{"id":25048,"date":"2025-12-15T18:30:58","date_gmt":"2025-12-15T15:30:58","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25048"},"modified":"2025-12-15T18:41:04","modified_gmt":"2025-12-15T15:41:04","slug":"agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/fr\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/","title":{"rendered":"Agrifac \u00d7 Mapsly\u00a0: Mettre de l'ordre (et une carte en direct) dans un univers de 20\u00a0000 comptes"},"content":{"rendered":"

\u00c0 propos d'Agrifac<\/strong><\/h2>\n\n\n\n

Agrifac est un fabricant n\u00e9erlandais de machines pulv\u00e9risatrices agricoles (fond\u00e9 en 1986). L'entreprise utilise Zoho comme CRM et g\u00e8re environ 20 000 comptes dans le monde entier. Son organisation commerciale compte environ 30 personnes, dont 90% sont des utilisateurs enregistr\u00e9s de Mapsly.<\/p>\n\n\n\n

Le d\u00e9fi<\/strong><\/h2>\n\n\n\n

Sur des march\u00e9s cl\u00e9s comme les Pays-Bas et la Belgique seulement, les repr\u00e9sentants g\u00e8rent entre 2 000 et 3 000 clients et prospects. Travailler \u00e0 partir de listes statiques ou exporter des CSV vers Google Maps rendait \u00ab impossible \u00bb de savoir qui visiter ensuite. Pour Sandu Teodor, Sales Support Officer, il \u00e9tait clair que l\u2019\u00e9quipe avait besoin d\u2019une vue en temps r\u00e9el, synchronis\u00e9e avec le CRM, pour planifier plus intelligemment.<\/p>\n\n\n\n

Pourquoi Mapsly<\/strong><\/h2>\n\n\n\n

Agrifac voulait une carte en direct connect\u00e9e \u00e0 Zoho CRM qui puisse\u00a0:<\/p>\n\n\n\n

    \n
  • Diff\u00e9renciez visuellement les leads, les comptes et les concessionnaires sur la carte.
    <\/li>\n\n\n\n
  • Permettez aux repr\u00e9sentants de filtrer par propri\u00e9taire de l'enregistrement afin que chacun puisse voir \u00ab son \u00bb livre.
    <\/li>\n\n\n\n
  • Planifiez les jours ou les semaines avec des indications d'itin\u00e9raire au m\u00eame endroit\u00a0;
    <\/li>\n\n\n\n
  • Afficher les opportunit\u00e9s ouvertes pour concentrer les efforts l\u00e0 o\u00f9 les conversations sont actives.<\/li>\n<\/ul>\n\n\n\n
    \n

    Nous utilisons Mapsly pour faciliter un peu la vie des commerciaux en planifiant leurs journ\u00e9es ou semaines \u00e0 l'avance avec un guidage d'itin\u00e9raire et pour que tout cela soit regroup\u00e9 sur une seule carte.\" \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Mise en \u0153uvre et adoption<\/strong><\/h2>\n\n\n\n

    Le d\u00e9ploiement d'Agrifac a \u00e9t\u00e9 collaboratif et pratique.<\/p>\n\n\n\n

    Apr\u00e8s une d\u00e9monstration et une configuration initiales, l'\u00e9quipe a travaill\u00e9 directement avec l'ing\u00e9nieur Solutions de Mapsly pour personnaliser l'espace de travail ; une session de suivi \u00ab a fait de beaux progr\u00e8s \u00bb, donnant aux premiers utilisateurs la confiance n\u00e9cessaire pour devenir actifs.\u00a0<\/p>\n\n\n\n

    \n

    \u00ab Pour savoir o\u00f9 se trouvent tout le monde ou combien de clients j'ai dans une zone, Mapsly est vraiment d'une grande aide. \u00bb \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Comment l'\u00e9quipe l'utilise aujourd'hui<\/strong><\/h2>\n\n\n\n

    Vue en direct et cod\u00e9e par couleur de l'ensemble du livre. <\/strong>Basculez Reps, Leads, Comptes et Concessionnaires sur une m\u00eame carte et voyez instantan\u00e9ment ce qui est quoi.<\/p>\n\n\n\n

    Les filtres du propri\u00e9taire pour se concentrer sur leurs enregistrements<\/strong>Avec la synchronisation de la propri\u00e9t\u00e9 Zoho, chaque commercial recentre la carte sur son portefeuille.<\/p>\n\n\n\n

    Contexte rapide, actions plus rapides. <\/strong>Depuis n'importe quelle \u00e9pingle, les repr\u00e9sentants ouvrent l'enregistrement Zoho et effectuent des modifications sans changer d'outil.<\/p>\n\n\n\n

    Planification qui correspond \u00e0 la r\u00e9alit\u00e9 du jour. <\/strong>Certains repr\u00e9sentants commerciaux planifient \u00e0 l'avance ; beaucoup planifient le jour m\u00eame car la disponibilit\u00e9 des agriculteurs varie en fonction de la m\u00e9t\u00e9o.<\/p>\n\n\n\n

    Adoption de la construction avec un accompagnement pratique.<\/strong> Apr\u00e8s des ajustements du workflow avec l'\u00e9quipe de Mapsly, l'utilisation est en pleine croissance.<\/p>\n\n\n\n

    \n

    Nous avons maintenant beaucoup cr\u00e9\u00e9 un espace o\u00f9 certains de nos commerciaux travaillent d\u00e9j\u00e0 tr\u00e8s activement\u2026 Je pense que cela peut vraiment devenir un outil utile pour nous.<\/p>\n<\/blockquote>\n\n\n\n

    Moins d'entretien, plus de vente\u00a0:<\/strong> Les repr\u00e9sentants ne reconstruisent plus les cartes Google ni ne jonglent avec des listes papier.<\/p>\n\n\n\n

    \n

    Les commerciaux n'ont pas besoin de passer des heures \u00e0 cr\u00e9er une carte Google pour eux-m\u00eames.<\/p>\n<\/blockquote>\n\n\n\n

    Comment la carte partag\u00e9e ajoute de la visibilit\u00e9 au site web<\/strong><\/h2>\n\n\n\n

    Agrifac utilise \u00e9galement Mapsly pour alimenter la carte des concessionnaires sur son site web, affichant chaque revendeur, site \u00e0 l'\u00e9tranger et partenaire de service afin que les clients puissent rapidement trouver un support commercial ou de maintenance \u00e0 proximit\u00e9.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Avant Mapsly, l'\u00e9quipe exportait les rapports de Zoho et reconstruisait la carte dans Google Maps environ une fois par mois ; d\u00e9sormais, le site web r\u00e9cup\u00e8re les enregistrements CRM en temps r\u00e9el, \u00e9liminant les mises \u00e0 jour manuelles et garantissant que les visiteurs voient toujours des emplacements pr\u00e9cis.<\/p>\n\n\n\n

    Qu'est-ce qui a chang\u00e9 par rapport \u00e0 \u00ab\u00a0avant\u00a0\u00bb<\/strong>
    <\/h2>\n\n\n\n

    Avant\u00a0:<\/strong> Les repr\u00e9sentants exportaient les donn\u00e9es CRM et reconstruisaient les cartes dans Google chaque mois ; les individus cr\u00e9aient parfois leurs propres cartes Google. La planification des itin\u00e9raires se faisait sur papier ou avec des applications grand public.
    <\/p>\n\n\n\n

    Maintenant\u00a0:<\/strong> Les donn\u00e9es sont en direct et centralis\u00e9es. Les repr\u00e9sentants peuvent acc\u00e9der directement aux enregistrements CRM depuis la carte, effectuer de petites mises \u00e0 jour et, lorsque n\u00e9cessaire, planifier des itin\u00e9raires en quelques clics. Cela \u00e9limine des heures de travail manuel pour maintenir des cartes s\u00e9par\u00e9es.<\/p>\n\n\n\n

    \n

    To D\u00e9couvrez o\u00f9 se trouve tout le monde<\/strong>\u2014ou combien de clients<\/strong> J'ai dans une zone\u2014c'est l\u00e0 Mapsly aide vraiment<\/strong>.\u201d \u2014 Sandu Teodor<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

    Agrifac a cartographi\u00e9 20 000 comptes dans Zoho CRM avec Mapsly, r\u00e9duisant des heures de planification manuelle des itin\u00e9raires et offrant \u00e0 30 repr\u00e9sentants terrain une visibilit\u00e9 en temps r\u00e9el sur les clients, les concessionnaires et les opportunit\u00e9s ouvertes \u2014 le tout depuis une carte synchronis\u00e9e.<\/p>","protected":false},"featured_media":25049,"template":"","meta":{"_acf_changed":true},"products-and-features":[38,30],"industries":[32],"class_list":["post-25048","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-embedded-map","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nAgrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/fr\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - 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