{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/vi\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Ph\u00f3 Ch\u1ee7 t\u1ecbch Marketing (T\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng)"},"content":{"rendered":"<p><strong>V\u1ec1 vai tr\u00f2<\/strong><\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t <strong>Ph\u00f3 Ch\u1ee7 t\u1ecbch Marketing<\/strong> v\u1edbi kinh nghi\u1ec7m s\u00e2u r\u1ed9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3, ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 l\u00e0 nh\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi th\u1ef1c thi hi\u1ec7u qu\u1ea3 v\u1edbi a <strong>Khuynh h\u01b0\u1edbng m\u1ea1nh v\u1ec1 growth hacking<\/strong>Vai tr\u00f2 n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3, <strong>L\u00e0m ch\u1ee7 to\u00e0n b\u1ed9 ch\u1ee9c n\u0103ng marketing<\/strong>\u2014t\u1eeb x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1ea1o ra nhu c\u1ea7u\u2014 <strong>\u01afu ti\u00ean c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 c\u00f3 ROI cao<\/strong>.<\/p>\n\n\n\n<p>T\u1ea1i Mapsly, ch\u00fang t\u00f4i tin v\u00e0o <strong>T\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m (PLG) k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb outbound v\u00e0 inbound th\u00f4ng minh<\/strong>B\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o, b\u00e1n h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u00e1p d\u1ee5ng, gi\u1eef ch\u00e2n v\u00e0 m\u1edf r\u1ed9ng Mapsly.<\/p>\n\n\n\n<p><strong>Tr\u00e1ch nhi\u1ec7m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng &amp; Th\u1ef1c hi\u1ec7n:<\/strong> Ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n <strong>c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng v\u00e0 d\u1ef1a tr\u00ean ROI,<\/strong>Bao g\u1ed3m c\u00e1c k\u00eanh t\u1ef1 nhi\u00ean v\u00e0 tr\u1ea3 ph\u00ed, kh\u1ea3 n\u0103ng lan truy\u1ec1n c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng M\u1ef9.<\/li>\n\n\n\n<li><strong>T\u1ea1o nhu c\u1ea7u:<\/strong> T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c k\u00eanh chuy\u1ec3n \u0111\u1ed5i qua PPC, SEO, n\u1ed9i dung, quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a email.<\/li>\n\n\n\n<li><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u &amp; th\u00f4ng \u0111i\u1ec7p:<\/strong> H\u00e3y t\u1ea1o ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 cu\u1ed1n h\u00fat, <strong>C\u00e2u chuy\u1ec7n t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t cho Mapsly<\/strong> trong l\u0129nh v\u1ef1c CRM v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng hi\u1ec7n tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>Ti\u1ebfp th\u1ecb \u0110\u1ed1i t\u00e1c v\u00e0 T\u00edch h\u1ee3p:<\/strong> D\u1eabn d\u1eaft vi\u1ec7c x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ed3ng h\u00e0nh v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng CRM c\u00f9ng v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p chuy\u00ean ng\u00e0nh h\u00e0ng \u0111\u1ea7u v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c ch\u1ee7 ch\u1ed1t trong h\u1ec7 sinh th\u00e1i c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m:<\/strong> T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn <strong>ra m\u1eaft t\u00ednh n\u0103ng, nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng<\/strong> \u0111\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c \u00e1p d\u1ee5ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>PLG v\u00e0 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng:<\/strong> T\u1ed1i \u01b0u h\u00f3a <strong>tr\u1ea3i nghi\u1ec7m d\u00f9ng th\u1eed t\u1ef1 ph\u1ee5c v\u1ee5<\/strong>, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m v\u1ec1 c\u00e1c th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng, h\u01b0\u1edbng d\u1eabn v\u00e0 chuy\u1ebfn tham quan c\u00f3 h\u01b0\u1edbng d\u1eabn (v\u00ed d\u1ee5, <strong>UserPilot ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1<\/strong>).<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb &amp; Th\u1eed nghi\u1ec7m:<\/strong> Th\u1ef1c hi\u1ec7n <strong>Ki\u1ec3m th\u1eed A\/B, theo d\u00f5i<\/strong>, v\u00e0, <strong>t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/strong> \u0110\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 CAC, LTV v\u00e0 churn.<\/li>\n\n\n\n<li><strong>T\u0103ng tr\u01b0\u1edfng c\u1ed9ng \u0111\u1ed3ng &amp; gi\u1edbi thi\u1ec7u:<\/strong> Thi\u1ebft l\u1eadp <strong>ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i s\u1ee9<\/strong>, v\u00e0 ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean nh\u1eefng g\u00ec hi\u1ec7n c\u00f3, <a href=\"https:\/\/mapsly.com\/vi\/become-partner\/\">ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft chia s\u1ebb doanh thu<\/a>.<\/li>\n\n\n\n<li><strong>L\u00e3nh \u0111\u1ea1o Nh\u00f3m:<\/strong> Thu\u00ea v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chuy\u00ean gia marketing (n\u1ed9i b\u1ed9 v\u00e0 thu\u00ea ngo\u00e0i) khi Mapsly ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ef9 n\u0103ng ch\u00ednh &amp; Kinh nghi\u1ec7m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5+ n\u0103m<\/strong> kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb SaaS B2B v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 <strong>growth hacking, marketing hi\u1ec7u su\u1ea5t, ho\u1eb7c t\u1ea1o nhu c\u1ea7u <\/strong><strong>tr\u00ean th\u1ecb tr\u01b0\u1eddng M\u1ef9<\/strong>.<\/li>\n\n\n\n<li>H\u1ed3 s\u01a1 th\u00e0nh t\u00edch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh <strong>M\u1edf r\u1ed9ng c\u00e1c doanh nghi\u1ec7p SaaS <\/strong><strong>tr\u00ean th\u1ecb tr\u01b0\u1eddng M\u1ef9<\/strong><strong> th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kh\u00f4ng truy\u1ec1n th\u1ed1ng v\u1edbi ROI cao <\/strong>\u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n<strong> <\/strong>KPIs v\u1ec1 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c t\u0103ng tr\u01b0\u1edfng doanh thu.<\/li>\n\n\n\n<li><strong>Th\u1ef1c h\u00e0nh<\/strong> kinh nghi\u1ec7m v\u1edbi <strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, SEO, PPC (Google Ads, LinkedIn Ads), ti\u1ebfp th\u1ecb qua email v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung<\/strong>.<\/li>\n\n\n\n<li>Hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1, <strong>N\u1ec1n t\u1ea3ng CRM v\u00e0 ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p<\/strong>.<\/li>\n\n\n\n<li>Kinh nghi\u1ec7m v\u1edbi: <strong>M\u00f4 h\u00ecnh freemium v\u00e0 PLG<\/strong> v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i t\u1eeb mi\u1ec5n ph\u00ed sang tr\u1ea3 ph\u00ed.<\/li>\n\n\n\n<li>T\u01b0 duy d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1edbi tr\u00ecnh \u0111\u1ed9 th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <strong>Google Analytics, Mixpanel, Amplitude ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng<\/strong>.<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c trong a <strong>m\u00f4i tr\u01b0\u1eddng kh\u1edfi nghi\u1ec7p n\u0103ng \u0111\u1ed9ng<\/strong> v\u00e0 \u01b0u ti\u00ean c\u00e1c d\u1ef1 \u00e1n c\u00f3 t\u00e1c \u0111\u1ed9ng cao.<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u1ed1t \u0111\u1ec3 c\u00f3<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3 <strong>ti\u1ebfp th\u1ecb cho b\u00e1n h\u00e0ng hi\u1ec7n tr\u01b0\u1eddng, d\u1ecbch v\u1ee5 hi\u1ec7n tr\u01b0\u1eddng, logistics ho\u1eb7c c\u00e1c c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng \u0111\u1ed9i ng\u0169 b\u00ean ngo\u00e0i (\u0111i c\u00f4ng t\u00e1c) \u0111\u00e1ng k\u1ec3<\/strong>.<\/li>\n\n\n\n<li>Tr\u1ea3i nghi\u1ec7m <strong>M\u1edf r\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft ho\u1eb7c qu\u1ea3n l\u00fd c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c chia s\u1ebb doanh thu<\/strong>.<\/li>\n\n\n\n<li>Ti\u1ebfp x\u00fac v\u1edbi <strong>chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a cho s\u1ef1 m\u1edf r\u1ed9ng to\u00e0n c\u1ea7u<\/strong>.<\/li>\n\n\n\n<li>Ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt v\u1ec1 APIs v\u00e0 t\u00edch h\u1ee3p SaaS.<\/li>\n<\/ul>\n\n\n\n<p><strong>Nh\u1eefng g\u00ec Mapsly cung c\u1ea5p<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1edf h\u1eefu<\/strong>M\u1ed9t vai tr\u00f2 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn v\u00e0 t\u1ea7m nh\u00ecn cao, n\u01a1i b\u1ea1n s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c s\u00e1ng ki\u1ebfn t\u0103ng tr\u01b0\u1edfng c\u1ee7a Mapsly.<\/li>\n\n\n\n<li><strong>Ph\u00e1t tri\u1ec3n chuy\u00ean nghi\u1ec7p<\/strong>C\u01a1 h\u1ed9i \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e2n t\u1ed1 ch\u1ee7 ch\u1ed1t trong h\u00e0nh tr\u00ecnh c\u1ee7a Mapsly h\u01b0\u1edbng t\u1edbi v\u1ecb th\u1ebf 'unicorn'.<\/li>\n\n\n\n<li><strong>L\u00e0m vi\u1ec7c t\u1eeb xa<\/strong>S\u1ef1 linh ho\u1ea1t \u0111\u1ec3 l\u00e0m vi\u1ec7c t\u1eeb b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/li>\n\n\n\n<li><strong>S\u1ea3n ph\u1ea9m SaaS ti\u00ean ti\u1ebfn<\/strong>B\u00e1n m\u1ed9t n\u1ec1n t\u1ea3ng s\u00e1ng t\u1ea1o v\u1edbi <strong>Nh\u1eefng \u1ee9ng d\u1ee5ng ng\u00e0nh r\u1ed9ng r\u00e3i v\u01b0\u1ee3t ra ngo\u00e0i CRM<\/strong>.<\/li>\n\n\n\n<li><strong>B\u1ed3i th\u01b0\u1eddng<\/strong>M\u1ed9t m\u1ee9c l\u01b0\u01a1ng c\u01a1 b\u1ea3n c\u1ea1nh tranh + <strong>ti\u1ec1n th\u01b0\u1edfng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t<\/strong> li\u00ean quan \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u0103ng tr\u01b0\u1edfng.<\/li>\n\n\n\n<li><strong>V\u0103n h\u00f3a n\u0103ng \u0111\u1ed9ng<\/strong>Tham gia v\u00e0o \u0111\u1ed9i ng\u0169 h\u1ee3p t\u00e1c v\u00e0 s\u00e1ng t\u1ea1o, cam k\u1ebft mang l\u1ea1i k\u1ebft qu\u1ea3 v\u00e0 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng.<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00e1ch n\u1ed9p \u0111\u01a1n<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 \u1ee9ng tuy\u1ec3n, vui l\u00f2ng g\u1eedi h\u1ed3 s\u01a1 v\u00e0 th\u01b0 xin vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u1ebfn <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao b\u1ea1n l\u1ea1i h\u00e0o h\u1ee9ng v\u1edbi c\u01a1 h\u1ed9i d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb t\u1ea1i Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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