Tekmetric<\/strong> is a leading automotive repair shop management platform\u2014similar to a POS system but built specifically for independent repair shops. Based in Texas, Tekmetric helps shop owners transition from pen-and-paper methods to a comprehensive digital system for tracking invoices, parts, labor, and customer interactions. As Tekmetric expands nationwide, its sales teams increasingly rely on in-person visits<\/strong> to build relationships with shop owners and stand out in a blue-collar industry where local references<\/strong> are key.<\/p>\n\n\n\n Tekmetric\u2019s CRM (HubSpot) lacked a built-in way to map accounts<\/strong> or optimize routes<\/strong>. Sales reps had to piece together data manually\u2014using zip codes in HubSpot or external spreadsheets\u2014to figure out which shops were nearby. This led to inefficient travel<\/strong>, especially when prospects canceled last-minute or when reps wanted to pivot quickly to nearby businesses.<\/p>\n\n\n\n We needed to visualize our customers on a map. Our shops do business in person\u2014we need to do business with them in person, too.<\/em> With over 77,000 existing leads<\/strong> in HubSpot, Tekmetric\u2019s team often found incorrect addresses<\/strong> or duplicate records. This confusion hindered the inside sales team\u2019s ability to locate references on the fly\u2014potentially losing deals with prospects who wanted immediate evidence of local Tekmetric users.<\/p>\n\n\n\n Tekmetric initially tried another mapping tool (GeoMapper), but it only supported up to 10 stops<\/strong> per route, lacked auto-assignment by territory<\/strong>, and had no two-way integration<\/strong> with HubSpot. Prospecting through that software was minimal at best. Tekmetric needed something more robust and capable of pushing changes<\/strong> back into HubSpot.<\/p>\n\n\n\n Tekmetric sees extensive data points inside its application\u2014like average repair order (ARO)<\/strong> and daily car count<\/strong> per shop. Because HubSpot alone didn\u2019t let them visualize<\/strong> or map<\/strong> these statistics, Tekmetric left valuable insights untapped.<\/p>\n\n\n\n By integrating with HubSpot, Mapsly immediately flagged invalid or missing addresses<\/strong> on deals and contacts. Tekmetric quickly corrected ~40% of contact records in a new pilot list, ensuring that location-based workflows (like territory assignments) worked smoothly. This continuous cleanup<\/strong> also helped reduce duplicates<\/strong> across 70,000+ prospects.<\/p>\n\n\n\n I\u2019m literally cleaning data right now. Mapsly shows me invalid addresses, so I can fix them in HubSpot and have them appear on the map in minutes.<\/em><\/p>\n<\/blockquote>\n\n\n\n Tekmetric\u2019s field reps can now build multi-day routes<\/strong> in minutes. Instead of manually scheduling each visit, they select a cluster of prospects<\/strong> in Mapsly, generate an optimized route, and push it to their calendars<\/strong>. One rep planned three weeks<\/strong> of in-person visits in advance, eliminating hours of daily planning.<\/p>\n\n\n\n Before Mapsly, routing might take three or four hours a week. Now we can do it in a few clicks\u2014and focus on actual selling.<\/em><\/p>\n<\/blockquote>\n\n\n\n Using Mapsly\u2019s territory tool, Tekmetric set up custom outside-sales territories<\/strong> for Texas and beyond. Reps can easily drag and drop<\/strong> boundaries, export zip codes for internal reporting, or automatically assign<\/strong> incoming leads to the right owners. This streamlined approach frees up Tekmetric\u2019s operations team from having to manually compile zip codes to define each territory.<\/p>\n\n\n\n Being able to build territories by state or zip code blew my mind. It\u2019s a huge time-saver for me and my team.<\/em><\/p>\n<\/blockquote>\n\n\n\n Tekmetric leverages Mapsly\u2019s built-in prospecting<\/strong> to discover new automotive repair shops in local markets. When traveling to a region, reps also check Mapsly to see nearby existing customers<\/strong>\u2014providing hyper-local references<\/strong> that accelerate deals.<\/p>\n\n\n\n We don\u2019t just plot prospects\u2014we can see which shops around them are already using Tekmetric. That\u2019s huge for earning trust quickly.<\/em><\/p>\n<\/blockquote>\n\n\n\n Although Tekmetric is still cleaning data, they\u2019re already exploring Mapsly\u2019s analytics<\/strong> to overlay critical metrics like ARO and daily car count on a map. This will enable the team to identify high-value regions<\/strong> and pinpoint performance outliers<\/strong><\/p>\n\n\n\n Learn how Tekmetric uses Mapsly\u2019s route optimization, prospecting, and data cleansing tools to grow in-person sales outreach and better serve automotive repair shops.<\/p>","protected":false},"featured_media":21418,"template":"","meta":{"_acf_changed":false},"products-and-features":[26,33,27,30],"industries":[34],"class_list":["post-21405","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-mapsly-analytics","products-and-features-navigation","products-and-features-optimized-routing","products-and-features-territory-management","industries-automotive"],"acf":[],"yoast_head":"\nThe Challenge<\/h2>\n\n\n\n
1. Limited Mapping & Route Tools Reduced Field Outreach<\/h3>\n\n\n\n
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\u2014 Ian Miller, Channel Partnerships<\/p>\n<\/blockquote>\n\n\n\n2. Dirty Data and Duplicate Records Limited Sales Potential<\/h3>\n\n\n\n
3. Prior Mapping Solutions Fell Short<\/h3>\n\n\n\n
4. Missed Opportunities for Advanced Analytics<\/h3>\n\n\n\n
How Mapsly Helped<\/h2>\n\n\n\n
Automatic Data Cleansing and Address Verification<\/h3>\n\n\n\n
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Route Optimization Saves Up to 3\u20134 Hours per Rep Each Week<\/h3>\n\n\n\n
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Territory Management by Zip Code or County<\/h3>\n\n\n\n
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Prospecting & Local References Boost Conversions<\/h3>\n\n\n\n
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Preparing for Advanced Analytics<\/h3>\n\n\n\n
<\/h2>","protected":false},"excerpt":{"rendered":"