{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/id\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Wakil Presiden Pemasaran (Berfokus pada Pertumbuhan)"},"content":{"rendered":"<p><strong>Tentang Peran<\/strong><\/p>\n\n\n\n<p>Kami sedang mencari sebuah <strong>Wakil Presiden Pemasaran<\/strong> dengan pengalaman luas di pasar AS yang tidak hanya seorang pemikir strategis tetapi juga pelaksana langsung dengan a <strong>Kecenderungan kuat terhadap growth hacking<\/strong>Peran ini membutuhkan seseorang yang bisa, <strong>Kuasai seluruh fungsi pemasaran<\/strong>\u2014dari pembangunan merek hingga penciptaan permintaan\u2014 <strong>Memprioritaskan strategi pertumbuhan berbasis data, yang dapat diskalakan, dan dengan ROI tinggi<\/strong>.<\/p>\n\n\n\n<p>Di Mapsly, kami percaya pada <strong>Pertumbuhan yang dipimpin produk (PLG) dikombinasikan dengan strategi pemasaran outbound dan inbound yang cerdas<\/strong>Anda akan bekerja sama erat dengan tim kepemimpinan, penjualan, dan produk untuk mendorong adopsi, retensi, dan ekspansi Mapsly.<\/p>\n\n\n\n<p><strong>Tanggung Jawab<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategi Pertumbuhan &amp; Pelaksanaan:<\/strong> Kembangkan dan jalankan <strong>inisiatif pemasaran pertumbuhan yang dapat diskalakan dan berorientasi pada ROI,<\/strong>Termasuk saluran organik dan berbayar, viralitas produk, dan otomasi, dengan fokus pada pasar AS.<\/li>\n\n\n\n<li><strong>Pembangkitan Permintaan:<\/strong> Maksimalkan akuisisi prospek dan jalur konversi melalui PPC, SEO, konten, kemitraan, dan otomasi email.<\/li>\n\n\n\n<li><strong>Posisi Merek &amp; Pesan:<\/strong> Ciptakan sesuatu yang menarik, <strong>Narasi yang membedakan Mapsly<\/strong> di bidang CRM dan otomasi penjualan lapangan.<\/li>\n\n\n\n<li><strong>Pemasaran Kemitraan dan Integrasi:<\/strong> Pimpin pembangunan kemitraan dan co-marketing dengan platform CRM serta solusi khusus industri terkemuka dan pemain utama di ekosistem mereka.<\/li>\n\n\n\n<li><strong>Pemasaran Produk:<\/strong> Buat konten yang menarik <strong>peluncuran fitur, studi kasus, dan materi pemberdayaan penjualan<\/strong> untuk meningkatkan adopsi dan konversi.<\/li>\n\n\n\n<li><strong>PLG dan orientasi pengguna:<\/strong> Optimalkan <strong>pengalaman uji coba mandiri<\/strong>, berkolaborasi dengan tim produk dalam pemberitahuan dalam aplikasi, tutorial, dan tur terpandu (misalnya, <strong>UserPilot atau alat serupa<\/strong>).<\/li>\n\n\n\n<li><strong>Analisis Pemasaran &amp; Eksperimen:<\/strong> Terapkan <strong>Pengujian A\/B, pelacakan<\/strong>, dan, <strong>otomatisasi pemasaran<\/strong> Untuk meningkatkan metrik CAC, LTV, dan churn.<\/li>\n\n\n\n<li><strong>Pertumbuhan Komunitas &amp; Rujukan:<\/strong> Membangun <strong>program rujukan pelanggan, program duta<\/strong>, dan membangun di atas yang sudah ada, <a href=\"https:\/\/mapsly.com\/id\/become-partner\/\">program afiliasi bagi hasil<\/a>.<\/li>\n\n\n\n<li><strong>Kepemimpinan Tim:<\/strong> Rekrut dan kelola spesialis pemasaran (in-house dan outsourcing) seiring Mapsly berkembang.<\/li>\n<\/ul>\n\n\n\n<p><strong>Keahlian Utama &amp; Pengalaman<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5+ tahun<\/strong> pengalaman dalam pemasaran SaaS B2B dengan fokus pada <strong>growth hacking, pemasaran kinerja, atau penciptaan permintaan <\/strong><strong>di pasar AS<\/strong>.<\/li>\n\n\n\n<li>Rekam jejak yang terbukti <strong>Mengembangkan bisnis SaaS <\/strong><strong>di pasar AS<\/strong><strong> melalui strategi pertumbuhan non-tradisional dengan pengembalian investasi yang tinggi <\/strong>memenuhi secara konsisten<strong> <\/strong>KPI untuk lead gen atau pertumbuhan pendapatan.<\/li>\n\n\n\n<li><strong>Praktis<\/strong> pengalaman dengan <strong>Otomasi pemasaran, SEO, PPC (Google Ads, LinkedIn Ads), pemasaran email, dan pemasaran konten<\/strong>.<\/li>\n\n\n\n<li>Pemahaman yang kuat tentang, <strong>Platform CRM dan pemasaran integrasi<\/strong>.<\/li>\n\n\n\n<li>Pengalaman dengan: <strong>model freemium dan PLG<\/strong> dan pengetahuan tentang cara mengoptimalkan konversi dari gratis ke berbayar.<\/li>\n\n\n\n<li>Pola pikir berbasis data dengan kemampuan dalam penggunaan alat-alat seperti <strong>Google Analytics, Mixpanel, Amplitude, atau yang setara<\/strong>.<\/li>\n\n\n\n<li>Kemampuan untuk bekerja di a <strong>lingkungan startup yang dinamis<\/strong> dan prioritaskan proyek-proyek berdampak tinggi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Bagus untuk dimiliki<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pengalaman sebelumnya <strong>pemasaran untuk penjualan lapangan, layanan lapangan, logistik, atau perusahaan lain yang mempekerjakan tim luar (bepergian) yang signifikan<\/strong>.<\/li>\n\n\n\n<li>Pengalaman <strong>Mengembangkan program afiliasi atau mengelola kemitraan bagi hasil<\/strong>.<\/li>\n\n\n\n<li>Paparan terhadap <strong>Strategi lokalisasi untuk ekspansi global<\/strong>.<\/li>\n\n\n\n<li>Pengetahuan teknis tentang APIs dan integrasi SaaS.<\/li>\n<\/ul>\n\n\n\n<p><strong>Apa yang Ditawarkan Mapsly<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kepemilikan<\/strong>Peran dengan dampak besar dan visibilitas tinggi di mana Anda akan memimpin inisiatif pertumbuhan Mapsly.<\/li>\n\n\n\n<li><strong>Pengembangan Profesional<\/strong>Kesempatan untuk menjadi pendorong utama dalam perjalanan Mapsly menuju status 'unicorn'.<\/li>\n\n\n\n<li><strong>Kerja jarak jauh<\/strong>Fleksibilitas untuk bekerja dari mana saja.<\/li>\n\n\n\n<li><strong>Produk SaaS Mutakhir<\/strong>Jual platform inovatif dengan <strong>Aplikasi industri yang luas di luar CRM<\/strong>.<\/li>\n\n\n\n<li><strong>Kompensasi<\/strong>Gaji pokok yang kompetitif + <strong>bonus berbasis kinerja<\/strong> terkait dengan hasil pertumbuhan.<\/li>\n\n\n\n<li><strong>Budaya Dinamis<\/strong>Bergabunglah dengan tim kolaboratif dan inovatif yang berkomitmen untuk mencapai hasil dan memberikan dampak.<\/li>\n<\/ul>\n\n\n\n<p><strong>Cara Melamar<\/strong><\/p>\n\n\n\n<p>Untuk melamar, silakan kirimkan resume dan surat lamaran Anda ke <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> menjelaskan mengapa Anda bersemangat dengan kesempatan untuk memimpin tim pemasaran di Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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