{"id":25054,"date":"2025-12-15T18:50:18","date_gmt":"2025-12-15T15:50:18","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25054"},"modified":"2025-12-15T18:54:44","modified_gmt":"2025-12-15T15:54:44","slug":"cisolift-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/fr\/customer-success-stories\/cisolift-case-study\/","title":{"rendered":"Des cartes \u00e0 l\u2019\u00e9lan: Comment une \u00e9quipe terrain de 12 personnes a r\u00e9duit la planification des itin\u00e9raires de plusieurs heures \u00e0 quelques minutes avec Mapsly"},"content":{"rendered":"

\u00c0 propos de Cisolift<\/strong><\/h2>\n\n\n\n

Lorsque Gabriel Lussier a rejoint l\u2019\u00e9quipe go-to-market du distributeur d\u2019\u00e9quipements \u0421isolift, sa mission \u00e9tait simple et vaste: faire parler les donn\u00e9es avec le terrain. Il g\u00e9rait HubSpot, les automatisations et tout ce qui aidait les ventes \u00e0 passer plus de temps avec les clients. Ce qu\u2019il ne voulait pas, c\u2019\u00e9tait un autre silo\u2014ni une carte esth\u00e9tique mais d\u00e9connect\u00e9e de la v\u00e9rit\u00e9 dans le CRM.<\/p>\n\n\n\n

Il a choisi Mapsly.<\/p>\n\n\n\n

D\u00e9fis<\/strong><\/h2>\n\n\n\n
    \n
  • Charge li\u00e9e \u00e0 la planification des itin\u00e9raires: Les repr\u00e9sentants consacraient ~1\u20132 heures \u00e0 planifier les itin\u00e9raires du lendemain.<\/li>\n\n\n\n
  • Fragmentation des donn\u00e9es: Les donn\u00e9es clients et prospects se trouvaient dans des outils distincts, ce qui rendait difficile la tenue \u00e0 jour des dossiers et leur centralisation en un seul endroit.<\/li>\n\n\n\n
  • Clart\u00e9 des territoires: L\u2019\u00e9quipe avait besoin de territoires clairs et de moyens simples pour se concentrer par type de client et par ville lors de journ\u00e9es cibl\u00e9es sur le terrain.<\/li>\n<\/ul>\n\n\n\n

    Pourquoi Mapsly<\/strong><\/h2>\n\n\n\n
      \n
    • Synchronisation bidirectionnelle avec HubSpot (plus Google Sheets): Une source unique de v\u00e9rit\u00e9 pour les comptes, les prospects et l\u2019activit\u00e9 terrain.<\/li>\n\n\n\n
    • Itin\u00e9raires optimis\u00e9s pour les villes & micro-zones: Les repr\u00e9sentants peuvent choisir une ville (p. ex., Fort Myers) ou une zone et cr\u00e9er des itin\u00e9raires efficaces \u00e0 arr\u00eats multiples en quelques minutes.<\/li>\n\n\n\n
    • Gestion des territoires: Territoires cartographi\u00e9s et attribu\u00e9s \u00e0 des repr\u00e9sentants sp\u00e9cifiques.<\/li>\n\n\n\n
    • D\u00e9couverte de prospects sur la carte: Les commerciaux peuvent trouver des entreprises \u00e0 proximit\u00e9 et les ajouter \u00e0 HubSpot en deux clics.<\/li>\n\n\n\n
    • Couches & filtres configurables: Les repr\u00e9sentants segmentent rapidement par type de client (p. ex., \u00e9lectriciens, magasins de location) lorsque les promotions changent.
      <\/li>\n\n\n\n
    • UX mobile-first & localisation: L\u2019\u00e9quipe a salu\u00e9 l\u2019exp\u00e9rience int\u00e9gr\u00e9e \u00e0 l\u2019application de Mapsly et la traduction fran\u00e7aise, ce qui a favoris\u00e9 l\u2019adoption.<\/li>\n<\/ul>\n\n\n\n

      La premi\u00e8re semaine: relier les points<\/strong><\/h2>\n\n\n\n

      Gabriel a connect\u00e9 Mapsly \u00e0 HubSpot et \u00e0 une Google Sheet de prospects. Les territoires ont \u00e9t\u00e9 mis en service pour le Qu\u00e9bec, l\u2019Ontario et la Floride, et les repr\u00e9sentants ont vu leurs portefeuilles s\u2019afficher sur une carte vivante\u2014entreprises, prospects et contexte extraits directement du CRM. La r\u00e9action de l\u2019\u00e9quipe a \u00e9t\u00e9 imm\u00e9diate: l\u2019interface semblait famili\u00e8re, la localisation en fran\u00e7ais semblait naturelle et, pour la premi\u00e8re fois, la carte et le CRM fonctionnaient en harmonie.<\/p>\n\n\n\n

      Une journ\u00e9e \u00e0 Fort Myers<\/strong><\/h2>\n\n\n\n

      Imaginez un commercial qui commence sa journ\u00e9e pr\u00e8s de Fort Myers. Au lieu de jongler entre les onglets et les feuilles de calcul, le vendeur:<\/p>\n\n\n\n

        \n
      1. Filtre la carte pour se concentrer sur les magasins de location pour une nouvelle promotion.<\/li>\n\n\n\n
      2. Clics Optimiser l\u2019itin\u00e9raire<\/strong>, ajoute quelques comptes incontournables, et dans 10\u201315 minutes<\/strong> a une journ\u00e9e compl\u00e8te et raisonnable au lieu de l\u2019ancienne, 1\u20132 heures<\/strong> rituel de planification.<\/li>\n\n\n\n
      3. En milieu d\u2019apr\u00e8s-midi, une r\u00e9union se termine plus t\u00f4t. Ils ouvrent Trouver des prospects<\/strong>\u2014des \u00e9pingles violettes apparaissent pour les entreprises \u00e0 proximit\u00e9 qui ne sont pas encore dans HubSpot. Un appui sur, Exporter<\/strong>, et le prospect est cr\u00e9\u00e9 et attribu\u00e9 dans le CRM.<\/li>\n\n\n\n
      4. At each stop, a lightweight, formulaire de check-in<\/strong> capture des notes et des photos. Si elles sont trop \u00e9loign\u00e9es du lieu, Mapsly le signale. La saisie ou la dict\u00e9e via le clavier du t\u00e9l\u00e9phone permet de rester rapide et suffisamment mains libres pour le bord de trottoir.<\/li>\n<\/ol>\n\n\n\n

        Ce qui a chang\u00e9 (et perdur\u00e9)<\/strong><\/h2>\n\n\n\n
          \n
        • Temps de planification r\u00e9duit:<\/strong> De ~1\u20132 heures \u00e0 ~10\u201315 minutes<\/strong> par repr\u00e9sentant, par jour.<\/li>\n\n\n\n
        • La densit\u00e9 des visites a augment\u00e9:<\/strong> Moins de retours en arri\u00e8re, des groupes plus cibl\u00e9s, et des visites \u201cbonus\u201d faciles lorsque du temps se lib\u00e8re.<\/li>\n\n\n\n
        • Les donn\u00e9es sont rest\u00e9es propres:<\/strong> La synchronisation bidirectionnelle signifie que les notes, les photos et les nouveaux prospects arrivent imm\u00e9diatement dans HubSpot.<\/li>\n\n\n\n
        • Concentration renforc\u00e9e:<\/strong> Les couches et les filtres permettent \u00e0 l\u2019\u00e9quipe de basculer par segment (\u00e9lectriciens, location, etc.) en quelques secondes.<\/li>\n<\/ul>\n\n\n\n
          \n

          \u201cAvant, planifier un itin\u00e9raire prenait 1\u20132 heures. Avec Mapsly, cela prend 10\u201315 minutes et nous sommes pr\u00eats pour le lendemain.\u201d \u2014 Gabriel Lussier<\/p>\n<\/blockquote>\n\n\n\n

          HubSpot + Google Sheets + Mapsly<\/strong>\u2014c\u2019est tout. Une source unique de v\u00e9rit\u00e9, un seul endroit pour planifier, et un seul itin\u00e9raire de la r\u00e9flexion \u00e0 l\u2019action.<\/p>\n\n\n\n

          Quelle est la suite<\/strong><\/h2>\n\n\n\n
            \n
          • D\u00e9ployer planification d\u2019itin\u00e9raires tenant compte du calendrier<\/strong> dans toute l\u2019\u00e9quipe.<\/li>\n\n\n\n
          • Standardiser formulaires de check-in<\/strong> pour convertir les notes de terrain (et les photos) en donn\u00e9es CRM.<\/li>\n\n\n\n
          • Une courte session de rappel pour les repr\u00e9sentants restants afin de g\u00e9n\u00e9raliser les bonnes pratiques.<\/li>\n<\/ul>\n\n\n\n


            En r\u00e9sum\u00e9:<\/strong> Mapsly ne s\u2019est pas content\u00e9 de tracer des itin\u00e9raires; il a repens\u00e9 la fa\u00e7on dont une \u00e9quipe terrain planifie, priorise et g\u00e9n\u00e8re de la valeur sur la route\u2014transformant des heures de pr\u00e9paration en minutes et les cartes en \u00e9lan.<\/p>","protected":false},"excerpt":{"rendered":"

            L\u2019\u00e9quipe terrain de 12 personnes de Cisolift a r\u00e9duit la planification quotidienne des itin\u00e9raires de 1\u20132 heures \u00e0 10\u201315 minutes gr\u00e2ce \u00e0 l\u2019int\u00e9gration HubSpot de Mapsly, \u00e0 l\u2019optimisation des itin\u00e9raires et \u00e0 la d\u00e9couverte de prospects \u00e0 la vol\u00e9e\u2014transformant le temps de pr\u00e9paration en temps de vente.<\/p>","protected":false},"featured_media":25055,"template":"","meta":{"_acf_changed":true},"products-and-features":[30],"industries":[32],"class_list":["post-25054","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nFrom Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/fr\/customer-success-stories\/cisolift-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - 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