{"id":21409,"date":"2025-05-18T18:08:07","date_gmt":"2025-05-18T15:08:07","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/how-apartment-life-uses-mapsly-to-build-communities-faster-and-smarter\/"},"modified":"2025-12-16T14:47:36","modified_gmt":"2025-12-16T11:47:36","slug":"apartment-life-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/ja\/customer-success-stories\/apartment-life-case-study\/","title":{"rendered":"How Apartment Life Uses Mapsly to Build Communities Faster and Smarter"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Results at a Glance<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>~20% of team time saved by eliminating manual data prep<\/li>\n\n\n\n<li>Fully automated matching workflows in HubSpot &amp; Mapsly<\/li>\n\n\n\n<li>Real-time visibility into applicant proximity &amp; community coverage<\/li>\n\n\n\n<li>Accelerated hiring decisions with exact distance calculations<\/li>\n\n\n\n<li>700+ active communities and thousands in the prospecting pipeline<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About Apartment Life<\/strong><\/h2>\n\n\n\n<p>Apartment Life is a nonprofit organization that operates at the intersection of community building and multifamily property management. Working across the U.S. and Canada, their unique model places volunteers (aka coordinators) into apartment communities to organize resident events, cultivate relationships, and improve tenant retention.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe help people love where they live\u2014and help owners keep residents longer,\u201d said Sean Bailey, National VP of Customer Experience.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge: Manual Processes<\/strong> &amp; <strong>Lack of Visibility<\/strong><\/h2>\n\n\n\n<p>Many of the coordinators live at the properties they serve. When a coordinator moves away or a property changes ownership, the team must quickly backfill the role with someone nearby\u2014usually recruited from our current coordinator relationships, local churches or non-profit organizations.<\/p>\n\n\n\n<p>Given how central geography is to this process, <strong>maps have always played a role<\/strong>\u2014but only in a fragmented, manual way. Previously, each recruiter created their own Google Maps overlays, plotting applicants and open communities separately. These DIY maps were disconnected from the organization\u2019s actual data and impossible to scale or standardize.<\/p>\n\n\n\n<p>Moreover, with their long-term goal to serve \u201cany community, anywhere in the world,\u201d they\u2019re always prospecting for new partners. This growth-oriented strategy demands smart, scalable systems.<\/p>\n\n\n\n<p>Before Mapsly, Apartment Life\u2019s operations were largely driven by spreadsheets and siloed Google Maps created by individual recruiters. Teams manually maintained datasets and relied on printed maps or personal notes, with little centralized visibility.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe had no understanding of how our data connected geographically. Everyone had their own version of the map,\u201d Sean recalled.<\/p>\n<\/blockquote>\n\n\n\n<p>Recruiters couldn\u2019t quickly answer fundamental questions, like \u201cWho applied last year near this new opening?\u201d or \u201cWhere are we already present?\u201d That inefficiency hurt hiring speed and complicated growth.<\/p>\n\n\n\n<p>Even once they implemented HubSpot CRM, they still needed a geospatial tool that could bring their data to life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enter Mapsly: Real-Time Mapping, Workflows, and Smart Recruiting<\/strong><\/h2>\n\n\n\n<p>Mapsly brought clarity to Apartment Life\u2019s expansion. The team now uses it every day to match volunteer applicants to nearby communities, track coverage, and visualize growth\u2014all synced in real time with HubSpot.<\/p>\n\n\n\n<p>Here\u2019s how Mapsly changed their workflow:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd0d Applicant Matching Based On Geodata<\/strong><\/h3>\n\n\n\n<p>With Mapsly integrated into their HubSpot CRM, any new applicant is instantly mapped. Recruiters use Mapsly\u2019s visual interface to zoom into a region, see all properties within range, and identify ideal fits for each applicant.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI can pull it up and say: This person is a potential fit for these three properties\u2014and make a decision right there,\u201d said Sean.<\/p>\n<\/blockquote>\n\n\n\n<p>They even calculate exact distances between each coordinator and available communities to prioritize outreach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83c\udf0e A Map That Gives Strategic Clarity<\/strong><\/h3>\n\n\n\n<p>Before Mapsly, Apartment Life\u2019s leadership couldn\u2019t easily answer one of the most important questions: \u201cWhere are we?\u201d With coverage across dozens of states, they lacked a centralized view of their footprint. Program data lived in spreadsheets\u2014making it hard to identify opportunities for expansion or even verify where they were already operating.<\/p>\n\n\n\n<p>With Mapsly they use heat maps and territory views to visualize community coverage nationwide.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhen I showed our first heat map, everyone thought it was just a graphic. When I zoomed in and showed live data\u2014actual people connected to properties\u2014they were blown away.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Now, the Apartment Life team has <strong>full visibility into both current operations and potential markets<\/strong>. They can scan for blank spots on the map, align recruiters accordingly, and pursue their mission with strategic clarity.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdYOqQieMz4xjIwhLHKkFAf9Jg9oE89u9nOwjmui6QUwNFf5Qc0qTtfo9K49z-yi9J70st4YzYeRqf7O3bJZC_pIsB3ias2VrTs669nKykFREZXwCcsO4rppUVdgPpvqKui5Gfedg?key=k99K0aMJc9eODiMSq0QMDw\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd04 Workflow Automation That Accelerates Hiring<\/strong><\/h3>\n\n\n\n<p>Mapsly Sales Engineers helped the team implement custom workflows, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nearby Communities Lookup<\/strong> \u2013 Updates HubSpot contact records with communities within a set radius of the applicant\u2019s home.<br><\/li>\n\n\n\n<li><strong>Open in Mapsly Button<\/strong> \u2013 Links each HubSpot record directly to its visual location in Mapsly, enabling fast, seamless toggling between systems.<br><\/li>\n\n\n\n<li><strong>Distance Calculations<\/strong> \u2013 Automatically calculates and stores the distance between each applicant and potential community matches for rapid filtering and decision-making.<br><\/li>\n<\/ul>\n\n\n\n<p>These features eliminate guesswork and accelerate recruiter response.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcc8 Measurable Impact<\/strong><\/h3>\n\n\n\n<p>According to Sean, implementing Mapsly has saved the team significant time and lifted operational efficiency:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe\u2019ve stopped spending time making work and started doing the work. We\u2019ve probably reclaimed 20% of our recruiters time by eliminating spreadsheets and old tools.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>This time savings enables recruiters to reach more applicants, place volunteers faster, and better serve their 700+ active communities\u2014while growing toward their vision of global expansion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83e\udd1d Partnership-Level Support<\/strong><\/h3>\n\n\n\n<p>Sean highlighted the quality of Mapsly\u2019s customer support as a key differentiator:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cErik isn\u2019t just support\u2014he\u2019s basically part of our team. I\u2019d tell him what I wanted to do, and he\u2019d come back an hour later with a working solution. My team thinks I\u2019m the genius, but it\u2019s really him.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking Ahead<\/strong><\/h2>\n\n\n\n<p>Apartment Life continues to expand\u2014both geographically and technologically. With goals to serve more countries and explore deeper integrations, Mapsly will remain a core piece of their growth strategy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cMapsly isn\u2019t just a tool\u2014it\u2019s a partner. As we scale, it scales with us,\u201d Sean said.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>~20% of team time saved by eliminating manual data prep<\/li>\n\n\n\n<li>Fully automated matching workflows in HubSpot &amp; Mapsly<\/li>\n\n\n\n<li>Real-time visibility into applicant proximity &amp; community coverage<\/li>\n\n\n\n<li>Accelerated hiring decisions with exact distance calculations<\/li>\n\n\n\n<li>700+ active communities and thousands in the prospecting pipeline<\/li>\n<\/ul>\n\n\n\n<p>Want real visibility into your field operations\u2014and a partner who helps you make the most of it?<\/p>\n\n\n\n<p>Let Mapsly help you modernize your outreach, customize your CRM, and take control of your data.<\/p>\n\n\n\n<p>\ud83d\udccd<a href=\"https:\/\/mapsly.com\/ja\/meet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a call<\/a> to start building your custom solution today.<\/p>","protected":false},"excerpt":{"rendered":"<p>With a mission to foster belonging and stability in apartment communities, Apartment Life relies on Mapsly to streamline recruiting, route volunteers efficiently, and make faster, data-driven decisions.<\/p>","protected":false},"featured_media":21423,"template":"","meta":{"_acf_changed":true},"products-and-features":[24,35,30],"industries":[37],"class_list":["post-21409","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-automation","products-and-features-location-tracking","products-and-features-territory-management","industries-nonprofit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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