{"id":25052,"date":"2025-12-15T18:46:46","date_gmt":"2025-12-15T15:46:46","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&#038;p=25052"},"modified":"2025-12-15T18:55:39","modified_gmt":"2025-12-15T15:55:39","slug":"ldd-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/pt\/customer-success-stories\/ldd-case-study\/","title":{"rendered":"De \u201ctr\u00eas horas de administra\u00e7\u00e3o\u201d \u00e0 venda em campo: como uma l\u00edder canadense em servi\u00e7os de conveyancing usa o Mapsly para planejar mais r\u00e1pido, fazer mais visitas e registrar notas em tempo real"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Sobre a empresa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A LDD.CA \u00e9 uma fornecedora sediada no Canad\u00e1 de software e servi\u00e7os de conveyancing com presen\u00e7a nacional. A venda em campo \u00e9 essencial para a reten\u00e7\u00e3o e o crescimento em todas as prov\u00edncias\u2014muitas vezes em geografias desconhecidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o Senior Account Manager Paul Fihrer entrou h\u00e1 18 meses, n\u00e3o havia uma forma confi\u00e1vel de planejar dias eficientes com v\u00e1rias paradas ou registrar notas de visitas em campo. Com experi\u00eancia como especialista em reengenharia de processos, Paul decidiu encontrar uma plataforma de mapas e roteiriza\u00e7\u00e3o que funcionasse em iPhone e Android, se integrasse perfeitamente ao Zoho CRM e eliminasse a duplica\u00e7\u00e3o de entrada de dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de testar um add-on nativo de mapeamento do Zoho e outras ferramentas, ele introduziu o Mapsly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que Mapsly<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Roteiriza\u00e7\u00e3o e execu\u00e7\u00e3o de visitas desenvolvidas especificamente.<\/strong> Mapsly combina roteiriza\u00e7\u00e3o otimizada (incluindo janelas de tempo, dura\u00e7\u00e3o de reuni\u00f5es, prioridades e locais padr\u00e3o de in\u00edcio\/fim) com check-in\/out m\u00f3vel + notas\u2014eliminando a necessidade de alternar entre Google Maps, planilhas e telas de CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visualiza\u00e7\u00f5es de lista\/tabela e filtros configur\u00e1veis.<\/strong> Os representantes de vendas podem personalizar o que veem\u2014campos, camadas, filtros e a visualiza\u00e7\u00e3o em tabela\u2014para segmentar rapidamente contas e leads para uma regi\u00e3o ou uma viagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multiplataforma + sincroniza\u00e7\u00e3o profunda com CRM.<\/strong> A equipe de Paul usa principalmente iPhones; ele usa um Google Pixel. Ele precisava de um aplicativo m\u00f3vel para iOS e Android com capacidade offline, check-ins e sincroniza\u00e7\u00e3o instant\u00e2nea com o CRM\u2014para que o \u201csistema de registro\u201d esteja sempre atualizado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prospec\u00e7\u00e3o di\u00e1ria e cria\u00e7\u00e3o de listas\u2014sem espera<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paul comparou o fluxo da Mapsly com um m\u00e9todo legado dentro do Zoho.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTemos milhares de registros. A ferramenta de \u00e1reas que alguns dos meus colegas de equipe usam leva ~20 minutos para carregar todas as vezes. Depois, voc\u00ea ainda precisa descobrir o que est\u00e1 procurando. \u00c9 como caminhar no escuro.\u201d \u2013 Paul Fihrer, Senior Account Manager na LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Com Mapsly, ele come\u00e7a com um plano: filtrar territ\u00f3rios ou cidades, abrir apenas as contas\/leads relevantes, e exportar o que precisa\u2014sem esperar por carregamentos em massa, sem listas gen\u00e9ricas para limpar.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPrefiro ser proativo\u2014saber para onde vou e por qu\u00ea.\u201d \u2013 Paul Fihrer, gerente s\u00eanior de contas na LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ele tamb\u00e9m ensina os representantes a personalizar camadas e filtros para que o mapa destaque instantaneamente o segmento certo\u2014por etapa do ciclo de vida, regi\u00e3o ou qualquer campo personalizado\u2014em vez de despejar \u201cum monte de coisas in\u00fateis de que n\u00e3o preciso.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c Prefiro saber mais do que menos antes de entrar no carro.\u201d \u2013 Paul Fihrer, gerente s\u00eanior de contas na LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Roteamento otimizado que se adapta \u00e0 vida real<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No in\u00edcio, Paul\u2019s, <strong>planejamento de rotas<\/strong> levava \u201cum dia inteiro\u201d por viagem. Ele alternava entre filtros do CRM, v\u00e1rias abas do Google Maps e a cria\u00e7\u00e3o manual de listas para montar uma sequ\u00eancia\u2014depois salvava links pessoais de mapas no celular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora ficou muito mais f\u00e1cil.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cLevo apenas alguns minutos porque n\u00e3o preciso pensar no roteamento\u2014a ferramenta faz isso.\u201d \u2013 Paul Fihrer, gerente s\u00eanior de contas na LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ele define prioridades, adiciona demos fixas no calend\u00e1rio ao plano e define o in\u00edcio (aeroporto) e o fim (hotel) de cada dia. Se algo mudar no meio da rota, Mapsly reotimiza com base na localiza\u00e7\u00e3o atual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma recente viagem de quatro dias pela Nova Esc\u00f3cia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nomes dos dias salvos como \u201cDia de demonstra\u00e7\u00e3o um\/dois\/tr\u00eas\u201d + um dia de visita ao cliente<br><\/li>\n\n\n\n<li>Aeroporto como in\u00edcio no Dia 1; hotel como fim<br><\/li>\n\n\n\n<li>Um prospect descoberto a quatro horas de dist\u00e2ncia foi exclu\u00eddo em segundos ap\u00f3s uma verifica\u00e7\u00e3o r\u00e1pida<br><\/li>\n\n\n\n<li>O plano combinava demonstra\u00e7\u00f5es e visitas de campo com prioridades de paradas claras.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Horizonte mais longo? Mapsly suporta <strong>roteiriza\u00e7\u00e3o \u201cde longa dist\u00e2ncia\u201d de v\u00e1rios dias<\/strong> com pausas noturnas e regras de horas extras quando necess\u00e1rio\u2014\u00fatil \u00e0 medida que a equipe expande a cobertura.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Check-ins e notas no celular que economizam horas por dia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes do check-in + notas do Mapsly, um dia com 10 paradas significava meio dia de volta ao escrit\u00f3rio: encontrar cada registro no Zoho, criar a reuni\u00e3o, preencher os valores padr\u00e3o e depois digitar as notas\u2014\u201ce eu poderia deixar algo passar.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora: \u201cNo cliente, toco em Check In, insiro notas, marco como conclu\u00eddo\u2014s\u00e3o cinco minutos.\u201d As tr\u00eas horas s\u00e3o eliminadas e reaproveitadas para acompanhamentos e vendas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cAs pessoas subestimam o quanto essa \u00fanica funcionalidade \u00e9 valiosa.\u201d \u2013 Paul Fihrer, gerente s\u00eanior de contas na LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Paul tamb\u00e9m padronizou a tomada de notas em toda a empresa.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cQuando cheguei, n\u00e3o havia uma \u00fanica nota no Zoho. Agora est\u00e1 tudo l\u00e1\u2014posso abrir uma conversa de tr\u00eas meses atr\u00e1s antes de entrar.\u201d \u2013 Paul Fihrer, Senior Account Manager na LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Como um dos dois administradores do Mapsly, Paul integra colegas, configurando padr\u00f5es (hora de in\u00edcio, dura\u00e7\u00e3o da visita e base inicial), e mostra a eles como abrir a tabela para adicionar os campos que importam para a combina\u00e7\u00e3o de territ\u00f3rios deles. Para os representantes que preferem um estilo reativo de \u201cchegar e depois olhar\u201d, ele destaca o tempo economizado ao planejar com anteced\u00eancia\u2014e como o excedente torna a lista de amanh\u00e3 simples.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impacto quantificado<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tempo de roteamento:<\/strong> de 1 dia completo para alguns minutos por rota. Em viagens regionais mais longas, o Mapsly economizou 2\u20133 dias de prepara\u00e7\u00e3o, conclu\u00edda \u201cem algumas horas.\u201d<br><\/li>\n\n\n\n<li><strong>Administra\u00e7\u00e3o ap\u00f3s dias de condu\u00e7\u00e3o<\/strong>: de ~3 horas de entrada de dados no back-office para ~5 minutos por parada capturada no celular\u2014tempo totalmente recuperado para atividades de vendas.<br><\/li>\n\n\n\n<li><strong>Visibilidade &amp; lembran\u00e7a<\/strong>: o acesso com um toque \u00e0s notas do Zoho dentro do Mapsly mobile antes de cada reuni\u00e3o mant\u00e9m o contexto atualizado e os acompanhamentos precisos.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIsso eliminou aquelas tr\u00eas horas inteiras. Se chego em casa \u00e0s tr\u00eas horas, n\u00e3o estou inserindo dados\u2014estou fazendo vendas.\u201d \u2013 Paul Fihrer, Senior Account Manager na LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O conselho de Paul para equipes que ainda \u201candam no escuro\u201d<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Seja proativo. Saia sabendo para onde vai, por qu\u00ea e o que vai dizer\u2014antes de entrar no carro. Configure seus padr\u00f5es, ajuste seus filtros e deixe a ferramenta fazer o roteamento. \u2013 Paul Fihrer, gerente s\u00eanior de contas na LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Mapsly deu \u00e0 sua equipe um ritual di\u00e1rio simples: planejar em minutos, fazer mais visitas dirigindo menos, e registrar cada detalhe enquanto ainda est\u00e1 fresco. \u00c9 assim que as vendas em campo vencem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A LDD.CA eliminou tr\u00eas horas de administra\u00e7\u00e3o di\u00e1ria usando os check-ins m\u00f3veis e o roteamento otimizado da Mapsly\u2014transformando \u2018um dia inteiro\u2019 de planejamento de rotas em minutos e dando aos representantes de campo notas de CRM instant\u00e2neas em cada parada.<\/p>","protected":false},"featured_media":25053,"template":"","meta":{"_acf_changed":true},"products-and-features":[25,27],"industries":[62],"class_list":["post-25052","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-check-in-and-visit-scripting","products-and-features-optimized-routing","industries-professional-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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