{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/pt\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Vice-presidente de Marketing (Focado em Crescimento)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Sobre a fun\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estamos procurando por um <strong>Vice-presidente de Marketing<\/strong> com ampla experi\u00eancia no mercado dos EUA, que \u00e9 n\u00e3o apenas um pensador estrat\u00e9gico, mas tamb\u00e9m um executor pr\u00e1tico com um <strong>forte tend\u00eancia para growth hacking<\/strong>. Esta fun\u00e7\u00e3o exige algu\u00e9m que possa <strong>assumir toda a fun\u00e7\u00e3o de marketing<\/strong>\u2014do branding \u00e0 gera\u00e7\u00e3o de demanda\u2014while, <strong>priorizando estrat\u00e9gias de crescimento orientadas por dados, escal\u00e1veis e com alto retorno sobre investimento<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Mapsly, acreditamos em <strong>crescimento orientado pelo produto (PLG) combinado com estrat\u00e9gias inteligentes de marketing outbound e inbound<\/strong>Voc\u00ea trabalhar\u00e1 em estreita colabora\u00e7\u00e3o com as equipes de lideran\u00e7a, vendas e produto para impulsionar a ado\u00e7\u00e3o, reten\u00e7\u00e3o e expans\u00e3o do Mapsly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsabilidades<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estrat\u00e9gia de Crescimento e Execu\u00e7\u00e3o:<\/strong> Desenvolver e executar <strong>iniciativas de marketing de crescimento escal\u00e1veis e orientadas para ROI<\/strong>, incluindo canais org\u00e2nicos e pagos, viralidade do produto e automa\u00e7\u00e3o, com foco no mercado dos EUA.<\/li>\n\n\n\n<li><strong>Gera\u00e7\u00e3o de Demanda:<\/strong> Otimize os funis de aquisi\u00e7\u00e3o e convers\u00e3o de leads por meio de PPC, SEO, conte\u00fado, parcerias e automa\u00e7\u00e3o de email.<\/li>\n\n\n\n<li><strong>Posicionamento e mensagens da marca:<\/strong> Crie um texto atraente <strong>narrativa que diferencia o Mapsly<\/strong> no espa\u00e7o de automa\u00e7\u00e3o de vendas de campo e CRM.<\/li>\n\n\n\n<li><strong>Marketing de Parcerias e Integra\u00e7\u00f5es:<\/strong> Liderar a constru\u00e7\u00e3o de parcerias e o co-marketing com plataformas CRM, solu\u00e7\u00f5es espec\u00edficas l\u00edderes do setor e principais atores em seus ecossistemas.<\/li>\n\n\n\n<li><strong>Marketing de produto:<\/strong> Crie conte\u00fado atraente <strong>lan\u00e7amentos de recursos, estudos de caso e materiais de capacita\u00e7\u00e3o de vendas<\/strong> para melhorar a ado\u00e7\u00e3o e a convers\u00e3o.<\/li>\n\n\n\n<li><strong>PLG e integra\u00e7\u00e3o do usu\u00e1rio:<\/strong> Otimize o <strong>experi\u00eancia de teste self-service<\/strong>, colaborar com as equipes de produto em prompts no aplicativo, tutoriais e tours guiados (por exemplo, <strong>UserPilot ou ferramentas similares<\/strong>).<\/li>\n\n\n\n<li><strong>An\u00e1lise de Marketing e Experimenta\u00e7\u00e3o:<\/strong> Implementar <strong>Teste A\/B, rastreamento<\/strong>, e <strong>automa\u00e7\u00e3o de marketing<\/strong> para melhorar os indicadores CAC, LTV e churn.<\/li>\n\n\n\n<li><strong>Crescimento da Comunidade e de Indica\u00e7\u00f5es:<\/strong> Estabelecer <strong>programas de indica\u00e7\u00e3o de clientes, programas de embaixadores<\/strong>, e construir sobre o que j\u00e1 existe <a href=\"https:\/\/mapsly.com\/pt\/become-partner\/\">programa de afiliados com divis\u00e3o de receita<\/a>.<\/li>\n\n\n\n<li><strong>Lideran\u00e7a de equipe:<\/strong> Contrate e gerencie especialistas de marketing (internos e terceirizados) conforme o Mapsly cresce.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais habilidades e experi\u00eancia<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 anos<\/strong> de experi\u00eancia em marketing SaaS B2B com foco em <strong>growth hacking, marketing de performance ou gera\u00e7\u00e3o de demanda <\/strong><strong>no mercado dos EUA<\/strong>.<\/li>\n\n\n\n<li>Hist\u00f3rico comprovado de <strong>expans\u00e3o de neg\u00f3cios SaaS <\/strong><strong>no mercado dos EUA<\/strong><strong> atrav\u00e9s de estrat\u00e9gias de crescimento n\u00e3o tradicionais com alto ROI <\/strong>atender consistentemente<strong> <\/strong>KPIs para gera\u00e7\u00e3o de leads ou crescimento de receita.<\/li>\n\n\n\n<li><strong>Pr\u00e1tico<\/strong> experi\u00eancia com <strong>automa\u00e7\u00e3o de marketing, SEO, PPC (Google Ads, LinkedIn Ads), email marketing e marketing de conte\u00fado<\/strong>.<\/li>\n\n\n\n<li>S\u00f3lida compreens\u00e3o de <strong>Plataformas CRM e marketing de integra\u00e7\u00e3o<\/strong>.<\/li>\n\n\n\n<li>Experi\u00eancia com <strong>modelos freemium e PLG<\/strong> e o conhecimento de como otimizar a convers\u00e3o de gratuito para pago.<\/li>\n\n\n\n<li>Mentalidade orientada a dados com profici\u00eancia em ferramentas como <strong>Google Analytics, Mixpanel, Amplitude ou equivalente<\/strong>.<\/li>\n\n\n\n<li>Capacidade de trabalhar em um <strong>ambiente de startup acelerado<\/strong> e priorizar projetos de alto impacto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desej\u00e1vel<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experi\u00eancia anterior <strong>marketing para vendas externas, servi\u00e7o de campo, log\u00edstica ou outras empresas que empregam equipes externas significativas (em viagem)<\/strong>.<\/li>\n\n\n\n<li>Experi\u00eancia <strong>escalar um programa de afiliados ou gerenciar parcerias de compartilhamento de receita<\/strong>.<\/li>\n\n\n\n<li>Exposi\u00e7\u00e3o a <strong>estrat\u00e9gias de localiza\u00e7\u00e3o para expans\u00e3o global<\/strong>.<\/li>\n\n\n\n<li>Conhecimento t\u00e9cnico de APIs e integra\u00e7\u00f5es SaaS.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que o Mapsly Oferece<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propriedade<\/strong>Um papel de alto impacto e alta visibilidade onde voc\u00ea ser\u00e1 respons\u00e1vel pelas iniciativas de crescimento da Mapsly.<\/li>\n\n\n\n<li><strong>Crescimento Profissional<\/strong>Oportunidade de ser um motor-chave na jornada da Mapsly rumo a um \"unic\u00f3rnio\".<\/li>\n\n\n\n<li><strong>Trabalho remoto<\/strong>Flexibilidade para trabalhar de qualquer lugar.<\/li>\n\n\n\n<li><strong>Produto SaaS de ponta<\/strong>Venda uma plataforma inovadora com <strong>amplas aplica\u00e7\u00f5es industriais al\u00e9m do CRM<\/strong>.<\/li>\n\n\n\n<li><strong>Compensa\u00e7\u00e3o<\/strong>Sal\u00e1rio base competitivo + <strong>b\u00f4nus baseados no desempenho<\/strong> ligado aos resultados de crescimento.<\/li>\n\n\n\n<li><strong>Cultura Din\u00e2mica<\/strong>Junte-se a uma equipe colaborativa e inovadora comprometida em alcan\u00e7ar resultados e causar impacto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como se candidatar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para se candidatar, por favor envie seu curr\u00edculo e carta de apresenta\u00e7\u00e3o para <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> explicando por que voc\u00ea est\u00e1 animado com a oportunidade de liderar a equipe de marketing na Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- 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