{"id":21402,"date":"2024-06-18T17:32:16","date_gmt":"2024-06-18T14:32:16","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/using-mapsly-stlth-vape-makes-30-more-visits-per-sales-rep-and-collects-200-more-data-per-visit\/"},"modified":"2025-10-28T12:05:16","modified_gmt":"2025-10-28T09:05:16","slug":"stlth-vape","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/es\/customer-success-stories\/stlth-vape\/","title":{"rendered":"Con Mapsly, STLTH Vape realiza un 30% m\u00e1s de visitas por representante de ventas y recopila un 200% m\u00e1s de datos por visita"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acerca de STLTH Vape<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">STLTH Vape ofrece productos de vapeo desechables y asequibles en todo Canad\u00e1, centr\u00e1ndose en minoristas como 7-Eleven.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El desaf\u00edo<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La falta de una herramienta automatizada de planificaci\u00f3n de rutas reduce la productividad del equipo de campo de STLTH Vape<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inicialmente, STLTH Vape depend\u00eda de la planificaci\u00f3n manual de las rutas diarias para su equipo de ventas mediante Google Maps, lo que daba lugar a rutas sub\u00f3ptimas y a un mayor tiempo de viaje.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>STLTH Vape depend\u00eda de la introducci\u00f3n de datos despu\u00e9s de la visita, lo que provocaba retrasos, errores y puntos de datos omitidos,<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cada representante de ventas de STLTH Vape era responsable de recopilar datos espec\u00edficos durante cada visita a la tienda, como art\u00edculos agotados y materiales de marketing disponibles. Al principio, recopilaban todos estos datos manualmente y los introduc\u00edan en su CRM despu\u00e9s de volver a la oficina, lo que llevaba mucho tiempo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin un guion de visita estandarizado, era com\u00fan que los representantes de ventas pasaran por alto algunas preguntas, lo que provocaba volver a visitar tiendas, perder tiempo valioso o no recopilar datos empresariales vitales.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La direcci\u00f3n carec\u00eda de visibilidad sobre las actividades del equipo,<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La entrada manual de datos tambi\u00e9n imped\u00eda que la direcci\u00f3n de la empresa recibiera informes diarios, que necesitaba para evaluar el rendimiento del equipo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, no hab\u00eda forma de verificar si un representante de ventas estaba en la ubicaci\u00f3n, lo que reduc\u00eda a\u00fan m\u00e1s la visibilidad.&nbsp;<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo ayud\u00f3 Mapsly?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La optimizaci\u00f3n de rutas permite a los representantes de ventas de STLTH Vape visitar m\u00e1s tiendas,<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al usar Mapsly para planificar rutas diarias, STLTH Vape se asegura de que las rutas sean 100% \u00f3ptimas y de que el tiempo de desplazamiento se reduzca a lo absolutamente necesario. Con rutas m\u00e1s eficientes, STLTH ha aumentado sus visitas diarias promedio a tiendas en un 30%.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Con rutas m\u00e1s eficientes, nuestros representantes ahora pueden visitar un 30% m\u00e1s de tiendas en un d\u00eda, hasta 12.,<\/em><br>\u2014 Maya Arya, Gerente de \u00c9xito del Cliente,<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La creaci\u00f3n de scripts de visitas (check-in y check-out) permiti\u00f3 la entrada de datos en tiempo real, redujo errores y puntos de datos omitidos, y ofreci\u00f3 m\u00e9tricas detalladas sobre las visitas,<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Los ingenieros de soluciones de Mapsly ayudaron a STLTH Vape a configurar formularios de check-in y check-out para guiar sus visitas. Esto elimin\u00f3 los retrasos en la entrada de datos y los datos omitidos, garantiz\u00f3 la consistencia en el proceso de recopilaci\u00f3n de datos y ofreci\u00f3 m\u00e1s informaci\u00f3n sobre las visitas, como la duraci\u00f3n real de la visita. Todos los datos introducidos en Mapsly se sincronizan con el CRM de la empresa en tiempo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, durante un check-in, Mapsly comprueba si el representante de ventas realmente lleg\u00f3 a la tienda y, de ser as\u00ed, marca la visita como \u2018verificada.\u2019 Si el representante de ventas est\u00e1 demasiado lejos, la visita se marca como \u2018no verificada.\u2019 Esto aporta mayor visibilidad de la actividad del equipo e introduce un elemento de responsabilidad, que por s\u00ed solo contribuye significativamente a la eficiencia del equipo.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los informes diarios ahora ofrecen total transparencia sobre las actividades del equipo de campo,<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con la plataforma de automatizaci\u00f3n de Mapsly, STLTH Vape configur\u00f3 informes diarios de visitas, que proporcionan a la direcci\u00f3n de la empresa una visi\u00f3n general del rendimiento del mismo d\u00eda que muestra el n\u00famero de tiendas visitadas por cada representante de ventas, desglosadas en visitas geo-verificadas y verificadas.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo STLTH utiliza las funciones de automatizaci\u00f3n y scripting de visitas de Mapsly para aumentar la eficiencia de sus representantes de ventas de campo.<\/p>","protected":false},"featured_media":21415,"template":"","meta":{"_acf_changed":true},"products-and-features":[24,25,27],"industries":[29],"class_list":["post-21402","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-automation","products-and-features-check-in-and-visit-scripting","products-and-features-optimized-routing","industries-consumer-goods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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