{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/vi\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Ph\u00f3 Ch\u1ee7 t\u1ecbch Ti\u1ebfp th\u1ecb (T\u1eadp trung v\u00e0o T\u0103ng tr\u01b0\u1edfng)"},"content":{"rendered":"<p><strong>V\u1ec1 Vai Tr\u00f2<\/strong><\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111ang t\u00ecm <strong>Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Marketing<\/strong> c\u00f3 kinh nghi\u1ec7m r\u1ed9ng r\u00e3i tr\u00ean th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3, kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi suy ngh\u0129 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n t\u1eadn tay v\u1edbi m\u1ed9t <strong>\u0111\u1ecbnh ki\u1ebfn m\u1ea1nh v\u1ec1 t\u0103ng tr\u01b0\u1edfng nhanh<\/strong>. Vai tr\u00f2 n\u00e0y y\u00eau c\u1ea7u m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 <strong>\u0111\u1ea3m nh\u1eadn to\u00e0n b\u1ed9 ch\u1ee9c n\u0103ng ti\u1ebfp th\u1ecb<\/strong>\u2014t\u1eeb x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1ea1o nhu c\u1ea7u\u2014while, <strong>\u01b0u ti\u00ean c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng v\u00e0 mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 cao<\/strong>.<\/p>\n\n\n\n<p>T\u1ea1i Mapsly, ch\u00fang t\u00f4i tin v\u00e0o <strong>t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m (PLG) k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing outbound v\u00e0 inbound th\u00f4ng minh<\/strong>B\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi ban l\u00e3nh \u0111\u1ea1o, \u0111\u1ed9i ng\u0169 kinh doanh v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u00e1p d\u1ee5ng, gi\u1eef ch\u00e2n v\u00e0 m\u1edf r\u1ed9ng Mapsly.<\/p>\n\n\n\n<p><strong>Tr\u00e1ch nhi\u1ec7m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c &amp; Th\u1ef1c thi t\u0103ng tr\u01b0\u1edfng:<\/strong> Ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c thi <strong>c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng v\u00e0 d\u1ef1a tr\u00ean ROI<\/strong>, bao g\u1ed3m c\u00e1c k\u00eanh h\u1eefu c\u01a1 v\u00e0 tr\u1ea3 ph\u00ed, \u0111\u1ed9 lan truy\u1ec1n s\u1ea3n ph\u1ea9m v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng M\u1ef9.<\/li>\n\n\n\n<li><strong>T\u1ea1o nhu c\u1ea7u:<\/strong> T\u1ed1i \u01b0u h\u00f3a ph\u1ec5u thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua PPC, SEO, n\u1ed9i dung, h\u1ee3p t\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a email.<\/li>\n\n\n\n<li><strong>\u0110\u1ecbnh v\u1ecb Th\u01b0\u01a1ng hi\u1ec7u &amp; Th\u00f4ng \u0111i\u1ec7p:<\/strong> T\u1ea1o m\u1ed9t n\u1ed9i dung thuy\u1ebft ph\u1ee5c <strong>c\u00e2u chuy\u1ec7n k\u1ec3 ph\u00e2n bi\u1ec7t Mapsly<\/strong> trong l\u0129nh v\u1ef1c t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng hi\u1ec7n tr\u01b0\u1eddng v\u00e0 CRM.<\/li>\n\n\n\n<li><strong>Ti\u1ebfp th\u1ecb \u0110\u1ed1i t\u00e1c &amp; T\u00edch h\u1ee3p:<\/strong> D\u1eabn d\u1eaft x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 ti\u1ebfp th\u1ecb chung v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng CRM, c\u00e1c gi\u1ea3i ph\u00e1p ng\u00e0nh h\u00e0ng \u0111\u1ea7u v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c l\u1edbn trong h\u1ec7 sinh th\u00e1i c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m:<\/strong> T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn <strong>c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh t\u00ednh n\u0103ng, nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng<\/strong> \u0111\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c \u00e1p d\u1ee5ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>PLG v\u00e0 \u0110\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o:<\/strong> T\u1ed1i \u01b0u h\u00f3a <strong>tr\u1ea3i nghi\u1ec7m d\u00f9ng th\u1eed t\u1ef1 ph\u1ee5c v\u1ee5<\/strong>, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m v\u1ec1 c\u00e1c g\u1ee3i \u00fd trong \u1ee9ng d\u1ee5ng, h\u01b0\u1edbng d\u1eabn v\u00e0 c\u00e1c chuy\u1ebfn tham quan c\u00f3 h\u01b0\u1edbng d\u1eabn (v\u00ed d\u1ee5, <strong>UserPilot ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1<\/strong>).<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 Th\u00ed nghi\u1ec7m ti\u1ebfp th\u1ecb:<\/strong> Tri\u1ec3n khai <strong>Ki\u1ec3m th\u1eed A\/B, theo d\u00f5i<\/strong>, v\u00e0 <strong>t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/strong> \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 CAC, LTV v\u00e0 t\u1ef7 l\u1ec7 churn.<\/li>\n\n\n\n<li><strong>T\u0103ng tr\u01b0\u1edfng C\u1ed9ng \u0111\u1ed3ng &amp; Gi\u1edbi thi\u1ec7u:<\/strong> Thi\u1ebft l\u1eadp <strong>ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i s\u1ee9<\/strong>, v\u00e0 x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3 <a href=\"https:\/\/mapsly.com\/vi\/become-partner\/\">ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft chia s\u1ebb doanh thu<\/a>.<\/li>\n\n\n\n<li><strong>L\u00e3nh \u0111\u1ea1o nh\u00f3m:<\/strong> Tuy\u1ec3n d\u1ee5ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb (n\u1ed9i b\u1ed9 v\u00e0 thu\u00ea ngo\u00e0i) khi Mapsly m\u1edf r\u1ed9ng quy m\u00f4.<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ef9 n\u0103ng &amp; Kinh nghi\u1ec7m ch\u00ednh<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 n\u0103m<\/strong> kinh nghi\u1ec7m trong ti\u1ebfp th\u1ecb SaaS B2B v\u1edbi tr\u1ecdng t\u00e2m v\u00e0o <strong>growth hacking, ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t ho\u1eb7c t\u1ea1o c\u1ea7u <\/strong><strong>tr\u00ean th\u1ecb tr\u01b0\u1eddng M\u1ef9<\/strong>.<\/li>\n\n\n\n<li>Th\u00e0nh t\u00edch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh c\u1ee7a <strong>m\u1edf r\u1ed9ng c\u00e1c doanh nghi\u1ec7p SaaS <\/strong><strong>tr\u00ean th\u1ecb tr\u01b0\u1eddng M\u1ef9<\/strong><strong> th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ROI cao phi truy\u1ec1n th\u1ed1ng <\/strong>li\u00ean t\u1ee5c \u0111\u00e1p \u1ee9ng<strong> <\/strong>Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) cho t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c t\u0103ng tr\u01b0\u1edfng doanh thu.<\/li>\n\n\n\n<li><strong>Th\u1ef1c h\u00e0nh<\/strong> kinh nghi\u1ec7m v\u1edbi <strong>t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, SEO, PPC (Google Ads, LinkedIn Ads), ti\u1ebfp th\u1ecb email v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung<\/strong>.<\/li>\n\n\n\n<li>Hi\u1ec3u bi\u1ebft v\u1eefng ch\u1eafc v\u1ec1 <strong>N\u1ec1n t\u1ea3ng CRM v\u00e0 ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p<\/strong>.<\/li>\n\n\n\n<li>Kinh nghi\u1ec7m v\u1edbi <strong>m\u00f4 h\u00ecnh freemium v\u00e0 PLG<\/strong> v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i t\u1eeb mi\u1ec5n ph\u00ed sang tr\u1ea3 ph\u00ed.<\/li>\n\n\n\n<li>T\u01b0 duy d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1edbi k\u1ef9 n\u0103ng th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <strong>Google Analytics, Mixpanel, Amplitude ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng<\/strong>.<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c trong m\u1ed9t <strong>m\u00f4i tr\u01b0\u1eddng startup nh\u1ecbp \u0111\u1ed9 nhanh<\/strong> v\u00e0 \u01b0u ti\u00ean c\u00e1c d\u1ef1 \u00e1n c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn.<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u00f9y ch\u1ecdn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kinh nghi\u1ec7m tr\u01b0\u1edbc <strong>ti\u1ebfp th\u1ecb cho b\u00e1n h\u00e0ng hi\u1ec7n tr\u01b0\u1eddng, d\u1ecbch v\u1ee5 hi\u1ec7n tr\u01b0\u1eddng, logistics ho\u1eb7c c\u00e1c c\u00f4ng ty kh\u00e1c c\u00f3 \u0111\u1ed9i ng\u0169 l\u1edbn ngo\u00e0i hi\u1ec7n tr\u01b0\u1eddng (\u0111ang di chuy\u1ec3n)<\/strong>.<\/li>\n\n\n\n<li>Kinh nghi\u1ec7m <strong>m\u1edf r\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft ho\u1eb7c qu\u1ea3n l\u00fd c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c chia s\u1ebb doanh thu<\/strong>.<\/li>\n\n\n\n<li>Ti\u1ebfp x\u00fac v\u1edbi <strong>chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a cho m\u1edf r\u1ed9ng to\u00e0n c\u1ea7u<\/strong>.<\/li>\n\n\n\n<li>Ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt v\u1ec1 API v\u00e0 t\u00edch h\u1ee3p SaaS.<\/li>\n<\/ul>\n\n\n\n<p><strong>Mapsly Cung C\u1ea5p Nh\u1eefng G\u00ec<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quy\u1ec1n s\u1edf h\u1eefu<\/strong>M\u1ed9t vai tr\u00f2 c\u00f3 t\u00e1c \u0111\u1ed9ng cao v\u00e0 \u0111\u1ed9 hi\u1ec3n th\u1ecb cao, n\u01a1i b\u1ea1n s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c s\u00e1ng ki\u1ebfn t\u0103ng tr\u01b0\u1edfng c\u1ee7a Mapsly.<\/li>\n\n\n\n<li><strong>Ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n<\/strong>C\u01a1 h\u1ed9i tr\u1edf th\u00e0nh nh\u00e2n t\u1ed1 then ch\u1ed1t trong h\u00e0nh tr\u00ecnh c\u1ee7a Mapsly \u0111\u1ec3 tr\u1edf th\u00e0nh \u201ck\u1ef3 l\u00e2n\u201d.<\/li>\n\n\n\n<li><strong>L\u00e0m vi\u1ec7c t\u1eeb xa<\/strong>Linh ho\u1ea1t l\u00e0m vi\u1ec7c t\u1eeb b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/li>\n\n\n\n<li><strong>S\u1ea3n ph\u1ea9m SaaS ti\u00ean ti\u1ebfn<\/strong>B\u00e1n m\u1ed9t n\u1ec1n t\u1ea3ng s\u00e1ng t\u1ea1o v\u1edbi <strong>\u1ee9ng d\u1ee5ng c\u00f4ng nghi\u1ec7p r\u1ed9ng r\u00e3i ngo\u00e0i CRM<\/strong>.<\/li>\n\n\n\n<li><strong>\u0110\u1ec1n b\u00f9<\/strong>M\u1ee9c l\u01b0\u01a1ng c\u01a1 b\u1ea3n c\u1ea1nh tranh + <strong>th\u01b0\u1edfng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t<\/strong> li\u00ean quan \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u0103ng tr\u01b0\u1edfng.<\/li>\n\n\n\n<li><strong>V\u0103n h\u00f3a n\u0103ng \u0111\u1ed9ng<\/strong>Tham gia v\u00e0o m\u1ed9t nh\u00f3m h\u1ee3p t\u00e1c, s\u00e1ng t\u1ea1o cam k\u1ebft th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng.<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00e1ch n\u1ed9p \u0111\u01a1n<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 n\u1ed9p \u0111\u01a1n, vui l\u00f2ng g\u1eedi h\u1ed3 s\u01a1 xin vi\u1ec7c v\u00e0 th\u01b0 xin vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u1ebfn <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> gi\u1ea3i th\u00edch l\u00fd do b\u1ea1n ph\u1ea5n kh\u00edch v\u1ec1 c\u01a1 h\u1ed9i d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb t\u1ea1i Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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