{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/fr\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Vice-pr\u00e9sident Marketing (Ax\u00e9 sur la Croissance)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u00c0 propos du r\u00f4le<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous recherchons un <strong>Vice-pr\u00e9sident Marketing<\/strong> avec une vaste exp\u00e9rience sur le march\u00e9 am\u00e9ricain, qui est non seulement un penseur strat\u00e9gique mais aussi un ex\u00e9cutant pratique avec un <strong>fort biais en faveur du growth hacking<\/strong>. Ce r\u00f4le n\u00e9cessite quelqu'un qui peut <strong>prendre en charge l'ensemble de la fonction marketing<\/strong>\u2014de la marque \u00e0 la g\u00e9n\u00e9ration de la demande\u2014while, <strong>prioriser des strat\u00e9gies de croissance ax\u00e9es sur les donn\u00e9es, \u00e9volutives et \u00e0 fort retour sur investissement<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez Mapsly, nous croyons en <strong>croissance dirig\u00e9e par le produit (PLG) combin\u00e9e \u00e0 des strat\u00e9gies intelligentes de marketing sortant et entrant<\/strong>Vous collaborerez \u00e9troitement avec les \u00e9quipes de direction, de vente et de produit pour favoriser l\u2019adoption, la r\u00e9tention et l\u2019expansion de Mapsly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsabilit\u00e9s<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strat\u00e9gie de croissance &amp; ex\u00e9cution\u00a0:<\/strong> D\u00e9velopper et ex\u00e9cuter <strong>initiatives marketing \u00e9volutives ax\u00e9es sur le retour sur investissement<\/strong>, y compris les canaux organiques et payants, la viralit\u00e9 du produit et l'automatisation, en se concentrant sur le march\u00e9 am\u00e9ricain.<\/li>\n\n\n\n<li><strong>G\u00e9n\u00e9ration de la demande\u00a0:<\/strong> Optimisez les tunnels d'acquisition et de conversion des leads \u00e0 travers le PPC, le SEO, le contenu, les partenariats et l'automatisation des emails.<\/li>\n\n\n\n<li><strong>Positionnement et messages de la marque\u00a0:<\/strong> Cr\u00e9ez un texte convaincant <strong>r\u00e9cit qui diff\u00e9rencie Mapsly<\/strong> dans le domaine de l'automatisation des ventes sur le terrain et du CRM.<\/li>\n\n\n\n<li><strong>Marketing des partenariats et int\u00e9grations :<\/strong> Diriger le d\u00e9veloppement de partenariats et le co-marketing avec les plateformes CRM ainsi que les solutions sp\u00e9cifiques aux industries majeures et les acteurs cl\u00e9s de leurs \u00e9cosyst\u00e8mes.<\/li>\n\n\n\n<li><strong>Marketing produit :<\/strong> Cr\u00e9er un contenu attrayant <strong>lancements de fonctionnalit\u00e9s, \u00e9tudes de cas et supports d'aide \u00e0 la vente<\/strong> pour am\u00e9liorer l'adoption et la conversion.<\/li>\n\n\n\n<li><strong>PLG et int\u00e9gration des utilisateurs\u00a0:<\/strong> Optimiser le <strong>exp\u00e9rience d'essai en libre-service<\/strong>, collaborer avec les \u00e9quipes produit sur les invites int\u00e9gr\u00e9es \u00e0 l\u2019application, les tutoriels et les visites guid\u00e9es (par exemple, <strong>UserPilot ou des outils similaires<\/strong>).<\/li>\n\n\n\n<li><strong>Analyse marketing et exp\u00e9rimentation\u00a0:<\/strong> Mettre en \u0153uvre <strong>Test A\/B, suivi<\/strong>, et <strong>automatisation du marketing<\/strong> pour am\u00e9liorer les indicateurs CAC, LTV et de d\u00e9sabonnement.<\/li>\n\n\n\n<li><strong>Croissance de la communaut\u00e9 &amp; du parrainage\u00a0:<\/strong> \u00c9tablir <strong>programmes de parrainage client, programmes d'ambassadeurs<\/strong>, et s'appuyer sur notre existant <a href=\"https:\/\/mapsly.com\/fr\/become-partner\/\">programme d'affiliation bas\u00e9 sur le partage des revenus<\/a>.<\/li>\n\n\n\n<li><strong>Leadership d'\u00e9quipe\u00a0:<\/strong> Recrutez et g\u00e9rez des sp\u00e9cialistes marketing (internes et externalis\u00e9s) \u00e0 mesure que Mapsly se d\u00e9veloppe.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comp\u00e9tences cl\u00e9s et exp\u00e9rience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 ans<\/strong> d'exp\u00e9rience dans le marketing SaaS B2B avec un focus sur <strong>growth hacking, marketing de performance, ou g\u00e9n\u00e9ration de la demande <\/strong><strong>sur le march\u00e9 am\u00e9ricain<\/strong>.<\/li>\n\n\n\n<li>Historique \u00e9prouv\u00e9 de <strong>d\u00e9veloppement des entreprises SaaS <\/strong><strong>sur le march\u00e9 am\u00e9ricain<\/strong><strong> par des strat\u00e9gies de croissance non traditionnelles \u00e0 fort retour sur investissement <\/strong>r\u00e9pondre de mani\u00e8re coh\u00e9rente<strong> <\/strong>Indicateurs cl\u00e9s de performance (KPI) pour la g\u00e9n\u00e9ration de leads ou la croissance des revenus.<\/li>\n\n\n\n<li><strong>Pratique<\/strong> exp\u00e9rience avec <strong>automatisation du marketing, SEO, PPC (Google Ads, LinkedIn Ads), marketing par e-mail, et marketing de contenu<\/strong>.<\/li>\n\n\n\n<li>Solide compr\u00e9hension de <strong>Plateformes CRM et marketing d'int\u00e9gration<\/strong>.<\/li>\n\n\n\n<li>Exp\u00e9rience avec <strong>mod\u00e8les freemium et PLG<\/strong> et la connaissance de la mani\u00e8re d'optimiser la conversion du gratuit au payant.<\/li>\n\n\n\n<li>Mentalit\u00e9 ax\u00e9e sur les donn\u00e9es avec ma\u00eetrise d'outils tels que <strong>Google Analytics, Mixpanel, Amplitude ou \u00e9quivalent<\/strong>.<\/li>\n\n\n\n<li>Capacit\u00e9 de travailler dans un <strong>environnement de startup dynamique<\/strong> et prioriser les projets \u00e0 fort impact.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Souhaitable<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exp\u00e9rience pr\u00e9c\u00e9dente <strong>marketing aux \u00e9quipes commerciales sur le terrain, au service sur le terrain, \u00e0 la logistique ou \u00e0 d'autres entreprises employant des \u00e9quipes importantes en dehors (en d\u00e9placement)<\/strong>.<\/li>\n\n\n\n<li>Exp\u00e9rience <strong>mettre \u00e0 l'\u00e9chelle un programme d'affiliation ou g\u00e9rer des partenariats de partage des revenus<\/strong>.<\/li>\n\n\n\n<li>Exposition \u00e0 <strong>strat\u00e9gies de localisation pour l'expansion mondiale<\/strong>.<\/li>\n\n\n\n<li>Connaissances techniques des API et des int\u00e9grations SaaS.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce que Mapsly propose<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propri\u00e9t\u00e9<\/strong>Un r\u00f4le \u00e0 fort impact et grande visibilit\u00e9 o\u00f9 vous serez responsable des initiatives de croissance de Mapsly.<\/li>\n\n\n\n<li><strong>D\u00e9veloppement professionnel<\/strong>Opportunit\u00e9 de devenir un acteur cl\u00e9 dans le parcours de Mapsly vers un \u00ab\u00a0licorne\u00a0\u00bb.<\/li>\n\n\n\n<li><strong>Travail \u00e0 distance<\/strong>Flexibilit\u00e9 pour travailler de n'importe o\u00f9.<\/li>\n\n\n\n<li><strong>Produit SaaS de pointe<\/strong>Vendez une plateforme innovante avec <strong>applications industrielles larges au-del\u00e0 du CRM<\/strong>.<\/li>\n\n\n\n<li><strong>R\u00e9mun\u00e9ration<\/strong>Un salaire de base comp\u00e9titif + <strong>primes bas\u00e9es sur la performance<\/strong> li\u00e9 aux r\u00e9sultats de croissance.<\/li>\n\n\n\n<li><strong>Culture dynamique<\/strong>Rejoignez une \u00e9quipe collaborative et innovante engag\u00e9e \u00e0 obtenir des r\u00e9sultats et \u00e0 avoir un impact.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comment postuler<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour postuler, veuillez soumettre votre CV et lettre de motivation \u00e0 <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> expliquer pourquoi vous \u00eates enthousiaste \u00e0 l'id\u00e9e de diriger l'\u00e9quipe marketing chez Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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