{"id":21410,"date":"2025-05-18T18:10:50","date_gmt":"2025-05-18T15:10:50","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/how-city-larder-streamlined-prospecting-territory-management-and-delivery-planning-with-mapsly\/"},"modified":"2025-12-16T14:47:25","modified_gmt":"2025-12-16T11:47:25","slug":"city-larder-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/fr\/customer-success-stories\/city-larder-case-study\/","title":{"rendered":"Comment City Larder a optimis\u00e9 la prospection, la gestion des territoires et la planification des livraisons avec Mapsly"},"content":{"rendered":"

\u00c0 propos de City Larder<\/strong><\/h2>\n\n\n\n

City Larder<\/strong> est une entreprise de fabrication alimentaire bas\u00e9e dans l\u2019\u00c9tat de Victoria, en Australie, sp\u00e9cialis\u00e9e dans les produits artisanaux premium comme les p\u00e2t\u00e9s, les terrines et les charcuteries. Vendant ses produits dans toute l\u2019Australie et g\u00e9rant une client\u00e8le vaste et diversifi\u00e9e\u2014comprenant des d\u00e9taillants, des \u00e9piceries, des boucheries, des \u00e9piceries fines et des boulangeries\u2014City Larder avait besoin d\u2019un syst\u00e8me intelligent et flexible pour g\u00e9rer ses activit\u00e9s de vente terrain et ses op\u00e9rations de livraison alors qu\u2019elle se pr\u00e9parait \u00e0 sa croissance future.<\/p>\n\n\n\n

Quand Heath Shirtcliffe<\/strong> a rejoint City Larder il y a neuf mois en tant que responsable des ventes, apportant une solide exp\u00e9rience en optimisation des syst\u00e8mes d\u2019entreprise. L\u2019une de ses grandes missions consistait \u00e0 pr\u00e9parer le CRM et les syst\u00e8mes \u00e0 \u00e9voluer\u2014il a donc commenc\u00e9 \u00e0 chercher un outil de cartographie qui fonctionnerait bien avec HubSpot. Apr\u00e8s avoir \u00e9tudi\u00e9 les options, Mapsly s\u2019est rapidement impos\u00e9 comme le meilleur choix.<\/p>\n\n\n\n

Visualisation compl\u00e8te des clients en un coup d\u2019\u0153il<\/h2>\n\n\n\n

D\u00e8s le d\u00e9part, Mapsly est devenu un outil quotidien pour Heath. Avec une base de clients aussi vaste et dispers\u00e9e, visualiser les clients et les prospects sur une, carte en direct<\/a> est devenu essentiel. Heath et son \u00e9quipe utilisent Mapsly pour filtrer les cat\u00e9gories de clients\u2014qu\u2019il s\u2019agisse de toutes les boulangeries d\u2019une r\u00e9gion ou des distributeurs de vin dans une zone pr\u00e9cise. En quelques clics seulement, ils peuvent voir exactement o\u00f9 les prospects potentiels et les clients existants sont regroup\u00e9s, r\u00e9partis par \u00e9tape du cycle de vie, groupe de vente au d\u00e9tail et groupe de restauration.<\/p>\n\n\n\n

\u00c0 mesure que City Larder lance de nouveaux produits, en particulier ceux destin\u00e9s \u00e0 des types de clients de niche, l\u2019\u00e9quipe s\u2019appuie sur Mapsly, couches visuelles<\/strong><\/a>=. Par exemple, le lancement d\u2019un nouveau produit de viande tranch\u00e9e destin\u00e9 aux \u00e9piceries fines leur permettait d\u2019identifier instantan\u00e9ment chaque client pertinent dans la bonne zone, de planifier efficacement leurs visites et de cr\u00e9er des listes marketing cibl\u00e9es sans approximation.<\/p>\n\n\n\n

\n

Lorsque nous avons lanc\u00e9 un nouveau produit destin\u00e9 aux \u00e9piceries fines, j\u2019ai pu identifier chaque client de cette cat\u00e9gorie en 10 minutes\u2014ce qui prenait auparavant des heures.<\/p>\n<\/blockquote>\n\n\n\n

Prospection quotidienne simplifi\u00e9e<\/h2>\n\n\n\n

L\u2019une des fonctionnalit\u00e9s les plus transformatrices pour City Larder a \u00e9t\u00e9 celle de Mapsly, fonctionnalit\u00e9 de prospection<\/strong>. Si Heath cible une r\u00e9gion viticole, il peut simplement survoler cette zone, rechercher “domaines viticoles” ou “distilleries,” et exporter tous les r\u00e9sultats pertinents directement dans HubSpot\u2014sans feuilles de calcul, sans saisie manuelle des donn\u00e9es. Ces prospects instantan\u00e9ment, synchroniser avec les listes actives et les workflows<\/a> dans HubSpot, ce qui signifie qu\u2019ils sont pr\u00eats pour une prise de contact cibl\u00e9e en quelques minutes.<\/p>\n\n\n\n

\n

Nous pouvons survoler une zone, rechercher des domaines viticoles et exporter les leads directement vers HubSpot en un clic. C\u2019est incroyablement pratique.<\/p>\n<\/blockquote>\n\n\n\n

C\u2019est tr\u00e8s diff\u00e9rent des anciennes m\u00e9thodes, o\u00f9 la collecte de nouveaux leads pour des campagnes ou des lancements de nouveaux produits impliquait de longues heures de cr\u00e9ation manuelle de listes et de mises \u00e0 jour du CRM. Maintenant,, ce qui prenait autrefois des jours se fait en quelques minutes<\/strong>. <\/p>\n\n\n\n

Gestion des territoires optimis\u00e9e pour la croissance future<\/h2>\n\n\n\n

La gestion des territoires pour l\u2019\u00e9quipe commerciale terrain en pleine croissance est un autre domaine o\u00f9 Mapsly est devenu indispensable. Victoria a \u00e9t\u00e9 divis\u00e9e en quatre zones principales,<\/a>, chacun \u00e9tant soigneusement \u00e9quilibr\u00e9 non seulement selon le nombre de clients, mais aussi selon leur volume de chiffre d\u2019affaires. Cela garantit que, lorsque de nouveaux repr\u00e9sentants rejoignent l\u2019\u00e9quipe, ils re\u00e7oivent un territoire \u00e9quitable et facile \u00e0 g\u00e9rer. Les nouveaux clients ajout\u00e9s via les formulaires HubSpot sont automatiquement orient\u00e9s vers le bon territoire en fonction de leur emplacement, et les workflows construits autour de ces territoires permettent une attribution et un suivi fluides.<\/p>\n\n\n\n

\n

\u00c0 mesure que nous ajoutons de nouveaux repr\u00e9sentants, nous pouvons facilement leur attribuer des territoires \u00e9quitables, optimis\u00e9s, sans retouche manuelle.<\/p>\n<\/blockquote>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Auparavant, configurer des territoires\u2014ou m\u00eame d\u00e9cider quel commercial devait prendre en charge un nouveau client\u2014aurait impliqu\u00e9 des feuilles de calcul d\u00e9sordonn\u00e9es, des calculs manuels et des heures d\u2019allers-retours. Aujourd\u2019hui, c\u2019est un processus simplifi\u00e9 et en direct, g\u00e9r\u00e9 conjointement via Mapsly et HubSpot.<\/p>\n\n\n\n

Planification des itin\u00e9raires et des livraisons \u00e0 l\u2019horizon<\/h2>\n\n\n\n

Bien qu\u2019il ait \u00e9t\u00e9 initialement utilis\u00e9 principalement pour la prospection et la cartographie des ventes, City Larder se pr\u00e9pare d\u00e9sormais \u00e0 apporter, routage de livraison<\/strong><\/a> dans Mapsly \u00e9galement. Jusqu\u2019\u00e0 pr\u00e9sent, ils s\u2019appuyaient sur un syst\u00e8me logiciel externe et d\u00e9connect\u00e9 pour la gestion des livraisons\u2014un syst\u00e8me peu pratique, d\u00e9pourvu d\u2019int\u00e9gration avec HubSpot, qui suscitait de la frustration tant chez les chauffeurs que chez le personnel administratif.<\/p>\n\n\n\n

Le moteur de routage de Mapsly est d\u00e9j\u00e0 adapt\u00e9 aux besoins sp\u00e9cifiques de City Larder’s. L\u2019\u00e9quipe Mapsly a \u00e9galement aid\u00e9 \u00e0 mettre en \u0153uvre un, contrainte d'heures de travail<\/strong> dans le moteur de routage\u2014garantissant que les livraisons sont automatiquement planifi\u00e9es pendant les heures d\u2019ouverture de chaque client, \u00e9vitant ainsi les livraisons manqu\u00e9es.<\/p>\n\n\n\n

Cette flexibilit\u00e9 pratique, combin\u00e9e \u00e0 la synchronisation en temps r\u00e9el avec le fil d\u2019activit\u00e9 de HubSpot, signifie que les chauffeurs pourront bient\u00f4t enregistrer des notes de livraison, saisir les temp\u00e9ratures, le nombre de colis et m\u00eame les signatures des clients directement dans le CRM pendant leur tourn\u00e9e.<\/p>\n\n\n\n

\n

Nous voulons que tout soit en direct\u2014sans double traitement des informations. Mapsly permettra \u00e0 nos chauffeurs et \u00e0 notre \u00e9quipe administrative de voir instantan\u00e9ment les m\u00eames informations \u00e0 jour.<\/p>\n<\/blockquote>\n\n\n\n

M\u00eame si Heath reconna\u00eet qu\u2019ils commencent \u00e0 peine \u00e0 exploiter tout le potentiel de Mapsly, les gains obtenus jusqu\u2019\u00e0 pr\u00e9sent sont ind\u00e9niables. Qu\u2019il s\u2019agisse de gagner des jours de travail lors du lancement de nouveaux produits, de r\u00e9duire les heures administratives gr\u00e2ce \u00e0 l\u2019automatisation ou de poser les bases d\u2019une op\u00e9ration de livraison rationalis\u00e9e, Mapsly est rapidement devenu un \u00e9l\u00e9ment essentiel des op\u00e9rations de City Larder.<\/p>\n\n\n\n

Vous souhaitez donner \u00e0 vos \u00e9quipes de vente et d\u2019op\u00e9rations terrain un v\u00e9ritable avantage concurrentiel?
<\/strong> \ud83d\udccd R\u00e9server une d\u00e9mo<\/a> avec un ing\u00e9nieur solutions Mapsly ou commencez votre essai gratuit de 14 jours d\u00e8s aujourd\u2019hui.
Concevons une solution sur mesure qui fonctionne exactement comme vous en avez besoin\u2014comme nous l\u2019avons fait pour City Larder.<\/p>","protected":false},"excerpt":{"rendered":"

En int\u00e9grant les outils avanc\u00e9s de cartographie, de prospection et d\u2019automatisation de Mapsly \u00e0 HubSpot, City Larder a \u00e9conomis\u00e9 des heures de travail manuel, standardis\u00e9 ses op\u00e9rations et pr\u00e9par\u00e9 son entreprise en croissance \u00e0 une gestion \u00e9volutive des ventes terrain et des livraisons.<\/p>","protected":false},"featured_media":21422,"template":"","meta":{"_acf_changed":false},"products-and-features":[35,30],"industries":[32],"class_list":["post-21410","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-location-tracking","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nHow City Larder Streamlined Prospecting, Territory Management, and Delivery Planning with Mapsly - Mapsly<\/title>\n<meta name=\"description\" content=\"City Larder uses Mapsly to automate prospecting, territory management, and delivery planning in HubSpot\u2014saving hours and preparing for scalable growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/fr\/customer-success-stories\/city-larder-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How City Larder Streamlined Prospecting, Territory Management, and Delivery Planning with Mapsly - 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