{"id":25048,"date":"2025-12-15T18:30:58","date_gmt":"2025-12-15T15:30:58","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25048"},"modified":"2025-12-15T18:41:04","modified_gmt":"2025-12-15T15:41:04","slug":"agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/fr\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/","title":{"rendered":"Agrifac \u00d7 Mapsly : Apporter de l'ordre (et une carte en direct) \u00e0 un univers de 20 000 comptes"},"content":{"rendered":"

\u00c0 propos d'Agrifac<\/strong><\/h2>\n\n\n\n

Agrifac est un fabricant n\u00e9erlandais de machines pulv\u00e9risatrices agricoles (fond\u00e9 en 1986). L'entreprise utilise Zoho comme CRM et g\u00e8re environ 20 000 comptes dans le monde. Son organisation commerciale compte environ 30 personnes, dont 90 % sont des utilisateurs enregistr\u00e9s de Mapsly.<\/p>\n\n\n\n

Le d\u00e9fi<\/strong><\/h2>\n\n\n\n

Dans des march\u00e9s cl\u00e9s comme les Pays-Bas et la Belgique, les repr\u00e9sentants g\u00e8rent \u00e0 eux seuls entre 2 000 et 3 000 clients et prospects. Travailler \u00e0 partir de listes statiques \u2013 ou exporter des CSV vers Google Maps \u2013 rendait \u00ab impossible \u00bb de savoir qui visiter ensuite. Pour Sandu Teodor, Sales Support Officer, il \u00e9tait \u00e9vident que l'\u00e9quipe avait besoin d'une vue en temps r\u00e9el synchronis\u00e9e avec le CRM pour planifier plus intelligemment.<\/p>\n\n\n\n

Pourquoi Mapsly<\/strong><\/h2>\n\n\n\n

Agrifac voulait une carte en direct connect\u00e9e \u00e0 Zoho CRM qui pourrait :<\/p>\n\n\n\n

    \n
  • Diff\u00e9renciez visuellement les leads, les accounts et les dealers sur la carte;
    <\/li>\n\n\n\n
  • Permettez aux repr\u00e9sentants de filtrer par propri\u00e9taire d'enregistrement afin que chacun puisse voir son \u00ab livre \u00bb;
    <\/li>\n\n\n\n
  • Planifiez des journ\u00e9es ou des semaines avec un guidage de parcours en un seul endroit;
    <\/li>\n\n\n\n
  • Afficher les opportunit\u00e9s ouvertes pour concentrer l'effort l\u00e0 o\u00f9 les conversations sont actives.<\/li>\n<\/ul>\n\n\n\n
    \n

    \u201cNous utilisons Mapsly pour faciliter un peu la vie des commerciaux en planifiant leurs journ\u00e9es ou leurs semaines \u00e0 l\u2019avance avec un guidage d\u2019itin\u00e9raire et en regroupant tout cela sur une seule carte.\u201d \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Mise en \u0153uvre et adoption<\/strong><\/h2>\n\n\n\n

    Le d\u00e9ploiement d\u2019Agrifac a \u00e9t\u00e9 collaboratif et pratique.<\/p>\n\n\n\n

    Apr\u00e8s une d\u00e9mo initiale et une configuration, l'\u00e9quipe a travaill\u00e9 directement avec le Solution Engineer de Mapsly pour adapter l'espace de travail ; une session de travail de suivi \u00ab a franchi de belles \u00e9tapes \u00bb, donnant ainsi aux premiers utilisateurs la confiance n\u00e9cessaire pour se lancer.\u00a0<\/p>\n\n\n\n

    \n

    Pour savoir o\u00f9 se trouve chacun ou combien de clients j\u2019ai dans une zone, c\u2019est pr\u00e9cis\u00e9ment l\u00e0 que Mapsly est vraiment utile. \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Comment l'\u00e9quipe l'utilise aujourd'hui<\/strong><\/h2>\n\n\n\n

    Vue en direct et cod\u00e9e par couleur de l'ensemble du livre. <\/strong>Les repr\u00e9sentants basculent entre les leads, comptes et concessionnaires sur une seule carte et voient instantan\u00e9ment qui est qui.<\/p>\n\n\n\n

    Filtres de propri\u00e9taire pour se concentrer sur leurs dossiers<\/strong>Avec la synchronisation de la propri\u00e9t\u00e9 Zoho, chaque repr\u00e9sentant limite la carte \u00e0 son portefeuille.<\/p>\n\n\n\n

    Contexte rapide, actions plus rapides. <\/strong>Depuis n'importe quelle \u00e9pingle, les repr\u00e9sentants ouvrent l'enregistrement Zoho et effectuent des modifications sans changer d'outil.<\/p>\n\n\n\n

    Une planification qui correspond \u00e0 la r\u00e9alit\u00e9 du jour. <\/strong>Certains repr\u00e9sentants commerciaux planifient \u00e0 l'avance ; beaucoup planifient le jour m\u00eame car la disponibilit\u00e9 des agriculteurs change avec la m\u00e9t\u00e9o.<\/p>\n\n\n\n

    Stimuler l'adoption gr\u00e2ce \u00e0 des conseils pratiques.<\/strong> Apr\u00e8s des ajustements de workflow avec l'\u00e9quipe de Mapsly, l'utilisation augmente.<\/p>\n\n\n\n

    \n

    Nous avons vraiment cr\u00e9\u00e9 un espace o\u00f9 certains de nos commerciaux travaillent d\u00e9j\u00e0 de mani\u00e8re tr\u00e8s active\u2026 J\u2019ai l\u2019impression que cela peut vraiment devenir un outil utile pour nous.<\/p>\n<\/blockquote>\n\n\n\n

    Moins d'entretien, plus de vente:<\/strong> Les repr\u00e9sentants ne reconstruisent plus Google Maps ni ne g\u00e8rent de longues listes papier.<\/p>\n\n\n\n

    \n

    Les vendeurs n'ont pas \u00e0 passer des heures \u00e0 cr\u00e9er une carte Google pour eux-m\u00eames.<\/p>\n<\/blockquote>\n\n\n\n

    Comment Shared Map am\u00e9liore la visibilit\u00e9 du site Web<\/strong><\/h2>\n\n\n\n

    Agrifac utilise \u00e9galement Mapsly pour alimenter la carte des concessionnaires sur son site Web, pr\u00e9sentant chaque revendeur, chaque implant \u00e0 l'\u00e9tranger et chaque partenaire de service afin que les clients puissent rapidement trouver un support de vente ou de maintenance \u00e0 proximit\u00e9.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Avant Mapsly, l'\u00e9quipe exportait des rapports depuis Zoho et reconstruisait la carte dans Google Maps environ une fois par mois ; d\u00e9sormais, le site web r\u00e9cup\u00e8re des enregistrements CRM en direct, \u00e9liminant les mises \u00e0 jour manuelles et assurant que les visiteurs voient toujours des emplacements pr\u00e9cis.<\/p>\n\n\n\n

    Qu'est-ce qui a chang\u00e9 par rapport \u00e0 \u00ab avant \u00bb?<\/strong>
    <\/h2>\n\n\n\n

    Avant\u00a0:<\/strong> Les repr\u00e9sentants ont export\u00e9 les donn\u00e9es CRM et reconstruit les cartes dans Google chaque mois\u00a0; certains individus cr\u00e9aient parfois leurs propres cartes Google. La planification d'itin\u00e9raires se faisait sur papier ou avec des applications grand public.
    <\/p>\n\n\n\n

    Maintenant :<\/strong> Les donn\u00e9es sont en direct et centralis\u00e9es. Les repr\u00e9sentants peuvent acc\u00e9der directement aux enregistrements CRM \u00e0 partir de la carte, effectuer de petites mises \u00e0 jour et, le cas \u00e9ch\u00e9ant, planifier des itin\u00e9raires en quelques clics. Cela \u00e9limine des heures de travail manuel pour maintenir des cartes s\u00e9par\u00e9es.<\/p>\n\n\n\n

    \n

    \u00c0 D\u00e9couvrez o\u00f9 tout le monde se trouve<\/strong>\u2014ou Combien de clients ?<\/strong> J'ai dans une zone \u2013 c'est l\u00e0, Mapsly aide vraiment.<\/strong>.\u201d \u2014 Sandu Teodor<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

    Agrifac a cartographi\u00e9 20 000 comptes dans Zoho CRM avec Mapsly, \u00e9liminant des heures de planification manuelle des itin\u00e9raires et offrant \u00e0 30 repr\u00e9sentants de terrain une visibilit\u00e9 en temps r\u00e9el sur les clients, les distributeurs et les opportunit\u00e9s en cours, le tout \u00e0 partir d'une seule carte synchronis\u00e9e.<\/p>","protected":false},"featured_media":25049,"template":"","meta":{"_acf_changed":true},"products-and-features":[38,30],"industries":[32],"class_list":["post-25048","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-embedded-map","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nAgrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/fr\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - 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