{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/fr\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"VP du marketing (ax\u00e9 sur la croissance)"},"content":{"rendered":"<p><strong>\u00c0 propos du r\u00f4le<\/strong><\/p>\n\n\n\n<p>Nous recherchons un <strong>Vice-pr\u00e9sident Marketing<\/strong> avec une vaste exp\u00e9rience sur le march\u00e9 am\u00e9ricain, qui n'est pas seulement un penseur strat\u00e9gique mais aussi un ex\u00e9cuteur pratique avec a <strong>forte pr\u00e9f\u00e9rence pour le growth hacking<\/strong>Ce r\u00f4le requiert quelqu'un qui peut, <strong>Ma\u00eetrisez l'int\u00e9gralit\u00e9 de la fonction marketing<\/strong>\u2014de l'image de marque \u00e0 la g\u00e9n\u00e9ration de la demande\u2014 <strong>Prioriser des strat\u00e9gies de croissance fond\u00e9es sur les donn\u00e9es, \u00e9volutives et \u00e0 fort retour sur investissement<\/strong>.<\/p>\n\n\n\n<p>Chez Mapsly, nous croyons en <strong>La croissance ax\u00e9e sur le produit (PLG) associ\u00e9e \u00e0 des strat\u00e9gies de marketing outbound et inbound intelligentes<\/strong>Vous travaillerez en \u00e9troite collaboration avec les \u00e9quipes de direction, de vente et de produit pour stimuler l'adoption, la r\u00e9tention et l'expansion de Mapsly.<\/p>\n\n\n\n<p><strong>Responsabilit\u00e9s<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strat\u00e9gie de croissance &amp; ex\u00e9cution:<\/strong> D\u00e9velopper et ex\u00e9cuter <strong>des initiatives de marketing de croissance \u00e9volutives et ax\u00e9es sur le ROI,<\/strong>Incluant les canaux organiques et payants, la viralit\u00e9 du produit et l'automatisation, en se concentrant sur le march\u00e9 am\u00e9ricain.<\/li>\n\n\n\n<li><strong>G\u00e9n\u00e9ration de la demande:<\/strong> Optimisez l'acquisition de prospects et les entonnoirs de conversion via le PPC, le SEO, le contenu, les partenariats et l'automatisation des emails.<\/li>\n\n\n\n<li><strong>Positionnement de la marque &amp; message de marque:<\/strong> Cr\u00e9ez quelque chose de convaincant, <strong>Un r\u00e9cit qui diff\u00e9rencie Mapsly<\/strong> dans le domaine du CRM et de l'automatisation des ventes sur le terrain.<\/li>\n\n\n\n<li><strong>Marketing des partenariats et des int\u00e9grations:<\/strong> Dirigez la cr\u00e9ation de partenariats et le co-marketing avec des plateformes CRM, des solutions sectorielles de premier plan et les acteurs majeurs de leurs \u00e9cosyst\u00e8mes.<\/li>\n\n\n\n<li><strong>Marketing produit:<\/strong> Cr\u00e9ez du contenu captivant <strong>lancements de fonctionnalit\u00e9s, \u00e9tudes de cas et supports d\u2019aide \u00e0 la vente<\/strong> pour am\u00e9liorer l'adoption et la conversion.<\/li>\n\n\n\n<li><strong>PLG et int\u00e9gration utilisateur:<\/strong> Optimisez le <strong>exp\u00e9rience d'essai en libre-service<\/strong>, collaborer avec les \u00e9quipes produit sur les invites int\u00e9gr\u00e9es, les tutoriels et les visites guid\u00e9es (par exemple, <strong>UserPilot ou des outils similaires<\/strong>).<\/li>\n\n\n\n<li><strong>Analyse marketing &amp; exp\u00e9rimentation:<\/strong> Impl\u00e9menter <strong>Tests A\/B, suivi<\/strong>, et, <strong>automatisation du marketing<\/strong> Pour am\u00e9liorer les indicateurs li\u00e9s au CAC, au LTV et au taux d'attrition.<\/li>\n\n\n\n<li><strong>Croissance de la communaut\u00e9 &amp; du parrainage:<\/strong> \u00c9tablir <strong>programmes de parrainage client, programmes ambassadeurs<\/strong>, et s'appuyer sur nos acquis, <a href=\"https:\/\/mapsly.com\/fr\/become-partner\/\">programme d'affiliation \u00e0 partage de revenus<\/a>.<\/li>\n\n\n\n<li><strong>Leadership d'\u00e9quipe:<\/strong> Recrutez et g\u00e9rez des sp\u00e9cialistes en marketing (en interne et externalis\u00e9s) \u00e0 mesure que Mapsly se d\u00e9veloppe.<\/li>\n<\/ul>\n\n\n\n<p><strong>Comp\u00e9tences cl\u00e9s &amp; exp\u00e9rience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5+ ans<\/strong> d'exp\u00e9rience en marketing SaaS B2B avec un accent sur <strong>growth hacking, marketing de performance ou g\u00e9n\u00e9ration de demande <\/strong><strong>sur le march\u00e9 am\u00e9ricain<\/strong>.<\/li>\n\n\n\n<li>Exp\u00e9rience av\u00e9r\u00e9e dans <strong>Mise \u00e0 l'\u00e9chelle des entreprises SaaS <\/strong><strong>sur le march\u00e9 am\u00e9ricain<\/strong><strong> par le biais de strat\u00e9gies de croissance non traditionnelles \u00e0 fort retour sur investissement <\/strong>respecte de fa\u00e7on constante<strong> <\/strong>KPIs de g\u00e9n\u00e9ration de leads ou de croissance des revenus.<\/li>\n\n\n\n<li><strong>Pratique<\/strong> exp\u00e9rience avec <strong>Automatisation du marketing, SEO, PPC (Google Ads, LinkedIn Ads), marketing par e-mail et marketing de contenu<\/strong>.<\/li>\n\n\n\n<li>Solide compr\u00e9hension de, <strong>Plateformes CRM et marketing d'int\u00e9gration<\/strong>.<\/li>\n\n\n\n<li>Exp\u00e9rience avec : <strong>Mod\u00e8les freemium et PLG<\/strong> et la connaissance de comment optimiser la conversion des utilisateurs gratuits en utilisateurs payants.<\/li>\n\n\n\n<li>Mentalit\u00e9 ax\u00e9e sur les donn\u00e9es avec une ma\u00eetrise d\u2019outils tels que <strong>Google Analytics, Mixpanel, Amplitude ou un \u00e9quivalent<\/strong>.<\/li>\n\n\n\n<li>Capacit\u00e9 \u00e0 travailler dans a <strong>environnement de startup dynamique<\/strong> et priorisez les projets \u00e0 fort impact.<\/li>\n<\/ul>\n\n\n\n<p><strong>Int\u00e9ressant \u00e0 avoir<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exp\u00e9rience pr\u00e9c\u00e9dente <strong>marketing aupr\u00e8s des \u00e9quipes de vente sur le terrain, du service sur le terrain, de la logistique, ou d'autres entreprises employant d'importantes \u00e9quipes ext\u00e9rieures (en d\u00e9placement)<\/strong>.<\/li>\n\n\n\n<li>Exp\u00e9rience <strong>Faire \u00e9voluer un programme d'affiliation ou g\u00e9rer des partenariats de partage des revenus<\/strong>.<\/li>\n\n\n\n<li>Exposition \u00e0 <strong>Strat\u00e9gies de localisation pour une expansion mondiale<\/strong>.<\/li>\n\n\n\n<li>Connaissances techniques en mati\u00e8re d\u2019APIs et d\u2019int\u00e9grations SaaS.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ce que Mapsly offre<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propri\u00e9t\u00e9<\/strong>Un r\u00f4le \u00e0 fort impact et tr\u00e8s visible o\u00f9 vous serez responsable des initiatives de croissance de Mapsly.<\/li>\n\n\n\n<li><strong>D\u00e9veloppement professionnel<\/strong>Opportunit\u00e9 d\u2019\u00eatre un moteur cl\u00e9 dans le parcours de Mapsly vers le statut de \u00ab\u00a0licorne\u00a0\u00bb.<\/li>\n\n\n\n<li><strong>T\u00e9l\u00e9travail<\/strong>Flexibilit\u00e9 pour travailler de n'importe o\u00f9.<\/li>\n\n\n\n<li><strong>Produit SaaS de pointe<\/strong>Vendez une plateforme innovante avec <strong>Applications industrielles \u00e9tendues au-del\u00e0 du CRM<\/strong>.<\/li>\n\n\n\n<li><strong>R\u00e9mun\u00e9ration<\/strong>Un salaire de base comp\u00e9titif + <strong>primes bas\u00e9es sur la performance<\/strong> li\u00e9 aux r\u00e9sultats de croissance.<\/li>\n\n\n\n<li><strong>Culture dynamique<\/strong>Rejoignez une \u00e9quipe collaborative et innovante, d\u00e9termin\u00e9e \u00e0 obtenir des r\u00e9sultats et \u00e0 faire la diff\u00e9rence.<\/li>\n<\/ul>\n\n\n\n<p><strong>Comment postuler<\/strong><\/p>\n\n\n\n<p>Pour postuler, veuillez soumettre votre CV et votre lettre de motivation \u00e0 <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> expliquer pourquoi vous \u00eates enthousiaste \u00e0 l'id\u00e9e de diriger l'\u00e9quipe marketing chez Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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