{"id":25054,"date":"2025-12-15T18:50:18","date_gmt":"2025-12-15T15:50:18","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25054"},"modified":"2025-12-15T18:54:44","modified_gmt":"2025-12-15T15:54:44","slug":"cisolift-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/fr\/customer-success-stories\/cisolift-case-study\/","title":{"rendered":"Des cartes \u00e0 l'\u00e9lan : comment une \u00e9quipe terrain de 12 personnes a r\u00e9duit la planification des itin\u00e9raires de plusieurs heures \u00e0 quelques minutes avec Mapsly"},"content":{"rendered":"

\u00c0 propos de Cisolift<\/strong><\/h2>\n\n\n\n

Lorsque Gabriel Lussier a rejoint l'\u00e9quipe go-to-market du distributeur d'\u00e9quipements \u0421isolift, sa mission \u00e9tait simple et vaste : faire parler les donn\u00e9es sur le terrain. Il g\u00e9rait HubSpot, les automatisations et tout ce qui aidait les ventes \u00e0 passer plus de temps avec les clients. Ce qu'il ne voulait pas, c'\u00e9tait un autre silo \u2014 ni une carte attrayante mais d\u00e9connect\u00e9e de la r\u00e9alit\u00e9 du CRM.<\/p>\n\n\n\n

Il a choisi Mapsly.<\/p>\n\n\n\n

D\u00e9fis<\/strong><\/h2>\n\n\n\n
    \n
  • Surcharge de planification des itin\u00e9raires\u00a0: les repr\u00e9sentants passaient environ 1 \u00e0 2\u00a0heures \u00e0 planifier les itin\u00e9raires pour le lendemain.<\/li>\n\n\n\n
  • Fragmentation des donn\u00e9es : les donn\u00e9es clients et prospects vivaient dans des outils s\u00e9par\u00e9s, ce qui rendait difficile la mise \u00e0 jour et la centralisation des enregistrements.<\/li>\n\n\n\n
  • Clart\u00e9 des territoires : L'\u00e9quipe avait besoin de territoires clairs et de moyens simples pour se concentrer par type de client et par ville pour des jours cibl\u00e9s sur le terrain.<\/li>\n<\/ul>\n\n\n\n

    Pourquoi Mapsly<\/strong><\/h2>\n\n\n\n
      \n
    • Synchronisation bidirectionnelle avec HubSpot (et Google Sheets)\u00a0: une source unique de v\u00e9rit\u00e9 pour les comptes, prospects et activit\u00e9s terrain.<\/li>\n\n\n\n
    • Itin\u00e9raires optimis\u00e9s pour les villes et micro-zones\u00a0: les repr\u00e9sentants peuvent choisir une ville (par ex., Fort Myers) ou une zone et cr\u00e9er des itin\u00e9raires multi-arr\u00eats efficaces en quelques minutes.<\/li>\n\n\n\n
    • Gestion des territoires\u00a0: Territoires cartographi\u00e9s et attribu\u00e9s \u00e0 des repr\u00e9sentants sp\u00e9cifiques.<\/li>\n\n\n\n
    • D\u00e9couverte des prospects sur la carte : les commerciaux peuvent trouver des entreprises \u00e0 proximit\u00e9 et les ajouter \u00e0 HubSpot en deux clics.<\/li>\n\n\n\n
    • Calques et filtres configurables\u00a0: les repr\u00e9sentants segmentent rapidement par type de client (par ex., \u00e9lectriciens, magasins de location) lors des changements de promotions.
      <\/li>\n\n\n\n
    • UX mobile-first et localisation\u00a0: L'\u00e9quipe a lou\u00e9 l'exp\u00e9rience int\u00e9gr\u00e9e de Mapsly et la traduction en fran\u00e7ais, facilitant l'adoption.<\/li>\n<\/ul>\n\n\n\n

      La premi\u00e8re semaine\u00a0: relier les points<\/strong><\/h2>\n\n\n\n

      Gabriel a connect\u00e9 Mapsly \u00e0 HubSpot et \u00e0 une feuille Google de prospects. Les territoires ont \u00e9t\u00e9 activ\u00e9s pour le Qu\u00e9bec, l'Ontario et la Floride, et les repr\u00e9sentants ont vu leurs portefeuilles affich\u00e9s sur une carte vivante \u2014 entreprises, prospects et contexte extraits directement du CRM. La r\u00e9action de l'\u00e9quipe a \u00e9t\u00e9 imm\u00e9diate : l'interface semblait famili\u00e8re, la localisation fran\u00e7aise naturelle, et pour la premi\u00e8re fois, la carte et le CRM chantaient en harmonie.<\/p>\n\n\n\n

      Une journ\u00e9e \u00e0 Fort Myers<\/strong><\/h2>\n\n\n\n

      Imaginez un repr\u00e9sentant commen\u00e7ant la journ\u00e9e pr\u00e8s de Fort Myers. Au lieu de jongler avec des onglets et des feuilles de calcul, le commercial :<\/p>\n\n\n\n

        \n
      1. Filtre la carte pour se concentrer sur les magasins de location pour une nouvelle promotion.<\/li>\n\n\n\n
      2. Clics Optimiser l\u2019itin\u00e9raire<\/strong>, ajoute quelques comptes incontournables, et dans 10\u201315 minutes<\/strong> a une journ\u00e9e compl\u00e8te et sens\u00e9e au lieu de l'ancienne 1\u20132 heures<\/strong> rituel de planification.<\/li>\n\n\n\n
      3. En milieu d'apr\u00e8s-midi, une r\u00e9union se termine plus t\u00f4t. Trouver des prospects<\/strong>\u2014des \u00e9pingles violettes apparaissent pour les entreprises \u00e0 proximit\u00e9 qui ne sont pas encore dans HubSpot. Une simple touche sur Exporter<\/strong>, et le prospect est cr\u00e9\u00e9 et attribu\u00e9 dans le CRM.<\/li>\n\n\n\n
      4. \u00c0 chaque arr\u00eat, un l\u00e9ger formulaire d'enregistrement<\/strong> permet de saisir des notes et des photos. Si elles sont trop \u00e9loign\u00e9es de l\u2019emplacement, Mapsly le signale. Taper ou dicter via le clavier du t\u00e9l\u00e9phone reste rapide et suffisamment mains libres pour un usage en bord de trottoir.<\/li>\n<\/ol>\n\n\n\n

        Qu'est-ce qui a chang\u00e9 (et qui est rest\u00e9)<\/strong><\/h2>\n\n\n\n
          \n
        • Temps de planification r\u00e9duit\u00a0:<\/strong> De ~1 \u00e0 2 heures jusqu'\u00e0 ~10\u201315 minutes<\/strong> par repr\u00e9sentant, par jour.<\/li>\n\n\n\n
        • La densit\u00e9 de visite a augment\u00e9\u00a0:<\/strong> Moins de retours en arri\u00e8re, des clusters plus cibl\u00e9s, et des visites \u00ab bonus \u00bb faciles quand le temps le permet.<\/li>\n\n\n\n
        • Donn\u00e9es rest\u00e9es propres\u00a0:<\/strong> La synchronisation bidirectionnelle signifie que les notes, photos et nouveaux prospects arrivent imm\u00e9diatement dans HubSpot.<\/li>\n\n\n\n
        • Mise au point accentu\u00e9e\u00a0:<\/strong> Les calques et filtres permettent \u00e0 l'\u00e9quipe de pivoter par segment (\u00e9lectriciens, location, etc.) en quelques secondes.<\/li>\n<\/ul>\n\n\n\n
          \n

          \u00ab Avant, planifier un itin\u00e9raire prenait 1 \u00e0 2 heures. Avec Mapsly, cela prend 10 \u00e0 15 minutes et nous sommes pr\u00eats pour le jour suivant. \u00bb \u2014 Gabriel Lussier<\/p>\n<\/blockquote>\n\n\n\n

          HubSpot + Google Sheets + Mapsly<\/strong>\u2014 c\u2019est tout. Une seule source de v\u00e9rit\u00e9, un seul endroit pour planifier, et un seul itin\u00e9raire du concept \u00e0 la r\u00e9alisation.<\/p>\n\n\n\n

          Quelle est la suite<\/strong><\/h2>\n\n\n\n
            \n
          • D\u00e9ployer itin\u00e9raire sensible au calendrier<\/strong> dans toute l'\u00e9quipe.<\/li>\n\n\n\n
          • Standardiser formulaires d'enregistrement<\/strong> pour codifier les notes de terrain (et les photos) en donn\u00e9es CRM.<\/li>\n\n\n\n
          • Une courte s\u00e9ance de remise \u00e0 niveau pour les repr\u00e9sentants restants afin de rendre les bonnes pratiques universelles.<\/li>\n<\/ul>\n\n\n\n


            En r\u00e9sum\u00e9 :<\/strong> Mapsly n'a pas seulement trac\u00e9 des itin\u00e9raires\u00a0; il a r\u00e9invent\u00e9 la fa\u00e7on dont une \u00e9quipe terrain planifie, priorise et capture la valeur sur la route\u00a0\u2014 transformant des heures de pr\u00e9paration en minutes et transformant les cartes en \u00e9lan.<\/p>","protected":false},"excerpt":{"rendered":"

            L'\u00e9quipe terrain de 12 personnes de Cisolift a r\u00e9duit la planification quotidienne des itin\u00e9raires de 1 \u00e0 2 heures \u00e0 10 \u00e0 15 minutes gr\u00e2ce \u00e0 l'int\u00e9gration HubSpot de Mapsly, \u00e0 l'optimisation du routage et \u00e0 la d\u00e9couverte de prospects en temps r\u00e9el, transformant ainsi le temps de pr\u00e9paration en temps de vente.<\/p>","protected":false},"featured_media":25055,"template":"","meta":{"_acf_changed":true},"products-and-features":[30],"industries":[32],"class_list":["post-25054","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nFrom Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/fr\/customer-success-stories\/cisolift-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - 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