{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/ko\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"\ub9c8\ucf00\ud305 \ubd80\ubb38 \ubd80\uc0ac\uc7a5 (\uc131\uc7a5 \uc911\uc2ec)"},"content":{"rendered":"<p><strong>\uc5ed\ud560\uc5d0 \ub300\ud574<\/strong><\/p>\n\n\n\n<p>\uc800\ud76c\ub294 \ud558\ub098\uc758 <strong>\ub9c8\ucf00\ud305 \ubd80\uc0ac\uc7a5<\/strong> \ubbf8\uad6d \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ud3ed\ub113\uc740 \uacbd\ud5d8\uc744 \uac00\uc9c4, \ub2e8\uc21c\ud788 \uc804\ub7b5\uc801 \uc0ac\uace0\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc9c1\uc811 \uc2e4\ud589\ud558\ub294 \uc2e4\ucc9c\uac00\ub85c\uc11c with a <strong>\uadf8\ub85c\uc2a4 \ud574\ud0b9\uc5d0 \ub300\ud55c \uac15\ud55c \uc120\ud638<\/strong>\uc774 \uc5ed\ud560\uc740 \ud560 \uc218 \uc788\ub294 \uc0ac\ub78c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4, <strong>\ub9c8\ucf00\ud305 \uae30\ub2a5 \uc804\ubc18\uc744 \uc7a5\uc545\ud558\uc138\uc694<\/strong>\u2014\ube0c\ub79c\ub529\uc5d0\uc11c \uc218\uc694 \ucc3d\ucd9c\uae4c\uc9c0\u2014 <strong>\ub370\uc774\ud130 \uae30\ubc18, \ud655\uc7a5 \uac00\ub2a5\ud558\uba70 \ub192\uc740 ROI\uc758 \uc131\uc7a5 \uc804\ub7b5\uc744 \uc6b0\uc120\uc2dc\ud568<\/strong>.<\/p>\n\n\n\n<p>Mapsly\uc5d0\uc11c\ub294 \ubbff\uc2b5\ub2c8\ub2e4 <strong>\uc81c\ud488 \uc8fc\ub3c4 \uc131\uc7a5 (PLG)\uacfc \uc2a4\ub9c8\ud2b8\ud55c \uc544\uc6c3\ubc14\uc6b4\ub4dc \ubc0f \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uacb0\ud569<\/strong>\uadc0\ud558\ub294 Mapsly\uc758 \ub3c4\uc785, \uc720\uc9c0, \ud655\uc7a5\uc744 \ucd94\uc9c4\ud558\uae30 \uc704\ud574 \ub9ac\ub354\uc2ed, \uc601\uc5c5 \ubc0f \uc81c\ud488 \ud300\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucc45\uc784<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc131\uc7a5 \uc804\ub7b5 &amp; \uc2e4\ud589:<\/strong> \uac1c\ubc1c \ubc0f \uc2e4\ud589 <strong>\ud655\uc7a5 \uac00\ub2a5\ud55c, ROI \uc911\uc2ec\uc758 \uc131\uc7a5 \ub9c8\ucf00\ud305 \uc774\ub2c8\uc154\ud2f0\ube0c,<\/strong>\uc720\uae30\uc801 \ubc0f \uc720\ub8cc \ucc44\ub110, \uc81c\ud488 \ubc14\uc774\ub7f4 \ud6a8\uacfc, \uc790\ub3d9\ud654\ub97c \ud3ec\ud568\ud558\uc5ec \ubbf8\uad6d \uc2dc\uc7a5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc218\uc694 \ucc3d\ucd9c:<\/strong> PPC, SEO, \ucf58\ud150\uce20, \ud30c\ud2b8\ub108\uc2ed \ubc0f \uc774\uba54\uc77c \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ub9ac\ub4dc \ud68d\ub4dd \ubc0f \uc804\ud658 \ud37c\ub110\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd &amp; \uba54\uc2dc\uc9c0:<\/strong> \uc124\ub4dd\ub825 \uc788\ub294 \uac83\uc744 \ub9cc\ub4e4\uc5b4\ub77c, <strong>Mapsly\ub97c \ucc28\ubcc4\ud654\ud558\ub294 \ub0b4\ub7ec\ud2f0\ube0c<\/strong> CRM \ubc0f \ud604\uc7a5 \uc601\uc5c5 \uc790\ub3d9\ud654 \ubd84\uc57c\uc5d0\uc11c.<\/li>\n\n\n\n<li><strong>\ud30c\ud2b8\ub108\uc2ed \ubc0f \ud1b5\ud569 \ub9c8\ucf00\ud305:<\/strong> CRM \ud50c\ub7ab\ud3fc \ubc0f \uc5c5\uacc4\ubcc4 \uc120\ub3c4 \uc194\ub8e8\uc158, \uadf8\ub9ac\uace0 \ud574\ub2f9 \uc0dd\ud0dc\uacc4\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed \uad6c\ucd95\uacfc \uacf5\ub3d9 \ub9c8\ucf00\ud305\uc744 \uc8fc\ub3c4\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\uc81c\ud488 \ub9c8\ucf00\ud305:<\/strong> \ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20 \ub9cc\ub4e4\uae30 <strong>\uae30\ub2a5 \ucd9c\uc2dc, \uc0ac\ub840 \uc5f0\uad6c \ubc0f \uc601\uc5c5 \uc9c0\uc6d0 \uc790\ub8cc<\/strong> \ub3c4\uc785 \ubc0f \uc804\ud658\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574.<\/li>\n\n\n\n<li><strong>PLG \ubc0f \uc0ac\uc6a9\uc790 \uc628\ubcf4\ub529:<\/strong> \ucd5c\uc801\ud654 <strong>\uc140\ud504 \uc11c\ube44\uc2a4 \uccb4\ud5d8<\/strong>, \uc778\uc571 \ud504\ub86c\ud504\ud2b8, \ud29c\ud1a0\ub9ac\uc5bc, \uadf8\ub9ac\uace0 \uac00\uc774\ub4dc \ud22c\uc5b4\uc5d0 \ub300\ud574 \uc81c\ud488 \ud300\uacfc \ud611\uc5c5 (\uc608:, <strong>UserPilot \ub610\ub294 \uc720\uc0ac\ud55c \ub3c4\uad6c<\/strong>).<\/li>\n\n\n\n<li><strong>\ub9c8\ucf00\ud305 \ubd84\uc11d &amp; \uc2e4\ud5d8:<\/strong> \uad6c\ud604 <strong>A\/B \ud14c\uc2a4\ud2b8, \ucd94\uc801<\/strong>, \ubc0f, <strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/strong> CAC, LTV \ubc0f \uc774\ud0c8\ub960 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574.<\/li>\n\n\n\n<li><strong>\ucee4\ubba4\ub2c8\ud2f0 &amp; \ucd94\ucc9c \uc131\uc7a5:<\/strong> \uad6c\ucd95 <strong>\uace0\uac1d \ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8, \uc570\ubc30\uc11c\ub354 \ud504\ub85c\uadf8\ub7a8<\/strong>, \uadf8\ub9ac\uace0 \uae30\uc874\uc758 \uac83\uc744 \ubc14\ud0d5\uc73c\ub85c, <a href=\"https:\/\/mapsly.com\/ko\/become-partner\/\">\uc218\uc775 \uacf5\uc720 \uc81c\ud734 \ud504\ub85c\uadf8\ub7a8<\/a>.<\/li>\n\n\n\n<li><strong>\ud300 \ub9ac\ub354\uc2ed:<\/strong> Mapsly\uac00 \ud655\uc7a5\ub428\uc5d0 \ub530\ub77c \ub0b4\ubd80 \ubc0f \uc678\ubd80 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub97c \ucc44\uc6a9\ud558\uace0 \uad00\ub9ac\ud558\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud575\uc2ec \uc5ed\ub7c9 \ubc0f \uacbd\ud5d8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5\ub144 \uc774\uc0c1<\/strong> SaaS B2B \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c\uc758 \uacbd\ud5d8, \ud2b9\ud788 ~\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 <strong>\uadf8\ub85c\uc2a4 \ud574\ud0b9, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ub610\ub294 \uc218\uc694 \ucc3d\ucd9c <\/strong><strong>\ubbf8\uad6d \uc2dc\uc7a5\uc5d0\uc11c<\/strong>.<\/li>\n\n\n\n<li>\uc785\uc99d\ub41c \uc2e4\uc801 <strong>SaaS \uae30\uc5c5 \ud655\uc7a5 <\/strong><strong>\ubbf8\uad6d \uc2dc\uc7a5\uc5d0\uc11c<\/strong><strong> \ube44\uc804\ud1b5\uc801\uc774\uace0 \ub192\uc740 ROI\ub97c \uc9c0\ub2cc \uc131\uc7a5 \uc804\ub7b5\uc744 \ud1b5\ud574 <\/strong>\uc77c\uad00\ub418\uac8c \ucda9\uc871<strong> <\/strong>\ub9ac\ub4dc \uc0dd\uc131 \ub610\ub294 \uc218\uc775 \uc131\uc7a5 KPI.<\/li>\n\n\n\n<li><strong>\uc2e4\uc2b5<\/strong> \uacbd\ud5d8\uacfc \ud568\uaed8 <strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, SEO, PPC (Google Ads, LinkedIn Ads), \uc774\uba54\uc77c \ub9c8\ucf00\ud305, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305<\/strong>.<\/li>\n\n\n\n<li>\ub6f0\uc5b4\ub09c \uc774\ud574\ub825, <strong>CRM \ud50c\ub7ab\ud3fc \ubc0f \ud1b5\ud569 \ub9c8\ucf00\ud305<\/strong>.<\/li>\n\n\n\n<li>\uacbd\ud5d8: <strong>freemium \ubc0f PLG \ubaa8\ub378<\/strong> \uadf8\ub9ac\uace0 \ubb34\ub8cc\uc5d0\uc11c \uc720\ub8cc\ub85c \uc804\ud658\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc9c0\uc2dd.<\/li>\n\n\n\n<li>\ub370\uc774\ud130 \uc911\uc2ec \uc0ac\uace0\ubc29\uc2dd\uacfc \ub3c4\uad6c\uc5d0 \ub300\ud55c \uc219\ub828\ub3c4\ub97c \ubcf4\uc720\ud55c <strong>Google Analytics, Mixpanel, Amplitude \ub610\ub294 \ub3d9\ub4f1\ud55c \ub3c4\uad6c<\/strong>.<\/li>\n\n\n\n<li>a\uc5d0\uc11c \uadfc\ubb34\ud560 \uc218 \uc788\ub294 \ub2a5\ub825 <strong>\ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc2a4\ud0c0\ud2b8\uc5c5 \ud658\uacbd<\/strong> \uadf8\ub9ac\uace0 \uc601\ud5a5\ub825\uc774 \ud070 \ud504\ub85c\uc81d\ud2b8\ub97c \uc6b0\uc120\uc2dc\ud558\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<p><strong>\uac16\ucd94\uba74 \uc88b\uc740<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc774\uc804 \uacbd\ud5d8 <strong>\ud604\uc7a5 \ud310\ub9e4, \ud604\uc7a5 \uc11c\ube44\uc2a4, \ubb3c\ub958 \ub610\ub294 \uc0c1\ub2f9\ud55c \uc678\ubd80(\ucd9c\uc7a5) \ud300\uc744 \uace0\uc6a9\ud558\ub294 \uae30\ud0c0 \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \ub9c8\ucf00\ud305<\/strong>.<\/li>\n\n\n\n<li>\uacbd\ud5d8 <strong>\uc81c\ud734 \ud504\ub85c\uadf8\ub7a8 \ud655\uc7a5 \ub610\ub294 \uc218\uc775 \ubd84\ubc30 \ud30c\ud2b8\ub108\uc2ed \uad00\ub9ac<\/strong>.<\/li>\n\n\n\n<li>\ub178\ucd9c <strong>\uae00\ub85c\ubc8c \ud655\uc7a5\uc744 \uc704\ud55c \ud604\uc9c0\ud654 \uc804\ub7b5<\/strong>.<\/li>\n\n\n\n<li>API \ubc0f SaaS \ud1b5\ud569\uc5d0 \ub300\ud55c \uae30\uc220\uc801 \uc9c0\uc2dd.<\/li>\n<\/ul>\n\n\n\n<p><strong>Mapsly\uac00 \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc18c\uc720\uad8c<\/strong>\ub192\uc740 \uc601\ud5a5\ub825\uacfc \ub192\uc740 \uac00\uc2dc\uc131\uc744 \uac00\uc9c4 \uc5ed\ud560\ub85c, Mapsly\uc758 \uc131\uc7a5 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc8fc\ub3c4\ud558\uac8c \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc804\ubb38\uc131 \ud5a5\uc0c1<\/strong>Mapsly\uc758 '\uc720\ub2c8\ucf58' \uc5ec\uc815\uc5d0\uc11c \ud575\uc2ec \uc5ed\ud560\uc744 \ud560 \uae30\ud68c\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc6d0\uaca9 \uadfc\ubb34<\/strong>\uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uc77c\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131.<\/li>\n\n\n\n<li><strong>\ucd5c\ucca8\ub2e8 SaaS \uc81c\ud488<\/strong>\ud601\uc2e0\uc801\uc778 \ud50c\ub7ab\ud3fc\uc744 ~\uc640 \ud568\uaed8 \ud310\ub9e4\ud558\uc138\uc694 <strong>CRM\uc744 \ub118\uc5b4\uc120 \uad11\ubc94\uc704\ud55c \uc0b0\uc5c5\uc6a9 \uc560\ud50c\ub9ac\ucf00\uc774\uc158<\/strong>.<\/li>\n\n\n\n<li><strong>\ubcf4\uc0c1<\/strong>\uacbd\uc7c1\ub825 \uc788\ub294 \uae30\ubcf8\uae09 + <strong>\uc131\uacfc \uae30\ubc18 \ubcf4\ub108\uc2a4<\/strong> \uc131\uc7a5 \uacb0\uacfc\uc640 \uc5f0\uad00\ub41c.<\/li>\n\n\n\n<li><strong>\ub3d9\uc801 \ubb38\ud654<\/strong>\uacb0\uacfc\ub97c \ucc3d\ucd9c\ud558\uace0 \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud558\ub294 \ub370 \uc804\ub150\ud558\ub294 \ud611\uc5c5\uc801\uc774\uace0 \ud601\uc2e0\uc801\uc778 \ud300\uc5d0 \ud569\ub958\ud558\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<p><strong>\uc2e0\uccad \ubc29\ubc95<\/strong><\/p>\n\n\n\n<p>\uc9c0\uc6d0\ud558\ub824\uba74, \uc774\ub825\uc11c\uc640 \uc790\uae30\uc18c\uac1c\uc11c\ub97c \ub2e4\uc74c \uc8fc\uc18c\ub85c \uc81c\ucd9c\ud574 \uc8fc\uc2ed\uc2dc\uc624 <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> Mapsly\uc758 \ub9c8\ucf00\ud305 \ud300\uc744 \uc774\ub04c \uae30\ud68c\uc5d0 \ub300\ud574 \uc65c \uae30\ub300\ud558\ub294\uc9c0 \uc124\uba85\ud558\uae30.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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