{"id":25048,"date":"2025-12-15T18:30:58","date_gmt":"2025-12-15T15:30:58","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25048"},"modified":"2025-12-15T18:41:04","modified_gmt":"2025-12-15T15:41:04","slug":"agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/","title":{"rendered":"Agrifac \u00d7 Mapsly: Llevando el orden (y un mapa en tiempo real) a un universo de 20,000 cuentas"},"content":{"rendered":"

Acerca de Agrifac<\/strong><\/h2>\n\n\n\n

Agrifac es un fabricante de m\u00e1quinas pulverizadoras agr\u00edcolas con sede en los Pa\u00edses Bajos (fundado en 1986). La empresa utiliza Zoho como su CRM y gestiona alrededor de 20.000 cuentas en todo el mundo. Su organizaci\u00f3n de ventas cuenta con unas 30 personas, de las cuales el 90% son usuarios registrados de Mapsly.<\/p>\n\n\n\n

El reto<\/strong><\/h2>\n\n\n\n

Solo en mercados clave como los Pa\u00edses Bajos y B\u00e9lgica, los representantes manejan entre 2,000 y 3,000 clientes y prospectos. Trabajar a partir de listas est\u00e1ticas, o exportar CSV a Google Maps, hac\u00eda que fuera \"imposible\" mantenerse al tanto de a qui\u00e9n visitar a continuaci\u00f3n. Para Sandu Teodor, Sales Support Officer, estaba claro que el equipo necesitaba una vista en tiempo real sincronizada con el CRM para planificar de manera m\u00e1s inteligente.<\/p>\n\n\n\n

Por qu\u00e9 Mapsly<\/strong><\/h2>\n\n\n\n

Agrifac quer\u00eda un mapa en vivo conectado a Zoho CRM que pudiera:<\/p>\n\n\n\n

    \n
  • Diferencia visualmente leads, accounts y dealers en el mapa;
    <\/li>\n\n\n\n
  • Permita que los representantes filtren por propietario del registro para que cada persona pueda ver su 'libro';
    <\/li>\n\n\n\n
  • Planifica d\u00edas o semanas con la gu\u00eda de ruta en un solo lugar;
    <\/li>\n\n\n\n
  • Mostrar oportunidades abiertas para enfocar esfuerzos donde las conversaciones est\u00e1n activas.<\/li>\n<\/ul>\n\n\n\n
    \n

    \u201cUsamos Mapsly para hacer la vida de los vendedores un poco m\u00e1s f\u00e1cil, planificando sus d\u00edas o semanas por adelantado con gu\u00eda de rutas y teniendo todo ello reunido en un solo mapa.\u201d \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Implementaci\u00f3n y adopci\u00f3n<\/strong><\/h2>\n\n\n\n

    El despliegue de Agrifac fue colaborativo y pr\u00e1ctico.<\/p>\n\n\n\n

    Despu\u00e9s de una demostraci\u00f3n inicial y configuraci\u00f3n, el equipo trabaj\u00f3 directamente con el Solution Engineer de Mapsly para adaptar el espacio de trabajo; una sesi\u00f3n de trabajo de seguimiento \u201cdio algunos pasos positivos\u201d, brindando a los primeros usuarios la confianza para ponerse en marcha.\u00a0<\/p>\n\n\n\n

    \n

    Saber d\u00f3nde est\u00e1 cada persona o cu\u00e1ntos clientes tengo en una zona es algo en lo que Mapsly realmente ayuda. \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    C\u00f3mo el equipo lo utiliza hoy<\/strong><\/h2>\n\n\n\n

    Vista en vivo con c\u00f3digo de colores de todo el libro. <\/strong>Los representantes alternan entre Leads, Accounts y Dealers en un \u00fanico mapa y ven al instante qui\u00e9n es qui\u00e9n.<\/p>\n\n\n\n

    Filtros de propietario para centrarse en sus registros<\/strong>Con la sincronizaci\u00f3n de la propiedad en Zoho, cada representante reduce el mapa a su cartera.<\/p>\n\n\n\n

    Contexto r\u00e1pido, acciones m\u00e1s r\u00e1pidas. <\/strong>Desde cualquier pin, los representantes abren el registro de Zoho y realizan modificaciones sin cambiar de herramienta.<\/p>\n\n\n\n

    Planificaci\u00f3n que se ajuste a la realidad del d\u00eda. <\/strong>Algunos representantes de ventas planifican con antelaci\u00f3n; muchos planifican para el mismo d\u00eda porque la disponibilidad de los agricultores var\u00eda seg\u00fan el clima.<\/p>\n\n\n\n

    Fomentar la adopci\u00f3n con una gu\u00eda pr\u00e1ctica.<\/strong> Despu\u00e9s de ajustes en el flujo de trabajo con el equipo de Mapsly, el uso est\u00e1 en aumento.<\/p>\n\n\n\n

    \n

    Ahora hemos creado un espacio donde algunos de nuestros vendedores ya est\u00e1n trabajando de manera muy activa\u2026 Siento que realmente puede convertirse en una herramienta \u00fatil para nosotros.<\/p>\n<\/blockquote>\n\n\n\n

    Menos mantenimiento, m\u00e1s ventas:<\/strong> Los representantes ya no reconstruyen Google Maps ni manejan listas en papel.<\/p>\n\n\n\n

    \n

    Los vendedores no tienen que pasar horas haciendo un mapa de Google para ellos mismos.<\/p>\n<\/blockquote>\n\n\n\n

    C\u00f3mo Shared Map Aumenta la Visibilidad del Sitio Web<\/strong><\/h2>\n\n\n\n

    Agrifac tambi\u00e9n utiliza Mapsly para potenciar el mapa de distribuidores en su sitio web, mostrando cada revendedor, ubicaci\u00f3n en el extranjero y socio de servicio, para que los clientes puedan encontrar r\u00e1pidamente soporte de ventas o mantenimiento cerca de ellos.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Antes de Mapsly, el equipo exportaba informes de Zoho y reconstru\u00eda el mapa en Google Maps aproximadamente una vez al mes; ahora, el sitio web extrae registros CRM en vivo, eliminando actualizaciones manuales y asegurando que los visitantes vean ubicaciones precisas.<\/p>\n\n\n\n

    \u00bfQu\u00e9 ha cambiado con respecto a \u201cantes\u201d?<\/strong>
    <\/h2>\n\n\n\n

    Antes:<\/strong> Los representantes exportaron datos del CRM y reconstruyeron mapas en Google mensualmente; algunas personas, en ocasiones, creaban sus propios mapas de Google. La planificaci\u00f3n de rutas se hac\u00eda en papel o con aplicaciones para consumidores.
    <\/p>\n\n\n\n

    Ahora:<\/strong> Los datos est\u00e1n en vivo y centralizados. Los representantes pueden acceder directamente a los registros del CRM desde el mapa, realizar peque\u00f1as actualizaciones y\u2014cuando sea necesario\u2014planificar rutas con unos pocos clics. Esto elimina horas de trabajo manual en el mantenimiento de mapas separados.<\/p>\n\n\n\n

    \n

    A Descubre d\u00f3nde est\u00e1 todo el mundo<\/strong>\u2014o \u00bfCu\u00e1ntos clientes?<\/strong> Tengo en un \u00e1rea \u2014 es ah\u00ed donde, Mapsly realmente ayuda.<\/strong>.\u201d \u2014 Sandu Teodor<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

    Agrifac mape\u00f3 20.000 cuentas en Zoho CRM con Mapsly, eliminando horas de planificaci\u00f3n manual de rutas y ofreciendo a 30 representantes de campo visibilidad en tiempo real sobre clientes, distribuidores y oportunidades abiertas, todo desde un \u00fanico mapa sincronizado.<\/p>","protected":false},"featured_media":25049,"template":"","meta":{"_acf_changed":true},"products-and-features":[38,30],"industries":[32],"class_list":["post-25048","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-embedded-map","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nAgrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/es\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - 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