{"id":21412,"date":"2025-06-17T09:16:29","date_gmt":"2025-06-17T06:16:29","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/beavertails-cuts-booking-errors-to-1-and-simplifies-franchise-management-with-mapsly\/"},"modified":"2025-12-15T19:16:19","modified_gmt":"2025-12-15T16:16:19","slug":"beavertails-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/beavertails-case-study\/","title":{"rendered":"BeaverTails reduce los errores en las reservas al 1% y simplifica la gesti\u00f3n de franquicias con Mapsly"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\ud83d\ude80 Resultados de un vistazo<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&lt;1%<\/strong> de reservas de food trucks ahora mal encaminadas<\/li>\n\n\n\n<li><strong>4%<\/strong> de las solicitudes identificadas como fuera del territorio de la franquicia,<\/li>\n\n\n\n<li><strong>7%<\/strong> Env\u00edos duplicados detectados y reducidos<\/li>\n\n\n\n<li>Todo el territorio nacional de franquicia dise\u00f1ado y gestionado internamente,<\/li>\n\n\n\n<li>Mapa p\u00fablico incrustado en el nuevo sitio web para una experiencia del cliente m\u00e1s fluida<\/li>\n\n\n\n<li>Flujos de trabajo personalizados para la precisi\u00f3n de las reservas y las aprobaciones de territorios<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acerca de BeaverTails<\/strong><\/h3>\n\n\n\n<p>BeaverTails es una querida marca canadiense, famosa por sus pasteles calientes y artesanales que se sirven en tiendas y desde llamativos food trucks. Detr\u00e1s de estos dulces se encuentra un equipo \u00e1gil de 22 personas que apoya a m\u00e1s de 180 ubicaciones y 90 franquiciados en todo el pa\u00eds \u2014 cada uno con territorios, zonas de entrega y restricciones operativas \u00fanicas.<\/p>\n\n\n\n<p>Gestionar esa complejidad no es tarea f\u00e1cil. Por eso BeaverTails recurri\u00f3 a Mapsly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>De mapas JPEG a territorios inteligentes<\/strong><\/h3>\n\n\n\n<p>Antes de Mapsly, los territorios de franquicia se almacenaban como im\u00e1genes dibujadas a mano \u2014 literalmente capturas de pantalla JPEG, a veces cotejadas con Google Maps en una tercera pantalla. No hab\u00eda una vista unificada, no hab\u00eda forma de editar f\u00e1cilmente los l\u00edmites y no exist\u00eda un proceso claro para resolver solapamientos o hacer cumplir la exclusividad.<\/p>\n\n\n\n<p>\u201c\u00c9ramos como un paso por debajo de lo tradicional\u201d, se r\u00ede Regan Schasny-Scott, quien gestiona las operaciones territoriales de la franquicia. \u201cCapturas de pantalla. JPEGs. Era un desastre.\u201d<\/p>\n\n\n\n<p>Los territorios no estaban estandarizados. Un franquiciado con una tienda f\u00edsica pod\u00eda tener derechos exclusivos sobre unas pocas manzanas de la ciudad, mientras que un operador de food truck pod\u00eda controlar toda una provincia dependiendo de la densidad de poblaci\u00f3n. Cada territorio era diferente \u2014 y necesitaba ser mapeado, almacenado y mantenido de forma confiable.,<\/p>\n\n\n\n<p>Con Mapsly integrado, <a href=\"https:\/\/mapsly.com\/es\/integrations\/zoho-crm\/\">en Zoho CRM,,<\/a> Regan y su equipo agora <a href=\"https:\/\/mapsly.com\/es\/territories\/\">dibujar territorios<\/a> directamente sobre un mapa interactivo, utilizando r\u00edos, autopistas y otros l\u00edmites naturales para mayor claridad. Cada territorio finalizado se guarda en el CRM y se exporta para su uso legal en los contratos de franquicia.<\/p>\n\n\n\n<p>Para proteger estos datos, solo tres personas en la empresa tienen acceso a Mapsly \u2014 una decisi\u00f3n inteligente despu\u00e9s de que los primeros experimentos con permisos m\u00e1s amplios provocaran eliminaciones accidentales.,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reservar food trucks, sin adivinanzas<\/strong><\/h3>\n\n\n\n<p>Uno de los mayores logros con Mapsly? Solicitudes de food trucks ahora, <a href=\"https:\/\/mapsly.com\/es\/automation\/\">ser dirigido autom\u00e1ticamente al operador adecuado<\/a> \u2014 se acabaron las conjeturas, los men\u00fas desplegables, o los fallos internos.<\/p>\n\n\n\n<p>Anteriormente, los clientes ten\u00edan que adivinar con qu\u00e9 operador contactar seg\u00fan el nombre de la ciudad, lo que a menudo generaba confusi\u00f3n. Alguien en Laval quiz\u00e1 no sab\u00eda que deb\u00eda hacer clic en \u201cMontreal\u201d. Ahora, los clientes simplemente introducen su c\u00f3digo postal. Mapsly identifica el territorio correcto en segundos y env\u00eda la solicitud al franquiciado adecuado.<\/p>\n\n\n\n<p>\u201cNo tienen que averiguarlo. Solo nos dicen d\u00f3nde est\u00e1n \u2014 y nosotros nos encargamos del resto\u201d, dice Regan.<\/p>\n\n\n\n<p>Edge cases are handled too: if no operator is found within three hours, Zoho triggers a workflow that alerts a staff member to follow up. Nothing slips through the cracks.<\/p>\n\n\n\n<p>Y con Mapsly realizando el seguimiento de cada solicitud, Regan obtuvo visibilidad sobre los patrones de reserva:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&lt;1%<\/strong> de las solicitudes ahora van al franquiciado equivocado (una disminuci\u00f3n desde \u201csignificativamente m\u00e1s\u201d de antes)<\/li>\n\n\n\n<li><strong>4%<\/strong> Las reservas ahora se marcan claramente como fuera de cualquier territorio (una estad\u00edstica que antes ni siquiera pod\u00edan medir),<\/li>\n\n\n\n<li><strong>7%<\/strong> de los env\u00edos de formularios eran duplicados \u2014 lo que motiv\u00f3 una simple actualizaci\u00f3n del mensaje de confirmaci\u00f3n que elimin\u00f3 la mayor\u00eda de ellos,<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un mapa que capacita al equipo<\/strong><\/h3>\n\n\n\n<p>BeaverTails tambi\u00e9n utiliza Mapsly para orientar y capacitar a su personal interno. Las nuevas contrataciones reciben una soluci\u00f3n personalizada, <a href=\"https:\/\/mapsly.com\/es\/shared-interactive-maps\/\">mapa p\u00fablico<\/a> anclado a su navegador y panel de CRM \u2014 mostrando cada territorio de franquicia en todo Canad\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0cx5Vtg3Yo_6nJ7V-fEUIaYPHpGdYkamhEimHGBotdPzySnKAcmh31xhejWOxCrn96kXu81GodV4tz4GsWWbZxOrVTsAPL0xFd2g_HBacCXlkFREXF3h9Y45KyShfA3cjv5nG?key=fiSNvEL4ZRlGHCqqJPr4og\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Origen: <a href=\"https:\/\/beavertails.com\/food-truck\">https:\/\/beavertails.com\/food-truck<\/a>&nbsp;<\/p>\n\n\n\n<p>\u201cAhora mis conocimientos de geograf\u00eda canadiense provienen de los lugares donde hay un BeaverTails,\u201d bromea Regan.<\/p>\n\n\n\n<p>Aunque el equipo de operaciones no lo ha adoptado, <a href=\"https:\/\/mapsly.com\/es\/optimized-routing-location-tracking-field-efficiency-features\/\">funciones de enrutamiento<\/a> sin embargo \u2014 se saben sus rutas de memoria \u2014 Regan ve un potencial futuro en las herramientas de optimizaci\u00f3n de rutas de Mapsly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por qu\u00e9 Mapsly funciona para BeaverTails<\/strong><\/h3>\n\n\n\n<p>Mapsly ofrece a BeaverTails lo que la mayor\u00eda de los CRM no pueden: inteligencia geoespacial, dise\u00f1o de territorios fluido y automatizaci\u00f3n confiable.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>equipo de ventas<\/strong> puede dise\u00f1ar y prototipar territorios para posibles franquiciados<br><\/li>\n\n\n\n<li>The <strong>equipo legal<\/strong> puede exportar visualizaciones de mapas directamente para contratos de franquicia<br><\/li>\n\n\n\n<li>El equipo de Regan utiliza, <strong>codificaci\u00f3n por colores<\/strong> y <strong>filtros de visibilidad<\/strong> rastrear el estado de cada territorio \u2014 de activo a archivado a en progreso,<br><\/li>\n<\/ul>\n\n\n\n<p>Es eficiente, escalable y sorprendentemente f\u00e1cil de usar.<\/p>\n\n\n\n<p>\u201cSiempre intentamos hacer m\u00e1s con un equipo peque\u00f1o \u2014 y Mapsly nos ayuda a conseguirlo. Simplemente ha hecho que todo sea m\u00e1s f\u00e1cil,\u201d dice Regan.<\/p>\n\n\n\n<p>Managing a complex franchise network doesn\u2019t have to be chaotic. Whether you need smarter booking, automated workflows, or visual territory planning, Mapsly brings it all together on one map.<a href=\"https:\/\/mapsly.com\/es\/start-trial\/\"><strong>Pruebe Mapsly gratis durante 14 d\u00edas<\/strong><\/a> and see how it can simplify your operations \u2014 and keep your team running at full speed.,<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La franquicia canadiense de postres BeaverTails utiliza Mapsly para automatizar reservas de camiones de comida, optimizar la planificaci\u00f3n territorial y gestionar operaciones en 90 franquiciados \u2014 todo desde un \u00fanico mapa.<\/p>","protected":false},"featured_media":21425,"template":"","meta":{"_acf_changed":false},"products-and-features":[24,38,30],"industries":[29],"class_list":["post-21412","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-automation","products-and-features-embedded-map","products-and-features-territory-management","industries-consumer-goods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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