8ba1\u5212, \u5927\u4f7f\u8ba1\u5212<\/strong>, \u5e76\u5728\u73b0\u6709\u57fa\u7840\u4e0a\u6784\u5efa, <a href=\"https:\/\/mapsly.com\/zh\/become-partner\/\">\u6536\u76ca\u5206\u6210\u8054\u76df\u8ba1\u5212<\/a>.<\/li>\n\n\n\n<li><strong>\u56e2\u961f\u9886\u5bfc\u529b:<\/strong> \u968f\u7740 Mapsly \u7684\u6269\u5c55\uff0c\u62db\u8058\u5e76\u7ba1\u7406\u5185\u90e8\u548c\u5916\u5305\u7684\u8425\u9500\u4e13\u5bb6\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5173\u952e\u6280\u80fd\u4e0e\u7ecf\u9a8c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5\u5e74\u4ee5\u4e0a<\/strong> \u5728SaaS B2B\u8425\u9500\u9886\u57df\u7684\u7ecf\u9a8c\uff0c\u91cd\u70b9\u5728\u4e8e <strong>\u589e\u957f\u9ed1\u5ba2\u3001\u7ee9\u6548\u8425\u9500\u6216\u9700\u6c42\u751f\u6210 <\/strong><strong>\u5728\u7f8e\u56fd\u5e02\u573a<\/strong>.<\/li>\n\n\n\n<li>\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u4e1a\u7ee9\u8bb0\u5f55 <strong>\u6269\u5c55 SaaS \u4e1a\u52a1 <\/strong><strong>\u5728\u7f8e\u56fd\u5e02\u573a<\/strong><strong> \u901a\u8fc7\u975e\u4f20\u7edf\u7684\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u589e\u957f\u7b56\u7565 <\/strong>\u59cb\u7ec8\u5982\u4e00\u5730\u6ee1\u8db3<strong> <\/strong>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6216\u6536\u5165\u589e\u957f\u7684KPI\u6307\u6807.<\/li>\n\n\n\n<li><strong>\u52a8\u624b\u5b9e\u8df5<\/strong> \u7ecf\u9a8c\u4e0e <strong>\u8425\u9500\u81ea\u52a8\u5316, SEO, PPC (Google Ads, LinkedIn Ads), \u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c\u5185\u5bb9\u8425\u9500<\/strong>.<\/li>\n\n\n\n<li>\u6df1\u5165\u7406\u89e3, <strong>CRM \u5e73\u53f0\u548c\u6574\u5408\u8425\u9500<\/strong>.<\/li>\n\n\n\n<li>\u4f7f\u7528\u7ecf\u9a8c\uff1a <strong>freemium \u548c PLG \u6a21\u578b<\/strong> \u4ee5\u53ca\u5982\u4f55\u4f18\u5316\u4ece\u514d\u8d39\u5230\u4ed8\u8d39\u8f6c\u6362\u7684\u77e5\u8bc6\u3002<\/li>\n\n\n\n<li>\u6570\u636e\u9a71\u52a8\u7684\u601d\u7ef4\u65b9\u5f0f\uff0c\u719f\u7ec3\u638c\u63e1\u8bf8\u5982 <strong>Google Analytics\u3001Mixpanel\u3001Amplitude \u6216\u540c\u7c7b\u4ea7\u54c1<\/strong>.<\/li>\n\n\n\n<li>\u80fd\u591f\u5728 a \u5de5\u4f5c <strong>\u5feb\u8282\u594f\u7684\u521b\u4e1a\u516c\u53f8\u73af\u5883<\/strong> \u5e76\u4f18\u5148\u8003\u8651\u9ad8\u5f71\u54cd\u529b\u7684\u9879\u76ee.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9526\u4e0a\u6dfb\u82b1<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ee5\u5f80\u7ecf\u9a8c <strong>\u9762\u5411\u73b0\u573a\u9500\u552e\u3001\u73b0\u573a\u670d\u52a1\u3001\u7269\u6d41\u6216\u5176\u4ed6\u96c7\u4f63\u5927\u91cf\u5916\u52e4\uff08\u51fa\u5dee\uff09\u56e2\u961f\u7684\u516c\u53f8\u8fdb\u884c\u8425\u9500<\/strong>.<\/li>\n\n\n\n<li>\u4f53\u9a8c <strong>\u6269\u5c55\u8054\u76df\u8ba1\u5212\u6216\u7ba1\u7406\u6536\u76ca\u5171\u4eab\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb<\/strong>.<\/li>\n\n\n\n<li>\u66b4\u9732\u4e8e <strong>\u5168\u7403\u6269\u5f20\u7684\u672c\u5730\u5316\u7b56\u7565<\/strong>.<\/li>\n\n\n\n<li>\u5173\u4e8e APIs \u548c SaaS \u96c6\u6210\u7684\u6280\u672f\u77e5\u8bc6.<\/li>\n<\/ul>\n\n\n\n<p><strong>Mapsly \u63d0\u4f9b\u7684\u670d\u52a1<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6240\u6709\u6743<\/strong>\u4e00\u4e2a\u9ad8\u5f71\u54cd\u529b\u3001\u9ad8\u53ef\u89c1\u5ea6\u7684\u804c\u4f4d\uff0c\u60a8\u5c06\u4e3b\u5bfc Mapsly \u7684\u589e\u957f\u4e3e\u63aa.<\/li>\n\n\n\n<li><strong>\u4e13\u4e1a\u6210\u957f<\/strong>\u5728 Mapsly \u901a\u5f80\u201c\u72ec\u89d2\u517d\u201d\u7684\u65c5\u7a0b\u4e2d\uff0c\u6210\u4e3a\u5173\u952e\u9a71\u52a8\u56e0\u7d20\u7684\u673a\u4f1a\u3002<\/li>\n\n\n\n<li><strong>\u8fdc\u7a0b\u5de5\u4f5c<\/strong>\u968f\u65f6\u968f\u5730\u5de5\u4f5c\u7684\u7075\u6d3b\u6027.<\/li>\n\n\n\n<li><strong>\u5c16\u7aef\u7684SaaS\u4ea7\u54c1<\/strong>\u9500\u552e\u4e00\u4e2a\u521b\u65b0\u5e73\u53f0\u4e0e <strong>\u8d85\u8d8aCRM\u7684\u5e7f\u6cdb\u884c\u4e1a\u5e94\u7528<\/strong>.<\/li>\n\n\n\n<li><strong>\u8865\u507f<\/strong>\u5177\u6709\u7ade\u4e89\u529b\u7684\u57fa\u672c\u85aa\u8d44 + <strong>\u57fa\u4e8e\u7ee9\u6548\u7684\u5956\u91d1<\/strong> \u4e0e\u589e\u957f\u6210\u679c\u76f8\u5173.<\/li>\n\n\n\n<li><strong>\u52a8\u6001\u6587\u5316<\/strong>\u52a0\u5165\u4e00\u4e2a\u534f\u4f5c\u521b\u65b0\u3001\u81f4\u529b\u4e8e\u63a8\u52a8\u6210\u679c\u548c\u4ea7\u751f\u5f71\u54cd\u7684\u56e2\u961f\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5982\u4f55\u7533\u8bf7<\/strong><\/p>\n\n\n\n<p>\u7533\u8bf7\u8bf7\u5c06\u60a8\u7684\u7b80\u5386\u548c\u6c42\u804c\u4fe1\u63d0\u4ea4\u81f3 <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> \u89e3\u91ca\u4e3a\u4ec0\u4e48\u4f60\u5bf9\u9886\u5bfc Mapsly \u5e02\u573a\u8425\u9500\u56e2\u961f\u7684\u673a\u4f1a\u611f\u5230\u5174\u594b\u3002<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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