{"id":25054,"date":"2025-12-15T18:50:18","date_gmt":"2025-12-15T15:50:18","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25054"},"modified":"2025-12-15T18:54:44","modified_gmt":"2025-12-15T15:54:44","slug":"cisolift-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/cisolift-case-study\/","title":{"rendered":"De mapas a impulso: C\u00f3mo un equipo de campo de 12 personas redujo la planificaci\u00f3n de rutas de horas a minutos con Mapsly"},"content":{"rendered":"

Acerca de Cisolift<\/strong><\/h2>\n\n\n\n

Cuando Gabriel Lussier se uni\u00f3 al equipo de go-to-market del distribuidor de equipos \u0421isolift, su mandato era simple y amplio: hacer que los datos hablaran con la carretera. Estaba a cargo de HubSpot, las automatizaciones y todo lo que ayudara al equipo de ventas a pasar m\u00e1s tiempo con los clientes. Lo que no quer\u00eda era otro silo\u2014ni un mapa que se viera bien pero viviera separado de la verdad en el CRM.<\/p>\n\n\n\n

\u00c9l eligi\u00f3 Mapsly.<\/p>\n\n\n\n

Desaf\u00edos<\/strong><\/h2>\n\n\n\n
    \n
  • Carga de planificaci\u00f3n de rutas: Los representantes dedicaban ~1\u20132 horas a planificar rutas para el d\u00eda siguiente.<\/li>\n\n\n\n
  • Fragmentaci\u00f3n de datos: Los datos de clientes y prospectos estaban en herramientas separadas, lo que dificultaba mantener los registros actualizados y en un solo lugar.<\/li>\n\n\n\n
  • Claridad territorial: El equipo necesitaba territorios claros y formas sencillas de centrarse por tipo de cliente y ciudad para d\u00edas espec\u00edficos en campo.<\/li>\n<\/ul>\n\n\n\n

    Por qu\u00e9 Mapsly<\/strong><\/h2>\n\n\n\n
      \n
    • Sincronizaci\u00f3n bidireccional con HubSpot (m\u00e1s Google Sheets): Una \u00fanica fuente de verdad para cuentas, clientes potenciales y actividad de campo.<\/li>\n\n\n\n
    • Rutas optimizadas para ciudades & micro\u00e1reas: Los representantes pueden elegir una ciudad (p. ej., Fort Myers) o un \u00e1rea y crear rutas eficientes con varias paradas en minutos.<\/li>\n\n\n\n
    • Gesti\u00f3n de territorios: Territorios mapeados y asignados a representantes espec\u00edficos.<\/li>\n\n\n\n
    • Descubrimiento de prospectos en el mapa: Los representantes de ventas pueden encontrar empresas cercanas y agregarlas a HubSpot en dos clics.<\/li>\n\n\n\n
    • Capas & filtros configurables: Los representantes segmentan r\u00e1pidamente por tipo de cliente (p. ej., electricistas, tiendas de alquiler) cuando cambian las promociones.
      <\/li>\n\n\n\n
    • UX mobile-first & localizaci\u00f3n: El equipo elogi\u00f3 la experiencia en la aplicaci\u00f3n de Mapsly y la traducci\u00f3n al franc\u00e9s, lo que ayud\u00f3 a la adopci\u00f3n.<\/li>\n<\/ul>\n\n\n\n

      La primera semana: conectar los puntos<\/strong><\/h2>\n\n\n\n

      Gabriel conect\u00f3 Mapsly con HubSpot y una Google Sheet de prospectos. Los territorios se activaron para Qu\u00e9bec, Ontario y Florida, y los representantes vieron sus carteras representadas en un mapa vivo\u2014empresas, prospectos y contexto extra\u00eddos directamente del CRM. La reacci\u00f3n del equipo fue inmediata: la interfaz resultaba familiar, la localizaci\u00f3n al franc\u00e9s se sent\u00eda natural y, por primera vez, el mapa y el CRM funcionaban en armon\u00eda.<\/p>\n\n\n\n

      Un d\u00eda en Fort Myers<\/strong><\/h2>\n\n\n\n

      Imagine a un representante que empieza el d\u00eda cerca de Fort Myers. En lugar de alternar entre pesta\u00f1as y hojas de c\u00e1lculo, el vendedor:<\/p>\n\n\n\n

        \n
      1. Filtra el mapa para centrarse en las tiendas de alquiler para una nueva promoci\u00f3n.<\/li>\n\n\n\n
      2. Clics Optimizar ruta<\/strong>, agrega un par de cuentas imprescindibles, y en 10\u201315 minutos<\/strong> tiene un d\u00eda completo y sensato en lugar del antiguo, 1\u20132 horas<\/strong> ritual de planificaci\u00f3n.<\/li>\n\n\n\n
      3. A media tarde, una reuni\u00f3n termina antes. Abren Buscar clientes potenciales<\/strong>\u2014aparecen pines morados para empresas cercanas que a\u00fan no est\u00e1n en HubSpot. Un toque en, Exportar<\/strong>, y el prospecto se crea y se asigna en el CRM.<\/li>\n\n\n\n
      4. At each stop, a lightweight, formulario de check-in<\/strong> captura notas y fotos. Si est\u00e1n demasiado lejos de la ubicaci\u00f3n, Mapsly lo marca. Escribir o dictar con el teclado del tel\u00e9fono mantiene el proceso r\u00e1pido y lo bastante manos libres para la acera.<\/li>\n<\/ol>\n\n\n\n

        Qu\u00e9 cambi\u00f3 (y se mantuvo)<\/strong><\/h2>\n\n\n\n
          \n
        • Tiempo de planificaci\u00f3n contra\u00eddo:<\/strong> De ~1\u20132 horas a ~10\u201315 minutos<\/strong> por representante, por d\u00eda.<\/li>\n\n\n\n
        • La densidad de visitas aument\u00f3:<\/strong> Menos retrocesos, cl\u00fasteres m\u00e1s intencionales, y visitas \u201cextra\u201d f\u00e1ciles cuando aparece tiempo disponible.<\/li>\n\n\n\n
        • Los datos se mantuvieron limpios:<\/strong> La sincronizaci\u00f3n bidireccional significa que las notas, las fotos y los nuevos clientes potenciales llegan a HubSpot de inmediato.<\/li>\n\n\n\n
        • Enfoque afinado:<\/strong> Las capas y los filtros permiten al equipo cambiar por segmento (electricistas, alquiler, etc.) en segundos.<\/li>\n<\/ul>\n\n\n\n
          \n

          \u201cAntes, planificar una ruta llevaba 1\u20132 horas. Con Mapsly lleva 10\u201315 minutos y estamos listos para el d\u00eda siguiente.\u201d \u2014 Gabriel Lussier<\/p>\n<\/blockquote>\n\n\n\n

          HubSpot + Google Sheets + Mapsly<\/strong>\u2014eso es todo. Una \u00fanica fuente de verdad, un solo lugar para planificar, y una \u00fanica ruta del pensamiento a la acci\u00f3n.<\/p>\n\n\n\n

          Qu\u00e9 sigue<\/strong><\/h2>\n\n\n\n
            \n
          • Implementar planificaci\u00f3n de rutas basada en el calendario<\/strong> en todo el equipo.<\/li>\n\n\n\n
          • Estandarizar formularios de check-in<\/strong> para convertir notas de campo (y fotos) en datos de CRM.<\/li>\n\n\n\n
          • Una breve sesi\u00f3n de repaso para los representantes restantes para universalizar las mejores pr\u00e1cticas.<\/li>\n<\/ul>\n\n\n\n


            En resumen:<\/strong> Mapsly no se limit\u00f3 a trazar rutas; redefini\u00f3 c\u00f3mo un equipo de campo planifica, prioriza y captura valor en la carretera\u2014convirtiendo horas de preparaci\u00f3n en minutos y mapas en impulso.<\/p>","protected":false},"excerpt":{"rendered":"

            El equipo de campo de 12 personas de Cisolift redujo la planificaci\u00f3n diaria de rutas de 1\u20132 horas a 10\u201315 minutos con la integraci\u00f3n de Mapsly con HubSpot, el enrutamiento optimizado y el descubrimiento de prospectos sobre la marcha\u2014convirtiendo el tiempo de preparaci\u00f3n en tiempo de venta.<\/p>","protected":false},"featured_media":25055,"template":"","meta":{"_acf_changed":true},"products-and-features":[30],"industries":[32],"class_list":["post-25054","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nFrom Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/es\/customer-success-stories\/cisolift-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - 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