{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"Vicepresidente de Marketing (Enfocado en el Crecimiento)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Sobre el rol<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estamos buscando un <strong>Vicepresidente de Marketing<\/strong> con amplia experiencia en el mercado estadounidense, que no solo es un pensador estrat\u00e9gico, sino tambi\u00e9n un ejecutor pr\u00e1ctico con un <strong>fuerte sesgo hacia el growth hacking<\/strong>. Este rol requiere a alguien que pueda <strong>encargarse de toda la funci\u00f3n de marketing<\/strong>\u2014de la marca a la generaci\u00f3n de demanda\u2014while, <strong>priorizando estrategias de crecimiento basadas en datos, escalables y de alto retorno de inversi\u00f3n<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Mapsly, creemos en <strong>crecimiento liderado por el producto (PLG) combinado con estrategias inteligentes de marketing outbound e inbound<\/strong>Trabajar\u00e1s estrechamente con los equipos de liderazgo, ventas y producto para impulsar la adopci\u00f3n, retenci\u00f3n y expansi\u00f3n de Mapsly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsabilidades<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estrategia y ejecuci\u00f3n de crecimiento:<\/strong> Desarrollar y ejecutar <strong>iniciativas de marketing de crecimiento escalables y orientadas al ROI<\/strong>, incluidos canales org\u00e1nicos y de pago, viralidad del producto y automatizaci\u00f3n, centrados en el mercado estadounidense.<\/li>\n\n\n\n<li><strong>Generaci\u00f3n de demanda:<\/strong> Optimice los embudos de adquisici\u00f3n y conversi\u00f3n de leads a trav\u00e9s de PPC, SEO, contenido, asociaciones y automatizaci\u00f3n de correos electr\u00f3nicos.<\/li>\n\n\n\n<li><strong>Posicionamiento y mensajes de la marca:<\/strong> Crea un texto convincente <strong>narrativa que diferencia a Mapsly<\/strong> en el \u00e1mbito de la automatizaci\u00f3n de ventas en campo y CRM.<\/li>\n\n\n\n<li><strong>Marketing de Asociaciones e Integraciones:<\/strong> Liderar la creaci\u00f3n de asociaciones y el co-marketing con plataformas CRM, soluciones l\u00edderes espec\u00edficas de la industria y los principales actores en sus ecosistemas.<\/li>\n\n\n\n<li><strong>Marketing de producto:<\/strong> Crea contenido atractivo <strong>lanzamientos de funciones, estudios de caso y materiales de habilitaci\u00f3n de ventas<\/strong> para mejorar la adopci\u00f3n y la conversi\u00f3n.<\/li>\n\n\n\n<li><strong>PLG y incorporaci\u00f3n de usuarios:<\/strong> Optimizar el <strong>experiencia de prueba autoservicio<\/strong>, colaboraci\u00f3n con los equipos de producto en avisos dentro de la aplicaci\u00f3n, tutoriales y recorridos guiados (por ejemplo, <strong>UserPilot u herramientas similares<\/strong>).<\/li>\n\n\n\n<li><strong>An\u00e1lisis y Experimentaci\u00f3n de Marketing:<\/strong> Implementar <strong>Prueba A\/B, seguimiento<\/strong>, y <strong>automatizaci\u00f3n de marketing<\/strong> para mejorar los indicadores CAC, LTV y churn.<\/li>\n\n\n\n<li><strong>Crecimiento de la Comunidad y Referencias:<\/strong> Establecer <strong>programas de recomendaci\u00f3n de clientes, programas de embajadores<\/strong>, y construir sobre lo existente <a href=\"https:\/\/mapsly.com\/es\/become-partner\/\">programa de afiliados con reparto de ingresos<\/a>.<\/li>\n\n\n\n<li><strong>Liderazgo de equipo:<\/strong> Contrate y gestione especialistas en marketing (internos y externos) a medida que Mapsly crece.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Habilidades clave y experiencia<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 a\u00f1os<\/strong> de experiencia en marketing SaaS B2B con enfoque en <strong>growth hacking, marketing de rendimiento o generaci\u00f3n de demanda <\/strong><strong>en el mercado estadounidense<\/strong>.<\/li>\n\n\n\n<li>Historial probado de <strong>escalar negocios SaaS <\/strong><strong>en el mercado estadounidense<\/strong><strong> a trav\u00e9s de estrategias de crecimiento no tradicionales con alto retorno de inversi\u00f3n <\/strong>cumpliendo de forma constante<strong> <\/strong>KPIs para generaci\u00f3n de prospectos o crecimiento de ingresos.<\/li>\n\n\n\n<li><strong>Pr\u00e1ctico<\/strong> experiencia con <strong>automatizaci\u00f3n de marketing, SEO, PPC (Google Ads, LinkedIn Ads), marketing por correo electr\u00f3nico y marketing de contenidos<\/strong>.<\/li>\n\n\n\n<li>S\u00f3lido entendimiento de <strong>Plataformas CRM y marketing de integraci\u00f3n<\/strong>.<\/li>\n\n\n\n<li>Experiencia con <strong>modelos freemium y PLG<\/strong> y el conocimiento de c\u00f3mo optimizar la conversi\u00f3n de gratuito a pago.<\/li>\n\n\n\n<li>Mentalidad orientada a los datos con dominio de herramientas como <strong>Google Analytics, Mixpanel, Amplitude o equivalente<\/strong>.<\/li>\n\n\n\n<li>Capacidad para trabajar en un <strong>entorno de startup de ritmo r\u00e1pido<\/strong> y priorizar proyectos de alto impacto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No es imprescindible<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experiencia previa <strong>marketing para ventas de campo, servicio de campo, log\u00edstica u otras empresas que emplean equipos externos significativos (en movimiento)<\/strong>.<\/li>\n\n\n\n<li>Experiencia <strong>escalar un programa de afiliados o gestionar asociaciones de reparto de ingresos<\/strong>.<\/li>\n\n\n\n<li>Exposici\u00f3n a <strong>estrategias de localizaci\u00f3n para la expansi\u00f3n global<\/strong>.<\/li>\n\n\n\n<li>Conocimiento t\u00e9cnico de APIs e integraciones SaaS.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu\u00e9 Ofrece Mapsly<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propiedad<\/strong>Un rol de alto impacto y alta visibilidad donde ser\u00e1s responsable de las iniciativas de crecimiento de Mapsly.<\/li>\n\n\n\n<li><strong>Crecimiento Profesional<\/strong>Oportunidad para ser un impulsor clave en el camino de Mapsly hacia convertirse en un \u201cunicornio\u201d.<\/li>\n\n\n\n<li><strong>Trabajo remoto<\/strong>Flexibilidad para trabajar desde cualquier lugar.<\/li>\n\n\n\n<li><strong>Producto SaaS de vanguardia<\/strong>Vende una plataforma innovadora con <strong>amplias aplicaciones industriales m\u00e1s all\u00e1 del CRM<\/strong>.<\/li>\n\n\n\n<li><strong>Compensaci\u00f3n<\/strong>Un salario base competitivo + <strong>bonos basados en el rendimiento<\/strong> vinculado a los resultados de crecimiento.<\/li>\n\n\n\n<li><strong>Cultura Din\u00e1mica<\/strong>\u00danase a un equipo colaborativo e innovador comprometido con obtener resultados y generar impacto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00f3mo aplicar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para postularse, por favor env\u00ede su curr\u00edculum y carta de presentaci\u00f3n a <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> explicando por qu\u00e9 est\u00e1s entusiasmado con la oportunidad de liderar el equipo de marketing en Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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