{"id":21412,"date":"2025-06-17T09:16:29","date_gmt":"2025-06-17T06:16:29","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/beavertails-cuts-booking-errors-to-1-and-simplifies-franchise-management-with-mapsly\/"},"modified":"2025-12-15T19:16:19","modified_gmt":"2025-12-15T16:16:19","slug":"beavertails-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/pt\/customer-success-stories\/beavertails-case-study\/","title":{"rendered":"BeaverTails reduz erros de reserva para 1% e simplifica a gest\u00e3o de franquias com Mapsly"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\ud83d\ude80 Resultados em resumo,<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&lt;1%<\/strong> de reservas de food trucks agora encaminhadas incorretamente<\/li>\n\n\n\n<li><strong>4%<\/strong> de solicita\u00e7\u00f5es identificadas como fora do territ\u00f3rio da franquia<\/li>\n\n\n\n<li><strong>7%<\/strong> envios duplicados detectados e reduzidos<\/li>\n\n\n\n<li>Todo o territ\u00f3rio nacional de franquia projetado e gerenciado internamente<\/li>\n\n\n\n<li>Mapa p\u00fablico incorporado no novo site para uma experi\u00eancia do cliente mais fluida<\/li>\n\n\n\n<li>Fluxos de trabalho personalizados para precis\u00e3o de reservas e aprova\u00e7\u00f5es de territ\u00f3rios<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sobre BeaverTails<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BeaverTails \u00e9 uma marca canadense querida, famosa por seus doces quentes e artesanais servidos em lojas e em food trucks chamativos. Por tr\u00e1s dessas del\u00edcias h\u00e1 uma equipe enxuta de 22 pessoas que d\u00e1 suporte a mais de 180 locais e 90 franqueados em todo o pa\u00eds \u2014 cada um com territ\u00f3rios, zonas de entrega e restri\u00e7\u00f5es operacionais \u00fanicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerenciar essa complexidade n\u00e3o \u00e9 pouca coisa. Foi por isso que a BeaverTails recorreu \u00e0 Mapsly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>De mapas JPEG a territ\u00f3rios inteligentes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes do Mapsly, os territ\u00f3rios de franquia eram armazenados como imagens desenhadas \u00e0 m\u00e3o \u2014 literalmente capturas de tela JPEG, \u00e0s vezes cruzadas com Google Maps em uma terceira tela. N\u00e3o havia uma visualiza\u00e7\u00e3o unificada, nem uma forma de editar limites facilmente, nem um processo claro para resolver sobreposi\u00e7\u00f5es ou aplicar a exclusividade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1vamos tipo um n\u00edvel abaixo do antiquado,\u201d ri Regan Schasny-Scott, que gerencia as opera\u00e7\u00f5es de territ\u00f3rios de franquia. \u201cCapturas de tela. JPEGs. Era uma bagun\u00e7a.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os territ\u00f3rios n\u00e3o eram padronizados. Um franqueado com uma loja f\u00edsica podia ter direitos exclusivos sobre alguns quarteir\u00f5es, enquanto um operador de food truck podia controlar uma prov\u00edncia inteira dependendo da densidade populacional. Cada territ\u00f3rio era diferente \u2014 e precisava ser mapeado, armazenado e mantido de forma confi\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Mapsly integrado, <a href=\"https:\/\/mapsly.com\/pt\/integrations\/zoho-crm\/\">no Zoho CRM,<\/a> Regan e sua equipe agora, <a href=\"https:\/\/mapsly.com\/pt\/territories\/\">desenhar territ\u00f3rios<\/a> diretamente em um mapa interativo, usando rios, rodovias e outros limites naturais para maior clareza. Cada territ\u00f3rio finalizado \u00e9 salvo no CRM e exportado para uso legal em contratos de franquia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para proteger estes dados, apenas tr\u00eas pessoas na empresa t\u00eam acesso ao Mapsly \u2014 uma decis\u00e3o inteligente depois que os primeiros testes com permiss\u00f5es mais amplas levaram a exclus\u00f5es acidentais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reserva de food trucks, sem suposi\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das maiores vantagens com Mapsly? Solicita\u00e7\u00f5es de food trucks agora <a href=\"https:\/\/mapsly.com\/pt\/automation\/\">sejam encaminhadas automaticamente para o operador certo<\/a> \u2014 sem mais suposi\u00e7\u00f5es, menus suspensos ou falhas internas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anteriormente, os clientes tinham de adivinhar qual operador contactar com base nos nomes das cidades, o que muitas vezes gerava confus\u00e3o. Algu\u00e9m em Laval poderia n\u00e3o saber que devia clicar em \u201cMontreal\u201d. Agora, os clientes simplesmente introduzem o seu c\u00f3digo postal. Mapsly identifica o territ\u00f3rio correto em segundos e encaminha o pedido para o franqueado certo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEles n\u00e3o precisam descobrir isso. Basta nos dizerem onde est\u00e3o \u2014 e n\u00f3s cuidamos do resto,\u201d diz Regan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os casos extremos tamb\u00e9m s\u00e3o tratados: se nenhum operador for encontrado dentro de tr\u00eas horas, o Zoho aciona um fluxo de trabalho que alerta um membro da equipe para fazer o acompanhamento. Nada passa despercebido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E com o Mapsly rastreando cada solicita\u00e7\u00e3o, a Regan ganhou visibilidade sobre os padr\u00f5es de reserva:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&lt;1%<\/strong> das solicita\u00e7\u00f5es agora v\u00e3o para o franqueado errado (queda em rela\u00e7\u00e3o a \u201csignificativamente mais\u201d antes)<\/li>\n\n\n\n<li><strong>4%<\/strong> das reservas agora s\u00e3o claramente sinalizadas como fora de qualquer territ\u00f3rio (uma estat\u00edstica que antes eles nem conseguiam medir),<\/li>\n\n\n\n<li><strong>7%<\/strong> dos envios de formul\u00e1rios eram duplicados \u2014 levando a uma simples atualiza\u00e7\u00e3o da mensagem de confirma\u00e7\u00e3o que eliminou a maioria deles<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Um mapa que treina a equipe<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A BeaverTails tamb\u00e9m usa o Mapsly para orientar e treinar sua equipe interna. Novos contratados recebem uma experi\u00eancia personalizada, <a href=\"https:\/\/mapsly.com\/pt\/shared-interactive-maps\/\">mapa p\u00fablico<\/a> fixado no navegador e no painel de CRM \u2014 mostrando todos os territ\u00f3rios de franquia em todo o Canad\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0cx5Vtg3Yo_6nJ7V-fEUIaYPHpGdYkamhEimHGBotdPzySnKAcmh31xhejWOxCrn96kXu81GodV4tz4GsWWbZxOrVTsAPL0xFd2g_HBacCXlkFREXF3h9Y45KyShfA3cjv5nG?key=fiSNvEL4ZRlGHCqqJPr4og\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Fonte: <a href=\"https:\/\/beavertails.com\/food-truck\">https:\/\/beavertails.com\/food-truck<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMeu conhecimento da geografia canadense agora vem de onde h\u00e1 um BeaverTails,\u201d brinca Regan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a equipe de opera\u00e7\u00f5es ainda n\u00e3o tenha adotado, <a href=\"https:\/\/mapsly.com\/pt\/optimized-routing-location-tracking-field-efficiency-features\/\">recursos de roteamento<\/a> ainda assim \u2014 eles conhecem suas rondas de cor \u2014 Regan v\u00ea potencial futuro nas ferramentas de otimiza\u00e7\u00e3o de rotas da Mapsly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por que Mapsly funciona para BeaverTails<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Mapsly oferece \u00e0 BeaverTails o que a maioria dos CRMs n\u00e3o consegue: intelig\u00eancia geoespacial, design de territ\u00f3rios sem atritos, e automa\u00e7\u00e3o confi\u00e1vel.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>equipe de vendas<\/strong> pode esbo\u00e7ar e criar prot\u00f3tipos de territ\u00f3rios para potenciais franqueados<br><\/li>\n\n\n\n<li>The <strong>equipe jur\u00eddica<\/strong> pode exportar visuais de mapa diretamente para contratos de franquia<br><\/li>\n\n\n\n<li>A equipe de Regan usa, <strong>codifica\u00e7\u00e3o por cores<\/strong> e <strong>filtros de visibilidade<\/strong> para acompanhar o status de cada territ\u00f3rio \u2014 de ativo a arquivado e em andamento<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 eficiente, escal\u00e1vel e surpreendentemente f\u00e1cil de usar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEstamos sempre tentando fazer mais com uma equipe pequena \u2014 e o Mapsly nos ajuda a fazer isso. Ele simplesmente tornou tudo mais f\u00e1cil,\u201d diz Regan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerenciar uma rede de franquias complexa n\u00e3o precisa ser ca\u00f3tico. Seja para reservas mais inteligentes, workflows automatizados ou planejamento visual de territ\u00f3rios, o Mapsly re\u00fane tudo em um \u00fanico mapa.<a href=\"https:\/\/mapsly.com\/pt\/start-trial\/\"><strong>Experimente o Mapsly gr\u00e1tis por 14 dias<\/strong><\/a> e veja como isso pode simplificar suas opera\u00e7\u00f5es \u2014 e manter sua equipe trabalhando a todo vapor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A franquia canadense de sobremesas BeaverTails usa o Mapsly para automatizar reservas de food trucks, simplificar o planejamento de territ\u00f3rios e gerenciar opera\u00e7\u00f5es em 90 franqueados \u2014 tudo a partir de um \u00fanico mapa.<\/p>","protected":false},"featured_media":21425,"template":"","meta":{"_acf_changed":false},"products-and-features":[24,38,30],"industries":[29],"class_list":["post-21412","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-automation","products-and-features-embedded-map","products-and-features-territory-management","industries-consumer-goods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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