{"id":21412,"date":"2025-06-17T09:16:29","date_gmt":"2025-06-17T06:16:29","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/beavertails-cuts-booking-errors-to-1-and-simplifies-franchise-management-with-mapsly\/"},"modified":"2025-12-15T19:16:19","modified_gmt":"2025-12-15T16:16:19","slug":"beavertails-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/beavertails-case-study\/","title":{"rendered":"BeaverTails reduce los errores de reservas al 1% y simplifica la gesti\u00f3n de franquicias con Mapsly"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\ud83d\ude80 Resultados de un vistazo<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&lt;1%<\/strong> reservas de food truck ahora mal enroutadas<\/li>\n\n\n\n<li><strong>4%<\/strong> de solicitudes identificadas como fuera del territorio de la franquicia<\/li>\n\n\n\n<li><strong>7%<\/strong> env\u00edos duplicados detectados y reducidos<\/li>\n\n\n\n<li>Territorio nacional completo de la franquicia dise\u00f1ado y gestionado internamente<\/li>\n\n\n\n<li>Mapa p\u00fablico integrado en el nuevo sitio web para una experiencia del cliente m\u00e1s fluida<\/li>\n\n\n\n<li>Flujos de trabajo personalizados para la precisi\u00f3n de reservas y aprobaciones de territorios<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acerca de BeaverTails<\/strong><\/h3>\n\n\n\n<p>BeaverTails es una querida marca canadiense, famosa por sus pasteles calientes hechos a mano, servidos en tiendas y desde llamativos camiones de comida. Detr\u00e1s de estos dulces est\u00e1 un equipo compacto de 22 personas que apoyan a m\u00e1s de 180 ubicaciones y 90 franquiciados en todo el pa\u00eds, cada uno con territorios \u00fanicos, zonas de entrega y restricciones operativas.<\/p>\n\n\n\n<p>Gestionar esa complejidad no es poca cosa. Por eso BeaverTails recurri\u00f3 a Mapsly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>De mapas JPEG a territorios inteligentes<\/strong><\/h3>\n\n\n\n<p>Antes de Mapsly, los territorios de franquicia se almacenaban como im\u00e1genes dibujadas a mano \u2014 literalmente capturas de pantalla en JPEG, a veces cruzadas con Google Maps en una tercera pantalla. No hab\u00eda una vista unificada, ni forma f\u00e1cil de editar los l\u00edmites, ni un proceso claro para resolver superposiciones o aplicar exclusividad.<\/p>\n\n\n\n<p>\"\u00c9ramos como un paso por debajo de lo antiguo\", se r\u00ede Regan Schasny-Scott, que administra las operaciones territoriales de la franquicia. \"Capturas de pantalla. JPEGs. Era un desastre.\"<\/p>\n\n\n\n<p>Los territorios no estaban estandarizados. Un franquiciado con una tienda f\u00edsica podr\u00eda tener derechos exclusivos sobre unas pocas manzanas de la ciudad, mientras que un operador de food truck podr\u00eda controlar toda una provincia seg\u00fan la densidad de poblaci\u00f3n. Cada territorio era diferente \u2014 y necesitaba ser mapeado, almacenado y mantenido de manera fiable.<\/p>\n\n\n\n<p>Con Mapsly integrado <a href=\"https:\/\/mapsly.com\/es\/integrations\/zoho-crm\/\">en Zoho CRM,<\/a> Regan y su equipo ahora <a href=\"https:\/\/mapsly.com\/es\/territories\/\">dibujar territorios<\/a> directamente en un mapa interactivo, utilizando r\u00edos, autopistas y otros l\u00edmites naturales para mayor claridad. Cada territorio finalizado se guarda en el CRM y se exporta para uso legal en los acuerdos de franquicia.<\/p>\n\n\n\n<p>Para proteger estos datos, solo tres personas en la empresa tienen acceso a Mapsly \u2014 una decisi\u00f3n inteligente despu\u00e9s de que los primeros experimentos con permisos m\u00e1s amplios provocaron eliminaciones accidentales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reservando Food Trucks, Sin Suposiciones<\/strong><\/h3>\n\n\n\n<p>\u00bfUna de las mayores victorias con Mapsly? Solicitudes de food truck ahora <a href=\"https:\/\/mapsly.com\/es\/automation\/\">enviado autom\u00e1ticamente al operador correcto<\/a> \u2014 sin m\u00e1s conjeturas, men\u00fas desplegables ni fallos internos.<\/p>\n\n\n\n<p>Antes, los clientes ten\u00edan que adivinar a qu\u00e9 operador contactar seg\u00fan los nombres de las ciudades, lo que a menudo generaba confusi\u00f3n. Alguien en Laval podr\u00eda no haber sabido que deb\u00eda hacer clic en \u201cMontreal\u201d. Ahora, los clientes simplemente ingresan su c\u00f3digo postal. Mapsly identifica el territorio correcto en segundos y env\u00eda la solicitud al franquiciado adecuado.<\/p>\n\n\n\n<p>\u201cNo tienen que averiguarlo ellos mismos. Solo nos dicen d\u00f3nde est\u00e1n \u2014 y nosotros nos encargamos del resto,\u201d dice Regan.<\/p>\n\n\n\n<p>Tambi\u00e9n se manejan casos extremos: si no se encuentra ning\u00fan operador en tres horas, Zoho activa un flujo de trabajo que alerta a un miembro del personal para hacer seguimiento. Nada se escapa.<\/p>\n\n\n\n<p>Y con Mapsly rastreando cada solicitud, Regan obtuvo visibilidad sobre los patrones de reserva:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&lt;1%<\/strong> las solicitudes ahora van al franquiciado incorrecto (menos que \u201csignificativamente m\u00e1s\u201d antes)<\/li>\n\n\n\n<li><strong>4%<\/strong> las reservas ahora est\u00e1n claramente marcadas como fuera de cualquier territorio (una estad\u00edstica que ni siquiera pod\u00edan medir antes)<\/li>\n\n\n\n<li><strong>7%<\/strong> de las presentaciones de formularios fueron duplicados, lo que provoc\u00f3 una sencilla actualizaci\u00f3n del mensaje de confirmaci\u00f3n que elimin\u00f3 la mayor\u00eda de ellos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un mapa que entrena al equipo<\/strong><\/h3>\n\n\n\n<p>BeaverTails tambi\u00e9n utiliza Mapsly para orientar y capacitar a su personal interno. Los nuevos empleados reciben una formaci\u00f3n personalizada, <a href=\"https:\/\/mapsly.com\/es\/shared-interactive-maps\/\">mapa p\u00fablico<\/a> fijado en su navegador y panel de CRM \u2014 mostrando cada territorio de franquicia en todo Canad\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0cx5Vtg3Yo_6nJ7V-fEUIaYPHpGdYkamhEimHGBotdPzySnKAcmh31xhejWOxCrn96kXu81GodV4tz4GsWWbZxOrVTsAPL0xFd2g_HBacCXlkFREXF3h9Y45KyShfA3cjv5nG?key=fiSNvEL4ZRlGHCqqJPr4og\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">fuente: <a href=\"https:\/\/beavertails.com\/food-truck\">https:\/\/beavertails.com\/food-truck<\/a>&nbsp;<\/p>\n\n\n\n<p>\"Mi conocimiento de la geograf\u00eda canadiense ahora proviene de donde hay BeaverTails\", bromea Regan.<\/p>\n\n\n\n<p>Aunque el equipo de operaciones no lo haya adoptado <a href=\"https:\/\/mapsly.com\/es\/optimized-routing-location-tracking-field-efficiency-features\/\">funcionalidades de enrutamiento<\/a> sin embargo \u2014 conocen sus rutas de memoria \u2014 Regan ve un potencial futuro para las herramientas de optimizaci\u00f3n de rutas de Mapsly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por qu\u00e9 Mapsly funciona para BeaverTails<\/strong><\/h3>\n\n\n\n<p>Mapsly le da a BeaverTails lo que la mayor\u00eda de los CRM no pueden: inteligencia geoespacial, dise\u00f1o de territorios sin problemas y automatizaci\u00f3n confiable.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El <strong>equipo de ventas<\/strong> puede dise\u00f1ar y crear prototipos de territorios para posibles franquiciados<br><\/li>\n\n\n\n<li>El <strong>equipo legal<\/strong> puede exportar visualizaciones del mapa directamente para acuerdos de franquicia<br><\/li>\n\n\n\n<li>El equipo de Regan usa <strong>codificaci\u00f3n de color<\/strong> y <strong>filtros de visibilidad<\/strong> para rastrear el estado de cada territorio \u2014 de activo a archivado a en progreso<br><\/li>\n<\/ul>\n\n\n\n<p>Es eficiente, escalable y sorprendentemente f\u00e1cil de usar.<\/p>\n\n\n\n<p>\"Siempre intentamos hacer m\u00e1s con un equipo peque\u00f1o, y Mapsly nos ayuda a lograrlo. Ha hecho que todo sea m\u00e1s f\u00e1cil\", dice Regan.<\/p>\n\n\n\n<p>Gestionar una red compleja de franquicias no tiene que ser ca\u00f3tico. Ya sea que necesite reservas m\u00e1s inteligentes, flujos de trabajo automatizados o planificaci\u00f3n visual de territorios, Mapsly lo re\u00fane todo en un solo mapa.<a href=\"https:\/\/mapsly.com\/es\/start-trial\/\"><strong>Prueba Mapsly gratis durante 14 d\u00edas<\/strong><\/a> y vea c\u00f3mo puede simplificar sus operaciones \u2014 y mantener a su equipo funcionando a toda velocidad.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La franquicia canadiense de postres BeaverTails usa Mapsly para automatizar las reservas de food trucks, agilizar la planificaci\u00f3n de territorios y gestionar las operaciones de 90 franquiciados, todo desde un solo mapa.<\/p>","protected":false},"featured_media":21425,"template":"","meta":{"_acf_changed":false},"products-and-features":[24,38,30],"industries":[29],"class_list":["post-21412","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-automation","products-and-features-embedded-map","products-and-features-territory-management","industries-consumer-goods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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