{"id":25054,"date":"2025-12-15T18:50:18","date_gmt":"2025-12-15T15:50:18","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25054"},"modified":"2025-12-15T18:54:44","modified_gmt":"2025-12-15T15:54:44","slug":"cisolift-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/cisolift-case-study\/","title":{"rendered":"De Mapas a Impulso: C\u00f3mo un Equipo de Campo de 12 Personas Redujo la Planificaci\u00f3n de Rutas de Horas a Minutos con Mapsly"},"content":{"rendered":"

Acerca de Cisolift<\/strong><\/h2>\n\n\n\n

Cuando Gabriel Lussier se uni\u00f3 al equipo go-to-market del distribuidor de equipos \u0421isolift, su mandato era simple y amplio: hacer que los datos hablasen con el terreno. \u00c9l gestionaba HubSpot, automatizaciones y todo lo que ayudaba a que las ventas pasaran m\u00e1s tiempo con los clientes. Lo que no quer\u00eda era otro silo\u2014o un mapa que se viera bien pero que viviera separado de la verdad en el CRM.<\/p>\n\n\n\n

\u00c9l eligi\u00f3 Mapsly.<\/p>\n\n\n\n

Desaf\u00edos<\/strong><\/h2>\n\n\n\n
    \n
  • Sobrecarga en la planificaci\u00f3n de rutas: los representantes dedicaban aproximadamente 1\u20132 horas a planificar las rutas para el d\u00eda siguiente.<\/li>\n\n\n\n
  • Fragmentaci\u00f3n de datos: los datos de clientes y prospectos estaban en herramientas separadas, lo que dificultaba mantener los registros actualizados y en un solo lugar.<\/li>\n\n\n\n
  • Claridad del territorio: El equipo necesitaba territorios claros y formas f\u00e1ciles de enfocarse por tipo de cliente y ciudad para d\u00edas espec\u00edficos en campo.<\/li>\n<\/ul>\n\n\n\n

    Por qu\u00e9 Mapsly<\/strong><\/h2>\n\n\n\n
      \n
    • Sincronizaci\u00f3n bidireccional con HubSpot (m\u00e1s Google Sheets): Una fuente \u00fanica de verdad para cuentas, prospectos y actividades de campo.<\/li>\n\n\n\n
    • Enrutamiento optimizado para ciudades y micro\u00e1reas: los representantes pueden elegir una ciudad (por ejemplo, Fort Myers) o un \u00e1rea y crear rutas eficientes con m\u00faltiples paradas en minutos.<\/li>\n\n\n\n
    • Gesti\u00f3n de territorios: Territorios mapeados y asignados a representantes espec\u00edficos.<\/li>\n\n\n\n
    • Descubrimiento de prospectos en el mapa: los representantes pueden encontrar negocios cercanos y agregarlos a HubSpot con dos clics.<\/li>\n\n\n\n
    • Capas y filtros configurables: Los representantes segmentan r\u00e1pidamente por tipo de cliente (por ejemplo, electricistas, tiendas de alquiler) cuando cambian las promociones.
      <\/li>\n\n\n\n
    • UX m\u00f3vil y localizaci\u00f3n: El equipo elogi\u00f3 la experiencia dentro de la aplicaci\u00f3n de Mapsly y la traducci\u00f3n al franc\u00e9s, facilitando la adopci\u00f3n.<\/li>\n<\/ul>\n\n\n\n

      La primera semana: conectando los puntos<\/strong><\/h2>\n\n\n\n

      Gabriel conect\u00f3 Mapsly a HubSpot y a una hoja de Google Sheets de prospectos. Los territorios se activaron para Qu\u00e9bec, Ontario y Florida, y los representantes vieron sus carteras reflejadas en un mapa din\u00e1mico: empresas, prospectos y contexto extra\u00eddos directamente del CRM. La reacci\u00f3n del equipo fue inmediata: la interfaz se sent\u00eda familiar, la localizaci\u00f3n al franc\u00e9s natural y, por primera vez, el mapa y el CRM funcionaban en armon\u00eda.<\/p>\n\n\n\n

      Un d\u00eda en Fort Myers<\/strong><\/h2>\n\n\n\n

      Imag\u00ednese a un representante comenzando el d\u00eda cerca de Fort Myers. En lugar de manejar pesta\u00f1as y hojas de c\u00e1lculo, el vendedor:<\/p>\n\n\n\n

        \n
      1. Filtra el mapa para centrarse en las tiendas de alquiler para una nueva promoci\u00f3n.<\/li>\n\n\n\n
      2. Clics Optimizar ruta<\/strong>, a\u00f1ade un par de cuentas imprescindibles, y en 10\u201315 minutos<\/strong> tiene un d\u00eda completo y sensato en lugar del antiguo 1\u20132 horas<\/strong> ritual de planificaci\u00f3n.<\/li>\n\n\n\n
      3. A media tarde, una reuni\u00f3n termina temprano. Encontrar clientes potenciales<\/strong>\u2014las chinchetas moradas aparecen para negocios cercanos que a\u00fan no est\u00e1n en HubSpot. Un toque en Exportar<\/strong>, y el prospecto se crea y asigna en el CRM.<\/li>\n\n\n\n
      4. En cada parada, un ligero formulario de check-in<\/strong> captura notas y fotos. Si est\u00e1n demasiado lejos de la ubicaci\u00f3n, Mapsly lo se\u00f1ala. Escribir o dictar a trav\u00e9s del teclado del tel\u00e9fono mantiene la rapidez y suficientemente manos libres para usar en la acera.<\/li>\n<\/ol>\n\n\n\n

        Qu\u00e9 cambi\u00f3 (y se mantuvo)<\/strong><\/h2>\n\n\n\n
          \n
        • Tiempo de planificaci\u00f3n colapsado:<\/strong> De ~1\u20132 horas a ~10\u201315 minutos<\/strong> por representante, por d\u00eda.<\/li>\n\n\n\n
        • La densidad de visitas aument\u00f3:<\/strong> Menos retrocesos, clusters m\u00e1s intencionados y visitas \u201cbonus\u201d f\u00e1ciles cuando hay tiempo.<\/li>\n\n\n\n
        • Datos se mantuvieron limpios:<\/strong> La sincronizaci\u00f3n bidireccional significa que las notas, fotos y nuevos prospectos llegan a HubSpot inmediatamente.<\/li>\n\n\n\n
        • Enfoque afinado:<\/strong> Las capas y filtros permiten al equipo pivotar por segmento (electricistas, alquiler, etc.) en segundos.<\/li>\n<\/ul>\n\n\n\n
          \n

          \u201cAntes, planificar una ruta tomaba 1 a 2 horas. Con Mapsly, toma 10 a 15 minutos y estamos listos para el d\u00eda siguiente.\u201d \u2014 Gabriel Lussier<\/p>\n<\/blockquote>\n\n\n\n

          HubSpot + Google Sheets + Mapsly<\/strong>\u2014 eso es todo. Una \u00fanica fuente de verdad, un solo lugar para planificar y una sola ruta del pensamiento a la acci\u00f3n.<\/p>\n\n\n\n

          \u00bfQu\u00e9 sigue?<\/strong><\/h2>\n\n\n\n
            \n
          • Implementar enrutamiento consciente del calendario<\/strong> a lo largo del equipo.<\/li>\n\n\n\n
          • Estandarizar formularios de registro<\/strong> para codificar notas de campo (y fotos) en datos CRM.<\/li>\n\n\n\n
          • Una breve sesi\u00f3n de repaso para los representantes restantes con el fin de hacer universales las mejores pr\u00e1cticas.<\/li>\n<\/ul>\n\n\n\n


            En resumen:<\/strong> Mapsly no solo traz\u00f3 rutas; reinvent\u00f3 la forma en que un equipo de campo planifica, prioriza y captura valor en la ruta\u2014convirtiendo horas de preparaci\u00f3n en minutos y transformando mapas en impulso.<\/p>","protected":false},"excerpt":{"rendered":"

            El equipo de campo de 12 personas de Cisolift redujo la planificaci\u00f3n diaria de rutas de 1 a 2 horas a 10 a 15 minutos con la integraci\u00f3n de HubSpot de Mapsly, la optimizaci\u00f3n del enrutamiento y el descubrimiento de prospectos sobre la marcha, convirtiendo el tiempo de preparaci\u00f3n en tiempo de venta.<\/p>","protected":false},"featured_media":25055,"template":"","meta":{"_acf_changed":true},"products-and-features":[30],"industries":[32],"class_list":["post-25054","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nFrom Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/es\/customer-success-stories\/cisolift-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - 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