{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/es\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"VP de Marketing (enfocado en el crecimiento)"},"content":{"rendered":"<p><strong>Acerca del rol<\/strong><\/p>\n\n\n\n<p>Estamos buscando un <strong>VP de Marketing<\/strong> con amplia experiencia en el mercado estadounidense que no solo es un pensador estrat\u00e9gico, sino tambi\u00e9n un ejecutor pr\u00e1ctico con un <strong>Fuerte inclinaci\u00f3n hacia el growth hacking<\/strong>Este rol requiere a alguien que pueda <strong>Hazte cargo de toda la funci\u00f3n de marketing<\/strong>\u2014desde el branding hasta la generaci\u00f3n de demanda\u2014 <strong>Priorizando estrategias de crecimiento basadas en datos, escalables y de alto ROI<\/strong>.<\/p>\n\n\n\n<p>En Mapsly, creemos en, <strong>Crecimiento orientado al producto (PLG) combinado con estrategias inteligentes de marketing outbound e inbound<\/strong>Trabajar\u00e1 en estrecha colaboraci\u00f3n con los equipos de liderazgo, ventas y producto para impulsar la adopci\u00f3n, retenci\u00f3n y expansi\u00f3n de Mapsly.<\/p>\n\n\n\n<p><strong>Responsabilidades<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estrategia de Crecimiento y Ejecuci\u00f3n:<\/strong> Desarrollar y ejecutar <strong>iniciativas de marketing de crecimiento escalables y orientadas a ROI<\/strong>, incluyendo canales org\u00e1nicos y de pago, viralidad del producto y automatizaci\u00f3n, centrando en el mercado estadounidense.<\/li>\n\n\n\n<li><strong>Generaci\u00f3n de Demanda:<\/strong> Optimiza la captaci\u00f3n de clientes potenciales y los embudos de conversi\u00f3n a trav\u00e9s de PPC, SEO, contenido, asociaciones y automatizaci\u00f3n del correo electr\u00f3nico.<\/li>\n\n\n\n<li><strong>Posicionamiento de Marca y Mensaje:<\/strong> Crea un convincente <strong>narrativa que diferencia a Mapsly<\/strong> en el \u00e1mbito del CRM y la automatizaci\u00f3n de ventas de campo.<\/li>\n\n\n\n<li><strong>Marketing de Alianzas e Integraciones:<\/strong> Liderar la construcci\u00f3n de alianzas y el co-marketing con plataformas CRM, soluciones l\u00edderes espec\u00edficas de la industria y los principales actores en sus ecosistemas.<\/li>\n\n\n\n<li><strong>Marketing de Producto:<\/strong> Crea contenido convincente <strong>lanzamientos de funcionalidades, estudios de caso y materiales de habilitaci\u00f3n de ventas<\/strong> para mejorar la adopci\u00f3n y la conversi\u00f3n.<\/li>\n\n\n\n<li><strong>PLG e incorporaci\u00f3n de usuarios:<\/strong> Optimiza el <strong>experiencia de prueba de autoservicio<\/strong>colaborando con equipos de producto en avisos dentro de la aplicaci\u00f3n, tutoriales y recorridos guiados (p. ej., <strong>UserPilot o herramientas similares<\/strong>).<\/li>\n\n\n\n<li><strong>Anal\u00edtica de Marketing y Experimentaci\u00f3n:<\/strong> Implementar <strong>Pruebas A\/B, seguimiento<\/strong>, y <strong>automatizaci\u00f3n de marketing<\/strong> para mejorar las m\u00e9tricas de CAC, LTV y churn.<\/li>\n\n\n\n<li><strong>Crecimiento de la Comunidad y Referidos:<\/strong> Establecer <strong>programas de referidos, programas de embajadores<\/strong>y construir sobre lo que ya tenemos <a href=\"https:\/\/mapsly.com\/es\/become-partner\/\">programa de afiliados con reparto de ingresos<\/a>.<\/li>\n\n\n\n<li><strong>Liderazgo del equipo:<\/strong> Contrata y gestiona especialistas en marketing (internos y subcontratados) a medida que Mapsly escala.<\/li>\n<\/ul>\n\n\n\n<p><strong>Habilidades y experiencia clave<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5+ a\u00f1os<\/strong> de experiencia en marketing SaaS B2B con un enfoque en <strong>growth hacking, marketing de performance o generaci\u00f3n de demanda <\/strong><strong>en el mercado estadounidense<\/strong>.<\/li>\n\n\n\n<li>Historial comprobado de <strong>escalando empresas SaaS <\/strong><strong>en el mercado estadounidense<\/strong><strong> a trav\u00e9s de estrategias de crecimiento no tradicionales y con alto ROI <\/strong>cumpliendo de manera consistente<strong> <\/strong>KPIs de generaci\u00f3n de leads o crecimiento de ingresos.<\/li>\n\n\n\n<li><strong>Pr\u00e1ctico<\/strong> experiencia con <strong>automatizaci\u00f3n de marketing, SEO, PPC (Google Ads, LinkedIn Ads), email marketing y marketing de contenidos<\/strong>.<\/li>\n\n\n\n<li>S\u00f3lido conocimiento de <strong>Plataformas CRM y marketing de integraci\u00f3n<\/strong>.<\/li>\n\n\n\n<li>Experiencia con <strong>Modelos freemium y PLG<\/strong> y conocimiento sobre c\u00f3mo optimizar la conversi\u00f3n de gratuita a paga.<\/li>\n\n\n\n<li>Mentalidad basada en datos con dominio de herramientas como, <strong>Google Analytics, Mixpanel, Amplitude o equivalente<\/strong>.<\/li>\n\n\n\n<li>Capacidad para trabajar en un, <strong>entorno de startups de ritmo acelerado<\/strong> y priorice proyectos de alto impacto.<\/li>\n<\/ul>\n\n\n\n<p><strong>Deseable<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experiencia previa <strong>marketing dirigido a equipos de ventas de campo, servicio en terreno, log\u00edstica u otras empresas que cuentan con equipos externos significativos (viajeros)<\/strong>.<\/li>\n\n\n\n<li>Experiencia <strong>escalar un programa de afiliados o gestionar asociaciones de reparto de ingresos<\/strong>.<\/li>\n\n\n\n<li>Exposici\u00f3n a <strong>estrategias de localizaci\u00f3n para la expansi\u00f3n global<\/strong>.<\/li>\n\n\n\n<li>Conocimiento t\u00e9cnico de APIs e integraciones SaaS.<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo que Mapsly ofrece<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propiedad<\/strong>Un rol de alto impacto y alta visibilidad en el que ser\u00e1s responsable de impulsar las iniciativas de crecimiento de Mapsly.<\/li>\n\n\n\n<li><strong>Crecimiento Profesional<\/strong>Oportunidad de ser un impulsor clave en el camino de Mapsly hacia convertirse en un \u201cunicornio\u201d.<\/li>\n\n\n\n<li><strong>Trabajo Remoto<\/strong>Flexibilidad para trabajar desde cualquier lugar.<\/li>\n\n\n\n<li><strong>Producto SaaS de vanguardia<\/strong>Vende una plataforma innovadora <strong>amplias aplicaciones industriales m\u00e1s all\u00e1 del CRM<\/strong>.<\/li>\n\n\n\n<li><strong>Compensaci\u00f3n<\/strong>Un salario base competitivo + <strong>bonificaciones basadas en el rendimiento<\/strong> vinculado a los resultados de crecimiento.<\/li>\n\n\n\n<li><strong>Cultura Din\u00e1mica<\/strong>\u00danete a un equipo colaborativo e innovador, comprometido con impulsar resultados y marcar la diferencia.<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00f3mo aplicar<\/strong><\/p>\n\n\n\n<p>Para postularse, por favor env\u00ede su curr\u00edculum y carta de presentaci\u00f3n a <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> explicando por qu\u00e9 est\u00e1 entusiasmado con la oportunidad de liderar el equipo de marketing en Mapsly.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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