{"id":25048,"date":"2025-12-15T18:30:58","date_gmt":"2025-12-15T15:30:58","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25048"},"modified":"2025-12-15T18:41:04","modified_gmt":"2025-12-15T15:41:04","slug":"agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/","title":{"rendered":"Agrifac \u00d7 Mapsly: Trayendo orden (y un mapa en vivo) a un universo de 20.000 cuentas"},"content":{"rendered":"

Acerca de Agrifac<\/strong><\/h2>\n\n\n\n

Agrifac es un fabricante neerland\u00e9s de m\u00e1quinas pulverizadoras agr\u00edcolas (fundado en 1986). La empresa utiliza Zoho como su CRM y gestiona alrededor de 20.000 cuentas en todo el mundo. Su organizaci\u00f3n de ventas cuenta con aproximadamente 30 personas, de las cuales el 90 % son usuarios registrados de Mapsly.<\/p>\n\n\n\n

El desaf\u00edo<\/strong><\/h2>\n\n\n\n

En mercados clave como los Pa\u00edses Bajos y B\u00e9lgica, los representantes gestionan entre 2.000 y 3.000 clientes y prospectos. Trabajar con listas est\u00e1ticas o exportar CSV a Google Maps hac\u00eda \u201cimposible\u201d mantenerse al tanto de a qui\u00e9n visitar a continuaci\u00f3n. Para Sandu Teodor, Sales Support Officer, estaba claro que el equipo necesitaba una vista en vivo sincronizada con el CRM para planificar de manera m\u00e1s inteligente.<\/p>\n\n\n\n

Por qu\u00e9 Mapsly<\/strong><\/h2>\n\n\n\n

Agrifac quer\u00eda un mapa en vivo conectado a Zoho CRM que pudiera:<\/p>\n\n\n\n

    \n
  • Diferencie visualmente los leads, cuentas y distribuidores en el mapa.
    <\/li>\n\n\n\n
  • Permita que los representantes filtren por propietario del registro para que cada persona pueda ver \u201csu\u201d libro.
    <\/li>\n\n\n\n
  • Planifique d\u00edas o semanas con orientaci\u00f3n de ruta en un solo lugar;
    <\/li>\n\n\n\n
  • Mostrar oportunidades abiertas para enfocar el esfuerzo donde las conversaciones est\u00e1n activas.<\/li>\n<\/ul>\n\n\n\n
    \n

    Usamos Mapsly para facilitar un poco la vida de los vendedores planificando sus d\u00edas o semanas con antelaci\u00f3n con la gu\u00eda de ruta y teniendo todo eso junto en un solo mapa.\" \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    Implementaci\u00f3n y adopci\u00f3n<\/strong><\/h2>\n\n\n\n

    El despliegue de Agrifac fue colaborativo y pr\u00e1ctico.<\/p>\n\n\n\n

    Tras una demostraci\u00f3n y configuraci\u00f3n inicial, el equipo trabaj\u00f3 directamente con el Ingeniero de Soluciones de Mapsly para adaptar el espacio de trabajo; una sesi\u00f3n de seguimiento \u201cdio algunos buenos pasos,\u201d dando a los primeros usuarios la confianza para activarse.\u00a0<\/p>\n\n\n\n

    \n

    \u201cPara saber d\u00f3nde est\u00e1 todo el mundo o cu\u00e1ntos clientes tengo en una zona, eso es algo en lo que Mapsly realmente ayuda.\u201d \u2014 Sandu Teodor<\/p>\n<\/blockquote>\n\n\n\n

    C\u00f3mo lo usa el equipo hoy<\/strong><\/h2>\n\n\n\n

    Vista en vivo con c\u00f3digos de colores de todo el libro. <\/strong>Alterna Reps, Leads, Cuentas y Concesionarios en un solo mapa y ve al instante qu\u00e9 es cada cosa.<\/p>\n\n\n\n

    Filtros de propietario para centrarse en sus registros<\/strong>Con la propiedad de Zoho sincronizada, cada representante limita el mapa a su cartera.<\/p>\n\n\n\n

    Contexto r\u00e1pido, acciones m\u00e1s r\u00e1pidas. <\/strong>Desde cualquier marcador, los representantes abren el registro de Zoho y realizan ediciones sin cambiar de herramienta.<\/p>\n\n\n\n

    Planificaci\u00f3n que se ajusta a la realidad del d\u00eda. <\/strong>Algunos representantes de ventas planean con anticipaci\u00f3n; muchos planifican el mismo d\u00eda porque la disponibilidad de los agricultores cambia con el clima.<\/p>\n\n\n\n

    Construcci\u00f3n de adopci\u00f3n con gu\u00eda pr\u00e1ctica.<\/strong> Despu\u00e9s de ajustes en el flujo de trabajo con el equipo de Mapsly, el uso est\u00e1 creciendo.<\/p>\n\n\n\n

    \n

    Ahora hemos creado mucho un espacio donde algunos de nuestros vendedores ya est\u00e1n trabajando muy activamente\u2026 Siento que realmente puede convertirse en una herramienta \u00fatil para nosotros.<\/p>\n<\/blockquote>\n\n\n\n

    Menos mantenimiento, m\u00e1s ventas:<\/strong> Los representantes ya no reconstruyen los mapas de Google ni manejan listas en papel.<\/p>\n\n\n\n

    \n

    Los vendedores no tienen que pasar horas haciendo un mapa de Google para s\u00ed mismos.<\/p>\n<\/blockquote>\n\n\n\n

    C\u00f3mo un Mapa Compartido A\u00f1ade Visibilidad al Sitio Web<\/strong><\/h2>\n\n\n\n

    Agrifac tambi\u00e9n utiliza Mapsly para alimentar el mapa de concesionarios en su sitio web, mostrando cada distribuidor, ubicaci\u00f3n en el extranjero y socio de servicio para que los clientes puedan encontrar r\u00e1pidamente soporte de ventas o mantenimiento cercano.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Antes de Mapsly, el equipo exportaba informes desde Zoho y reconstru\u00eda el mapa en Google Maps aproximadamente una vez al mes; ahora el sitio web obtiene registros CRM en vivo, eliminando las actualizaciones manuales y asegurando que los visitantes siempre vean ubicaciones precisas.<\/p>\n\n\n\n

    \u00bfQu\u00e9 cambi\u00f3 respecto a \u201cantes\u201d<\/strong>
    <\/h2>\n\n\n\n

    Antes:<\/strong> Los representantes exportaban los datos del CRM y reconstru\u00edan mapas en Google mensualmente; algunas personas a veces creaban sus propios mapas de Google. La planificaci\u00f3n de rutas se hac\u00eda en papel o con aplicaciones para consumidores.
    <\/p>\n\n\n\n

    Ahora:<\/strong> Los datos est\u00e1n en vivo y centralizados. Los representantes pueden acceder directamente a los registros de CRM desde el mapa, hacer peque\u00f1as actualizaciones y, cuando sea necesario, planificar rutas con unos pocos clics. Esto elimina horas de trabajo manual manteniendo mapas separados.<\/p>\n\n\n\n

    \n

    To Averigua d\u00f3nde est\u00e1 todo el mundo<\/strong>\u2014o cu\u00e1ntos clientes<\/strong> Estoy en un \u00e1rea\u2014ah\u00ed es donde Mapsly realmente ayuda<\/strong>.\u201d \u2014 Sandu Teodor<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

    Agrifac mape\u00f3 20.000 cuentas en Zoho CRM con Mapsly, reduciendo horas de planificaci\u00f3n manual de rutas y brindando a 30 representantes de campo visibilidad en vivo sobre clientes, concesionarios y oportunidades abiertas, todo desde un mapa sincronizado.<\/p>","protected":false},"featured_media":25049,"template":"","meta":{"_acf_changed":true},"products-and-features":[38,30],"industries":[32],"class_list":["post-25048","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-embedded-map","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nAgrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/es\/customer-success-stories\/agrifac-x-mapsly-bringing-order-and-a-live-map-to-a-20000-account-universe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agrifac \u00d7 Mapsly: Bringing order (and a live map) to a 20,000-account universe - 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