{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/tr\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131 (B\u00fcy\u00fcmeye Odakl\u0131)"},"content":{"rendered":"<p><strong>Rol Hakk\u0131nda<\/strong><\/p>\n\n\n\n<p>Bir tane ar\u0131yoruz <strong>Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131<\/strong> ABD pazar\u0131nda geni\u015f deneyime sahip, sadece stratejik d\u00fc\u015f\u00fcnen biri olmay\u0131p ayn\u0131 zamanda uygulamaya ge\u00e7ebilen bir uygulay\u0131c\u0131 olarak with a <strong>Growth hacking'e y\u00f6nelik g\u00fc\u00e7l\u00fc e\u011filim<\/strong>Bu rol, yapabilen birini gerektirir, <strong>T\u00fcm pazarlama fonksiyonuna sahip olun<\/strong>\u2014markala\u015fmadan talep olu\u015fturmaya\u2014 <strong>Veriye dayal\u0131, \u00f6l\u00e7eklenebilir ve y\u00fcksek yat\u0131r\u0131m getirisi sa\u011flayan b\u00fcy\u00fcme stratejilerine \u00f6ncelik verme<\/strong>.<\/p>\n\n\n\n<p>Mapsly'de, inan\u0131yoruz <strong>\u00dcr\u00fcn odakl\u0131 b\u00fcy\u00fcme (PLG) ile ak\u0131ll\u0131 outbound ve inbound pazarlama stratejilerinin birle\u015fimi<\/strong>Mapsly'in benimsenmesi, korunmas\u0131 ve geni\u015flemesi i\u00e7in liderlik, sat\u0131\u015f ve \u00fcr\u00fcn ekipleriyle yak\u0131ndan \u00e7al\u0131\u015facaks\u0131n\u0131z.<\/p>\n\n\n\n<p><strong>Sorumluluklar<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fcy\u00fcme Stratejisi &amp; Uygulama:<\/strong> Geli\u015ftir ve uygula <strong>\u00f6l\u00e7eklenebilir, ROI odakl\u0131 b\u00fcy\u00fcme pazarlama giri\u015fimleri,<\/strong>Organik ve \u00fccretli kanallar, \u00fcr\u00fcn yay\u0131l\u0131m\u0131 ve otomasyon dahil, ABD pazar\u0131na odaklanarak.<\/li>\n\n\n\n<li><strong>Talep Yaratma:<\/strong> M\u00fc\u015fteri aday\u0131 elde etme ve d\u00f6n\u00fc\u015f\u00fcm hunilerini PPC, SEO, i\u00e7erik, i\u015f ortakl\u0131klar\u0131 ve e-posta otomasyonu ile optimize edin.<\/li>\n\n\n\n<li><strong>Marka Konumland\u0131rmas\u0131 &amp; Marka Mesaj\u0131:<\/strong> Etkileyici bir \u015fey olu\u015fturun, <strong>Mapsly\u2019i farkl\u0131 k\u0131lan anlat\u0131<\/strong> CRM ve saha sat\u0131\u015f otomasyonu alan\u0131nda.<\/li>\n\n\n\n<li><strong>Ortakl\u0131klar ve Entegrasyonlar Pazarlamas\u0131:<\/strong> CRM platformlar\u0131 ve sekt\u00f6re \u00f6zel \u00f6nde gelen \u00e7\u00f6z\u00fcmler ile ekosistemlerindeki \u00f6nemli oyuncularla ortakl\u0131k geli\u015ftirme ve ortak pazarlama faaliyetlerine \u00f6nc\u00fcl\u00fck edin.<\/li>\n\n\n\n<li><strong>\u00dcr\u00fcn Pazarlamas\u0131:<\/strong> Etkileyici i\u00e7erik olu\u015fturun <strong>\u00f6zellik lansmanlar\u0131, vaka \u00e7al\u0131\u015fmalar\u0131 ve sat\u0131\u015f destek materyalleri<\/strong> benimseme ve d\u00f6n\u00fc\u015f\u00fcm\u00fc geli\u015ftirmek i\u00e7in.<\/li>\n\n\n\n<li><strong>PLG ve kullan\u0131c\u0131 oryantasyonu:<\/strong> Optimize edin <strong>\u00f6z-y\u00f6netimli deneme deneyimi<\/strong>, uygulama i\u00e7i uyar\u0131lar, e\u011fitimler ve rehber turlar konusunda \u00fcr\u00fcn ekipleriyle i\u015fbirli\u011fi yapmak (\u00f6rne\u011fin, <strong>UserPilot veya benzer ara\u00e7lar<\/strong>).<\/li>\n\n\n\n<li><strong>Pazarlama Analiti\u011fi &amp; Deneysel \u00c7al\u0131\u015fmalar:<\/strong> Uygula <strong>A\/B testi, izleme<\/strong>, ve, <strong>pazarlama otomasyonu<\/strong> CAC, LTV ve churn metriklerini geli\u015ftirmek i\u00e7in.<\/li>\n\n\n\n<li><strong>Topluluk &amp; Y\u00f6nlendirme B\u00fcy\u00fcmesi:<\/strong> Kurmak <strong>m\u00fc\u015fteri tavsiye programlar\u0131, el\u00e7i programlar\u0131<\/strong>, ve var olan \u00fczerine in\u015fa etmek, <a href=\"https:\/\/mapsly.com\/tr\/become-partner\/\">gelir payla\u015f\u0131m\u0131na dayal\u0131 ba\u011fl\u0131 kurulu\u015f program\u0131<\/a>.<\/li>\n\n\n\n<li><strong>Tak\u0131m Liderli\u011fi:<\/strong> Mapsly b\u00fcy\u00fcrken, dahili ve d\u0131\u015f kaynakl\u0131 pazarlama uzmanlar\u0131n\u0131 i\u015fe al\u0131n ve y\u00f6netin.<\/li>\n<\/ul>\n\n\n\n<p><strong>Temel Beceriler &amp; Deneyim<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5+ y\u0131l<\/strong> SaaS B2B pazarlamas\u0131 alan\u0131nda deneyim sahibi, \u00f6zellikle <strong>growth hacking, performans pazarlamas\u0131 veya talep olu\u015fturma <\/strong><strong>ABD pazar\u0131nda<\/strong>.<\/li>\n\n\n\n<li>Kan\u0131tlanm\u0131\u015f ba\u015far\u0131 ge\u00e7mi\u015fi <strong>SaaS i\u015fletmelerini \u00f6l\u00e7eklendirme <\/strong><strong>ABD pazar\u0131nda<\/strong><strong> geleneksel olmayan, y\u00fcksek yat\u0131r\u0131m getirili b\u00fcy\u00fcme stratejileriyle <\/strong>tutarl\u0131 bir \u015fekilde kar\u015f\u0131l\u0131yor<strong> <\/strong>Potansiyel m\u00fc\u015fteri olu\u015fturma veya gelir art\u0131\u015f\u0131 KPI\u2019lar\u0131.<\/li>\n\n\n\n<li><strong>Uygulamal\u0131<\/strong> ile deneyim <strong>Pazarlama otomasyonu, SEO, PPC (Google Ads, LinkedIn Ads), e-posta pazarlamas\u0131 ve i\u00e7erik pazarlamas\u0131<\/strong>.<\/li>\n\n\n\n<li>G\u00fc\u00e7l\u00fc anlay\u0131\u015f, <strong>CRM platformlar\u0131 ve entegrasyon pazarlamas\u0131<\/strong>.<\/li>\n\n\n\n<li>Deneyim: <strong>freemium ve PLG modeller<\/strong> ve \u00fccretsiz kullan\u0131c\u0131lar\u0131n \u00fccretliye d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc optimize etme bilgisi.<\/li>\n\n\n\n<li>Veri odakl\u0131 zihniyet ve benzeri ara\u00e7larda yetkinlik <strong>Google Analytics, Mixpanel, Amplitude veya e\u015fde\u011fer<\/strong>.<\/li>\n\n\n\n<li>a'da \u00e7al\u0131\u015fma yetene\u011fi <strong>h\u0131zl\u0131 tempolu startup ortam\u0131<\/strong> ve y\u00fcksek etki yaratan projelere \u00f6ncelik verin.<\/li>\n<\/ul>\n\n\n\n<p><strong>Olmas\u0131 g\u00fczel<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6nceki deneyim <strong>Saha sat\u0131\u015f, saha hizmetleri, lojistik veya \u00f6nemli \u00f6l\u00e7\u00fcde d\u0131\u015f (seyahat eden) ekiplere sahip di\u011fer \u015firketlere pazarlama<\/strong>.<\/li>\n\n\n\n<li>Deneyim <strong>Bir ba\u011fl\u0131 kurulu\u015f program\u0131n\u0131 \u00f6l\u00e7eklendirmek veya gelir payla\u015f\u0131m\u0131na dayal\u0131 ortakl\u0131klar\u0131 y\u00f6netmek<\/strong>.<\/li>\n\n\n\n<li>Maruz kalma <strong>k\u00fcresel geni\u015fleme i\u00e7in yerelle\u015ftirme stratejileri<\/strong>.<\/li>\n\n\n\n<li>API'ler ve SaaS entegrasyonlar\u0131 konusundaki teknik bilgi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Mapsly'nin Sundu\u011fu<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00fclkiyet<\/strong>Mapsly\u2019nin b\u00fcy\u00fcme giri\u015fimlerine liderlik edece\u011finiz y\u00fcksek etki ve y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fckte bir rol.<\/li>\n\n\n\n<li><strong>Profesyonel Geli\u015fim<\/strong>Mapsly'nin 'unicorn' olma s\u00fcrecinde ana itici g\u00fc\u00e7 olma f\u0131rsat\u0131.<\/li>\n\n\n\n<li><strong>Uzaktan \u00c7al\u0131\u015fma<\/strong>Her yerden \u00e7al\u0131\u015fabilme esnekli\u011fi.<\/li>\n\n\n\n<li><strong>Son Teknoloji SaaS \u00dcr\u00fcn\u00fc<\/strong>Yenilik\u00e7i bir platformu ile sat <strong>CRM'in \u00f6tesinde geni\u015f sekt\u00f6r uygulamalar\u0131<\/strong>.<\/li>\n\n\n\n<li><strong>\u00dccret<\/strong>Rekabet\u00e7i bir temel maa\u015f + <strong>performansa dayal\u0131 ikramiyeler<\/strong> b\u00fcy\u00fcme sonu\u00e7lar\u0131na ba\u011fl\u0131.<\/li>\n\n\n\n<li><strong>Dinamik K\u00fclt\u00fcr<\/strong>Sonu\u00e7lara ula\u015fmak ve fark yaratmak i\u00e7in adanm\u0131\u015f, i\u015fbirlik\u00e7i ve yenilik\u00e7i bir ekibe kat\u0131l\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><strong>Nas\u0131l ba\u015fvurulur?<\/strong><\/p>\n\n\n\n<p>Ba\u015fvurmak i\u00e7in, l\u00fctfen \u00f6zge\u00e7mi\u015finizi ve \u00f6n yaz\u0131n\u0131z\u0131 \u015fu adrese g\u00f6nderin <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> Mapsly'deki pazarlama ekibini y\u00f6netme f\u0131rsat\u0131ndan dolay\u0131 neden heyecanl\u0131 oldu\u011funuzu a\u00e7\u0131klamak.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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