{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/pt\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"VP de Marketing (focado no crescimento)"},"content":{"rendered":"<p><strong>Sobre a fun\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p>Estamos procurando um <strong>VP de Marketing<\/strong> com ampla experi\u00eancia no mercado dos EUA, que n\u00e3o \u00e9 apenas um pensador estrat\u00e9gico, mas tamb\u00e9m um executor pr\u00e1tico com um <strong>strong bias toward growth hacking<\/strong>Esse cargo exige algu\u00e9m que possa <strong>Assuma toda a fun\u00e7\u00e3o de marketing<\/strong>\u2014do branding \u00e0 gera\u00e7\u00e3o de demanda\u2014 <strong>Priorizando estrat\u00e9gias de crescimento baseadas em dados, escal\u00e1veis e de alto ROI<\/strong>.<\/p>\n\n\n\n<p>Na Mapsly, acreditamos em, <strong>Crescimento orientado pelo produto (PLG) combinado com estrat\u00e9gias inteligentes de marketing outbound e inbound<\/strong>Voc\u00ea trabalhar\u00e1 em estreita colabora\u00e7\u00e3o com as equipes de lideran\u00e7a, vendas e produto para impulsionar a ado\u00e7\u00e3o, reten\u00e7\u00e3o e expans\u00e3o do Mapsly.<\/p>\n\n\n\n<p><strong>Responsabilidades<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estrat\u00e9gia de Crescimento e Execu\u00e7\u00e3o:<\/strong> Desenvolver e executar <strong>iniciativas de marketing de crescimento escal\u00e1veis e orientadas para ROI<\/strong>, including organic and paid channels, product virality, and automation, focusing on the US market.<\/li>\n\n\n\n<li><strong>Gera\u00e7\u00e3o de Demanda:<\/strong> Otimize a aquisi\u00e7\u00e3o de leads e os funis de convers\u00e3o por meio de PPC, SEO, conte\u00fado, parcerias e automa\u00e7\u00e3o de e-mail.<\/li>\n\n\n\n<li><strong>Brand Positioning &amp; Messaging:<\/strong> Crie um convincente <strong>narrativa que diferencia a Mapsly<\/strong> in the CRM and field sales automation space.<\/li>\n\n\n\n<li><strong>Marketing de Parcerias e Integra\u00e7\u00f5es:<\/strong> Liderar a constru\u00e7\u00e3o de parcerias e o co-marketing com plataformas de CRM, solu\u00e7\u00f5es l\u00edderes espec\u00edficas para o setor e os principais atores em seus ecossistemas.<\/li>\n\n\n\n<li><strong>Product Marketing:<\/strong> Crie conte\u00fado convincente <strong>lan\u00e7amentos de funcionalidades, estudos de caso e materiais de capacita\u00e7\u00e3o de vendas<\/strong> to improve adoption and conversion.<\/li>\n\n\n\n<li><strong>PLG e integra\u00e7\u00e3o de usu\u00e1rios:<\/strong> Otimizar o <strong>self-serve trial experience<\/strong>colaborando com equipes de produto em prompts in-app, tutoriais e tours guiados (por exemplo, <strong>UserPilot ou ferramentas semelhantes<\/strong>).<\/li>\n\n\n\n<li><strong>Marketing Analytics &amp; Experimentation:<\/strong> Implementar <strong>Teste A\/B, rastreamento<\/strong>, e <strong>marketing automation<\/strong> para melhorar as m\u00e9tricas de CAC, LTV e churn.<\/li>\n\n\n\n<li><strong>Crescimento da Comunidade e Indica\u00e7\u00f5es:<\/strong> Establish <strong>programas de indica\u00e7\u00e3o de clientes, programas de embaixadores<\/strong>e construir sobre o que j\u00e1 temos <a href=\"https:\/\/mapsly.com\/pt\/become-partner\/\">revenue-sharing affiliate program<\/a>.<\/li>\n\n\n\n<li><strong>Lideran\u00e7a da equipe:<\/strong> Contrate e gerencie especialistas em marketing (internos e terceirizados) \u00e0 medida que Mapsly cresce.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Skills &amp; Experience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5+ anos<\/strong> de experi\u00eancia em marketing SaaS B2B com foco em <strong>growth hacking, performance marketing, or demand generation <\/strong><strong>no mercado dos EUA<\/strong>.<\/li>\n\n\n\n<li>Hist\u00f3rico comprovado de <strong>scaling SaaS businesses <\/strong><strong>no mercado dos EUA<\/strong><strong> por meio de estrat\u00e9gias de crescimento n\u00e3o tradicionais e com alto ROI <\/strong>cumprindo de forma consistente<strong> <\/strong>lead gen or revenue growth KPIs.<\/li>\n\n\n\n<li><strong>Pr\u00e1tico<\/strong> experi\u00eancia com <strong>marketing automation, SEO, PPC (Google Ads, LinkedIn Ads), email marketing, and content marketing<\/strong>.<\/li>\n\n\n\n<li>S\u00f3lido conhecimento de <strong>Plataformas de CRM e marketing de integra\u00e7\u00e3o<\/strong>.<\/li>\n\n\n\n<li>Experience with <strong>Modelos freemium e PLG<\/strong> e conhecimento sobre como otimizar a convers\u00e3o de gratuita para paga.<\/li>\n\n\n\n<li>Data-driven mindset with proficiency in tools like <strong>Google Analytics, Mixpanel, Amplitude ou equivalente<\/strong>.<\/li>\n\n\n\n<li>Capacidade para trabalhar em um, <strong>fast-paced startup environment<\/strong> e priorize projetos de alto impacto.<\/li>\n<\/ul>\n\n\n\n<p><strong>Desej\u00e1vel<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Previous experience <strong>marketing para vendas de campo, servi\u00e7o de campo, log\u00edstica ou outras empresas que empregam equipes externas significativas (em deslocamento)<\/strong>.<\/li>\n\n\n\n<li>Experi\u00eancia <strong>scaling an affiliate program or managing revenue-sharing partnerships<\/strong>.<\/li>\n\n\n\n<li>Exposi\u00e7\u00e3o a <strong>estrat\u00e9gias de localiza\u00e7\u00e3o para a expans\u00e3o global<\/strong>.<\/li>\n\n\n\n<li>Technical knowledge of APIs and SaaS integrations.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que Mapsly oferece<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propriedade<\/strong>Uma fun\u00e7\u00e3o de alto impacto e grande visibilidade, na qual voc\u00ea ser\u00e1 respons\u00e1vel por impulsionar as iniciativas de crescimento da Mapsly.<\/li>\n\n\n\n<li><strong>Professional Growth<\/strong>Oportunidade de ser o motor-chave na jornada da Mapsly rumo a um \u201cunic\u00f3rnio\u201d.<\/li>\n\n\n\n<li><strong>Trabalho Remoto<\/strong>: Flexibility to work from anywhere.<\/li>\n\n\n\n<li><strong>Produto SaaS de ponta<\/strong>Venda uma plataforma inovadora <strong>broad industry applications beyond CRM<\/strong>.<\/li>\n\n\n\n<li><strong>Compensa\u00e7\u00e3o<\/strong>Um sal\u00e1rio-base competitivo + <strong>performance-based bonuses<\/strong> ligado aos resultados de crescimento.<\/li>\n\n\n\n<li><strong>Cultura Din\u00e2mica<\/strong>: Join a collaborative, innovative team committed to driving results and making an impact.<\/li>\n<\/ul>\n\n\n\n<p><strong>Como aplicar<\/strong><\/p>\n\n\n\n<p>Para se candidatar, envie seu curr\u00edculo e carta de apresenta\u00e7\u00e3o para <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> explicando por que voc\u00ea est\u00e1 entusiasmado com a oportunidade de liderar a equipe de marketing na Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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