{"id":25048,"date":"2025-12-15T18:30:58","date_gmt":"2025-12-15T15:30:58","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25048"},"modified":"2025-12-15T18:41:04","modified_gmt":"2025-12-15T15:41:04","slug":"agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/","title":{"rendered":"Agrifac \u00d7 Mapsly: Aportando orden (y un mapa en vivo) a un universo de 20.000 cuentas"},"content":{"rendered":"

Acerca de Agrifac<\/strong><\/h2>\n\n\n\n

Agrifac es un fabricante de m\u00e1quinas pulverizadoras agr\u00edcolas con sede en los Pa\u00edses Bajos (fund. 1986). La empresa utiliza Zoho como su CRM y gestiona ~20,000 cuentas en todo el mundo. Su organizaci\u00f3n de ventas cuenta con unas 30 personas, de las cuales el 90% son usuarios registrados de Mapsly.<\/p>\n\n\n\n

El desaf\u00edo<\/strong><\/h2>\n\n\n\n

Solo en mercados clave como los Pa\u00edses Bajos y B\u00e9lgica, los representantes gestionan 2,000\u20133,000 clientes y prospectos. Trabajar con listas est\u00e1ticas\u2014o exportar CSVs a Google Maps\u2014hac\u00eda \u201cimposible\u201d mantenerse al tanto de a qui\u00e9n visitar a continuaci\u00f3n. Para Sandu Teodor, Sales Support Officer, estaba claro que el equipo necesitaba una vista en vivo, sincronizada con el CRM, para planificar de forma m\u00e1s inteligente.<\/p>\n\n\n\n

Por qu\u00e9 Mapsly<\/strong><\/h2>\n\n\n\n

Agrifac quer\u00eda un mapa en vivo conectado a Zoho CRM que pudiera:,<\/p>\n\n\n\n

    \n
  • Diferenciar visualmente clientes potenciales, cuentas y distribuidores en el mapa;
    <\/li>\n\n\n\n
  • Permite que los representantes filtren por propietario del registro para que cada persona pueda ver \u201csu\u201d cartera;
    <\/li>\n\n\n\n
  • Planifica d\u00edas o semanas con gu\u00eda de rutas en un solo lugar;
    <\/li>\n\n\n\n
  • Muestra las oportunidades abiertas para centrar el esfuerzo donde las conversaciones est\u00e1n activas.<\/li>\n<\/ul>\n\n\n\n
    \n

    \u201cUsamos Mapsly para hacerles la vida un poco m\u00e1s f\u00e1cil a los vendedores planificando sus d\u00edas o semanas con antelaci\u00f3n con gu\u00eda de rutas y teniendo todo eso junto en un solo mapa.\u201d \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Implementaci\u00f3n & adopci\u00f3n<\/strong><\/h2>\n\n\n\n

    La implementaci\u00f3n de Agrifac fue colaborativa y pr\u00e1ctica.<\/p>\n\n\n\n

    Tras una demo inicial y la configuraci\u00f3n, el equipo trabaj\u00f3 directamente con el Solution Engineer de Mapsly para adaptar el espacio de trabajo; una sesi\u00f3n de trabajo de seguimiento \u201clogr\u00f3 buenos avances,\u201d dando a los primeros usuarios la confianza para empezar a usarlo activamente.\u00a0<\/p>\n\n\n\n

    \n

    \u201cSaber d\u00f3nde est\u00e1 cada persona o cu\u00e1ntos clientes tengo en un \u00e1rea\u2014eso es algo en lo que Mapsly realmente ayuda.\u201d \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    C\u00f3mo lo usa el equipo hoy<\/strong><\/h2>\n\n\n\n

    Vista en vivo, codificada por colores, de todo el libro. <\/strong>Los representantes alternan Leads, Cuentas y Distribuidores en un solo mapa y ven al instante qu\u00e9 es cada cosa.<\/p>\n\n\n\n

    Filtros de propietario para centrarse en sus registros<\/strong>=. Con la propiedad de Zoho sincronizada, cada representante limita el mapa a su cartera.<\/p>\n\n\n\n

    Contexto r\u00e1pido, acciones m\u00e1s r\u00e1pidas. <\/strong>Desde cualquier pin, los representantes abren el registro de Zoho y realizan cambios sin cambiar de herramienta.<\/p>\n\n\n\n

    Planificaci\u00f3n que se adapta a la realidad del d\u00eda. <\/strong>Algunos representantes de ventas planifican con antelaci\u00f3n; muchos planifican el mismo d\u00eda, porque la disponibilidad de los agricultores cambia con el clima.<\/p>\n\n\n\n

    Impulso de la adopci\u00f3n con orientaci\u00f3n pr\u00e1ctica.<\/strong> Tras los ajustes del flujo de trabajo con el equipo de Mapsly, el uso est\u00e1 creciendo.<\/p>\n\n\n\n

    \n

    Ahora hemos creado en gran medida un espacio en el que algunos de nuestros vendedores ya est\u00e1n trabajando muy activamente\u2026 Siento que realmente puede convertirse en una herramienta \u00fatil para nosotros.<\/p>\n<\/blockquote>\n\n\n\n

    Menos mantenimiento, m\u00e1s ventas:<\/strong> Los representantes ya no reconstruyen Google maps ni hacen malabares con listas en papel.<\/p>\n\n\n\n

    \n

    Los vendedores no tienen que pasar horas creando un mapa de Google para ellos mismos.<\/p>\n<\/blockquote>\n\n\n\n

    C\u00f3mo un mapa compartido a\u00f1ade visibilidad al sitio web<\/strong><\/h2>\n\n\n\n

    Agrifac tambi\u00e9n utiliza Mapsly para impulsar el mapa de distribuidores en su sitio web\u2014mostrando cada revendedor, ubicaci\u00f3n en el extranjero y socio de servicio para que los clientes puedan encontrar r\u00e1pidamente soporte de ventas o mantenimiento cerca.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Antes de Mapsly, el equipo exportaba informes desde Zoho y reconstru\u00eda el mapa en Google Maps aproximadamente una vez al mes; ahora el sitio web obtiene registros de CRM en vivo, lo que elimina las actualizaciones manuales y garantiza que los visitantes siempre vean ubicaciones precisas.<\/p>\n\n\n\n

    Qu\u00e9 cambi\u00f3 respecto a \u201cantes\u201d<\/strong>
    <\/h2>\n\n\n\n

    Antes:<\/strong> Los representantes exportaban datos de CRM y rehac\u00edan mapas en Google mensualmente; algunas personas a veces creaban sus propios mapas de Google. La planificaci\u00f3n de rutas se hac\u00eda en papel o con aplicaciones de consumo.
    <\/p>\n\n\n\n

    Ahora:<\/strong> Los datos est\u00e1n en vivo y centralizados. Los representantes pueden hacer clic para acceder a los registros de CRM directamente desde el mapa, realizar peque\u00f1as actualizaciones y\u2014cuando sea necesario\u2014planificar rutas en unos pocos clics. Esto elimina horas de trabajo manual dedicadas a mantener mapas separados.<\/p>\n\n\n\n

    \n

    Hasta averiguar d\u00f3nde est\u00e1n todos<\/strong>\u2014o, cu\u00e1ntos clientes<\/strong> Tengo en un \u00e1rea\u2014ah\u00ed es donde, Mapsly realmente ayuda<\/strong>.\u201d \u2014 Sandu Teodor<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

    Agrifac mape\u00f3 20.000 cuentas en Zoho CRM con Mapsly, reduciendo horas de planificaci\u00f3n manual de rutas y dando a 30 representantes de campo visibilidad en tiempo real de clientes, distribuidores y oportunidades abiertas\u2014todo desde un \u00fanico mapa sincronizado.<\/p>","protected":false},"featured_media":25049,"template":"","meta":{"_acf_changed":true},"products-and-features":[38,30],"industries":[32],"class_list":["post-25048","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-embedded-map","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nAgrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/es\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - 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