{"id":25048,"date":"2025-12-15T18:30:58","date_gmt":"2025-12-15T15:30:58","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25048"},"modified":"2025-12-15T18:41:04","modified_gmt":"2025-12-15T15:41:04","slug":"agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/pt\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/","title":{"rendered":"Agrifac \u00d7 Mapsly: Levando ordem (e um mapa ao vivo) a um universo de 20.000 contas"},"content":{"rendered":"

Sobre a Agrifac<\/strong><\/h2>\n\n\n\n

A Agrifac \u00e9 uma fabricante de m\u00e1quinas pulverizadoras agr\u00edcolas sediada nos Pa\u00edses Baixos (fund. 1986). A empresa usa o Zoho como seu CRM e gerencia ~20,000 contas em todo o mundo. Sua organiza\u00e7\u00e3o de vendas conta com cerca de 30 pessoas, sendo 90% usu\u00e1rios registrados do Mapsly.<\/p>\n\n\n\n

O desafio<\/strong><\/h2>\n\n\n\n

S\u00f3 em mercados principais como os Pa\u00edses Baixos e a B\u00e9lgica, os representantes gerenciam 2,000\u20133,000 clientes e prospects. Trabalhar a partir de listas est\u00e1ticas\u2014ou exportar CSVs para o Google Maps\u2014tornava \u201cimposs\u00edvel\u201d acompanhar quem visitar em seguida. Para Sandu Teodor, Sales Support Officer, estava claro que a equipe precisava de uma visualiza\u00e7\u00e3o ao vivo, sincronizada com o CRM, para planejar de forma mais inteligente.<\/p>\n\n\n\n

Por que Mapsly<\/strong><\/h2>\n\n\n\n

A Agrifac queria um mapa ao vivo conectado ao Zoho CRM que pudesse:,<\/p>\n\n\n\n

    \n
  • Diferencie visualmente leads, contas e revendedores no mapa;
    <\/li>\n\n\n\n
  • Permita que os representantes filtrem por propriet\u00e1rio do registro para que cada pessoa possa ver \u201csua\u201d carteira;
    <\/li>\n\n\n\n
  • Planeje dias ou semanas com orienta\u00e7\u00e3o de rota em um s\u00f3 lugar;
    <\/li>\n\n\n\n
  • Mostre oportunidades em aberto para concentrar esfor\u00e7os onde as conversas est\u00e3o ativas.<\/li>\n<\/ul>\n\n\n\n
    \n

    \u201cUsamos o Mapsly para tornar a vida dos vendedores um pouco mais f\u00e1cil planejando seus dias ou semanas com anteced\u00eancia com orienta\u00e7\u00e3o de rotas e tendo tudo isso junto em um \u00fanico mapa.\u201d \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Implementa\u00e7\u00e3o & ado\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n

    A implementa\u00e7\u00e3o da Agrifac foi colaborativa e pr\u00e1tica.<\/p>\n\n\n\n

    Ap\u00f3s uma demonstra\u00e7\u00e3o inicial e a configura\u00e7\u00e3o, a equipe trabalhou diretamente com o Solution Engineer da Mapsly para adaptar o workspace; uma sess\u00e3o de trabalho de acompanhamento \u201cgerou alguns bons avan\u00e7os,\u201d dando aos primeiros usu\u00e1rios a confian\u00e7a para come\u00e7ar a usar ativamente.\u00a0<\/p>\n\n\n\n

    \n

    \u201cDescobrir onde todos est\u00e3o ou quantos clientes tenho em uma \u00e1rea\u2014\u00e9 nisso que o Mapsly realmente ajuda.\u201d \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Como a equipe o usa hoje<\/strong><\/h2>\n\n\n\n

    Visualiza\u00e7\u00e3o ao vivo, codificada por cores, de todo o livro. <\/strong>Os representantes alternam Leads, Contas e Revendedores em um \u00fanico mapa e veem instantaneamente o que \u00e9 cada coisa.<\/p>\n\n\n\n

    Filtros de propriet\u00e1rio para se concentrar em seus registros<\/strong>=. Com a propriedade do Zoho sincronizada, cada representante restringe o mapa ao seu portf\u00f3lio.<\/p>\n\n\n\n

    Contexto r\u00e1pido, a\u00e7\u00f5es mais r\u00e1pidas. <\/strong>A partir de qualquer pin, os representantes abrem o registro do Zoho e fazem edi\u00e7\u00f5es sem alternar de ferramenta.<\/p>\n\n\n\n

    Planejamento que corresponde \u00e0 realidade do dia. <\/strong>Alguns representantes de vendas planejam com anteced\u00eancia; muitos planejam no pr\u00f3prio dia, porque a disponibilidade dos agricultores muda com o clima.<\/p>\n\n\n\n

    Desenvolvimento da ado\u00e7\u00e3o com orienta\u00e7\u00e3o pr\u00e1tica.<\/strong> Ap\u00f3s ajustes no fluxo de trabalho com a equipe da Mapsly, o uso est\u00e1 crescendo.<\/p>\n\n\n\n

    \n

    Agora criamos, de fato, um espa\u00e7o onde alguns dos nossos vendedores j\u00e1 est\u00e3o trabalhando de forma muito ativa\u2026 Sinto que isso pode realmente se tornar uma ferramenta \u00fatil para n\u00f3s.<\/p>\n<\/blockquote>\n\n\n\n

    Menos manuten\u00e7\u00e3o, mais vendas:<\/strong> Os representantes n\u00e3o precisam mais recriar Google maps nem lidar com listas em papel.<\/p>\n\n\n\n

    \n

    Os vendedores n\u00e3o precisam passar horas criando um mapa do Google para si mesmos.<\/p>\n<\/blockquote>\n\n\n\n

    Como um mapa compartilhado adiciona visibilidade ao site<\/strong><\/h2>\n\n\n\n

    A Agrifac tamb\u00e9m usa o Mapsly para alimentar o mapa de revendedores em seu site\u2014exibindo todos os revendedores, locais no exterior e parceiros de servi\u00e7o para que os clientes possam encontrar rapidamente suporte de vendas ou manuten\u00e7\u00e3o por perto.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Antes do Mapsly, a equipe exportava relat\u00f3rios do Zoho e reconstru\u00eda o mapa no Google Maps cerca de uma vez por m\u00eas; agora o site extrai registros de CRM em tempo real, eliminando atualiza\u00e7\u00f5es manuais e garantindo que os visitantes sempre vejam locais precisos.<\/p>\n\n\n\n

    O que mudou em rela\u00e7\u00e3o a \u201cantes\u201d<\/strong>
    <\/h2>\n\n\n\n

    Antes:<\/strong> Os representantes exportavam dados de CRM e recriavam mapas no Google mensalmente; algumas pessoas \u00e0s vezes criavam seus pr\u00f3prios mapas do Google. O planejamento de rotas era feito no papel ou com aplicativos de consumo.
    <\/p>\n\n\n\n

    Agora:<\/strong> Os dados s\u00e3o ao vivo e centralizados. Os representantes podem clicar para acessar registros de CRM diretamente do mapa, fazer pequenas atualiza\u00e7\u00f5es e\u2014quando necess\u00e1rio\u2014planejar rotas em poucos cliques. Isso elimina horas de trabalho manual na manuten\u00e7\u00e3o de mapas separados.<\/p>\n\n\n\n

    \n

    At\u00e9 descobrir onde todos est\u00e3o<\/strong>\u2014ou, quantos clientes<\/strong> Tenho em uma \u00e1rea\u2014\u00e9 a\u00ed que, Mapsly realmente ajuda<\/strong>.\u201d \u2014 Sandu Teodor<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

    A Agrifac mapeou 20.000 contas no Zoho CRM com o Mapsly, reduzindo horas de planejamento manual de rotas e dando a 30 representantes de campo visibilidade em tempo real sobre clientes, revendedores e oportunidades em aberto\u2014tudo a partir de um \u00fanico mapa sincronizado.<\/p>","protected":false},"featured_media":25049,"template":"","meta":{"_acf_changed":true},"products-and-features":[38,30],"industries":[32],"class_list":["post-25048","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-embedded-map","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nAgrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/pt\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - 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