{"id":25048,"date":"2025-12-15T18:30:58","date_gmt":"2025-12-15T15:30:58","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25048"},"modified":"2025-12-15T18:41:04","modified_gmt":"2025-12-15T15:41:04","slug":"agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/fr\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/","title":{"rendered":"Agrifac \u00d7 Mapsly : Mettre de l\u2019ordre (et une carte en direct) dans un univers de 20 000 comptes"},"content":{"rendered":"

\u00c0 propos d\u2019Agrifac<\/strong><\/h2>\n\n\n\n

Agrifac est un fabricant de pulv\u00e9risateurs agricoles bas\u00e9 aux Pays-Bas (fond\u00e9 en 1986). L\u2019entreprise utilise Zoho comme CRM et g\u00e8re ~20,000 comptes dans le monde. Son organisation commerciale compte environ 30 personnes, dont 90% sont des utilisateurs Mapsly enregistr\u00e9s.<\/p>\n\n\n\n

Le d\u00e9fi<\/strong><\/h2>\n\n\n\n

Rien que sur des march\u00e9s cl\u00e9s comme les Pays-Bas et la Belgique, les repr\u00e9sentants g\u00e8rent 2,000\u20133,000 clients et prospects. Travailler \u00e0 partir de listes statiques\u2014ou exporter des CSVs vers Google Maps\u2014rendait \u201cimpossible\u201d le fait de savoir qui visiter ensuite. Pour Sandu Teodor, Sales Support Officer, il \u00e9tait clair que l\u2019\u00e9quipe avait besoin d\u2019une vue en direct, synchronis\u00e9e avec le CRM, pour planifier plus intelligemment.<\/p>\n\n\n\n

Pourquoi Mapsly<\/strong><\/h2>\n\n\n\n

Agrifac voulait une carte en direct connect\u00e9e \u00e0 Zoho CRM qui pouvait:,<\/p>\n\n\n\n

    \n
  • Diff\u00e9rencier visuellement les prospects, comptes et revendeurs sur la carte;
    <\/li>\n\n\n\n
  • Permettez aux repr\u00e9sentants de filtrer par propri\u00e9taire de l\u2019enregistrement afin que chacun puisse voir \u201cson\u201d portefeuille;
    <\/li>\n\n\n\n
  • Planifiez des jours ou des semaines avec le guidage d\u2019itin\u00e9raire au m\u00eame endroit;
    <\/li>\n\n\n\n
  • Affichez les opportunit\u00e9s ouvertes pour concentrer les efforts l\u00e0 o\u00f9 les conversations sont actives.<\/li>\n<\/ul>\n\n\n\n
    \n

    \u201cNous utilisons Mapsly pour faciliter un peu la vie des commerciaux en planifiant leurs journ\u00e9es ou leurs semaines \u00e0 l\u2019avance avec le guidage d\u2019itin\u00e9raire et en r\u00e9unissant tout cela sur une seule carte.\u201d \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Mise en \u0153uvre & adoption<\/strong><\/h2>\n\n\n\n

    Le d\u00e9ploiement d\u2019Agrifac a \u00e9t\u00e9 collaboratif et concret.<\/p>\n\n\n\n

    Apr\u00e8s une premi\u00e8re d\u00e9monstration et configuration, l\u2019\u00e9quipe a travaill\u00e9 directement avec le Solution Engineer de Mapsly pour adapter l\u2019espace de travail; une session de travail de suivi \u201ca permis de belles avanc\u00e9es,\u201d donnant aux premiers utilisateurs la confiance n\u00e9cessaire pour devenir actifs.\u00a0<\/p>\n\n\n\n

    \n

    \u201cSavoir o\u00f9 se trouve chacun ou combien de clients j\u2019ai dans une zone\u2014c\u2019est quelque chose pour lequel Mapsly est vraiment utile.\u201d \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Comment l\u2019\u00e9quipe l\u2019utilise aujourd\u2019hui<\/strong><\/h2>\n\n\n\n

    Vue en direct, avec code couleur, de l\u2019ensemble du livre. <\/strong>Les repr\u00e9sentants activent et d\u00e9sactivent les Leads, les Comptes et les Revendeurs sur une seule carte et voient instantan\u00e9ment ce qui est quoi.<\/p>\n\n\n\n

    Filtres de propri\u00e9taire pour se concentrer sur leurs enregistrements<\/strong>=. Une fois la propri\u00e9t\u00e9 Zoho synchronis\u00e9e, chaque repr\u00e9sentant limite la carte \u00e0 son portefeuille.<\/p>\n\n\n\n

    Contexte rapide, actions plus rapides. <\/strong>Depuis n\u2019importe quelle \u00e9pingle, les repr\u00e9sentants ouvrent l\u2019enregistrement Zoho et effectuent des modifications sans changer d\u2019outil.<\/p>\n\n\n\n

    Planification adapt\u00e9e \u00e0 la r\u00e9alit\u00e9 de la journ\u00e9e. <\/strong>Certains commerciaux planifient \u00e0 l\u2019avance; beaucoup planifient le jour m\u00eame, car la disponibilit\u00e9 des agriculteurs varie avec la m\u00e9t\u00e9o.<\/p>\n\n\n\n

    D\u00e9veloppement de l\u2019adoption avec un accompagnement pratique.<\/strong> Apr\u00e8s des ajustements du workflow avec l\u2019\u00e9quipe de Mapsly, l\u2019utilisation augmente.<\/p>\n\n\n\n

    \n

    Nous avons maintenant vraiment cr\u00e9\u00e9 un espace o\u00f9 certains de nos commerciaux travaillent d\u00e9j\u00e0 tr\u00e8s activement\u2026 J\u2019ai le sentiment que cela peut vraiment devenir un outil utile pour nous.<\/p>\n<\/blockquote>\n\n\n\n

    Moins de maintenance, plus de ventes:<\/strong> Les repr\u00e9sentants n\u2019ont plus \u00e0 recr\u00e9er Google maps ni \u00e0 jongler avec des listes papier.<\/p>\n\n\n\n

    \n

    Les commerciaux n\u2019ont pas \u00e0 passer des heures \u00e0 cr\u00e9er une carte Google pour eux-m\u00eames.<\/p>\n<\/blockquote>\n\n\n\n

    Comment une carte partag\u00e9e ajoute de la visibilit\u00e9 au site web<\/strong><\/h2>\n\n\n\n

    Agrifac utilise \u00e9galement Mapsly pour alimenter la carte des revendeurs sur son site web\u2014pr\u00e9sentant chaque revendeur, site \u00e0 l\u2019\u00e9tranger et partenaire de service afin que les clients puissent trouver rapidement une assistance commerciale ou de maintenance \u00e0 proximit\u00e9.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Avant Mapsly, l\u2019\u00e9quipe exportait des rapports depuis Zoho et reconstruisait la carte dans Google Maps environ une fois par mois; d\u00e9sormais, le site web r\u00e9cup\u00e8re les enregistrements CRM en direct, ce qui \u00e9limine les mises \u00e0 jour manuelles et garantit que les visiteurs voient toujours des emplacements exacts.<\/p>\n\n\n\n

    Ce qui a chang\u00e9 par rapport \u00e0 \u201cavant\u201d<\/strong>
    <\/h2>\n\n\n\n

    Avant:<\/strong> Les repr\u00e9sentants exportaient les donn\u00e9es CRM et recr\u00e9aient des cartes dans Google chaque mois; certains cr\u00e9aient parfois leurs propres cartes Google. La planification des itin\u00e9raires se faisait sur papier ou avec des applications grand public.
    <\/p>\n\n\n\n

    Maintenant:<\/strong> Les donn\u00e9es sont en direct et centralis\u00e9es. Les repr\u00e9sentants peuvent acc\u00e9der aux enregistrements CRM directement depuis la carte, effectuer de petites mises \u00e0 jour et\u2014si n\u00e9cessaire\u2014planifier des itin\u00e9raires en quelques clics. Cela supprime des heures de travail manuel consacr\u00e9es \u00e0 la maintenance de cartes distinctes.<\/p>\n\n\n\n

    \n

    Jusqu\u2019\u00e0 savoir o\u00f9 se trouve chacun<\/strong>\u2014ou, combien de clients<\/strong> J\u2019ai dans une zone\u2014c\u2019est l\u00e0 que, Mapsly aide vraiment<\/strong>.\u201d \u2014 Sandu Teodor<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

    Agrifac a cartographi\u00e9 20 000 comptes dans Zoho CRM avec Mapsly, r\u00e9duisant des heures de planification manuelle des itin\u00e9raires et offrant \u00e0 30 commerciaux terrain une visibilit\u00e9 en temps r\u00e9el sur les clients, les revendeurs et les opportunit\u00e9s ouvertes\u2014le tout depuis une seule carte synchronis\u00e9e.<\/p>","protected":false},"featured_media":25049,"template":"","meta":{"_acf_changed":true},"products-and-features":[38,30],"industries":[32],"class_list":["post-25048","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-embedded-map","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nAgrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/fr\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - 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