{"id":21412,"date":"2025-06-17T09:16:29","date_gmt":"2025-06-17T06:16:29","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/beavertails-cuts-booking-errors-to-1-and-simplifies-franchise-management-with-mapsly\/"},"modified":"2025-12-15T19:16:19","modified_gmt":"2025-12-15T16:16:19","slug":"beavertails-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/beavertails-case-study\/","title":{"rendered":"BeaverTails reduce los errores de reserva al 1% y simplifica la gesti\u00f3n de franquicias con Mapsly"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\ud83d\ude80 Resultados de un vistazo,<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&lt;1%<\/strong> de reservas de camiones de comida ahora mal dirigidas<\/li>\n\n\n\n<li><strong>4%<\/strong> de solicitudes identificadas como fuera del territorio de la franquicia<\/li>\n\n\n\n<li><strong>7%<\/strong> env\u00edos duplicados detectados y reducidos<\/li>\n\n\n\n<li>Todo el territorio nacional de franquicia dise\u00f1ado y gestionado internamente<\/li>\n\n\n\n<li>Mapa p\u00fablico integrado en el nuevo sitio web para una experiencia del cliente m\u00e1s fluida<\/li>\n\n\n\n<li>Flujos de trabajo personalizados para la precisi\u00f3n de reservas y las aprobaciones de territorios<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acerca de BeaverTails<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BeaverTails es una querida marca canadiense, famosa por sus pasteles calientes y artesanales servidos en tiendas y desde llamativos food trucks. Detr\u00e1s de los dulces hay un equipo \u00e1gil de 22 personas que da soporte a m\u00e1s de 180 ubicaciones y 90 franquiciados en todo el pa\u00eds \u2014 cada uno con territorios, zonas de entrega y restricciones operativas \u00fanicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gestionar esa complejidad no es poca cosa. Por eso BeaverTails recurri\u00f3 a Mapsly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>De mapas JPEG a territorios inteligentes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de Mapsly, los territorios de franquicia se almacenaban como im\u00e1genes dibujadas a mano \u2014 literalmente capturas de pantalla JPEG, a veces cotejadas con Google Maps en una tercera pantalla. No hab\u00eda una vista unificada, ni forma de editar l\u00edmites f\u00e1cilmente, ni un proceso claro para resolver solapamientos o aplicar la exclusividad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1bamos como un paso por debajo de lo anticuado,\u201d se r\u00ede Regan Schasny-Scott, quien gestiona las operaciones de territorios de franquicia. \u201cCapturas de pantalla. JPEGs. Era un desastre.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los territorios no estaban estandarizados. Un franquiciado con una tienda f\u00edsica pod\u00eda tener derechos exclusivos sobre unas pocas manzanas, mientras que un operador de un cami\u00f3n de comida pod\u00eda controlar una provincia entera seg\u00fan la densidad de poblaci\u00f3n. Cada territorio era diferente \u2014 y deb\u00eda mapearse, almacenarse y mantenerse de forma fiable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con Mapsly integrado, <a href=\"https:\/\/mapsly.com\/es\/integrations\/zoho-crm\/\">en Zoho CRM,<\/a> Regan y su equipo ahora, <a href=\"https:\/\/mapsly.com\/es\/territories\/\">dibujar territorios<\/a> directamente en un mapa interactivo, usando r\u00edos, carreteras y otros l\u00edmites naturales para mayor claridad. Cada territorio finalizado se guarda en el CRM y se exporta para uso legal en acuerdos de franquicia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para proteger estos datos, solo tres personas de la empresa tienen acceso a Mapsly \u2014 una decisi\u00f3n inteligente despu\u00e9s de que los primeros experimentos con permisos m\u00e1s amplios provocaran eliminaciones accidentales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reserva de food trucks, sin conjeturas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfUna de las mayores ventajas con Mapsly? Solicitudes de food trucks ahora <a href=\"https:\/\/mapsly.com\/es\/automation\/\">se dirijan autom\u00e1ticamente al operador adecuado<\/a> \u2014 se acabaron las conjeturas, los men\u00fas desplegables y los fallos internos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes, los clientes ten\u00edan que adivinar con qu\u00e9 operador contactar bas\u00e1ndose en los nombres de las ciudades, lo que a menudo generaba confusi\u00f3n. Alguien en Laval podr\u00eda no haber sabido que deb\u00eda hacer clic en \u201cMontreal\u201d. Ahora, los clientes simplemente introducen su c\u00f3digo postal. Mapsly identifica el territorio correcto en segundos y pasa la solicitud al franquiciado adecuado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNo tienen que resolverlo. Solo nos dicen d\u00f3nde est\u00e1n \u2014 y nosotros nos encargamos del resto,\u201d dice Regan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n se gestionan los casos l\u00edmite: si no se encuentra ning\u00fan operador en un plazo de tres horas, Zoho activa un flujo de trabajo que alerta a un miembro del equipo para que haga seguimiento. Nada se pasa por alto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y con Mapsly haciendo seguimiento de cada solicitud, Regan obtuvo visibilidad sobre los patrones de reserva:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&lt;1%<\/strong> de las solicitudes ahora van al franquiciado incorrecto (frente a \u201csignificativamente m\u00e1s\u201d antes)<\/li>\n\n\n\n<li><strong>4%<\/strong> de las reservas ahora se marcan claramente como fuera de cualquier territorio (una estad\u00edstica que antes ni siquiera pod\u00edan medir),<\/li>\n\n\n\n<li><strong>7%<\/strong> de los env\u00edos de formularios eran duplicados \u2014 lo que llev\u00f3 a una simple actualizaci\u00f3n del mensaje de confirmaci\u00f3n que elimin\u00f3 la mayor\u00eda de ellos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un mapa que capacita al equipo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BeaverTails tambi\u00e9n utiliza Mapsly para orientar y capacitar a su personal interno. Los nuevos empleados reciben una experiencia personalizada, <a href=\"https:\/\/mapsly.com\/es\/shared-interactive-maps\/\">mapa p\u00fablico<\/a> fijado en su navegador y panel de CRM \u2014 mostrando cada territorio de franquicia en todo Canad\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0cx5Vtg3Yo_6nJ7V-fEUIaYPHpGdYkamhEimHGBotdPzySnKAcmh31xhejWOxCrn96kXu81GodV4tz4GsWWbZxOrVTsAPL0xFd2g_HBacCXlkFREXF3h9Y45KyShfA3cjv5nG?key=fiSNvEL4ZRlGHCqqJPr4og\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Fuente: <a href=\"https:\/\/beavertails.com\/food-truck\">https:\/\/beavertails.com\/food-truck<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMi conocimiento de la geograf\u00eda canadiense ahora proviene de d\u00f3nde hay un BeaverTails,\u201d bromea Regan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el equipo de operaciones a\u00fan no lo ha adoptado, <a href=\"https:\/\/mapsly.com\/es\/optimized-routing-location-tracking-field-efficiency-features\/\">funciones de enrutamiento<\/a> aun as\u00ed \u2014 conocen sus rondas de memoria \u2014 Regan ve potencial futuro para las herramientas de optimizaci\u00f3n de rutas de Mapsly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por qu\u00e9 Mapsly funciona para BeaverTails<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mapsly le da a BeaverTails lo que la mayor\u00eda de los CRM no pueden: inteligencia geoespacial, dise\u00f1o de territorios sin interrupciones, y automatizaci\u00f3n fiable.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>equipo de ventas<\/strong> puede dise\u00f1ar y crear prototipos de territorios para posibles franquiciados<br><\/li>\n\n\n\n<li>The <strong>equipo legal<\/strong> puede exportar visualizaciones de mapas directamente para acuerdos de franquicia<br><\/li>\n\n\n\n<li>El equipo de Regan usa, <strong>codificaci\u00f3n por colores<\/strong> y <strong>filtros de visibilidad<\/strong> para hacer seguimiento del estado de cada territorio \u2014 de activo a archivado y en curso<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es eficiente, escalable y sorprendentemente f\u00e1cil de usar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSiempre intentamos hacer m\u00e1s con un equipo peque\u00f1o \u2014 y Mapsly nos ayuda a lograrlo. Simplemente ha hecho que todo sea m\u00e1s f\u00e1cil,\u201d dice Regan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gestionar una red de franquicias compleja no tiene por qu\u00e9 ser ca\u00f3tico. Ya sea que necesite reservas m\u00e1s inteligentes, flujos de trabajo automatizados o planificaci\u00f3n visual de territorios, Mapsly lo re\u00fane todo en un solo mapa.<a href=\"https:\/\/mapsly.com\/es\/start-trial\/\"><strong>Pruebe Mapsly gratis durante 14 d\u00edas<\/strong><\/a> y vea c\u00f3mo puede simplificar sus operaciones \u2014 y mantener a su equipo funcionando a toda velocidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>La franquicia canadiense de postres BeaverTails usa Mapsly para automatizar las reservas de food trucks, optimizar la planificaci\u00f3n de territorios y gestionar las operaciones de 90 franquiciados \u2014 todo desde un \u00fanico mapa.<\/p>","protected":false},"featured_media":21425,"template":"","meta":{"_acf_changed":false},"products-and-features":[24,38,30],"industries":[29],"class_list":["post-21412","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-automation","products-and-features-embedded-map","products-and-features-territory-management","industries-consumer-goods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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