{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/tr\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131 (B\u00fcy\u00fcme Odakl\u0131)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Rol Hakk\u0131nda<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ar\u0131yoruz <strong>Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131<\/strong> yaln\u0131zca stratejik d\u00fc\u015f\u00fcnen de\u011fil, ayn\u0131 zamanda uygulay\u0131c\u0131 olan ve ABD pazar\u0131nda geni\u015f deneyime sahip <strong>b\u00fcy\u00fcme odakl\u0131 g\u00fc\u00e7l\u00fc \u00f6nyarg\u0131<\/strong>. Bu rol, yapabilecek birini gerektirir <strong>t\u00fcm pazarlama fonksiyonunu y\u00f6netmek<\/strong>\u2014markala\u015fmadan talep yaratmaya\u2014while, <strong>veri odakl\u0131, \u00f6l\u00e7eklenebilir ve y\u00fcksek YG getirisi sa\u011flayan b\u00fcy\u00fcme stratejilerini \u00f6nceliklendirme<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mapsly'de, inan\u0131yoruz <strong>ak\u0131ll\u0131 outbound ve inbound pazarlama stratejileriyle birle\u015fen \u00fcr\u00fcn odakl\u0131 b\u00fcy\u00fcme (PLG)<\/strong>Mapsly\u2019in benimsenmesini, m\u00fc\u015fteri devam\u0131n\u0131 ve geni\u015flemesini sa\u011flamak i\u00e7in liderlik, sat\u0131\u015f ve \u00fcr\u00fcn ekipleriyle yak\u0131n \u00e7al\u0131\u015facaks\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sorumluluklar<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fcy\u00fcme Stratejisi ve Uygulamas\u0131:<\/strong> Geli\u015ftir ve uygula <strong>\u00f6l\u00e7eklenebilir, YG odakl\u0131 b\u00fcy\u00fcme pazarlama giri\u015fimleri<\/strong>, organik ve \u00fccretli kanallar, \u00fcr\u00fcn viralitesi ve otomasyon dahil, ABD pazar\u0131na odaklanarak.<\/li>\n\n\n\n<li><strong>Talep Olu\u015fturma:<\/strong> PPC, SEO, i\u00e7erik, i\u015f ortakl\u0131klar\u0131 ve e-posta otomasyonu \u00fczerinden potansiyel m\u00fc\u015fteri kazan\u0131m\u0131 ve d\u00f6n\u00fc\u015f\u00fcm hunilerini optimize edin.<\/li>\n\n\n\n<li><strong>Marka Konumland\u0131rmas\u0131 ve Mesajlar\u0131:<\/strong> Etkileyici bir metin olu\u015fturun <strong>Mapsly'i farkl\u0131 k\u0131lan anlat\u0131<\/strong> CRM ve saha sat\u0131\u015f otomasyonu alan\u0131nda.<\/li>\n\n\n\n<li><strong>Ortakl\u0131klar ve Entegrasyonlar Pazarlamas\u0131:<\/strong> CRM platformlar\u0131 ve sekt\u00f6re \u00f6zg\u00fc lider \u00e7\u00f6z\u00fcmler ile ekosistemlerindeki \u00f6nemli oyuncularla ortakl\u0131k kurma ve ortak pazarlamay\u0131 y\u00f6netin.<\/li>\n\n\n\n<li><strong>\u00dcr\u00fcn Pazarlamas\u0131:<\/strong> Etkileyici i\u00e7erikler olu\u015fturun <strong>\u00f6zellik lansmanlar\u0131, vaka incelemeleri ve sat\u0131\u015f destek materyalleri<\/strong> benimsemeyi ve d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131rmak i\u00e7in.<\/li>\n\n\n\n<li><strong>PLG ve Kullan\u0131c\u0131 Oryantasyonu:<\/strong> Optimize et <strong>kendin yap deneme deneyimi<\/strong>, uygulama i\u00e7i istemlerde, \u00f6\u011freticilerde ve rehberli turlarda \u00fcr\u00fcn ekipleriyle i\u015f birli\u011fi yapma (\u00f6rne\u011fin, <strong>UserPilot veya benzeri ara\u00e7lar<\/strong>).<\/li>\n\n\n\n<li><strong>Pazarlama Analiti\u011fi ve Deney:<\/strong> Uygula <strong>A\/B testi, takip<\/strong>, ve <strong>pazarlama otomasyonu<\/strong> CAC, LTV ve m\u00fc\u015fteri kayb\u0131 metriklerini iyile\u015ftirmek i\u00e7in.<\/li>\n\n\n\n<li><strong>Topluluk ve Y\u00f6nlendirme B\u00fcy\u00fcmesi:<\/strong> Kurmak <strong>m\u00fc\u015fteri tavsiye programlar\u0131, el\u00e7i programlar\u0131<\/strong>, ve mevcut olan\u0131n \u00fczerine in\u015fa etmek <a href=\"https:\/\/mapsly.com\/tr\/become-partner\/\">gelir payla\u015f\u0131m\u0131na dayal\u0131 i\u015f ortakl\u0131\u011f\u0131 program\u0131<\/a>.<\/li>\n\n\n\n<li><strong>Tak\u0131m Liderli\u011fi:<\/strong> Mapsly b\u00fcy\u00fcrken pazarlama uzmanlar\u0131n\u0131 (dahili ve d\u0131\u015f kaynakl\u0131) i\u015fe al\u0131n ve y\u00f6netin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ana Beceriler ve Deneyim<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 y\u0131l<\/strong> SaaS B2B pazarlamas\u0131nda, \u00f6zellikle \u015funa odaklanm\u0131\u015f deneyim <strong>growth hacking, performans pazarlamas\u0131 veya talep olu\u015fturma <\/strong><strong>ABD pazar\u0131nda<\/strong>.<\/li>\n\n\n\n<li>Kan\u0131tlanm\u0131\u015f ge\u00e7mi\u015f <strong>SaaS i\u015fletmelerini b\u00fcy\u00fctme <\/strong><strong>ABD pazar\u0131nda<\/strong><strong> geleneksel olmayan, y\u00fcksek YG stratejileri arac\u0131l\u0131\u011f\u0131yla <\/strong>tutarl\u0131 bir \u015fekilde kar\u015f\u0131lamak<strong> <\/strong>Potansiyel m\u00fc\u015fteri olu\u015fturma veya gelir art\u0131\u015f\u0131 i\u00e7in KPI'lar.<\/li>\n\n\n\n<li><strong>Pratik<\/strong> deneyim ile <strong>pazarlama otomasyonu, SEO, PPC (Google Ads, LinkedIn Ads), e-posta pazarlamas\u0131 ve i\u00e7erik pazarlamas\u0131<\/strong>.<\/li>\n\n\n\n<li>G\u00fc\u00e7l\u00fc anlay\u0131\u015f <strong>CRM platformlar\u0131 ve entegrasyon pazarlamas\u0131<\/strong>.<\/li>\n\n\n\n<li>Deneyim <strong>freemium ve PLG modelleri<\/strong> ve \u00fccretsizden \u00fccretliye d\u00f6n\u00fc\u015f\u00fcm\u00fc optimize etme bilgisi.<\/li>\n\n\n\n<li>\u015eu gibi ara\u00e7larda yetkinlikle veri odakl\u0131 anlay\u0131\u015f <strong>Google Analytics, Mixpanel, Amplitude veya e\u015fde\u011feri<\/strong>.<\/li>\n\n\n\n<li>Bir alanda \u00e7al\u0131\u015fma yetene\u011fi <strong>h\u0131zl\u0131 tempolu giri\u015fim ortam\u0131<\/strong> ve y\u00fcksek etkili projeleri \u00f6nceliklendirin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Olmas\u0131 \u0130yi Olur<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6nceki deneyim <strong>\u00f6nemli d\u0131\u015f (seyahat eden) ekipler istihdam eden saha sat\u0131\u015f, saha servisi, lojistik veya di\u011fer \u015firketlere pazarlama<\/strong>.<\/li>\n\n\n\n<li>Deneyim <strong>bir ortakl\u0131k program\u0131n\u0131 \u00f6l\u00e7eklendirmek veya gelir payla\u015f\u0131m ortakl\u0131klar\u0131n\u0131 y\u00f6netmek<\/strong>.<\/li>\n\n\n\n<li>Maruz kalma <strong>k\u00fcresel geni\u015fleme i\u00e7in yerelle\u015ftirme stratejileri<\/strong>.<\/li>\n\n\n\n<li>API\u2019lar ve SaaS entegrasyonlar\u0131 hakk\u0131nda teknik bilgi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mapsly'nin Sunduklar\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sahiplik<\/strong>Y\u00fcksek etkili, y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fckl\u00fc bir rol; Mapsly\u2019nin b\u00fcy\u00fcme giri\u015fimlerini siz y\u00f6neteceksiniz.<\/li>\n\n\n\n<li><strong>Profesyonel Geli\u015fim<\/strong>Mapsly\u2019nin \"tek boynuzlu at\" yolculu\u011funda kilit bir s\u00fcr\u00fcc\u00fc olma f\u0131rsat\u0131.<\/li>\n\n\n\n<li><strong>Uzaktan \u00c7al\u0131\u015fma<\/strong>Her yerden \u00e7al\u0131\u015fma esnekli\u011fi.<\/li>\n\n\n\n<li><strong>Son Teknoloji SaaS \u00dcr\u00fcn\u00fc<\/strong>Yenilik\u00e7i bir platformu iletin <strong>CRM d\u0131\u015f\u0131ndaki geni\u015f end\u00fcstri uygulamalar\u0131<\/strong>.<\/li>\n\n\n\n<li><strong>Tazminat<\/strong>Rekabet\u00e7i bir taban maa\u015f + <strong>performansa dayal\u0131 primler<\/strong> b\u00fcy\u00fcme sonu\u00e7lar\u0131na ba\u011fl\u0131.<\/li>\n\n\n\n<li><strong>Dinamik K\u00fclt\u00fcr<\/strong>Sonu\u00e7 odakl\u0131 ve etki yaratmaya kararl\u0131 i\u015f birli\u011fi i\u00e7inde yenilik\u00e7i bir ekibe kat\u0131l\u0131n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nas\u0131l ba\u015fvurulur<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015fvurmak i\u00e7in, l\u00fctfen \u00f6zge\u00e7mi\u015finizi ve \u00f6n yaz\u0131n\u0131z\u0131 g\u00f6nderin <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> Mapsly\u2019de pazarlama ekibine liderlik etme f\u0131rsat\u0131na neden heyecan duydu\u011funuzu a\u00e7\u0131klamak.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a 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