{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/ja\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"VP of Marketing (Growth-Focused)"},"content":{"rendered":"<p><strong>About the Role<\/strong><\/p>\n\n\n\n<p>We\u2019re looking for a <strong>VP of Marketing<\/strong> with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a <strong>strong bias toward growth hacking<\/strong>. This role requires someone who can <strong>own the entire marketing function<\/strong>\u2014from branding to demand generation\u2014while <strong>prioritizing data-driven, scalable, and high-ROI growth strategies<\/strong>.<\/p>\n\n\n\n<p>At Mapsly, we believe in <strong>product-led growth (PLG) combined with smart outbound and inbound marketing strategies<\/strong>. You\u2019ll work closely with leadership, sales, and product teams to drive the adoption, retention, and expansion of Mapsly.<\/p>\n\n\n\n<p><strong>Responsibilities<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth Strategy &amp; Execution:<\/strong> Develop and execute <strong>scalable, ROI-driven growth marketing initiatives<\/strong>, including organic and paid channels, product virality, and automation, focusing on the US market.<\/li>\n\n\n\n<li><strong>Demand Generation:<\/strong> Optimize lead acquisition and conversion funnels across PPC, SEO, content, partnerships, and email automation.<\/li>\n\n\n\n<li><strong>Brand Positioning &amp; Messaging:<\/strong> Craft a compelling <strong>narrative that differentiates Mapsly<\/strong> in the CRM and field sales automation space.<\/li>\n\n\n\n<li><strong>Partnerships &amp; Integrations Marketing:<\/strong> Lead partnership-building and co-marketing with CRM platforms and leading industry-specific solutions and major players in their ecosystems.<\/li>\n\n\n\n<li><strong>Product Marketing:<\/strong> Create compelling <strong>feature launches, case studies, and sales enablement materials<\/strong> to improve adoption and conversion.<\/li>\n\n\n\n<li><strong>PLG and User Onboarding:<\/strong> Optimize the <strong>self-serve trial experience<\/strong>, collaborating with product teams on in-app prompts, tutorials, and guided tours (e.g., <strong>UserPilot or similar tools<\/strong>).<\/li>\n\n\n\n<li><strong>Marketing Analytics &amp; Experimentation:<\/strong> Implement <strong>A\/B testing, tracking<\/strong>, and <strong>marketing automation<\/strong> to improve CAC, LTV, and churn metrics.<\/li>\n\n\n\n<li><strong>Community &amp; Referral Growth:<\/strong> Establish <strong>customer referral programs, ambassador programs<\/strong>, and build upon our existing <a href=\"https:\/\/mapsly.com\/ja\/become-partner\/\">revenue-sharing affiliate program<\/a>.<\/li>\n\n\n\n<li><strong>Team Leadership:<\/strong> Hire and manage marketing specialists (in-house and outsourced) as Mapsly scales.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Skills &amp; Experience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5+ years<\/strong> of experience in SaaS B2B marketing with a focus on <strong>growth hacking, performance marketing, or demand generation <\/strong><strong>in the US market<\/strong>.<\/li>\n\n\n\n<li>Proven track record of <strong>scaling SaaS businesses <\/strong><strong>in the US market<\/strong><strong> through non-traditional, high-ROI growth strategies <\/strong>consistently meeting<strong> <\/strong>lead gen or revenue growth KPIs.<\/li>\n\n\n\n<li><strong>Hands-on<\/strong> experience with <strong>marketing automation, SEO, PPC (Google Ads, LinkedIn Ads), email marketing, and content marketing<\/strong>.<\/li>\n\n\n\n<li>Strong understanding of <strong>CRM platforms and integration marketing<\/strong>.<\/li>\n\n\n\n<li>Experience with <strong>freemium and PLG models<\/strong> and knowledge of how to optimize free-to-paid conversion.<\/li>\n\n\n\n<li>Data-driven mindset with proficiency in tools like <strong>Google Analytics, Mixpanel, Amplitude, or equivalent<\/strong>.<\/li>\n\n\n\n<li>Ability to work in a <strong>fast-paced startup environment<\/strong> and prioritize high-impact projects.<\/li>\n<\/ul>\n\n\n\n<p><strong>Nice-to-Have<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Previous experience <strong>marketing to field sales, field service, logistics, or other companies employing significant outside (traveling) teams<\/strong>.<\/li>\n\n\n\n<li>Experience <strong>scaling an affiliate program or managing revenue-sharing partnerships<\/strong>.<\/li>\n\n\n\n<li>Exposure to <strong>localization strategies for global expansion<\/strong>.<\/li>\n\n\n\n<li>Technical knowledge of APIs and SaaS integrations.<\/li>\n<\/ul>\n\n\n\n<p><strong>What Mapsly Offers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ownership<\/strong>: A high-impact, high-visibility role where you\u2019ll own Mapsly\u2019s growth initiatives.<\/li>\n\n\n\n<li><strong>Professional Growth<\/strong>: Opportunity to be a key driver in Mapsly\u2019s journey to a \u201cunicorn.\u201d<\/li>\n\n\n\n<li><strong>Remote Work<\/strong>: Flexibility to work from anywhere.<\/li>\n\n\n\n<li><strong>Cutting-Edge SaaS Product<\/strong>: Sell an innovative platform with <strong>broad industry applications beyond CRM<\/strong>.<\/li>\n\n\n\n<li><strong>Compensation<\/strong>: A competitive base salary + <strong>performance-based bonuses<\/strong> tied to growth outcomes.<\/li>\n\n\n\n<li><strong>Dynamic Culture<\/strong>: Join a collaborative, innovative team committed to driving results and making an impact.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to apply<\/strong><\/p>\n\n\n\n<p>To apply, please submit your resume and cover letter to <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> explaining why you\u2019re excited about the opportunity to lead the marketing team at Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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