{"id":21410,"date":"2025-05-18T18:10:50","date_gmt":"2025-05-18T15:10:50","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/how-city-larder-streamlined-prospecting-territory-management-and-delivery-planning-with-mapsly\/"},"modified":"2025-12-16T14:47:25","modified_gmt":"2025-12-16T11:47:25","slug":"city-larder-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/tr\/customer-success-stories\/city-larder-case-study\/","title":{"rendered":"City Larder'\u0131n Mapsly ile Potansiyel M\u00fc\u015fteri Bulma, B\u00f6lge Y\u00f6netimi ve Teslimat Planlamas\u0131n\u0131 Nas\u0131l Kolayla\u015ft\u0131rd\u0131\u011f\u0131"},"content":{"rendered":"

City Larder Hakk\u0131nda<\/strong><\/h2>\n\n\n\n

City Larder<\/strong> Avustralya'n\u0131n Victoria eyaletinde yer alan bir g\u0131da \u00fcretim \u015firketidir ve p\u00e2t\u00e9, terrine ve k\u00fc\u00e7\u00fck et \u00fcr\u00fcnleri gibi premium zanaat \u00fcr\u00fcnlerinde uzmanla\u015fm\u0131\u015ft\u0131r. Avustralya genelinde sat\u0131\u015f yaparak perakendeciler, bakkallar, kasaplar, \u015fark\u00fcteriler ve f\u0131r\u0131nlar gibi geni\u015f ve \u00e7e\u015fitli m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc y\u00f6neten City Larder, gelecekteki b\u00fcy\u00fcmeye haz\u0131rl\u0131k amac\u0131yla saha sat\u0131\u015f faaliyetlerini ve teslimat operasyonlar\u0131n\u0131 y\u00f6netmek i\u00e7in ak\u0131ll\u0131, esnek bir sisteme ihtiya\u00e7 duydu.<\/p>\n\n\n\n

Ne zaman Heath Shirtcliffe<\/strong> Dokuz ay \u00f6nce City Larder'a sat\u0131\u015f m\u00fcd\u00fcr\u00fc olarak kat\u0131ld\u0131 ve i\u015f sistemleri optimizasyonunda derin deneyimler getirdi. B\u00fcy\u00fck projelerinden biri, CRM ve sistemleri \u00f6l\u00e7eklenmeye haz\u0131rlamakt\u0131\u2014bu nedenle HubSpot ile uyumlu bir haritalama arac\u0131 aramaya ba\u015flad\u0131. Se\u00e7enekleri inceledikten sonra, Mapsly k\u0131sa s\u00fcrede en iyi se\u00e7enek olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

Tam M\u00fc\u015fteri G\u00f6rselle\u015ftirmesi Bir Bak\u0131\u015fta<\/h2>\n\n\n\n

Ba\u015f\u0131ndan beri, Mapsly Heath i\u00e7in g\u00fcnl\u00fck bir ara\u00e7 haline geldi. B\u00f6yle b\u00fcy\u00fck, da\u011f\u0131n\u0131k bir m\u00fc\u015fteri portf\u00f6y\u00fcyle, m\u00fc\u015fterileri ve potansiyel m\u00fc\u015fterileri bir Canl\u0131 Harita<\/a> kritik hale geldi. Heath ve ekibi, Mapsly kullanarak m\u00fc\u015fteri kategorilerini filtreliyorlar\u2014b\u00f6lgedeki t\u00fcm f\u0131r\u0131nlar veya belirli bir alandaki \u015farap distrib\u00fct\u00f6rleri fark etmez. Sadece birka\u00e7 t\u0131klama ile potansiyel m\u00fc\u015fterilerin ve mevcut m\u00fc\u015fterilerin ya\u015fam d\u00f6ng\u00fcs\u00fc a\u015famas\u0131, perakende grubu ve yiyecek-i\u00e7ecek hizmet grubu baz\u0131nda tam olarak nerede yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rebiliyorlar.<\/p>\n\n\n\n

City Larder yeni \u00fcr\u00fcnlerini, \u00f6zellikle ni\u015f m\u00fc\u015fteri tiplerine y\u00f6nelik olanlar\u0131 piyasaya s\u00fcrerken, ekip Mapsly\u2019s'a g\u00fcveniyor. g\u00f6rsel katmanlar<\/strong><\/a>\u00d6rne\u011fin, \u015fark\u00fcterilere y\u00f6nelik yeni bir dilimlenmi\u015f et \u00fcr\u00fcn\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesi, do\u011fru b\u00f6lgedeki her ilgili m\u00fc\u015fteriyi an\u0131nda tespit etmelerini, ziyaretlerini verimli bir \u015fekilde planlamalar\u0131n\u0131 ve tahmine dayanmadan hedeflenmi\u015f pazarlama listeleri olu\u015fturmalar\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n

\n

Delikatesleri hedef alan yeni bir \u00fcr\u00fcn piyasaya s\u00fcrd\u00fc\u011f\u00fcm\u00fczde, bu kategorideki her m\u00fc\u015fteriyi 10 dakika i\u00e7inde tespit edebildim\u2014eskiden saatler s\u00fcrerdi.<\/p>\n<\/blockquote>\n\n\n\n

G\u00fcnl\u00fck potansiyel m\u00fc\u015fteri ara\u015ft\u0131rmas\u0131 art\u0131k kolay<\/h2>\n\n\n\n

City Larder i\u00e7in en d\u00f6n\u00fc\u015f\u00fcm yaratan \u00f6zelliklerden biri Mapsly\u2019s oldu potansiyel m\u00fc\u015fteri ara\u015ft\u0131rma \u00f6zelli\u011fi<\/strong>Heath bir \u015farap b\u00f6lgesini hedefliyorsa, o b\u00f6lgenin \u00fczerine gelip \u201cwineries\u201d veya \u201cdistilleries\u201d aramas\u0131 yapabilir ve ilgili t\u00fcm sonu\u00e7lar\u0131 do\u011frudan HubSpot'a aktarabilir\u2014hi\u00e7bir hesap tablosu, manuel veri giri\u015fi yok. Bu potansiyel m\u00fc\u015fteriler an\u0131nda Etkin listeler ve i\u015f ak\u0131\u015flar\u0131yla senkronize et<\/a> inside HubSpot, bu da onlar\u0131n birka\u00e7 dakika i\u00e7inde hedefe y\u00f6nelik ileti\u015fime haz\u0131r olduklar\u0131 anlam\u0131na geliyor.<\/p>\n\n\n\n

\n

Bir alan \u00fczerinde gezinebilir, \u015farap imalathanelerini arayabilir ve tek bir t\u0131klamayla HubSpot'a do\u011frudan adaylar\u0131 aktarabiliriz. Ger\u00e7ekten inan\u0131lmaz derecede kullan\u0131\u015fl\u0131.<\/p>\n<\/blockquote>\n\n\n\n

Bu, kampanyalar veya yeni \u00fcr\u00fcn lansmanlar\u0131 i\u00e7in yeni potansiyel m\u00fc\u015fteriler toplaman\u0131n manuel liste haz\u0131rlama ve CRM g\u00fcncellemeleri gibi uzun saatler gerektirdi\u011fi eski y\u00f6ntemlerden \u00e7ok farkl\u0131. \u015eimdi, Eskiden g\u00fcnler s\u00fcren i\u015fler \u015fimdi dakikalar i\u00e7inde ger\u00e7ekle\u015fiyor.<\/strong>. <\/p>\n\n\n\n

Gelecekteki B\u00fcy\u00fcme \u0130\u00e7in Optimize Edilmi\u015f B\u00f6lge Y\u00f6netimi<\/h2>\n\n\n\n

B\u00fcy\u00fcyen saha sat\u0131\u015f ekibi i\u00e7in b\u00f6lgelerin y\u00f6netimi, Mapsly\u2019nin vazge\u00e7ilmez hale geldi\u011fi bir di\u011fer aland\u0131r. Victoria d\u00f6rt ana b\u00f6lgeye ayr\u0131lm\u0131\u015ft\u0131r.<\/a>Her bir alan, sadece m\u00fc\u015fteri say\u0131s\u0131na g\u00f6re de\u011fil, ayn\u0131 zamanda ciro hacmine g\u00f6re de dikkatle dengelenmi\u015ftir. Bu, yeni temsilciler kat\u0131ld\u0131\u011f\u0131nda onlara adil ve y\u00f6netilebilir bir b\u00f6lge verilmesini sa\u011flar. HubSpot formlar\u0131 \u00fczerinden eklenen yeni m\u00fc\u015fteriler, konumlar\u0131na g\u00f6re otomatik olarak do\u011fru b\u00f6lgeye y\u00f6nlendirilir ve bu b\u00f6lgeler etraf\u0131nda olu\u015fturulan i\u015f ak\u0131\u015flar\u0131, sorunsuz atama ve takip i\u015flemleri ger\u00e7ekle\u015ftirir.<\/p>\n\n\n\n

\n

Yeni temsilciler ekledik\u00e7e, onlara manuel yeniden d\u00fczenleme yapmadan adil ve optimize edilmi\u015f b\u00f6lgeler atayabiliriz.<\/p>\n<\/blockquote>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Eskiden, b\u00f6lgelerin ayarlanmas\u0131 \u2014 hatta hangi temsilcinin yeni bir m\u00fc\u015fteriye hizmet verece\u011fine karar verilmesi bile \u2014 karma\u015f\u0131k tablolar, elle hesaplamalar ve saatler s\u00fcren geri d\u00f6n\u00fc\u015flerle u\u011fra\u015fmay\u0131 gerektiriyordu. Bug\u00fcn ise, Mapsly ve HubSpot arac\u0131l\u0131\u011f\u0131yla y\u00f6netilen, canl\u0131 ve d\u00fczenli bir s\u00fcre\u00e7 haline geldi.<\/p>\n\n\n\n

Ufukta Y\u00f6nlendirme ve Teslimat Planlamas\u0131<\/h2>\n\n\n\n

Ba\u015flang\u0131\u00e7ta esas olarak potansiyel m\u00fc\u015fteri ara\u015ft\u0131rmas\u0131 ve sat\u0131\u015f haritalamas\u0131 i\u00e7in kullan\u0131l\u0131rken, City Larder \u015fimdi getirmeye haz\u0131rlan\u0131yor teslimat g\u00fczergah planlamas\u0131<\/strong><\/a> Mapsly'ye de dahil. \u015eimdiye kadar, teslimat y\u00f6netimi i\u00e7in harici, ba\u011flant\u0131s\u0131z bir yaz\u0131l\u0131m sistemine g\u00fcveniyorlard\u0131\u2014bu sistem hantal, HubSpot entegrasyonu eksik ve s\u00fcr\u00fcc\u00fcler ile y\u00f6netici personel aras\u0131nda hayal k\u0131r\u0131kl\u0131\u011f\u0131 yarat\u0131yordu.<\/p>\n\n\n\n

Mapsly'nin y\u00f6nlendirme motoru, City Larder'\u0131n \u00f6zel ihtiya\u00e7lar\u0131na g\u00f6re zaten uyarlan\u0131yor. Mapsly ekibi ayr\u0131ca bir uygulaman\u0131n hayata ge\u00e7irilmesinde de yard\u0131mc\u0131 oldu \u00c7al\u0131\u015fma saatleri k\u0131s\u0131tlamas\u0131<\/strong> y\u00f6nlendirme motoruna\u2014teslimatlar\u0131n, her m\u00fc\u015fterinin mesai saatleri i\u00e7inde otomatik olarak planlanmas\u0131n\u0131 sa\u011flayarak ka\u00e7\u0131r\u0131lan teslimatlar\u0131n \u00f6n\u00fcne ge\u00e7ilmesini sa\u011fl\u0131yor.<\/p>\n\n\n\n

Bu uygulamal\u0131 esneklik, HubSpot\u2019un etkinlik ak\u0131\u015f\u0131na ger\u00e7ek zamanl\u0131 senkronizasyon ile birle\u015fti\u011finde, s\u00fcr\u00fcc\u00fclerin yak\u0131nda teslimat notlar\u0131n\u0131 kaydetmesi, s\u0131cakl\u0131klar\u0131, kutu say\u0131lar\u0131n\u0131 ve hatta m\u00fc\u015fteri imzalar\u0131n\u0131 rota s\u0131ras\u0131nda CRM'e do\u011frudan girmesi m\u00fcmk\u00fcn olacak.<\/p>\n\n\n\n

\n

Her \u015feyin an\u0131nda canl\u0131 olmas\u0131n\u0131 istiyoruz\u2014bilgilerin iki kez i\u015flenmesine gerek yok. Mapsly, s\u00fcr\u00fcc\u00fclerimizin ve y\u00f6netim ekibimizin ayn\u0131 g\u00fcncel bilgileri an\u0131nda g\u00f6rmelerini sa\u011flayacak.<\/p>\n<\/blockquote>\n\n\n\n

Heath, Mapsly'nin tam potansiyelinin hen\u00fcz sadece y\u00fczeyini kaz\u0131d\u0131klar\u0131n\u0131 kabul etse de, \u015fimdiye kadar elde edilen kazan\u0131mlar tart\u0131\u015f\u0131lmaz. \u0130ster yeni \u00fcr\u00fcn lansmanlar\u0131nda g\u00fcnlerce s\u00fcren \u00e7al\u0131\u015fmay\u0131 k\u0131saltmak, ister otomasyon sayesinde idari saatleri azaltmak ya da daha verimli bir teslimat operasyonunun temelini atmak olsun, Mapsly h\u0131zla City Larder operasyonlar\u0131n\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline geldi.<\/p>\n\n\n\n

Saha sat\u0131\u015f ve operasyon ekiplerinize ger\u00e7ek bir rekabet avantaj\u0131 sa\u011flamak ister misiniz?
<\/strong> \ud83d\udccd Demo planla<\/a> Bir Mapsly Solution Engineer ile g\u00f6r\u00fc\u015f\u00fcn veya bug\u00fcn \u00fccretsiz 14 g\u00fcnl\u00fck denemenizi ba\u015flat\u0131n.
City Larder i\u00e7in yapt\u0131\u011f\u0131m\u0131z gibi, tam da ihtiyac\u0131n\u0131z olan \u015fekilde \u00e7al\u0131\u015fan bir \u00e7\u00f6z\u00fcm olu\u015ftural\u0131m.<\/p>","protected":false},"excerpt":{"rendered":"

Mapsly\u2019nin geli\u015fmi\u015f haritalama, potansiyel m\u00fc\u015fteri belirleme ve otomasyon ara\u00e7lar\u0131n\u0131 HubSpot ile entegre ederek, City Larder manuel i\u015flerde saatlerce zaman kazand\u0131, operasyonlar\u0131n\u0131 standartla\u015ft\u0131rd\u0131 ve b\u00fcy\u00fcyen i\u015fini \u00f6l\u00e7eklenebilir saha sat\u0131\u015f ve teslimat y\u00f6netimi i\u00e7in haz\u0131rlad\u0131.<\/p>","protected":false},"featured_media":21422,"template":"","meta":{"_acf_changed":false},"products-and-features":[35,30],"industries":[32],"class_list":["post-21410","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-location-tracking","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nHow City Larder Streamlined Prospecting, Territory Management, and Delivery Planning with Mapsly - Mapsly<\/title>\n<meta name=\"description\" content=\"City Larder uses Mapsly to automate prospecting, territory management, and delivery planning in HubSpot\u2014saving hours and preparing for scalable growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/tr\/customer-success-stories\/city-larder-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How City Larder Streamlined Prospecting, Territory Management, and Delivery Planning with Mapsly - 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