{"id":21413,"date":"2025-06-30T12:23:59","date_gmt":"2025-06-30T09:23:59","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/field-service-simplified-how-a-small-lawn-care-team-built-a-scalable-system-with-mapsly\/"},"modified":"2025-11-25T16:24:29","modified_gmt":"2025-11-25T13:24:29","slug":"sommer-lawn-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/pt\/customer-success-stories\/sommer-lawn-case-study\/","title":{"rendered":"Servi\u00e7o de Campo, Simplificado: Como uma pequena equipe de manuten\u00e7\u00e3o de gramados construiu um sistema escal\u00e1vel com Mapsly"},"content":{"rendered":"

A Small Team with Big Plans<\/strong><\/h2>\n\n\n\n

With several team members covering a wide service area, the lawn care business thrives on tight coordination and operational efficiency. Evan Harmon plays a key operational role at Sommer Lawn, focusing on building the backend systems that support scheduling, routing, and data management.<\/p>\n\n\n\n

That\u2019s when Mapsly became a crucial part of their growth strategy. From intelligent routing to territory management and check-in tracking, the platform is now woven into the fabric of how Sommer Lawn delivers consistently great service its customers trust.<\/p>\n\n\n\n

Before Mapsly: PDFs, and Patchwork<\/strong><\/h2>\n\n\n\n

Before implementing Mapsly, Evan and the team experimented with a handful of field service tools:<\/p>\n\n\n\n

    \n
  • Yardbook<\/strong>: A lawn care CRM that did \u201ca little bit of everything\u201d\u2014but not well enough to support a growing operation.
    <\/li>\n\n\n\n
  • Route IQ<\/strong>: An add-on tool to Zoho CRM, which was eventually dismissed due to its unreliable mobile app.
    <\/li>\n\n\n\n
  • PDF exports<\/strong>: For a while, the field crew navigated their day using manually exported PDFs with embedded map links.
    <\/li>\n<\/ul>\n\n\n\n
    \n

    \u201cThere was no easy way to plan a 20-stop route that didn\u2019t take an hour,\u201d Evan, Manager at Sommer Lawn.<\/p>\n<\/blockquote>\n\n\n\n

    Routing, Reimagined<\/strong><\/p>\n\n\n\n

    Jobs change constantly\u2014new clients come in, others cancel, and weather can shift plans overnight. That\u2019s why the team prioritizes flexibility, building and adjusting routes each morning to reflect real-time conditions.<\/p>\n\n\n\n

    To bring more predictability to scheduling, Evan divided their service area into four zones. Each day is mapped to a quadrant: Mondays in the northwest, Tuesdays in the northeast, and so on.<\/p>\n\n\n\n

    The process is streamlined:<\/p>\n\n\n\n

      \n
    • Jobs are added to the CRM and synced to Mapsly.
      <\/li>\n\n\n\n
    • Evan filters by territory quadrant (northwest, northeast, etc.).
      <\/li>\n\n\n\n
    • Routes are generated and sent to the crew\u2014no more last-minute scrambling or paper-based processes.<\/li>\n<\/ul>\n\n\n\n
      \n

      \u201cWe try to route the morning of. Mapsly lets us create routes and adapt quickly,\u201d he says.<\/p>\n<\/blockquote>\n\n\n\n

      The crew no longer has to rely on memory or messy printouts. Instead, they get an optimized route with clean navigation and job details right on their phones.<\/p>\n\n\n\n

      Reliable Field Execution with Check-Ins & GPS Tracking<\/strong><\/h3>\n\n\n\n

      One of the most valuable Mapsly features for Evan is its check-in and tracking system.<\/p>\n\n\n\n

      When a crew member arrives on-site, they check in via the Mapsly app. Upon leaving, they check out\u2014capturing precise time-on-site data.<\/p>\n\n\n\n

      Each team follows a standardized checklist during their visit, ensuring consistency and quality of service across properties. If there are any caveats (e.g., locked gates or customer requests), the team logs them in a notes field and that information immediately appears in Zoho CRM.<\/p>\n\n\n\n

      If Evan needs to check where his crew is during the day, GPS tracking in Mapsly makes it effortless. With just a glance, he can see real-time locations and confirm that everything is running on schedule.<\/p>\n\n\n\n

      This setup supports time-based billing, better customer service, and ongoing process improvements.<\/p>\n\n\n\n

      \n

      \u201cWhen a customer inquires about a job, , we want to have the highest confidence possible that we did what we said we would do. If I can verify exact times we were at their property along with GPS verification and job notes, I can pass that confidence on to the customer and build a reputation for trust and reliability in our services, Evan shares.<\/p>\n<\/blockquote>\n\n\n\n

      Elevating Quality with Photos and Automated Communication<\/strong><\/h3>\n\n\n\n

      Building on this foundation, Evan is planning two key enhancements to further boost accountability and client communication.<\/p>\n\n\n\n

      The first is adding before-and-after photo capture<\/strong> at each job site. While currently optional, this visual documentation will serve as an extra layer of quality assurance\u2014useful for internal reviews, client transparency, and even marketing. As Evan noted, it’s not a must-have for every visit, but it\u2019s a valuable feature that reinforces professionalism and trust.<\/p>\n\n\n\n

      The second is automatiza\u00e7\u00e3o de notifica\u00e7\u00f5es SMS p\u00f3s-visita<\/strong>Como a maioria dos clientes da Sommer Lawn & Landscape prefere comunica\u00e7\u00e3o por mensagem de texto, Evan v\u00ea uma grande oportunidade em otimizar esse ponto de contato. Em vez de enviar atualiza\u00e7\u00f5es manualmente, a equipe planeja acionar mensagens automatizadas por meio do seu CRM quando um servi\u00e7o for conclu\u00eddo, economizando tempo e oferecendo aos clientes uma confirma\u00e7\u00e3o instant\u00e2nea de que o trabalho foi conclu\u00eddo.<\/p>\n\n\n\n

      Juntas, essas adi\u00e7\u00f5es melhorar\u00e3o a visibilidade do servi\u00e7o, minimizar\u00e3o a incerteza e permitir\u00e3o que a equipe escale as opera\u00e7\u00f5es com uma experi\u00eancia do cliente consistente.<\/p>\n\n\n\n

      Construindo uma base orientada por dados<\/strong><\/h2>\n\n\n\n

      Evan\u2019s long-term vision is to operate the business based on robust analytics. While it\u2019s still early, Mapsly is playing a foundational role in capturing and centralizing key data points.<\/p>\n\n\n\n

      \n

      \u201cEventually, we\u2019ll connect operational data to sales data and run process improvement loops,\u201d Evan explains. \u201cBut first, we need to gather the data. Mapsly helps us do that.\u201d<\/p>\n<\/blockquote>\n\n\n\n

      Team Feedback: It Just Works<\/strong><\/h2>\n\n\n\n

      For the field team, reliability is everything\u2014they don\u2019t want to waste time dealing with bugs or hunting down job details. \u201cOur crew needs to focus on making our customers\u2019 lawns look amazing, not on recording data or dealing with a buggy app,\u201d Evan explains, \u201cso the app just needs to work and not be too complicated.\u201d Mapsly, fits the bill. Routes are ready, job info is accessible, and the workflow stays smooth\u2014so they can focus on doing the work, not troubleshooting tech.<\/p>\n\n\n\n

      Why Mapsly Stands Out<\/strong><\/h2>\n\n\n\n
        \n
      • Seamless CRM Integration: Works with existing deal pipelines and automations.<\/li>\n\n\n\n
      • User-Friendly for Field Teams: Even non-tech-savvy crew members find it intuitive.<\/li>\n\n\n\n
      • Responsive Support: Quick issue resolution compared to other tools.<\/li>\n<\/ul>\n\n\n\n
        \n

        “The best part of Mapsly is the support. You guys quickly jump in to fix things\u2014that stands out. It\u2019s not just a tool\u2014it\u2019s a partnership.”<\/p>\n<\/blockquote>\n\n\n\n

        Conclusion<\/strong><\/h2>\n\n\n\n

        Mapsly has become a core operational tool for Sommer Lawn & Landscape\u2019s lawn care business, replacing disjointed systems with a unified geo-intelligence platform. By optimizing routing, automating job verification, and improving customer communication, the company is laying the foundation for scalable growth.<\/p>","protected":false},"excerpt":{"rendered":"

        Sommer Lawn & Landscape reduziu significativamente o tempo de roteamento, melhorou a precis\u00e3o do agendamento e criou uma experi\u00eancia mais fluida tanto para a equipe quanto para os clientes.<\/p>","protected":false},"featured_media":21426,"template":"","meta":{"_acf_changed":true},"products-and-features":[25,35,30],"industries":[28],"class_list":["post-21413","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-check-in-and-visit-scripting","products-and-features-location-tracking","products-and-features-territory-management","industries-energy-and-utilities"],"acf":[],"yoast_head":"\nField Service, Simplified: How a Small Lawn Care Team Built a Scalable System with Mapsly - Mapsly<\/title>\n<meta name=\"description\" content=\"See how Sommer Lawn cut routing time, improved scheduling accuracy, and built a scalable, data-driven lawn care system using Mapsly\u2019s automation tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/pt\/customer-success-stories\/sommer-lawn-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Field Service, Simplified: How a Small Lawn Care Team Built a Scalable System with Mapsly - 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