{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/id\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Wakil Presiden Pemasaran (Berfokus pada Pertumbuhan)"},"content":{"rendered":"<p><strong>Tentang Peran<\/strong><\/p>\n\n\n\n<p>Kami sedang mencari <strong>Wakil Presiden Pemasaran<\/strong> dengan pengalaman luas di pasar AS yang tidak hanya seorang pemikir strategis tetapi juga pelaksana langsung dengan <strong>bias kuat terhadap growth hacking<\/strong>. Peran ini membutuhkan seseorang yang dapat <strong>menguasai seluruh fungsi pemasaran<\/strong>\u2014dari branding ke pembangkitan permintaan\u2014while, <strong>mengutamakan strategi pertumbuhan yang berbasis data, dapat diskalakan, dan dengan ROI tinggi<\/strong>.<\/p>\n\n\n\n<p>Di Mapsly, kami percaya pada <strong>pertumbuhan yang dipimpin oleh produk (PLG) dikombinasikan dengan strategi pemasaran keluar dan masuk yang cerdas<\/strong>Anda akan bekerja sama erat dengan tim kepemimpinan, penjualan, dan produk untuk mendorong adopsi, retensi, dan ekspansi Mapsly.<\/p>\n\n\n\n<p><strong>Tanggung Jawab<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategi Pertumbuhan &amp; Pelaksanaan:<\/strong> Kembangkan dan jalankan <strong>inisiatif pemasaran pertumbuhan berbasis ROI yang dapat diskalakan<\/strong>, termasuk saluran organik dan berbayar, viralitas produk, dan otomatisasi, dengan fokus pada pasar AS.<\/li>\n\n\n\n<li><strong>Penciptaan Permintaan:<\/strong> Optimalkan akuisisi dan konversi prospek melalui PPC, SEO, konten, kemitraan, dan automasi email.<\/li>\n\n\n\n<li><strong>Posisi Merek &amp; Pesan:<\/strong> Buatlah teks yang menarik <strong>narasi yang membedakan Mapsly<\/strong> dalam ruang otomasi penjualan lapangan dan CRM.<\/li>\n\n\n\n<li><strong>Pemasaran Kemitraan &amp; Integrasi:<\/strong> Memimpin pembangunan kemitraan dan co-marketing dengan platform CRM serta solusi spesifik industri terkemuka dan pemain utama di ekosistem mereka.<\/li>\n\n\n\n<li><strong>Pemasaran Produk:<\/strong> Buat konten yang menarik <strong>peluncuran fitur, studi kasus, dan materi pendukung penjualan<\/strong> untuk meningkatkan adopsi dan konversi.<\/li>\n\n\n\n<li><strong>PLG dan Onboarding Pengguna:<\/strong> Optimalkan <strong>pengalaman uji coba swalayan<\/strong>, berkolaborasi dengan tim produk dalam prompt dalam aplikasi, tutorial, dan tur panduan (misalnya, <strong>UserPilot atau alat serupa<\/strong>).<\/li>\n\n\n\n<li><strong>Analitik &amp; Eksperimen Pemasaran:<\/strong> Menerapkan <strong>Pengujian A\/B, pelacakan<\/strong>, dan <strong>otomasi pemasaran<\/strong> untuk meningkatkan metrik CAC, LTV, dan churn.<\/li>\n\n\n\n<li><strong>Pertumbuhan Komunitas &amp; Referensi:<\/strong> Mendirikan <strong>program referensi pelanggan, program duta<\/strong>, dan membangun atas yang sudah ada <a href=\"https:\/\/mapsly.com\/id\/become-partner\/\">program afiliasi bagi hasil<\/a>.<\/li>\n\n\n\n<li><strong>Kepemimpinan Tim:<\/strong> Rekrut dan kelola spesialis pemasaran (internal dan outsourcing) seiring pertumbuhan Mapsly.<\/li>\n<\/ul>\n\n\n\n<p><strong>Keahlian Utama &amp; Pengalaman<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 tahun<\/strong> pengalaman dalam pemasaran SaaS B2B dengan fokus pada <strong>growth hacking, pemasaran kinerja, atau pembangkitan permintaan <\/strong><strong>di pasar AS<\/strong>.<\/li>\n\n\n\n<li>Rekam jejak terbukti dari <strong>mengembangkan bisnis SaaS <\/strong><strong>di pasar AS<\/strong><strong> melalui strategi pertumbuhan ROI tinggi yang tidak tradisional <\/strong>secara konsisten memenuhi<strong> <\/strong>KPI untuk pengembangan prospek atau pertumbuhan pendapatan.<\/li>\n\n\n\n<li><strong>Praktis<\/strong> pengalaman dengan <strong>otomasi pemasaran, SEO, PPC (Google Ads, LinkedIn Ads), pemasaran email, dan pemasaran konten<\/strong>.<\/li>\n\n\n\n<li>Pemahaman yang kuat tentang <strong>Platform CRM dan pemasaran integrasi<\/strong>.<\/li>\n\n\n\n<li>Pengalaman dengan <strong>model freemium dan PLG<\/strong> dan pengetahuan tentang cara mengoptimalkan konversi dari gratis ke berbayar.<\/li>\n\n\n\n<li>Pola pikir berbasis data dengan kemahiran menggunakan alat seperti <strong>Google Analytics, Mixpanel, Amplitude, atau setara<\/strong>.<\/li>\n\n\n\n<li>Kemampuan untuk bekerja di <strong>lingkungan startup yang cepat<\/strong> dan memprioritaskan proyek berdampak tinggi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Nice-to-Have<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pengalaman sebelumnya <strong>pemasaran ke tim penjualan lapangan, layanan lapangan, logistik, atau perusahaan lain yang mempekerjakan tim luar (bepergian) yang signifikan<\/strong>.<\/li>\n\n\n\n<li>Pengalaman <strong>mengembangkan program afiliasi atau mengelola kemitraan pembagian pendapatan<\/strong>.<\/li>\n\n\n\n<li>Paparan terhadap <strong>strategi lokalisasi untuk ekspansi global<\/strong>.<\/li>\n\n\n\n<li>Pengetahuan teknis tentang API dan integrasi SaaS.<\/li>\n<\/ul>\n\n\n\n<p><strong>Apa yang Ditawarkan Mapsly<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kepemilikan<\/strong>Peran berdampak tinggi dan sangat terlihat di mana Anda akan memimpin inisiatif pertumbuhan Mapsly.<\/li>\n\n\n\n<li><strong>Pertumbuhan Profesional<\/strong>Kesempatan untuk menjadi penggerak utama dalam perjalanan Mapsly menuju \"unicorn\".<\/li>\n\n\n\n<li><strong>Kerja Jarak Jauh<\/strong>Fleksibilitas untuk bekerja dari mana saja.<\/li>\n\n\n\n<li><strong>Produk SaaS Terdepan<\/strong>Jual platform inovatif dengan <strong>aplikasi industri luas di luar CRM<\/strong>.<\/li>\n\n\n\n<li><strong>Kompensasi<\/strong>Gaji pokok yang kompetitif + <strong>bonus berbasis kinerja<\/strong> terkait dengan hasil pertumbuhan.<\/li>\n\n\n\n<li><strong>Budaya Dinamis<\/strong>Bergabung dengan tim kolaboratif dan inovatif yang berkomitmen untuk menghasilkan hasil dan membuat dampak.<\/li>\n<\/ul>\n\n\n\n<p><strong>Cara melamar<\/strong><\/p>\n\n\n\n<p>Untuk melamar, silakan kirimkan resume dan surat pengantar Anda ke <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> menjelaskan mengapa Anda bersemangat tentang kesempatan memimpin tim pemasaran di Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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