{"id":21410,"date":"2025-05-18T18:10:50","date_gmt":"2025-05-18T15:10:50","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/how-city-larder-streamlined-prospecting-territory-management-and-delivery-planning-with-mapsly\/"},"modified":"2025-12-16T14:47:25","modified_gmt":"2025-12-16T11:47:25","slug":"city-larder-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/tr\/customer-success-stories\/city-larder-case-study\/","title":{"rendered":"City Larder\u2019\u0131n Mapsly ile Potansiyel M\u00fc\u015fteri Arama, B\u00f6lge Y\u00f6netimi ve Teslimat Planlamas\u0131n\u0131 Nas\u0131l Kolayla\u015ft\u0131rd\u0131\u011f\u0131"},"content":{"rendered":"

City Larder Hakk\u0131nda<\/strong><\/h2>\n\n\n\n

City Larder<\/strong> Victoria, Avustralya merkezli bir g\u0131da \u00fcretim \u015firketi olup, p\u00e2t\u00e9, terrine ve k\u00fc\u00e7\u00fck et \u00fcr\u00fcnleri gibi premium butik \u00fcr\u00fcnlerde uzmanla\u015fm\u0131\u015ft\u0131r. Avustralya genelinde ulusal olarak sat\u0131\u015f yapmakta ve perakendeciler, marketler, kasaplar, \u015fark\u00fcteriler ve f\u0131r\u0131nlar dahil olmak \u00fczere geni\u015f ve \u00e7e\u015fitli bir m\u00fc\u015fteri taban\u0131n\u0131 y\u00f6netmektedir. City Larder, gelecekteki b\u00fcy\u00fcmeye haz\u0131rlan\u0131rken saha sat\u0131\u015f faaliyetlerini ve teslimat operasyonlar\u0131n\u0131 y\u00f6netmek i\u00e7in ak\u0131ll\u0131, esnek bir sisteme ihtiya\u00e7 duydu.<\/p>\n\n\n\n

Ne zaman Heath Shirtcliffe<\/strong> Dokuz ay \u00f6nce City Larder'a sat\u0131\u015f m\u00fcd\u00fcr\u00fc olarak kat\u0131ld\u0131, i\u015f sistemlerini optimize etmek konusunda derin bir deneyim getirdi. B\u00fcy\u00fck g\u00f6revlerinden biri CRM ve sistemleri \u00f6l\u00e7eklendirmeye haz\u0131r hale getirmekti\u2014bu y\u00fczden HubSpot ile uyumlu bir haritalama arac\u0131 aramaya ba\u015flad\u0131. Se\u00e7enekleri inceledikten sonra, Mapsly h\u0131zla en iyi uyum sa\u011flayan se\u00e7enek olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

Tam M\u00fc\u015fteri G\u00f6rselle\u015ftirmesi Bir Bak\u0131\u015fta<\/h2>\n\n\n\n

Ba\u015f\u0131ndan itibaren Mapsly, Heath i\u00e7in g\u00fcnl\u00fck bir ara\u00e7 haline geldi. Bu kadar b\u00fcy\u00fck ve da\u011f\u0131n\u0131k bir m\u00fc\u015fteri taban\u0131yla, m\u00fc\u015fterileri ve potansiyel m\u00fc\u015fterileri bir canl\u0131 harita<\/a> kritik hale geldi. Heath ve ekibi, Mapsly kullanarak m\u00fc\u015fteri kategorilerini filtreliyor\u2014bir b\u00f6lgedeki t\u00fcm f\u0131r\u0131nlar veya belirli bir alandaki \u015farap da\u011f\u0131t\u0131c\u0131lar\u0131 olsun. Sadece birka\u00e7 t\u0131klamayla, potansiyel m\u00fc\u015fterilerin ve mevcut m\u00fc\u015fterilerin tam olarak nerede k\u00fcmelendi\u011fini, ya\u015fam d\u00f6ng\u00fcs\u00fc a\u015famas\u0131na, perakende grubuna ve yiyecek hizmetleri grubuna g\u00f6re ayr\u0131lm\u0131\u015f olarak g\u00f6rebilirler.<\/p>\n\n\n\n

City Larder yeni \u00fcr\u00fcnler \u00e7\u0131kard\u0131k\u00e7a, \u00f6zellikle belirli m\u00fc\u015fteri t\u00fcrlerine y\u00f6nelik olanlarda, ekip Mapsly\u2019s'e g\u00fcveniyor g\u00f6rsel katmanlar<\/strong><\/a>. \u00d6rne\u011fin, \u015fark\u00fcterilere y\u00f6nelik yeni dilimlenmi\u015f et \u00fcr\u00fcn\u00fc piyasaya s\u00fcrmek, do\u011fru b\u00f6lgede her ilgili m\u00fc\u015fteriyi an\u0131nda tan\u0131mlamalar\u0131n\u0131, ziyaretlerini verimli planlamalar\u0131n\u0131 ve tahmine dayanmadan hedefli pazarlama listeleri olu\u015fturmalar\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n

\n

\u201c\u015eark\u00fcterilere y\u00f6nelik yeni bir \u00fcr\u00fcn piyasaya s\u00fcrd\u00fc\u011f\u00fcm\u00fczde, o kategorideki her m\u00fc\u015fteriyi 10 dakika i\u00e7inde tan\u0131mlayabildim\u2014bu, \u00f6nceki saatler alan bir i\u015fti.\u201d<\/p>\n<\/blockquote>\n\n\n\n

G\u00fcnl\u00fck Potansiyel M\u00fc\u015fteri Bulma Kolayla\u015ft\u0131<\/h2>\n\n\n\n

City Larder i\u00e7in en d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc \u00f6zelliklerden biri Mapsly'nin \u00f6zelli\u011fi oldu potansiyel m\u00fc\u015fteri bulma \u00f6zelli\u011fi<\/strong>. Heath bir \u015farap b\u00f6lgesini hedefliyorsa, sadece o alan\u0131n \u00fczerine gelerek \u201cba\u011flar\u201d veya \u201cdam\u0131t\u0131m yerleri\u201d i\u00e7in arama yapabilir ve ilgili t\u00fcm sonu\u00e7lar\u0131 do\u011frudan HubSpot\u2019a aktarabilir\u2014tablolarla ya da manuel veri giri\u015fiyle u\u011fra\u015fmadan. Bu potansiyel m\u00fc\u015fteriler an\u0131nda aktif listeler ve i\u015f ak\u0131\u015flar\u0131yla senkronize et<\/a> HubSpot i\u00e7inde, bu, hedefe y\u00f6nelik ileti\u015fim i\u00e7in dakikalar i\u00e7inde haz\u0131r olduklar\u0131 anlam\u0131na gelir.<\/p>\n\n\n\n

\n

Bir alan\u0131n \u00fczerine gelebilir, \u015farap imalathanelerini arayabilir ve potansiyel m\u00fc\u015fterileri tek t\u0131klamayla do\u011frudan HubSpot\u2019a aktarabiliriz. Bu inan\u0131lmaz derecede kullan\u0131\u015fl\u0131.<\/p>\n<\/blockquote>\n\n\n\n

Bu, kampanyalar veya yeni \u00fcr\u00fcn lansmanlar\u0131 i\u00e7in yeni potansiyel m\u00fc\u015fteriler toplaman\u0131n uzun saatler s\u00fcren manuel liste olu\u015fturma ve CRM g\u00fcncellemeleri anlam\u0131na geldi\u011fi eski y\u00f6ntemlerden \u00e7ok farkl\u0131d\u0131r. g\u00fcnler alan i\u015fler dakikalar i\u00e7inde ger\u00e7ekle\u015fir<\/strong>. <\/p>\n\n\n\n

Gelecek B\u00fcy\u00fcme \u0130\u00e7in Optimize Edilmi\u015f B\u00f6lge Y\u00f6netimi<\/h2>\n\n\n\n

B\u00fcy\u00fcyen saha sat\u0131\u015f ekibi i\u00e7in b\u00f6lgelerin y\u00f6netimi, Mapsly'nin vazge\u00e7ilmez hale geldi\u011fi bir di\u011fer aland\u0131r. Victoria d\u00f6rt ana b\u00f6lgeye ayr\u0131lm\u0131\u015ft\u0131r<\/a>, her biri sadece m\u00fc\u015fteri say\u0131s\u0131na de\u011fil, ayn\u0131 zamanda cironun hacmine g\u00f6re de dikkatlice dengelenmi\u015ftir. Bu, yeni temsilciler kat\u0131ld\u0131\u011f\u0131nda adil ve y\u00f6netilebilir bir b\u00f6lge almalar\u0131n\u0131 sa\u011flar. HubSpot formlar\u0131 \u00fczerinden eklenen yeni m\u00fc\u015fteriler konuma g\u00f6re do\u011fru b\u00f6lgeye otomatik olarak y\u00f6nlendirilir ve bu b\u00f6lgeler etraf\u0131nda olu\u015fturulan i\u015f ak\u0131\u015flar\u0131 sorunsuz atama ve takip sa\u011flar.<\/p>\n\n\n\n

\n

Yeni temsilciler ekledik\u00e7e, onlar\u0131 manuel yeniden \u00e7al\u0131\u015fmaya gerek kalmadan adil ve optimize edilmi\u015f b\u00f6lgelerle kolayca atayabiliriz.<\/p>\n<\/blockquote>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Daha \u00f6nce, b\u00f6lgeleri ayarlamak\u2014ya da yeni m\u00fc\u015fteriyi hangi temsilcinin y\u00f6netece\u011fine karar vermek\u2014karma\u015f\u0131k elektronik tablolar, manuel hesaplamalar ve saatlerce s\u00fcren gidip gelmeler anlam\u0131na gelirdi. Bug\u00fcn ise Mapsly ve HubSpot birlikte y\u00f6netilen, ak\u0131c\u0131 ve canl\u0131 bir s\u00fcre\u00e7tir.<\/p>\n\n\n\n

Yak\u0131n Gelecekte Rotalama ve Teslimat Planlamas\u0131<\/h2>\n\n\n\n

Ba\u015flang\u0131\u00e7ta esas olarak potansiyel m\u00fc\u015fteri bulma ve sat\u0131\u015f haritalama i\u00e7in kullan\u0131lm\u0131\u015f olsa da, City Larder \u015fimdi getirmeye haz\u0131rlan\u0131yor teslimat rotas\u0131<\/strong><\/a> ayn\u0131 zamanda Mapsly\u2019e de. \u015eimdiye kadar, teslimat y\u00f6netimi i\u00e7in d\u0131\u015far\u0131da, ba\u011flant\u0131s\u0131z bir yaz\u0131l\u0131m sistemine g\u00fcveniyorlard\u0131\u2014hantal, HubSpot entegrasyonu olmayan ve s\u00fcr\u00fcc\u00fcler ile idari personel aras\u0131nda hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratan bir sistem.<\/p>\n\n\n\n

Mapsly\u2019in y\u00f6nlendirme motoru \u015fimdiden City Larder\u2019\u0131n \u00f6zel ihtiya\u00e7lar\u0131na g\u00f6re uyarlan\u0131yor. Mapsly ekibi ayr\u0131ca bir uygulaman\u0131n ger\u00e7ekle\u015ftirilmesine de yard\u0131mc\u0131 oldu, \u00e7al\u0131\u015fma saatleri k\u0131s\u0131t\u0131<\/strong> rota motoruna\u2014teslimatlar\u0131n her m\u00fc\u015fterinin i\u015f saatleri i\u00e7inde otomatik olarak planlanmas\u0131n\u0131 sa\u011flayarak teslimatlar\u0131n ka\u00e7\u0131r\u0131lmas\u0131n\u0131 \u00f6nler.<\/p>\n\n\n\n

Bu pratik esneklik ve HubSpot'un etkinlik ak\u0131\u015f\u0131na ger\u00e7ek zamanl\u0131 senkronizasyon sayesinde, yak\u0131nda s\u00fcr\u00fcc\u00fcler rota s\u0131ras\u0131nda teslimat notlar\u0131n\u0131 kaydedebilecek, s\u0131cakl\u0131klar\u0131, kutu say\u0131lar\u0131n\u0131 ve hatta m\u00fc\u015fteri imzalar\u0131n\u0131 do\u011frudan CRM'ye girebilecekler.<\/p>\n\n\n\n

\n

Her \u015feyi canl\u0131 istiyoruz\u2014bilgilerin \u00e7ift i\u015flenmesi yok. Mapsly, s\u00fcr\u00fcc\u00fclerimizin ve y\u00f6netim ekibimizin ayn\u0131 g\u00fcncel bilgileri an\u0131nda g\u00f6rmesini sa\u011flar.<\/p>\n<\/blockquote>\n\n\n\n

Heath, Mapsly'nin tam potansiyelinin hen\u00fcz sadece y\u00fczeyini kaz\u0131d\u0131klar\u0131n\u0131 kabul etse de, \u015fimdiye kadarki kazan\u0131mlar inkar edilemez. Yeni \u00fcr\u00fcn lansmanlar\u0131 s\u0131ras\u0131nda g\u00fcnlerce i\u015f tasarrufu sa\u011flamak, otomasyonla idari saatleri azaltmak veya sorunsuz bir teslimat operasyonu i\u00e7in temel olu\u015fturmak olsun, Mapsly k\u0131sa s\u00fcrede City Larder\u2019\u0131n operasyonlar\u0131n\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline geldi.<\/p>\n\n\n\n

Saha sat\u0131\u015f ve operasyon ekiplerinize ger\u00e7ek bir rekabet avantaj\u0131 sa\u011flamak m\u0131 istiyorsunuz?
<\/strong> \ud83d\udccd Demo rezervasyonu yap<\/a> bir Mapsly \u00c7\u00f6z\u00fcm M\u00fchendisi ile veya bug\u00fcn 14 g\u00fcnl\u00fck \u00fccretsiz deneme s\u00fcr\u00fcm\u00fcn\u00fc ba\u015flat\u0131n.
\u0130htiyac\u0131n\u0131z olan \u015fekilde tam olarak \u00e7al\u0131\u015fan bir \u00e7\u00f6z\u00fcm olu\u015ftural\u0131m\u2014t\u0131pk\u0131 City Larder i\u00e7in yapt\u0131\u011f\u0131m\u0131z gibi.<\/p>","protected":false},"excerpt":{"rendered":"

Mapsly\u2019nin geli\u015fmi\u015f haritalama, potansiyel m\u00fc\u015fteri bulma ve otomasyon ara\u00e7lar\u0131n\u0131 HubSpot ile entegre ederek City Larder, saatlerce s\u00fcren manuel \u00e7al\u0131\u015fmadan tasarruf etti, operasyonlar\u0131n\u0131 standartla\u015ft\u0131rd\u0131 ve b\u00fcy\u00fcyen i\u015fini \u00f6l\u00e7eklenebilir saha sat\u0131\u015flar\u0131 ve sevkiyat y\u00f6netimi i\u00e7in haz\u0131rlad\u0131.<\/p>","protected":false},"featured_media":21422,"template":"","meta":{"_acf_changed":false},"products-and-features":[35,30],"industries":[32],"class_list":["post-21410","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-location-tracking","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nHow City Larder Streamlined Prospecting, Territory Management, and Delivery Planning with Mapsly - Mapsly<\/title>\n<meta name=\"description\" content=\"City Larder uses Mapsly to automate prospecting, territory management, and delivery planning in HubSpot\u2014saving hours and preparing for scalable growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/tr\/customer-success-stories\/city-larder-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How City Larder Streamlined Prospecting, Territory Management, and Delivery Planning with Mapsly - 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