{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/tr\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131 (B\u00fcy\u00fcme Odakl\u0131)"},"content":{"rendered":"<p><strong>Rol Hakk\u0131nda<\/strong><\/p>\n\n\n\n<p>Ar\u0131yoruz <strong>Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131<\/strong> yaln\u0131zca stratejik d\u00fc\u015f\u00fcnen de\u011fil, ayn\u0131 zamanda uygulay\u0131c\u0131 olan ve ABD pazar\u0131nda geni\u015f deneyime sahip <strong>b\u00fcy\u00fcme odakl\u0131 g\u00fc\u00e7l\u00fc \u00f6nyarg\u0131<\/strong>. Bu rol, yapabilecek birini gerektirir <strong>t\u00fcm pazarlama fonksiyonunu y\u00f6netmek<\/strong>\u2014markala\u015fmadan talep yaratmaya\u2014while, <strong>veri odakl\u0131, \u00f6l\u00e7eklenebilir ve y\u00fcksek YG getirisi sa\u011flayan b\u00fcy\u00fcme stratejilerini \u00f6nceliklendirme<\/strong>.<\/p>\n\n\n\n<p>Mapsly'de, inan\u0131yoruz <strong>ak\u0131ll\u0131 outbound ve inbound pazarlama stratejileriyle birle\u015fen \u00fcr\u00fcn odakl\u0131 b\u00fcy\u00fcme (PLG)<\/strong>Mapsly\u2019in benimsenmesini, m\u00fc\u015fteri devam\u0131n\u0131 ve geni\u015flemesini sa\u011flamak i\u00e7in liderlik, sat\u0131\u015f ve \u00fcr\u00fcn ekipleriyle yak\u0131n \u00e7al\u0131\u015facaks\u0131n\u0131z.<\/p>\n\n\n\n<p><strong>Sorumluluklar<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fcy\u00fcme Stratejisi ve Uygulamas\u0131:<\/strong> Geli\u015ftir ve uygula <strong>\u00f6l\u00e7eklenebilir, YG odakl\u0131 b\u00fcy\u00fcme pazarlama giri\u015fimleri<\/strong>, organik ve \u00fccretli kanallar, \u00fcr\u00fcn viralitesi ve otomasyon dahil, ABD pazar\u0131na odaklanarak.<\/li>\n\n\n\n<li><strong>Talep Olu\u015fturma:<\/strong> PPC, SEO, i\u00e7erik, i\u015f ortakl\u0131klar\u0131 ve e-posta otomasyonu \u00fczerinden potansiyel m\u00fc\u015fteri kazan\u0131m\u0131 ve d\u00f6n\u00fc\u015f\u00fcm hunilerini optimize edin.<\/li>\n\n\n\n<li><strong>Marka Konumland\u0131rmas\u0131 ve Mesajlar\u0131:<\/strong> Etkileyici bir metin olu\u015fturun <strong>Mapsly'i farkl\u0131 k\u0131lan anlat\u0131<\/strong> CRM ve saha sat\u0131\u015f otomasyonu alan\u0131nda.<\/li>\n\n\n\n<li><strong>Ortakl\u0131klar ve Entegrasyonlar Pazarlamas\u0131:<\/strong> CRM platformlar\u0131 ve sekt\u00f6re \u00f6zg\u00fc lider \u00e7\u00f6z\u00fcmler ile ekosistemlerindeki \u00f6nemli oyuncularla ortakl\u0131k kurma ve ortak pazarlamay\u0131 y\u00f6netin.<\/li>\n\n\n\n<li><strong>\u00dcr\u00fcn Pazarlamas\u0131:<\/strong> Etkileyici i\u00e7erikler olu\u015fturun <strong>\u00f6zellik lansmanlar\u0131, vaka incelemeleri ve sat\u0131\u015f destek materyalleri<\/strong> benimsemeyi ve d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131rmak i\u00e7in.<\/li>\n\n\n\n<li><strong>PLG ve Kullan\u0131c\u0131 Oryantasyonu:<\/strong> Optimize et <strong>kendin yap deneme deneyimi<\/strong>, uygulama i\u00e7i istemlerde, \u00f6\u011freticilerde ve rehberli turlarda \u00fcr\u00fcn ekipleriyle i\u015f birli\u011fi yapma (\u00f6rne\u011fin, <strong>UserPilot veya benzeri ara\u00e7lar<\/strong>).<\/li>\n\n\n\n<li><strong>Pazarlama Analiti\u011fi ve Deney:<\/strong> Uygula <strong>A\/B testi, takip<\/strong>, ve <strong>pazarlama otomasyonu<\/strong> CAC, LTV ve m\u00fc\u015fteri kayb\u0131 metriklerini iyile\u015ftirmek i\u00e7in.<\/li>\n\n\n\n<li><strong>Topluluk ve Y\u00f6nlendirme B\u00fcy\u00fcmesi:<\/strong> Kurmak <strong>m\u00fc\u015fteri tavsiye programlar\u0131, el\u00e7i programlar\u0131<\/strong>, ve mevcut olan\u0131n \u00fczerine in\u015fa etmek <a href=\"https:\/\/mapsly.com\/tr\/become-partner\/\">gelir payla\u015f\u0131m\u0131na dayal\u0131 i\u015f ortakl\u0131\u011f\u0131 program\u0131<\/a>.<\/li>\n\n\n\n<li><strong>Tak\u0131m Liderli\u011fi:<\/strong> Mapsly b\u00fcy\u00fcrken pazarlama uzmanlar\u0131n\u0131 (dahili ve d\u0131\u015f kaynakl\u0131) i\u015fe al\u0131n ve y\u00f6netin.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ana Beceriler ve Deneyim<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 y\u0131l<\/strong> SaaS B2B pazarlamas\u0131nda, \u00f6zellikle \u015funa odaklanm\u0131\u015f deneyim <strong>growth hacking, performans pazarlamas\u0131 veya talep olu\u015fturma <\/strong><strong>ABD pazar\u0131nda<\/strong>.<\/li>\n\n\n\n<li>Kan\u0131tlanm\u0131\u015f ge\u00e7mi\u015f <strong>SaaS i\u015fletmelerini b\u00fcy\u00fctme <\/strong><strong>ABD pazar\u0131nda<\/strong><strong> geleneksel olmayan, y\u00fcksek YG stratejileri arac\u0131l\u0131\u011f\u0131yla <\/strong>tutarl\u0131 bir \u015fekilde kar\u015f\u0131lamak<strong> <\/strong>Potansiyel m\u00fc\u015fteri olu\u015fturma veya gelir art\u0131\u015f\u0131 i\u00e7in KPI'lar.<\/li>\n\n\n\n<li><strong>Pratik<\/strong> deneyim ile <strong>pazarlama otomasyonu, SEO, PPC (Google Ads, LinkedIn Ads), e-posta pazarlamas\u0131 ve i\u00e7erik pazarlamas\u0131<\/strong>.<\/li>\n\n\n\n<li>G\u00fc\u00e7l\u00fc anlay\u0131\u015f <strong>CRM platformlar\u0131 ve entegrasyon pazarlamas\u0131<\/strong>.<\/li>\n\n\n\n<li>Deneyim <strong>freemium ve PLG modelleri<\/strong> ve \u00fccretsizden \u00fccretliye d\u00f6n\u00fc\u015f\u00fcm\u00fc optimize etme bilgisi.<\/li>\n\n\n\n<li>\u015eu gibi ara\u00e7larda yetkinlikle veri odakl\u0131 anlay\u0131\u015f <strong>Google Analytics, Mixpanel, Amplitude veya e\u015fde\u011feri<\/strong>.<\/li>\n\n\n\n<li>Bir alanda \u00e7al\u0131\u015fma yetene\u011fi <strong>h\u0131zl\u0131 tempolu giri\u015fim ortam\u0131<\/strong> ve y\u00fcksek etkili projeleri \u00f6nceliklendirin.<\/li>\n<\/ul>\n\n\n\n<p><strong>Olmas\u0131 \u0130yi Olur<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6nceki deneyim <strong>\u00f6nemli d\u0131\u015f (seyahat eden) ekipler istihdam eden saha sat\u0131\u015f, saha servisi, lojistik veya di\u011fer \u015firketlere pazarlama<\/strong>.<\/li>\n\n\n\n<li>Deneyim <strong>bir ortakl\u0131k program\u0131n\u0131 \u00f6l\u00e7eklendirmek veya gelir payla\u015f\u0131m ortakl\u0131klar\u0131n\u0131 y\u00f6netmek<\/strong>.<\/li>\n\n\n\n<li>Maruz kalma <strong>k\u00fcresel geni\u015fleme i\u00e7in yerelle\u015ftirme stratejileri<\/strong>.<\/li>\n\n\n\n<li>API\u2019lar ve SaaS entegrasyonlar\u0131 hakk\u0131nda teknik bilgi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Mapsly'nin Sunduklar\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sahiplik<\/strong>Y\u00fcksek etkili, y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fckl\u00fc bir rol; Mapsly\u2019nin b\u00fcy\u00fcme giri\u015fimlerini siz y\u00f6neteceksiniz.<\/li>\n\n\n\n<li><strong>Profesyonel Geli\u015fim<\/strong>Mapsly\u2019nin \"tek boynuzlu at\" yolculu\u011funda kilit bir s\u00fcr\u00fcc\u00fc olma f\u0131rsat\u0131.<\/li>\n\n\n\n<li><strong>Uzaktan \u00c7al\u0131\u015fma<\/strong>Her yerden \u00e7al\u0131\u015fma esnekli\u011fi.<\/li>\n\n\n\n<li><strong>Son Teknoloji SaaS \u00dcr\u00fcn\u00fc<\/strong>Yenilik\u00e7i bir platformu iletin <strong>CRM d\u0131\u015f\u0131ndaki geni\u015f end\u00fcstri uygulamalar\u0131<\/strong>.<\/li>\n\n\n\n<li><strong>Tazminat<\/strong>Rekabet\u00e7i bir taban maa\u015f + <strong>performansa dayal\u0131 primler<\/strong> b\u00fcy\u00fcme sonu\u00e7lar\u0131na ba\u011fl\u0131.<\/li>\n\n\n\n<li><strong>Dinamik K\u00fclt\u00fcr<\/strong>Sonu\u00e7 odakl\u0131 ve etki yaratmaya kararl\u0131 i\u015f birli\u011fi i\u00e7inde yenilik\u00e7i bir ekibe kat\u0131l\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><strong>Nas\u0131l ba\u015fvurulur<\/strong><\/p>\n\n\n\n<p>Ba\u015fvurmak i\u00e7in, l\u00fctfen \u00f6zge\u00e7mi\u015finizi ve \u00f6n yaz\u0131n\u0131z\u0131 g\u00f6nderin <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> Mapsly\u2019de pazarlama ekibine liderlik etme f\u0131rsat\u0131na neden heyecan duydu\u011funuzu a\u00e7\u0131klamak.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. This role requires someone who can own the entire marketing function\u2014from branding to demand generation\u2014while prioritizing data-driven, scalable, and [\u2026]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/tr\/careers\/vp-of-marketing-growth-focused\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VP of Marketing (Growth-Focused) - Mapsly\" \/>\n<meta property=\"og:description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. This role requires someone who can own the entire marketing function\u2014from branding to demand generation\u2014while prioritizing data-driven, scalable, and [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mapsly.com\/tr\/careers\/vp-of-marketing-growth-focused\/\" \/>\n<meta property=\"og:site_name\" content=\"Mapsly\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T14:47:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/\",\"url\":\"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/\",\"name\":\"VP of Marketing (Growth-Focused) - Mapsly\",\"isPartOf\":{\"@id\":\"https:\/\/mapsly.com\/#website\"},\"datePublished\":\"2025-02-06T14:28:47+00:00\",\"dateModified\":\"2025-12-08T14:47:54+00:00\",\"description\":\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. This role requires someone who can own the entire marketing function\u2014from branding to demand generation\u2014while prioritizing data-driven, scalable, and [\u2026]\",\"breadcrumb\":{\"@id\":\"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mapsly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vacancies\",\"item\":\"https:\/\/mapsly.com\/es\/careers\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"VP of Marketing (Growth-Focused)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mapsly.com\/#website\",\"url\":\"https:\/\/mapsly.com\/\",\"name\":\"Mapsly\",\"description\":\"The Ultimate CRM Map\",\"publisher\":{\"@id\":\"https:\/\/mapsly.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mapsly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mapsly.com\/#organization\",\"name\":\"Mapsly\",\"url\":\"https:\/\/mapsly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/mapsly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mapsly.com\/wp-content\/uploads\/2025\/06\/Mapsly-Logo-2x-BIG.png\",\"contentUrl\":\"https:\/\/mapsly.com\/wp-content\/uploads\/2025\/06\/Mapsly-Logo-2x-BIG.png\",\"width\":280,\"height\":85,\"caption\":\"Mapsly\"},\"image\":{\"@id\":\"https:\/\/mapsly.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131 (B\u00fcy\u00fcmeye Odakl\u0131) - Mapsly","description":"Rol Hakk\u0131nda ABD pazar\u0131nda geni\u015f deneyime sahip, sadece stratejik d\u00fc\u015f\u00fcnen de\u011fil ayn\u0131 zamanda b\u00fcy\u00fcme odakl\u0131 (growth hacking) uygulay\u0131c\u0131 olan bir Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131 ar\u0131yoruz. Bu rol, markala\u015fmadan talep yaratmaya kadar t\u00fcm pazarlama fonksiyonunu sahiplenebilecek, veri odakl\u0131, \u00f6l\u00e7eklenebilir ve [\u2026] \u00f6ncelikli birini gerektirir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mapsly.com\/tr\/careers\/vp-of-marketing-growth-focused\/","og_locale":"tr_TR","og_type":"article","og_title":"VP of Marketing (Growth-Focused) - Mapsly","og_description":"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. This role requires someone who can own the entire marketing function\u2014from branding to demand generation\u2014while prioritizing data-driven, scalable, and [\u2026]","og_url":"https:\/\/mapsly.com\/tr\/careers\/vp-of-marketing-growth-focused\/","og_site_name":"Mapsly","article_modified_time":"2025-12-08T14:47:54+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/","url":"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/","name":"Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131 (B\u00fcy\u00fcmeye Odakl\u0131) - Mapsly","isPartOf":{"@id":"https:\/\/mapsly.com\/#website"},"datePublished":"2025-02-06T14:28:47+00:00","dateModified":"2025-12-08T14:47:54+00:00","description":"Rol Hakk\u0131nda ABD pazar\u0131nda geni\u015f deneyime sahip, sadece stratejik d\u00fc\u015f\u00fcnen de\u011fil ayn\u0131 zamanda b\u00fcy\u00fcme odakl\u0131 (growth hacking) uygulay\u0131c\u0131 olan bir Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131 ar\u0131yoruz. Bu rol, markala\u015fmadan talep yaratmaya kadar t\u00fcm pazarlama fonksiyonunu sahiplenebilecek, veri odakl\u0131, \u00f6l\u00e7eklenebilir ve [\u2026] \u00f6ncelikli birini gerektirir.","breadcrumb":{"@id":"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mapsly.com\/"},{"@type":"ListItem","position":2,"name":"Vacancies","item":"https:\/\/mapsly.com\/es\/careers\/"},{"@type":"ListItem","position":3,"name":"VP of Marketing (Growth-Focused)"}]},{"@type":"WebSite","@id":"https:\/\/mapsly.com\/#website","url":"https:\/\/mapsly.com\/","name":"Mapsly","description":"Nihai CRM Haritas\u0131","publisher":{"@id":"https:\/\/mapsly.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mapsly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/mapsly.com\/#organization","name":"Mapsly","url":"https:\/\/mapsly.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/mapsly.com\/#\/schema\/logo\/image\/","url":"https:\/\/mapsly.com\/wp-content\/uploads\/2025\/06\/Mapsly-Logo-2x-BIG.png","contentUrl":"https:\/\/mapsly.com\/wp-content\/uploads\/2025\/06\/Mapsly-Logo-2x-BIG.png","width":280,"height":85,"caption":"Mapsly"},"image":{"@id":"https:\/\/mapsly.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mapsly.com\/tr\/wp-json\/wp\/v2\/vacancy\/20807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapsly.com\/tr\/wp-json\/wp\/v2\/vacancy"}],"about":[{"href":"https:\/\/mapsly.com\/tr\/wp-json\/wp\/v2\/types\/vacancy"}],"wp:attachment":[{"href":"https:\/\/mapsly.com\/tr\/wp-json\/wp\/v2\/media?parent=20807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}