{"id":21403,"date":"2024-06-21T10:21:47","date_gmt":"2024-06-21T07:21:47","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/ccs-construction-staffing-tripled-the-number-of-new-leads-per-sales-rep\/"},"modified":"2025-10-28T12:07:17","modified_gmt":"2025-10-28T09:07:17","slug":"ccs-construction-staffing","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/fr\/customer-success-stories\/ccs-construction-staffing\/","title":{"rendered":"CCS Construction Staffing a tripl\u00e9 le nombre de nouveaux leads par commercial\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c0 propos de CCS Construction Staffing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CCS Construction Staffing, bas\u00e9e en North Carolina, est une entreprise leader de travail temporaire dans le secteur du recrutement pour la construction. Ses repr\u00e9sentants terrain visitent les chantiers de construction pour collecter des donn\u00e9es sur les entrepreneurs travaillant sur le projet et les contacter, en leur proposant des services de recrutement adapt\u00e9s.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le d\u00e9fi<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le transfert de donn\u00e9es bas\u00e9 sur des fichiers de HubSpot vers leur logiciel de planification d\u2019itin\u00e9raires \u00e9tait fastidieux et entra\u00eenait des plans de visite sous-optimaux,<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le logiciel de cartographie pr\u00e9c\u00e9demment utilis\u00e9 par CCS, les responsables devaient exporter les enregistrements depuis HubSpot et les t\u00e9l\u00e9verser manuellement, puis les attribuer aux commerciaux. Ce processus prenait un temps pr\u00e9cieux et ralentissait la planification des visites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, avec l\u2019ancien logiciel de cartographie de l\u2019entreprise, il \u00e9tait impossible pour CCS de coder les leads par couleur en fonction des champs HubSpot personnalis\u00e9s et de prioriser les visites des leads \u00e0 plus fort potentiel, ainsi que de permettre aux commerciaux sp\u00e9cialis\u00e9s dans certains produits de se concentrer sur les leads pr\u00e9sentant un fort potentiel de conversion pour les produits relevant de leur expertise.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le routage via un seul objet CRM limitait l\u2019efficacit\u00e9 des commerciaux,<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le pr\u00e9c\u00e9dent logiciel de planification d\u2019itin\u00e9raires ne permettait pas aux commerciaux d\u2019utiliser plus d\u2019un type d\u2019&nbsp;objet CRM, comme les leads et les entreprises HubSpot, dans un seul itin\u00e9raire. Cela obligeait les commerciaux \u00e0 choisir un type plut\u00f4t que l\u2019autre, r\u00e9duisant l\u2019efficacit\u00e9 de leurs itin\u00e9raires et augmentant le temps de trajet.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le transfert manuel des donn\u00e9es apr\u00e8s visite vers HubSpot a entra\u00een\u00e9 des pertes de donn\u00e9es et des processus plus lents, freinant les opportunit\u00e9s de vente,<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de saisir dans HubSpot les informations collect\u00e9es lors des visites chez les prestataires, les repr\u00e9sentants terrain devaient prendre des notes pendant leurs visites, puis saisir manuellement ces notes dans HubSpot \u00e0 leur retour au bureau. Ce processus doublait le temps n\u00e9cessaire \u00e0 la collecte des donn\u00e9es de visite et entra\u00eenait souvent des pertes de donn\u00e9es, car les repr\u00e9sentants n\u2019\u00e9taient pas en mesure de se rappeler toutes les informations en fin de journ\u00e9e. Il emp\u00eachait \u00e9galement la direction de l\u2019entreprise d\u2019acc\u00e9der \u00e0 des indicateurs de performance en temps r\u00e9el ou de r\u00e9agir rapidement \u00e0 l\u2019\u00e9volution des conditions op\u00e9rationnelles.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment Mapsly a aid\u00e9<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les leads HubSpot sont automatiquement synchronis\u00e9s avec Mapsly et attribu\u00e9s aux commerciaux<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque de nouveaux leads HubSpot sont ajout\u00e9s, ils sont automatiquement synchronis\u00e9s avec Mapsly, y compris leurs champs personnalis\u00e9s, qui jouent un r\u00f4le crucial dans les processus m\u00e9tier ult\u00e9rieurs. Ces leads sont ensuite automatiquement attribu\u00e9s au territoire de vente appropri\u00e9, puis au commercial qui en est responsable. Cela a consid\u00e9rablement r\u00e9duit le travail administratif qui prenait auparavant plusieurs heures par semaine.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La cat\u00e9gorisation automatique et le codage couleur des enregistrements HubSpot en fonction de champs HubSpot personnalis\u00e9s ont consid\u00e9rablement am\u00e9lior\u00e9 la qualit\u00e9 des visites, si bien que les commerciaux collectent d\u00e9sormais 3 fois plus de leads pr\u00eats \u00e0 \u00eatre appel\u00e9s par jour,<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CCS a configur\u00e9 des couches de carte dans Mapsly afin de coloriser automatiquement les enregistrements HubSpot en fonction des valeurs de leurs propri\u00e9t\u00e9s personnalis\u00e9es dans HubSpot, ce qui n\u2019\u00e9tait pas possible auparavant avec leur ancien logiciel de cartographie, afin que les opportunit\u00e9s \u00e0 forte valeur et les leads int\u00e9ress\u00e9s par des services sp\u00e9cifiques soient imm\u00e9diatement mis en \u00e9vidence. Cela permet \u00e0 son tour aux repr\u00e9sentants terrain de visiter ces emplacements en premier, augmentant l\u2019efficacit\u00e9 globale de leur \u00e9quipe et permettant aux commerciaux de collecter 3 fois plus de leads pr\u00eats \u00e0 \u00eatre appel\u00e9s par jour qu\u2019auparavant.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les repr\u00e9sentants terrain peuvent d\u00e9sormais cr\u00e9er des itin\u00e9raires multi-objets et am\u00e9liorer leur propre efficacit\u00e9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les repr\u00e9sentants terrain de CCS Construction Staffing peuvent d\u00e9sormais planifier leurs itin\u00e9raires \u00e0 l\u2019aide de diff\u00e9rents types d\u2019objets HubSpot, ce qui n\u2019\u00e9tait pas possible avec leur ancien outil de cartographie. Cette flexibilit\u00e9 permet aux repr\u00e9sentants d\u2019optimiser les visites aux leads en r\u00e9duisant le temps de trajet, triplant ainsi leur productivit\u00e9.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Il est beaucoup plus facile de cr\u00e9er des itin\u00e9raires de haute qualit\u00e9 avec Mapsly qu\u2019avec tous les autres outils que nous avons utilis\u00e9s.<\/em><br>\u2014 Alex Texeira, Directeur du d\u00e9veloppement des ventes,<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les donn\u00e9es collect\u00e9es avec les formulaires de Mapsly&#8217;s sont imm\u00e9diatement disponibles dans CCS\u2019s CRM, ce qui \u00e9limine la prise de notes et la perte de donn\u00e9es tout en am\u00e9liorant la transparence et la prise de d\u00e9cision<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux formulaires et aux capacit\u00e9s d\u2019automatisation de Mapsly, CCS Construction Staffing peut scripter l\u2019ensemble du sc\u00e9nario de visite. Lorsque les repr\u00e9sentants commerciaux visitent des chantiers, ils suivent une liste pr\u00e9cise de questions et remplissent un formulaire de check-in lorsqu\u2019ils quittent le lieu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois soumises, Mapsly synchronise automatiquement les donn\u00e9es collect\u00e9es avec la fiche de lead HubSpot de CCS. Cela \u00e9limine la n\u00e9cessit\u00e9 de saisir les donn\u00e9es apr\u00e8s la visite, r\u00e9duit de 30% les pertes de donn\u00e9es dues aux erreurs humaines et lib\u00e8re du temps pour les commerciaux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voir les donn\u00e9es de visite directement dans le CRM en temps r\u00e9el donne \u00e0 la direction de l\u2019entreprise une meilleure visibilit\u00e9 sur le statut\/la performance de l\u2019\u00e9quipe commerciale. La direction peut voir les leads cod\u00e9s par couleur selon le statut de suivi, afin de s\u2019assurer que les leads \u00e0 forte valeur sont prioris\u00e9s.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>C\u2019est incroyable que nous ayons r\u00e9alis\u00e9 une int\u00e9gration en temps r\u00e9el aussi compl\u00e8te sans aucun travail suppl\u00e9mentaire de notre c\u00f4t\u00e9. Tous les objets et champs HubSpot dont nous avions besoin sont apparus dans Mapsly. Les formulaires et l\u2019automatisation que nous avions imagin\u00e9s ont \u00e9t\u00e9 mis en \u0153uvre en quelques jours seulement par les ing\u00e9nieurs solutions de Mapsly. Je ne sais pas trop comment ils ont fait, mais ils l\u2019ont fait!<\/em><br>\u2014 Alex Texeira, Directeur du d\u00e9veloppement des ventes,<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mapsly a rendu possible un rythme d\u2019innovation qui \u00e9tait auparavant impossible<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 l\u2019automatisation de Mapsly et \u00e0 l\u2019aide de ses ing\u00e9nieurs solutions, CCS Construction Staffing a pu mettre en \u0153uvre rapidement plusieurs am\u00e9liorations de ses processus de vente. Cela a encore am\u00e9lior\u00e9 l\u2019efficacit\u00e9 de l\u2019\u00e9quipe et r\u00e9duit le travail administratif.&nbsp;<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment CCS Construction Staffing utilise l\u2019int\u00e9gration avanc\u00e9e de Mapsly avec HubSpot, les formulaires dynamiques et l\u2019optimisation des itin\u00e9raires pour obtenir plus de leads et augmenter les ventes.<\/p>","protected":false},"featured_media":21416,"template":"","meta":{"_acf_changed":true},"products-and-features":[24,25,27,30],"industries":[31],"class_list":["post-21403","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-automation","products-and-features-check-in-and-visit-scripting","products-and-features-optimized-routing","products-and-features-territory-management","industries-construction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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