{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/it\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"VP Marketing (Focalizzato sulla Crescita)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Informazioni sul ruolo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stiamo cercando un <strong>Vicepresidente Marketing<\/strong> con vasta esperienza nel mercato statunitense, che non \u00e8 solo un pensatore strategico ma anche un esecutore pratico con un <strong>forte tendenza al growth hacking<\/strong>. Questo ruolo richiede qualcuno che possa <strong>gestire l'intera funzione marketing<\/strong>\u2014dal branding alla generazione della domanda\u2014while, <strong>dare priorit\u00e0 a strategie di crescita data-driven, scalabili e ad alto ROI<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Mapsly, crediamo in <strong>crescita guidata dal prodotto (PLG) combinata con strategie di marketing outbound e inbound intelligenti<\/strong>Lavorerai a stretto contatto con i team di leadership, vendita e prodotto per guidare l\u2019adozione, la fidelizzazione e l\u2019espansione di Mapsly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsabilit\u00e0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategia di crescita e esecuzione:<\/strong> Sviluppare ed eseguire <strong>iniziative di marketing scalabili e orientate al ROI<\/strong>, inclusi canali organici e a pagamento, viralit\u00e0 del prodotto e automazione, con focus sul mercato statunitense.<\/li>\n\n\n\n<li><strong>Generazione della domanda:<\/strong> Ottimizza i funnel di acquisizione e conversione dei lead attraverso PPC, SEO, contenuti, partnership e automazione email.<\/li>\n\n\n\n<li><strong>Posizionamento del marchio e messaggi:<\/strong> Crea un testo convincente <strong>narrazione che differenzia Mapsly<\/strong> nel settore dell'automazione delle vendite sul campo e CRM.<\/li>\n\n\n\n<li><strong>Marketing Partnership e Integrazioni:<\/strong> Guidare la costruzione di partnership e il co-marketing con piattaforme CRM e soluzioni leader specifiche di settore e i principali attori nei loro ecosistemi.<\/li>\n\n\n\n<li><strong>Marketing di prodotto:<\/strong> Crea contenuti coinvolgenti <strong>lanci di funzionalit\u00e0, casi di studio e materiali per l'abilitazione alle vendite<\/strong> per migliorare l'adozione e la conversione.<\/li>\n\n\n\n<li><strong>PLG e onboarding degli utenti:<\/strong> Ottimizza il <strong>esperienza di prova self-service<\/strong>, collaborare con i team di prodotto su prompt in-app, tutorial e tour guidati (ad esempio, <strong>UserPilot o strumenti simili<\/strong>).<\/li>\n\n\n\n<li><strong>Analisi di marketing e sperimentazione:<\/strong> Implementare <strong>Test A\/B, tracciamento<\/strong>, e <strong>automazione del marketing<\/strong> per migliorare i parametri CAC, LTV e di abbandono.<\/li>\n\n\n\n<li><strong>Crescita della comunit\u00e0 e dei referral:<\/strong> Stabilire <strong>programmi di referral per clienti, programmi ambassador<\/strong>, e costruire sulla base di quanto esistente <a href=\"https:\/\/mapsly.com\/it\/become-partner\/\">programma di affiliazione a condivisione dei ricavi<\/a>.<\/li>\n\n\n\n<li><strong>Leadership del team:<\/strong> Assumi e gestisci specialisti di marketing (interni e esterni) mentre Mapsly cresce.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Competenze chiave ed esperienza<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 anni<\/strong> di esperienza nel marketing SaaS B2B con un focus su <strong>growth hacking, marketing delle performance o generazione della domanda <\/strong><strong>nel mercato statunitense<\/strong>.<\/li>\n\n\n\n<li>Storico comprovato di <strong>scalare aziende SaaS <\/strong><strong>nel mercato statunitense<\/strong><strong> attraverso strategie di crescita non tradizionali ad alto ROI <\/strong>soddisfare costantemente<strong> <\/strong>KPI per la generazione di lead o la crescita dei ricavi.<\/li>\n\n\n\n<li><strong>Pratico<\/strong> esperienza con <strong>automazione del marketing, SEO, PPC (Google Ads, LinkedIn Ads), email marketing e content marketing<\/strong>.<\/li>\n\n\n\n<li>Solida comprensione di <strong>Piattaforme CRM e marketing di integrazione<\/strong>.<\/li>\n\n\n\n<li>Esperienza con <strong>modelli freemium e PLG<\/strong> e la conoscenza di come ottimizzare la conversione da gratuito a a pagamento.<\/li>\n\n\n\n<li>Mentalit\u00e0 orientata ai dati con competenza in strumenti come <strong>Google Analytics, Mixpanel, Amplitude o equivalente<\/strong>.<\/li>\n\n\n\n<li>Capacit\u00e0 di lavorare in un <strong>ambiente startup veloce<\/strong> e dare priorit\u00e0 ai progetti ad alto impatto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caratteristiche desiderabili<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Esperienza precedente <strong>marketing per le vendite sul campo, l'assistenza sul campo, la logistica o altre aziende che impiegano team esterni (in viaggio) significativi<\/strong>.<\/li>\n\n\n\n<li>Esperienza <strong>scalare un programma di affiliazione o gestire partnership di condivisione dei ricavi<\/strong>.<\/li>\n\n\n\n<li>Esposizione a <strong>strategie di localizzazione per l'espansione globale<\/strong>.<\/li>\n\n\n\n<li>Conoscenze tecniche di API e integrazioni SaaS.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cosa Offre Mapsly<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propriet\u00e0<\/strong>Un ruolo ad alto impatto e alta visibilit\u00e0 in cui guiderai le iniziative di crescita di Mapsly.<\/li>\n\n\n\n<li><strong>Crescita Professionale<\/strong>Opportunit\u00e0 di essere un attore chiave nel percorso di Mapsly verso un \"unicorno\".<\/li>\n\n\n\n<li><strong>Lavoro remoto<\/strong>Flessibilit\u00e0 di lavorare da qualsiasi luogo.<\/li>\n\n\n\n<li><strong>Prodotto SaaS all'avanguardia<\/strong>Vendi una piattaforma innovativa con <strong>ampie applicazioni industriali oltre il CRM<\/strong>.<\/li>\n\n\n\n<li><strong>Compenso<\/strong>Uno stipendio base competitivo + <strong>bonus basati sulle prestazioni<\/strong> legato ai risultati di crescita.<\/li>\n\n\n\n<li><strong>Cultura Dinamica<\/strong>Unisciti a un team collaborativo e innovativo impegnato a ottenere risultati e fare la differenza.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Come candidarsi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per candidarsi, si prega di inviare il proprio curriculum e lettera di presentazione a <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> spiegare perch\u00e9 sei entusiasta dell'opportunit\u00e0 di guidare il team marketing di Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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