{"id":25052,"date":"2025-12-15T18:46:46","date_gmt":"2025-12-15T15:46:46","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&#038;p=25052"},"modified":"2025-12-15T18:55:39","modified_gmt":"2025-12-15T15:55:39","slug":"ldd-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/ldd-case-study\/","title":{"rendered":"De \u201ctres horas de administraci\u00f3n\u201d a vender sobre el terreno: c\u00f3mo un l\u00edder canadiense en servicios de conveyancing usa Mapsly para planificar m\u00e1s r\u00e1pido, visitar m\u00e1s y capturar notas en tiempo real"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Acerca de la empresa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LDD.CA es un proveedor con sede en Canad\u00e1 de software y servicios de tramitaci\u00f3n de compraventas inmobiliarias con presencia nacional. La venta en campo es esencial para la retenci\u00f3n y el crecimiento en todas las provincias\u2014a menudo en geograf\u00edas desconocidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando el Senior Account Manager Paul Fihrer se incorpor\u00f3 hace 18 meses, no hab\u00eda una forma fiable de planificar jornadas eficientes con varias paradas ni de capturar notas de visitas sobre la marcha. Con experiencia como especialista en reingenier\u00eda de procesos, Paul se propuso encontrar una plataforma de mapas y rutas que funcionara en iPhone y Android, se integrara estrechamente con Zoho CRM y eliminara la entrada de datos duplicada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras probar un complemento nativo de mapas de Zoho y otras herramientas, introdujo Mapsly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por qu\u00e9 Mapsly<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planificaci\u00f3n de rutas y ejecuci\u00f3n de visitas dise\u00f1adas espec\u00edficamente.<\/strong> Mapsly combina rutas optimizadas (incluidas ventanas de tiempo, duraci\u00f3n de reuniones, prioridades y ubicaciones predeterminadas de inicio\/finalizaci\u00f3n) con check-in\/out m\u00f3vil + notas\u2014eliminando la necesidad de alternar entre Google Maps, hojas de c\u00e1lculo y pantallas de CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vistas de lista\/tabla y filtros configurables.<\/strong> Los representantes de ventas pueden personalizar lo que ven\u2014campos, capas, filtros y la vista de tabla\u2014para segmentar r\u00e1pidamente cuentas y leads para una regi\u00f3n o un viaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multiplataforma + sincronizaci\u00f3n profunda con CRM.<\/strong> El equipo de Paul usa principalmente iPhones; \u00e9l usa un Google Pixel. Necesitaba una aplicaci\u00f3n m\u00f3vil para iOS y Android con capacidad sin conexi\u00f3n, check-ins y sincronizaci\u00f3n instant\u00e1nea con el CRM\u2014para que el \u201csistema de registro\u201d est\u00e9 siempre actualizado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prospecci\u00f3n diaria y creaci\u00f3n de listas\u2014sin esperas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paul compar\u00f3 el flujo de Mapsly con un m\u00e9todo heredado dentro de Zoho.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTenemos miles de registros. La herramienta de \u00e1reas que usan algunos de mis compa\u00f1eros tarda ~20 minutos en cargar cada vez. Luego todav\u00eda tienes que averiguar qu\u00e9 est\u00e1s buscando. Es como caminar a oscuras.\u201d \u2013 Paul Fihrer, Senior Account Manager en LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Con Mapsly, empieza con un plan: filtrar territorios o ciudades, abrir solo las cuentas\/leads relevantes, y exportar lo que necesita\u2014sin esperar cargas masivas, sin listas gen\u00e9ricas que limpiar.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPrefiero ser proactivo\u2014saber ad\u00f3nde voy y por qu\u00e9.\u201d \u2013 Paul Fihrer, gerente s\u00e9nior de cuentas en LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n ense\u00f1a a los representantes a personalizar capas y filtros para que el mapa resalte al instante el segmento correcto\u2014por etapa del ciclo de vida, regi\u00f3n o cualquier campo personalizado\u2014en lugar de mostrar \u201cun mont\u00f3n de basura que no necesito.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c Preferir\u00eda saber m\u00e1s que menos antes de estar en el coche.\u201d \u2013 Paul Fihrer, gerente s\u00e9nior de cuentas en LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rutas optimizadas que se adaptan a la vida real<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al principio, Paul\u2019s, <strong>planificaci\u00f3n de rutas<\/strong> llevaba \u201cun d\u00eda completo\u201d por viaje. Alternaba entre filtros de CRM, varias pesta\u00f1as de Google Maps y la creaci\u00f3n manual de listas para definir una secuencia\u2014luego guardaba enlaces personales de mapas en su tel\u00e9fono.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora es mucho m\u00e1s f\u00e1cil.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cMe toma un par de minutos porque no tengo que pensar en la planificaci\u00f3n de rutas\u2014la herramienta lo hace.\u201d \u2013 Paul Fihrer, gerente s\u00e9nior de cuentas en LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Establece prioridades, a\u00f1ade demostraciones fijadas en el calendario al plan y define el inicio (aeropuerto) y el final (hotel) de cada d\u00eda. Si algo cambia a mitad de ruta, Mapsly vuelve a optimizar en funci\u00f3n de la ubicaci\u00f3n actual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una reciente gira de cuatro d\u00edas por Nueva Escocia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nombres de d\u00edas guardados como \u201cD\u00eda de demostraci\u00f3n uno\/dos\/tres\u201d + un d\u00eda de visita al cliente<br><\/li>\n\n\n\n<li>Aeropuerto como inicio el d\u00eda 1; hotel como fin<br><\/li>\n\n\n\n<li>Un cliente potencial que result\u00f3 estar a cuatro horas de distancia fue excluido en segundos tras una comprobaci\u00f3n r\u00e1pida<br><\/li>\n\n\n\n<li>El plan combinaba demostraciones y visitas de campo con prioridades de parada claras.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Horizonte m\u00e1s largo? Mapsly admite <strong>enrutamiento \u201cde larga distancia\u201d de varios d\u00edas<\/strong> con descansos nocturnos y reglas de horas extra cuando sea necesario\u2014\u00fatil a medida que el equipo ampl\u00eda la cobertura.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Registros de visitas y notas en el m\u00f3vil que ahorran horas al d\u00eda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes del check-in + notas de Mapsly, un d\u00eda de 10 paradas significaba medio d\u00eda de vuelta en la oficina: encontrar cada registro en Zoho, crear la reuni\u00f3n, completar los valores predeterminados y luego escribir notas\u2014\u201cy podr\u00eda olvidarme de algo.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora: \u201cCon el cliente, toco Registrar entrada, introduzco notas, marco como completado\u2014son cinco minutos.\u201d Las tres horas se eliminan y se reasignan a seguimientos y ventas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cLa gente subestima lo valiosa que es esa \u00fanica funcionalidad.\u201d \u2013 Paul Fihrer, gerente s\u00e9nior de cuentas en LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Paul tambi\u00e9n estandariz\u00f3 la toma de notas en toda la empresa.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cCuando llegu\u00e9, no hab\u00eda ni una sola nota en Zoho. Ahora todo est\u00e1 ah\u00ed\u2014puedo consultar una conversaci\u00f3n de hace tres meses antes de entrar.\u201d \u2013 Paul Fihrer, Senior Account Manager en LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Como uno de los dos administradores de Mapsly, Paul incorpora a sus colegas, configura los valores predeterminados (hora de inicio, duraci\u00f3n de la visita y base de origen), y les muestra c\u00f3mo abrir la tabla para a\u00f1adir los campos que importan para su combinaci\u00f3n de territorios. Para los representantes que prefieren un estilo reactivo de \u201cllegar y luego mirar\u201d, se\u00f1ala el tiempo que se ahorra al planificar con antelaci\u00f3n\u2014y c\u00f3mo el desbordamiento hace que la lista de ma\u00f1ana sea sencilla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impacto cuantificado<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tiempo de enrutamiento:<\/strong> de 1 d\u00eda completo a unos pocos minutos por ruta. En viajes regionales m\u00e1s largos, Mapsly ahorr\u00f3 2\u20133 d\u00edas de preparaci\u00f3n, completada \u201cen unas pocas horas.\u201d<br><\/li>\n\n\n\n<li><strong>Administraci\u00f3n despu\u00e9s de los d\u00edas de conducci\u00f3n<\/strong>: de ~3 horas de entrada de datos en back-office a ~5 minutos por parada capturada en el m\u00f3vil\u2014tiempo totalmente recuperado para la actividad de ventas.<br><\/li>\n\n\n\n<li><strong>Visibilidad &amp; recordaci\u00f3n<\/strong>: el acceso con un toque a las notas de Zoho dentro de Mapsly mobile antes de cada reuni\u00f3n mantiene el contexto actualizado y los seguimientos precisos.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cElimin\u00f3 esas tres horas completas. Si llego a casa a las tres, no estoy introduciendo datos\u2014estoy vendiendo.\u201d \u2013 Paul Fihrer, Senior Account Manager en LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El consejo de Paul para los equipos que a\u00fan \u201candan a ciegas\u201d<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sea proactivo. Salga sabiendo a d\u00f3nde va, por qu\u00e9 y qu\u00e9 va a decir\u2014antes de estar en el coche. Configure sus valores predeterminados, ajuste sus filtros y deje que la herramienta se encargue de la ruta. \u2013 Paul Fihrer, gerente s\u00e9nior de cuentas en LDD.CA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Mapsly le dio a su equipo un ritual diario sencillo: planificar en minutos, hacer m\u00e1s visitas conduciendo menos, y capturar cada detalle mientras est\u00e1 fresco. As\u00ed es como ganan las ventas de campo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>LDD.CA elimin\u00f3 tres horas de administraci\u00f3n diaria al usar los check-ins m\u00f3viles y la planificaci\u00f3n de rutas optimizada de Mapsly\u2014convirtiendo \u00abun d\u00eda completo\u00bb de planificaci\u00f3n de rutas en minutos y ofreciendo a los representantes de campo notas de CRM instant\u00e1neas en cada parada.<\/p>","protected":false},"featured_media":25053,"template":"","meta":{"_acf_changed":true},"products-and-features":[25,27],"industries":[62],"class_list":["post-25052","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-check-in-and-visit-scripting","products-and-features-optimized-routing","industries-professional-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From \u201cthree hours of admin\u201d to on-the-road selling: how a Canadian conveyancing leader uses Mapsly to plan faster, visit more, and capture notes in real time - 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