{"id":21410,"date":"2025-05-18T18:10:50","date_gmt":"2025-05-18T15:10:50","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/how-city-larder-streamlined-prospecting-territory-management-and-delivery-planning-with-mapsly\/"},"modified":"2025-12-16T14:47:25","modified_gmt":"2025-12-16T11:47:25","slug":"city-larder-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/tr\/customer-success-stories\/city-larder-case-study\/","title":{"rendered":"City Larder, Mapsly ile Potansiyel M\u00fc\u015fteri Bulmay\u0131, B\u00f6lge Y\u00f6netimini ve Teslimat Planlamas\u0131n\u0131 Nas\u0131l Kolayla\u015ft\u0131rd\u0131"},"content":{"rendered":"

City Larder hakk\u0131nda<\/strong><\/h2>\n\n\n\n

City Larder<\/strong> Victoria, Avustralya merkezli, p\u00e2t\u00e9, terrine ve \u015fark\u00fcteri et \u00fcr\u00fcnleri gibi premium artizanal \u00fcr\u00fcnlerde uzmanla\u015fm\u0131\u015f bir g\u0131da \u00fcretim \u015firketidir. Avustralya genelinde ulusal \u00f6l\u00e7ekte sat\u0131\u015f yapan ve perakendeciler, bakkallar, kasaplar, \u015fark\u00fcteriler ve f\u0131r\u0131nlar dahil olmak \u00fczere geni\u015f ve \u00e7e\u015fitli bir m\u00fc\u015fteri taban\u0131n\u0131 y\u00f6neten City Larder, gelecekteki b\u00fcy\u00fcmeye haz\u0131rlan\u0131rken saha sat\u0131\u015f faaliyetlerini ve teslimat operasyonlar\u0131n\u0131 y\u00f6netmek i\u00e7in ak\u0131ll\u0131 ve esnek bir sisteme ihtiya\u00e7 duyuyordu.<\/p>\n\n\n\n

Ne zaman Heath Shirtcliffe<\/strong> dokuz ay \u00f6nce sat\u0131\u015f m\u00fcd\u00fcr\u00fc olarak City Larder\u2019a kat\u0131ld\u0131 ve i\u015f sistemleri optimizasyonu konusunda derin bir deneyim getirdi. En b\u00fcy\u00fck g\u00f6revlerinden biri CRM\u2019i ve sistemleri \u00f6l\u00e7eklenmeye haz\u0131r hale getirmekti\u2014bu y\u00fczden HubSpot ile uyumlu \u00e7al\u0131\u015facak bir haritalama arac\u0131 aramaya ba\u015flad\u0131. Se\u00e7enekleri inceledikten sonra, Mapsly k\u0131sa s\u00fcrede en uygun se\u00e7enek olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

Bir bak\u0131\u015fta tam m\u00fc\u015fteri g\u00f6rselle\u015ftirmesi<\/h2>\n\n\n\n

Ba\u015f\u0131ndan beri Mapsly, Heath i\u00e7in g\u00fcnl\u00fck bir ara\u00e7 haline geldi. B\u00f6ylesine b\u00fcy\u00fck ve da\u011f\u0131n\u0131k bir m\u00fc\u015fteri taban\u0131nda, m\u00fc\u015fterileri ve potansiyel m\u00fc\u015fterileri bir, canl\u0131 harita<\/a> kritik hale geldi. Heath ve ekibi, m\u00fc\u015fteri kategorilerini filtrelemek i\u00e7in Mapsly kullan\u0131yor\u2014ister bir b\u00f6lgedeki t\u00fcm f\u0131r\u0131nlar, ister belirli bir alandaki \u015farap distrib\u00fct\u00f6rleri olsun. Sadece birka\u00e7 t\u0131klamayla, potansiyel lead\u2019lerin ve mevcut m\u00fc\u015fterilerin tam olarak nerelerde k\u00fcmelendi\u011fini; ya\u015fam d\u00f6ng\u00fcs\u00fc a\u015famas\u0131na, perakende grubuna ve yemek hizmetleri grubuna g\u00f6re ayr\u0131lm\u0131\u015f \u015fekilde g\u00f6rebiliyorlar.<\/p>\n\n\n\n

City Larder yeni \u00fcr\u00fcnler, \u00f6zellikle ni\u015f m\u00fc\u015fteri t\u00fcrlerine y\u00f6nelik olanlar\u0131 kullan\u0131ma sunduk\u00e7a, ekip Mapsly\u2019ye g\u00fcveniyor, g\u00f6rsel katmanlar<\/strong><\/a>=. \u00d6rne\u011fin, \u015fark\u00fcterilere y\u00f6nelik yeni bir dilimlenmi\u015f et \u00fcr\u00fcn\u00fc piyasaya s\u00fcrd\u00fcklerinde, do\u011fru b\u00f6lgedeki ilgili her m\u00fc\u015fteriyi an\u0131nda belirleyebilir, ziyaretlerini verimli bir \u015fekilde planlayabilir ve tahmine gerek kalmadan hedefli pazarlama listeleri olu\u015fturabilirlerdi.<\/p>\n\n\n\n

\n

\u015eark\u00fcterileri hedefleyen yeni bir \u00fcr\u00fcn piyasaya s\u00fcrd\u00fc\u011f\u00fcm\u00fczde, bu kategorideki her m\u00fc\u015fteriyi 10 dakika i\u00e7inde belirleyebildim\u2014bu daha \u00f6nce saatler s\u00fcrerdi.<\/p>\n<\/blockquote>\n\n\n\n

G\u00fcnl\u00fck Potansiyel M\u00fc\u015fteri Bulma Kolayla\u015ft\u0131<\/h2>\n\n\n\n

City Larder i\u00e7in en d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc \u00f6zelliklerden biri Mapsly\u2019nin, potansiyel m\u00fc\u015fteri bulma i\u015flevi<\/strong>. Heath bir \u015farap b\u00f6lgesini hedefliyorsa, imleci o alan\u0131n \u00fczerine getirebilir, “\u015farap imalathaneleri” veya “dam\u0131t\u0131mevleri,” aramas\u0131 yapabilir ve ilgili t\u00fcm sonu\u00e7lar\u0131 do\u011frudan HubSpot\u2019a aktarabilir\u2014elektronik tablolar yok, manuel veri giri\u015fi yok. Bu lead\u2019ler an\u0131nda, aktif listeler ve i\u015f ak\u0131\u015flar\u0131yla senkronize et<\/a> HubSpot i\u00e7inde, yani hedefli eri\u015fim i\u00e7in dakikalar i\u00e7inde haz\u0131r olurlar.<\/p>\n\n\n\n

\n

Bir alan\u0131n \u00fczerine gelip \u015farap imalathanelerini arayabilir ve potansiyel m\u00fc\u015fterileri tek t\u0131kla do\u011frudan HubSpot\u2019a aktarabiliriz. \u0130nan\u0131lmaz derecede kullan\u0131\u015fl\u0131.<\/p>\n<\/blockquote>\n\n\n\n

Bu, kampanyalar veya yeni \u00fcr\u00fcn lansmanlar\u0131 i\u00e7in yeni m\u00fc\u015fteri adaylar\u0131 toplaman\u0131n uzun saatler boyunca manuel liste olu\u015fturma ve CRM g\u00fcncellemeleri anlam\u0131na geldi\u011fi eski y\u00f6ntemlerden \u00e7ok farkl\u0131d\u0131r. Art\u0131k,, eskiden g\u00fcnler s\u00fcren i\u015fler dakikalar i\u00e7inde ger\u00e7ekle\u015fir<\/strong>. <\/p>\n\n\n\n

Gelecekteki B\u00fcy\u00fcme i\u00e7in Optimize Edilmi\u015f B\u00f6lge Y\u00f6netimi<\/h2>\n\n\n\n

B\u00fcy\u00fcyen saha sat\u0131\u015f ekibi i\u00e7in b\u00f6lgeleri y\u00f6netmek, Mapsly\u2019nin vazge\u00e7ilmez hale geldi\u011fi bir ba\u015fka aland\u0131r. Victoria d\u00f6rt ana b\u00f6lgeye ayr\u0131lm\u0131\u015ft\u0131r,<\/a>, her biri yaln\u0131zca m\u00fc\u015fteri say\u0131s\u0131na g\u00f6re de\u011fil, ayn\u0131 zamanda ciro hacimlerine g\u00f6re de dikkatle dengelenir. Bu, yeni temsilciler kat\u0131ld\u0131\u011f\u0131nda adil ve y\u00f6netilebilir bir b\u00f6lge almalar\u0131n\u0131 sa\u011flar. HubSpot formlar\u0131 arac\u0131l\u0131\u011f\u0131yla eklenen yeni m\u00fc\u015fteriler, konuma g\u00f6re otomatik olarak do\u011fru b\u00f6lgeye y\u00f6nlendirilir ve bu b\u00f6lgeler etraf\u0131nda olu\u015fturulan i\u015f ak\u0131\u015flar\u0131 sorunsuz atama ve takip sa\u011flar.<\/p>\n\n\n\n

\n

Yeni temsilciler ekledik\u00e7e, onlara adil, optimize edilmi\u015f b\u00f6lgeleri manuel yeniden \u00e7al\u0131\u015fma olmadan kolayca atayabiliriz.<\/p>\n<\/blockquote>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u00d6nceden, b\u00f6lgeleri ayarlamak\u2014hatta yeni bir m\u00fc\u015fteriyle hangi temsilcinin ilgilenmesi gerekti\u011fine karar vermek bile\u2014karma\u015f\u0131k elektronik tablolar, manuel hesaplamalar ve saatler s\u00fcren kar\u015f\u0131l\u0131kl\u0131 yaz\u0131\u015fmalar gerektirirdi. Bug\u00fcn ise bu, Mapsly ve HubSpot birlikte kullan\u0131larak y\u00f6netilen, kolayla\u015ft\u0131r\u0131lm\u0131\u015f ve canl\u0131 bir s\u00fcre\u00e7tir.<\/p>\n\n\n\n

Rotalama ve Teslimat Planlama Ufukta<\/h2>\n\n\n\n

Ba\u015flang\u0131\u00e7ta a\u011f\u0131rl\u0131kl\u0131 olarak potansiyel m\u00fc\u015fteri bulma ve sat\u0131\u015f haritalama i\u00e7in kullan\u0131l\u0131rken, City Larder \u015fimdi sunmaya haz\u0131rlan\u0131yor, teslimat rotalama<\/strong><\/a> Mapsly\u2019ye de aktar\u0131l\u0131r. \u015eimdiye kadar teslimat y\u00f6netimi i\u00e7in harici ve ba\u011flant\u0131s\u0131z bir yaz\u0131l\u0131m sistemine g\u00fcveniyorlard\u0131\u2014bu sistem hantal, HubSpot entegrasyonundan yoksun ve hem s\u00fcr\u00fcc\u00fcler hem de idari personel aras\u0131nda hayal k\u0131r\u0131kl\u0131\u011f\u0131 yarat\u0131yordu.<\/p>\n\n\n\n

Mapsly\u2019nin rota motoru halihaz\u0131rda City Larder’s \u00f6zel ihtiya\u00e7lar\u0131na g\u00f6re uyarlan\u0131yor. Mapsly ekibi ayr\u0131ca bir uygulaman\u0131n hayata ge\u00e7irilmesine yard\u0131mc\u0131 oldu, \u00e7al\u0131\u015fma saatleri k\u0131s\u0131tlamas\u0131<\/strong> rota olu\u015fturma motoruna\u2014teslimatlar\u0131n her m\u00fc\u015fterinin \u00e7al\u0131\u015fma saatleri i\u00e7inde otomatik olarak planlanmas\u0131n\u0131 sa\u011flayarak, ka\u00e7\u0131r\u0131lan teslimatlar\u0131 \u00f6nler.<\/p>\n\n\n\n

Bu uygulamal\u0131 esneklik, HubSpot\u2019un etkinlik ak\u0131\u015f\u0131na ger\u00e7ek zamanl\u0131 senkronizasyonla birle\u015fti\u011finde, s\u00fcr\u00fcc\u00fclerin yak\u0131nda teslimat notlar\u0131n\u0131 kaydedebilece\u011fi, s\u0131cakl\u0131klar\u0131, kutu say\u0131lar\u0131n\u0131 ve hatta m\u00fc\u015fteri imzalar\u0131n\u0131 rotalar\u0131 s\u0131ras\u0131nda do\u011frudan CRM\u2019ye aktarabilece\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n

\n

Her \u015feyin canl\u0131 olmas\u0131n\u0131 istiyoruz\u2014bilgilerin iki kez i\u015flenmesi olmadan. Mapsly, s\u00fcr\u00fcc\u00fclerimizin ve y\u00f6netici ekibimizin ayn\u0131 g\u00fcncel bilgileri an\u0131nda g\u00f6rmesini sa\u011flayacak.<\/p>\n<\/blockquote>\n\n\n\n

Heath, Mapsly\u2019nin tam potansiyelini h\u00e2l\u00e2 sadece ke\u015ffetmeye ba\u015flad\u0131klar\u0131n\u0131 kabul etse de, \u015fu ana kadarki kazan\u0131mlar ink\u00e2r edilemez. Yeni \u00fcr\u00fcn lansmanlar\u0131 s\u0131ras\u0131nda g\u00fcnler s\u00fcren i\u015ften tasarruf etmek, otomasyon yoluyla idari saatleri azaltmak veya daha verimli bir teslimat operasyonunun temelini atmak olsun, Mapsly h\u0131zla City Larder operasyonlar\u0131n\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline geldi.<\/p>\n\n\n\n

Saha sat\u0131\u015f ve operasyon ekiplerinize ger\u00e7ek bir rekabet avantaj\u0131 kazand\u0131rmak ister misiniz?
<\/strong> \ud83d\udccd Demo rezervasyonu yap\u0131n<\/a> bir Mapsly \u00c7\u00f6z\u00fcm M\u00fchendisi ile veya \u00fccretsiz 14 g\u00fcnl\u00fck denemenize bug\u00fcn ba\u015flay\u0131n.
Tam da ihtiya\u00e7 duydu\u011funuz gibi \u00e7al\u0131\u015fan bir \u00e7\u00f6z\u00fcm\u00fc birlikte uyarlayal\u0131m\u2014t\u0131pk\u0131 City Larder i\u00e7in yapt\u0131\u011f\u0131m\u0131z gibi.<\/p>","protected":false},"excerpt":{"rendered":"

Mapsly\u2019nin geli\u015fmi\u015f haritalama, potansiyel m\u00fc\u015fteri bulma ve otomasyon ara\u00e7lar\u0131n\u0131 HubSpot ile entegre ederek, City Larder saatlerce manuel \u00e7al\u0131\u015fmadan tasarruf etti, operasyonlar\u0131n\u0131 standartla\u015ft\u0131rd\u0131 ve b\u00fcy\u00fcyen i\u015fletmesini \u00f6l\u00e7eklenebilir saha sat\u0131\u015flar\u0131 ve teslimat y\u00f6netimine haz\u0131rlad\u0131.<\/p>","protected":false},"featured_media":21422,"template":"","meta":{"_acf_changed":false},"products-and-features":[35,30],"industries":[32],"class_list":["post-21410","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-location-tracking","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nHow City Larder Streamlined Prospecting, Territory Management, and Delivery Planning with Mapsly - Mapsly<\/title>\n<meta name=\"description\" content=\"City Larder uses Mapsly to automate prospecting, territory management, and delivery planning in HubSpot\u2014saving hours and preparing for scalable growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/tr\/customer-success-stories\/city-larder-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How City Larder Streamlined Prospecting, Territory Management, and Delivery Planning with Mapsly - 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