{"id":25054,"date":"2025-12-15T18:50:18","date_gmt":"2025-12-15T15:50:18","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25054"},"modified":"2025-12-15T18:54:44","modified_gmt":"2025-12-15T15:54:44","slug":"cisolift-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/fr\/customer-success-stories\/cisolift-case-study\/","title":{"rendered":"Des cartes \u00e0 l'\u00e9lan : Comment une \u00e9quipe terrain de 12 personnes a r\u00e9duit la planification des itin\u00e9raires de plusieurs heures \u00e0 quelques minutes avec Mapsly"},"content":{"rendered":"

\u00c0 propos de Cisolift<\/strong><\/h2>\n\n\n\n

Lorsque Gabriel Lussier a rejoint l'\u00e9quipe go-to-market du distributeur d'\u00e9quipements \u0421isolift, sa mission \u00e9tait simple et vaste : faire parler les donn\u00e9es. Il \u00e9tait en charge de HubSpot, des automatisations et de tout ce qui permettait aux ventes de passer plus de temps avec les clients. Ce qu'il ne voulait pas, c'\u00e9tait un autre silo \u2014 ou une carte qui avait fi\u00e8re allure mais qui \u00e9tait d\u00e9connect\u00e9e de la r\u00e9alit\u00e9 du CRM.<\/p>\n\n\n\n

Il a choisi Mapsly.<\/p>\n\n\n\n

D\u00e9fis<\/strong><\/h2>\n\n\n\n
    \n
  • Co\u00fbt de planification d'itin\u00e9raires\u00a0: les repr\u00e9sentants passaient environ 1 \u00e0 2 heures \u00e0 planifier les itin\u00e9raires du lendemain.<\/li>\n\n\n\n
  • Fragmentation des donn\u00e9es : les donn\u00e9es clients et prospects \u00e9taient r\u00e9parties dans diff\u00e9rents outils, ce qui compliquait le maintien des enregistrements \u00e0 jour et centralis\u00e9s.<\/li>\n\n\n\n
  • Clart\u00e9 des territoires : L'\u00e9quipe avait besoin de territoires clairs et de moyens simples pour se concentrer en fonction du type de client et de la ville pour des journ\u00e9es cibl\u00e9es sur le terrain.<\/li>\n<\/ul>\n\n\n\n

    Pourquoi Mapsly<\/strong><\/h2>\n\n\n\n
      \n
    • Synchronisation bidirectionnelle avec HubSpot (plus Google Sheets) : Une source unique de v\u00e9rit\u00e9 pour les comptes, prospects et activit\u00e9s sur le terrain.<\/li>\n\n\n\n
    • Itin\u00e9raires optimis\u00e9s pour les villes et micro-zones : les repr\u00e9sentants peuvent choisir une ville (par exemple, Fort Myers) ou une zone et cr\u00e9er des itin\u00e9raires multi-arr\u00eats efficaces en quelques minutes.<\/li>\n\n\n\n
    • Gestion territoriale : Des territoires cartographi\u00e9s et attribu\u00e9s \u00e0 des repr\u00e9sentants sp\u00e9cifiques.<\/li>\n\n\n\n
    • D\u00e9couverte de prospects sur la carte : les repr\u00e9sentants peuvent trouver des entreprises \u00e0 proximit\u00e9 et les ajouter \u00e0 HubSpot en deux clics.<\/li>\n\n\n\n
    • Couches configurables & filtres: Les commerciaux segmentent rapidement par type de client (p. ex. \u00e9lectriciens, magasins de location) lorsque les promotions changent.
      <\/li>\n\n\n\n
    • UX Mobile-first & localisation : L'\u00e9quipe a salu\u00e9 l'exp\u00e9rience int\u00e9gr\u00e9e de Mapsly et la traduction en fran\u00e7ais, facilitant son adoption.<\/li>\n<\/ul>\n\n\n\n

      La premi\u00e8re semaine : relier les points<\/strong><\/h2>\n\n\n\n

      Gabriel a connect\u00e9 Mapsly \u00e0 HubSpot et \u00e0 une feuille Google de prospects. Les territoires ont \u00e9t\u00e9 activ\u00e9s pour le Qu\u00e9bec, l'Ontario et la Floride, et les repr\u00e9sentants ont vu leurs portefeuilles affich\u00e9s sur une carte vivante \u2013 entreprises, prospects et contexte extraits directement du CRM. La r\u00e9action de l'\u00e9quipe a \u00e9t\u00e9 imm\u00e9diate : l'interface semblait famili\u00e8re, la localisation en fran\u00e7ais paraissait naturelle et, pour la premi\u00e8re fois, la carte et le CRM \u0153uvraient en parfaite harmonie.<\/p>\n\n\n\n

      Une journ\u00e9e \u00e0 Fort Myers<\/strong><\/h2>\n\n\n\n

      Imaginez un commercial d\u00e9butant sa journ\u00e9e pr\u00e8s de Fort Myers. Au lieu de jongler avec des onglets et des tableurs, le commercial :<\/p>\n\n\n\n

        \n
      1. Filtre la carte pour se concentrer sur les magasins de location dans le cadre d'une nouvelle promotion.<\/li>\n\n\n\n
      2. Clics Optimiser l'itin\u00e9raire<\/strong>, ajoute quelques comptes incontournables, et in 10\u201315 minutes<\/strong> a une journ\u00e9e compl\u00e8te et raisonnable au lieu de l'ancienne, 1\u20132 heures<\/strong> rituel de planification.<\/li>\n\n\n\n
      3. En milieu d'apr\u00e8s-midi, une r\u00e9union se termine t\u00f4t. Ils ouvrent, Trouver des prospects<\/strong>\u2014des \u00e9pingles violettes apparaissent pour les entreprises \u00e0 proximit\u00e9 qui ne sont pas encore dans HubSpot. Un simple tap sur Exporter<\/strong>et le prospect est cr\u00e9\u00e9 et assign\u00e9 dans le CRM.<\/li>\n\n\n\n
      4. \u00c0 chaque arr\u00eat, un l\u00e9ger, formulaire d'enregistrement<\/strong> capture des notes et des photos. Si elles sont trop \u00e9loign\u00e9es de la position, Mapsly les signale. Taper ou dicter via le clavier du t\u00e9l\u00e9phone permet de rester suffisamment rapide et mains libres pour \u00eatre utilis\u00e9 sur le trottoir.<\/li>\n<\/ol>\n\n\n\n

        Qu'est-ce qui a chang\u00e9 (et est rest\u00e9 en place) ?<\/strong><\/h2>\n\n\n\n
          \n
        • Temps de planification repli\u00e9:<\/strong> De ~1\u20132 heures \u00e0 ~10\u201315 minutes<\/strong> par repr\u00e9sentant, par jour.<\/li>\n\n\n\n
        • La densit\u00e9 des visites a augment\u00e9:<\/strong> Moins de retours en arri\u00e8re, des regroupements plus cibl\u00e9s et des visites \u00ab bonus \u00bb faciles d\u00e8s que le temps se pr\u00e9sente.<\/li>\n\n\n\n
        • Les donn\u00e9es sont rest\u00e9es propres:<\/strong> La synchronisation bidirectionnelle signifie que les notes, photos et nouveaux prospects arrivent imm\u00e9diatement dans HubSpot.<\/li>\n\n\n\n
        • Mise au point affin\u00e9e:<\/strong> Les couches et filtres permettent \u00e0 l'\u00e9quipe de se repositionner par segment (\u00e9lectriciens, location, etc.) en quelques secondes.<\/li>\n<\/ul>\n\n\n\n
          \n

          Autrefois, planifier un itin\u00e9raire prenait 1 \u00e0 2 heures. Avec Mapsly, cela ne prend que 10 \u00e0 15 minutes et nous sommes pr\u00eats pour le lendemain. \u2014 Gabriel Lussier<\/p>\n<\/blockquote>\n\n\n\n

          HubSpot + Google Sheets + Mapsly<\/strong>\u2014c\u2019est tout. Une seule source de v\u00e9rit\u00e9, un seul endroit pour planifier, et une seule voie pour passer de la r\u00e9flexion \u00e0 l\u2019action.<\/p>\n\n\n\n

          Quelle est la suite ?<\/strong><\/h2>\n\n\n\n
            \n
          • D\u00e9ploiement Planification d'itin\u00e9raire en fonction du calendrier<\/strong> dans toute l'\u00e9quipe.<\/li>\n\n\n\n
          • Standardiser Formulaires d'enregistrement<\/strong> Transformer les notes de terrain (et les photos) en donn\u00e9es CRM.<\/li>\n\n\n\n
          • Une courte s\u00e9ance de rappel pour les repr\u00e9sentants restants afin de rendre les meilleures pratiques universelles.<\/li>\n<\/ul>\n\n\n\n


            En r\u00e9sum\u00e9 :<\/strong> Mapsly n'a pas seulement trac\u00e9 des itin\u00e9raires\u00a0; il a r\u00e9volutionn\u00e9 la mani\u00e8re dont une \u00e9quipe terrain planifie, hi\u00e9rarchise et capture la valeur sur le terrain \u2014 transformant des heures de pr\u00e9paration en minutes et convertissant les cartes en dynamisme.<\/p>","protected":false},"excerpt":{"rendered":"

            L'\u00e9quipe terrain de 12 personnes de Cisolift a r\u00e9duit la planification quotidienne des itin\u00e9raires de 1 \u00e0 2 heures \u00e0 10-15 minutes gr\u00e2ce \u00e0 l'int\u00e9gration HubSpot de Mapsly, \u00e0 l'optimisation des trajets et \u00e0 la d\u00e9couverte de prospects en temps r\u00e9el \u2014 transformant ainsi le temps de pr\u00e9paration en temps de vente.<\/p>","protected":false},"featured_media":25055,"template":"","meta":{"_acf_changed":true},"products-and-features":[30],"industries":[32],"class_list":["post-25054","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nFrom Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/fr\/customer-success-stories\/cisolift-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - 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