{"id":25054,"date":"2025-12-15T18:50:18","date_gmt":"2025-12-15T15:50:18","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25054"},"modified":"2025-12-15T18:54:44","modified_gmt":"2025-12-15T15:54:44","slug":"cisolift-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/cisolift-case-study\/","title":{"rendered":"De Mapas a Impulso: C\u00f3mo un equipo de campo de 12 personas redujo la planificaci\u00f3n de rutas de horas a minutos con Mapsly"},"content":{"rendered":"

Acerca de Cisolift<\/strong><\/h2>\n\n\n\n

Cuando Gabriel Lussier se uni\u00f3 al equipo go-to-market del distribuidor de equipos de \u0421isolift, su mandato fue sencillo y amplio: hacer que los datos hablaran en la carretera. \u00c9l se encargaba de HubSpot, de las automatizaciones y de todo lo que ayudaba a que el equipo de ventas dedicara m\u00e1s tiempo a los clientes. Lo que no quer\u00eda era otro silo, o un mapa que se ve\u00eda bien pero que viv\u00eda separado de la verdad en el CRM.<\/p>\n\n\n\n

\u00c9l eligi\u00f3 Mapsly.<\/p>\n\n\n\n

Desaf\u00edos<\/strong><\/h2>\n\n\n\n
    \n
  • Sobrecarga en la planificaci\u00f3n de rutas: los representantes dedicaban alrededor de 1 a 2 horas a planificar las rutas para el d\u00eda siguiente.<\/li>\n\n\n\n
  • Fragmentaci\u00f3n de datos: los datos de clientes y prospectos se encontraban en herramientas separadas, lo que dificultaba mantener los registros actualizados y centralizados.<\/li>\n\n\n\n
  • Claridad territorial: El equipo necesitaba territorios claros y m\u00e9todos sencillos para enfocarse seg\u00fan el tipo de cliente y la ciudad en d\u00edas de campo espec\u00edficos.<\/li>\n<\/ul>\n\n\n\n

    Por qu\u00e9 Mapsly<\/strong><\/h2>\n\n\n\n
      \n
    • Sincronizaci\u00f3n bidireccional con HubSpot (adem\u00e1s de Google Sheets): Una fuente \u00fanica de verdad para cuentas, prospectos y actividad en terreno.<\/li>\n\n\n\n
    • Rutas optimizadas para ciudades y micro\u00e1reas: los representantes pueden elegir una ciudad (por ejemplo, Fort Myers) o una zona y construir rutas eficientes con m\u00faltiples paradas en cuesti\u00f3n de minutos.<\/li>\n\n\n\n
    • Gesti\u00f3n territorial: territorios mapeados y asignados a representantes espec\u00edficos.<\/li>\n\n\n\n
    • Descubrimiento de prospectos en el mapa: los representantes pueden encontrar negocios cercanos y agregarlos a HubSpot en dos clics.<\/li>\n\n\n\n
    • Capas & filtros configurables: Los representantes segmentan r\u00e1pidamente por tipo de cliente (p. ej., electricistas, tiendas de alquiler) cuando cambian las promociones.
      <\/li>\n\n\n\n
    • Experiencia de usuario m\u00f3vil y localizaci\u00f3n: El equipo elogi\u00f3 la experiencia en la aplicaci\u00f3n de Mapsly y la traducci\u00f3n al franc\u00e9s, lo que facilit\u00f3 su adopci\u00f3n.<\/li>\n<\/ul>\n\n\n\n

      La primera semana: conectando los puntos<\/strong><\/h2>\n\n\n\n

      Gabriel conect\u00f3 Mapsly a HubSpot y a una hoja de Google de prospectos. Se activaron territorios para Qu\u00e9bec, Ontario y Florida, y los representantes vieron sus portafolios mostrados en un mapa interactivo: empresas, prospectos y contexto extra\u00eddos directamente del CRM. La reacci\u00f3n del equipo fue inmediata: la interfaz resultaba familiar, la localizaci\u00f3n al franc\u00e9s se sent\u00eda natural y, por primera vez, el mapa y el CRM funcionaban en perfecta armon\u00eda.<\/p>\n\n\n\n

      Un d\u00eda en Fort Myers<\/strong><\/h2>\n\n\n\n

      Imagina a un representante comenzando el d\u00eda cerca de Fort Myers. En lugar de lidiar con pesta\u00f1as y hojas de c\u00e1lculo, el vendedor:<\/p>\n\n\n\n

        \n
      1. Filtra el mapa para centrarse en las tiendas de alquiler para una nueva promoci\u00f3n.<\/li>\n\n\n\n
      2. Clics Optimizar ruta<\/strong>, a\u00f1ade un par de cuentas imprescindibles, y in 10\u201315 minutos<\/strong> tiene un d\u00eda completo y sensato en lugar del antiguo, 1\u20132 horas<\/strong> ritual de planificaci\u00f3n.<\/li>\n\n\n\n
      3. A media tarde, una reuni\u00f3n termina temprano. Ellos abren, Encontrar prospectos<\/strong>\u2014aparecen pines morados para empresas cercanas que a\u00fan no est\u00e1n en HubSpot. Un toque en Exportar<\/strong>y se crea y asigna el prospecto en el CRM.<\/li>\n\n\n\n
      4. En cada parada, un ligero, formulario de registro<\/strong> captura notas y fotos. Si est\u00e1n demasiado lejos de la ubicaci\u00f3n, Mapsly lo se\u00f1ala. Escribir o dictar a trav\u00e9s del teclado del tel\u00e9fono mantiene todo lo suficientemente r\u00e1pido y sin ocupar las manos para el servicio en la acera.<\/li>\n<\/ol>\n\n\n\n

        \u00bfQu\u00e9 cambi\u00f3 (y se mantuvo)?<\/strong><\/h2>\n\n\n\n
          \n
        • Tiempo de planificaci\u00f3n contra\u00eddo:<\/strong> De ~1\u20132 horas a ~10\u201315 minutos<\/strong> por representante, por d\u00eda.<\/li>\n\n\n\n
        • La densidad de visitas aument\u00f3:<\/strong> Menos retrocesos, agrupaciones m\u00e1s intencionadas y visitas 'bonus' sencillas cuando aparezca tiempo.<\/li>\n\n\n\n
        • Los datos se mantuvieron limpios:<\/strong> La sincronizaci\u00f3n bidireccional significa que las notas, fotos y nuevos prospectos llegan a HubSpot de inmediato.<\/li>\n\n\n\n
        • Enfoque afilado:<\/strong> Las capas y filtros permiten al equipo cambiar r\u00e1pidamente de segmento (electricistas, alquiler, etc.) en segundos.<\/li>\n<\/ul>\n\n\n\n
          \n

          Antes, planificar una ruta tardaba 1\u20132 horas. Con Mapsly, solo se necesitan 10\u201315 minutos y estamos listos para el d\u00eda siguiente. \u2014 Gabriel Lussier<\/p>\n<\/blockquote>\n\n\n\n

          HubSpot + Google Sheets + Mapsly<\/strong>\u2014eso es todo. Una \u00fanica fuente de verdad, un solo lugar para planificar, y una \u00fanica ruta para pasar de pensar a hacer.<\/p>\n\n\n\n

          \u00bfQu\u00e9 sigue?<\/strong><\/h2>\n\n\n\n
            \n
          • Desplegar Planificaci\u00f3n de rutas basada en el calendario<\/strong> en todo el equipo.<\/li>\n\n\n\n
          • Estandarizar Formularios de check-in<\/strong> Codificar notas de campo (y fotos) en datos CRM.<\/li>\n\n\n\n
          • Una breve sesi\u00f3n de repaso para los representantes restantes para hacer universales las mejores pr\u00e1cticas.<\/li>\n<\/ul>\n\n\n\n


            En resumen:<\/strong> Mapsly no solo traz\u00f3 rutas; reestructur\u00f3 la forma en que un equipo de campo planifica, prioriza y captura valor en el camino, convirtiendo horas de preparaci\u00f3n en minutos y transformando los mapas en impulso.<\/p>","protected":false},"excerpt":{"rendered":"

            El equipo de campo de 12 personas de Cisolift redujo la planificaci\u00f3n diaria de rutas de 1-2 horas a 10-15 minutos gracias a la integraci\u00f3n con HubSpot de Mapsly, a un enrutamiento optimizado y al descubrimiento de prospectos en tiempo real, convirtiendo el tiempo de preparaci\u00f3n en tiempo de venta.<\/p>","protected":false},"featured_media":25055,"template":"","meta":{"_acf_changed":true},"products-and-features":[30],"industries":[32],"class_list":["post-25054","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nFrom Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/es\/customer-success-stories\/cisolift-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - 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