{"id":20807,"date":"2025-02-06T17:28:47","date_gmt":"2025-02-06T14:28:47","guid":{"rendered":"https:\/\/mapsly.comcareers\/vp-of-marketing-growth-focused\/"},"modified":"2025-12-08T17:47:54","modified_gmt":"2025-12-08T14:47:54","slug":"vp-of-marketing-growth-focused","status":"publish","type":"vacancy","link":"https:\/\/mapsly.com\/de\/careers\/vp-of-marketing-growth-focused\/","title":{"rendered":"VP Marketing (wachstumsorientiert)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u00dcber die Rolle<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir suchen nach einem <strong>Vizepr\u00e4sident Marketing<\/strong> Mit umfangreicher Erfahrung im US-Markt, der nicht nur ein strategischer Denker, sondern auch ein praxisnaher Umsetzer mit a <strong>starke Neigung zu Growth Hacking<\/strong>Diese Rolle erfordert jemanden, der kann, <strong>\u00dcbernehmen Sie die gesamte Marketingfunktion<\/strong>\u2014von Markenbildung bis zur Nachfragegenerierung\u2014 <strong>Priorisierung von datengesteuerten, skalierbaren und renditestarken Wachstumsstrategien<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei Mapsly glauben wir an <strong>Product-led Growth (PLG) kombiniert mit intelligenten Outbound- und Inbound-Marketingstrategien<\/strong>Sie arbeiten eng mit den F\u00fchrungsteams, Vertriebs- und Produktteams zusammen, um die Einf\u00fchrung, Bindung und Expansion von Mapsly voranzutreiben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aufgaben<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wachstumsstrategie &amp; Umsetzung:<\/strong> Entwickeln und ausf\u00fchren <strong>skalierbare, ROI-orientierte Wachstumsmarketing-Initiativen,<\/strong>Inklusive organischer und bezahlter Kan\u00e4le, Produkt-Viralit\u00e4t und Automatisierung, mit Fokus auf den US-Markt.<\/li>\n\n\n\n<li><strong>Nachfragegenerierung:<\/strong> Optimieren Sie die Lead-Akquise und Conversion-Trichter \u00fcber PPC, SEO, Content, Partnerschaften und E-Mail-Automatisierung.<\/li>\n\n\n\n<li><strong>Markenpositionierung &amp; Markenbotschaft:<\/strong> Gestalten Sie etwas \u00dcberzeugendes, <strong>Ein Narrativ, das Mapsly differenziert<\/strong> im CRM- und Au\u00dfendienstautomatisierungsbereich.<\/li>\n\n\n\n<li><strong>Partnerschafts- und Integrationsmarketing:<\/strong> F\u00fchren Sie den Aufbau von Partnerschaften und Co-Marketing-Aktivit\u00e4ten mit CRM-Plattformen, f\u00fchrenden branchenspezifischen L\u00f6sungen und wichtigen Akteuren in deren \u00d6kosystemen.<\/li>\n\n\n\n<li><strong>Produktmarketing:<\/strong> Erstellen Sie \u00fcberzeugende Inhalte <strong>Produkteinf\u00fchrungen, Fallstudien und Vertriebsunterst\u00fctzungsmaterialien<\/strong> um die Akzeptanz und Conversion zu verbessern.<\/li>\n\n\n\n<li><strong>PLG und Benutzer-Onboarding:<\/strong> Optimieren Sie das <strong>Selbstbedienungstest-Erlebnis<\/strong>, Zusammenarbeit mit Produktteams bei In-App-Prompts, Tutorials und gef\u00fchrten Touren (z. B., <strong>UserPilot oder \u00e4hnliche Tools<\/strong>).<\/li>\n\n\n\n<li><strong>Marketing-Analytik &amp; Experimentierung:<\/strong> Implementieren <strong>A\/B-Tests, Nachverfolgung<\/strong>, und, <strong>Marketingautomatisierung<\/strong> Zur Verbesserung von CAC, LTV und Churn-Metriken.<\/li>\n\n\n\n<li><strong>Wachstum von Community &amp; Weiterempfehlungen:<\/strong> Einrichten <strong>Kundenempfehlungsprogramme, Botschafterprogramme<\/strong>, und auf dem Bestehenden aufbauen, <a href=\"https:\/\/mapsly.com\/de\/become-partner\/\">Partnerprogramm mit Umsatzbeteiligung<\/a>.<\/li>\n\n\n\n<li><strong>Teamf\u00fchrung:<\/strong> Einstellen und Verwalten von Marketing-Spezialisten (intern und extern), w\u00e4hrend Mapsly w\u00e4chst.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Schl\u00fcsselkompetenzen &amp; Erfahrung<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5+ Jahre<\/strong> an Erfahrung im SaaS-B2B-Marketing mit Schwerpunkt auf <strong>Growth Hacking, Performance Marketing oder Nachfragegenerierung <\/strong><strong>auf dem US-Markt<\/strong>.<\/li>\n\n\n\n<li>Bew\u00e4hrte Erfolgsbilanz <strong>Skalierung von SaaS-Unternehmen <\/strong><strong>auf dem US-Markt<\/strong><strong> durch unkonventionelle Wachstumsstrategien mit hoher Rendite <\/strong>stets erf\u00fcllend<strong> <\/strong>KPIs f\u00fcr Lead-Generierung oder Umsatzwachstum.<\/li>\n\n\n\n<li><strong>Praktisch<\/strong> Erfahrung mit <strong>Marketing-Automatisierung, SEO, PPC (Google Ads, LinkedIn Ads), E-Mail-Marketing und Content-Marketing<\/strong>.<\/li>\n\n\n\n<li>Fundiertes Verst\u00e4ndnis von, <strong>CRM-Plattformen und Integrationsmarketing<\/strong>.<\/li>\n\n\n\n<li>Erfahrung mit: <strong>Freemium- und PLG-Modelle<\/strong> und das Wissen dar\u00fcber, wie man die Umwandlung von kostenlosen zu zahlenden Nutzern optimiert.<\/li>\n\n\n\n<li>Datengetriebene Denkweise mit der Beherrschung von Tools wie <strong>Google Analytics, Mixpanel, Amplitude oder ein gleichwertiges Produkt<\/strong>.<\/li>\n\n\n\n<li>F\u00e4higkeit, in a zu arbeiten <strong>schnelllebiges Startup-Umfeld<\/strong> und priorisieren Sie Projekte mit hoher Wirkung.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sch\u00f6n zu haben<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bisherige Erfahrung <strong>Marketing an den Au\u00dfendienst, den Au\u00dfendienstservice, die Logistik oder andere Unternehmen, die bedeutende externe (reisende) Teams besch\u00e4ftigen.<\/strong>.<\/li>\n\n\n\n<li>Erfahrung <strong>Ein Affiliate-Programm skalieren oder umsatzbasierte Partnerschaften managen<\/strong>.<\/li>\n\n\n\n<li>Exposition gegen\u00fcber <strong>Lokalisierungsstrategien f\u00fcr globale Expansion<\/strong>.<\/li>\n\n\n\n<li>Technisches Wissen \u00fcber APIs und SaaS-Integrationen.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Was Mapsly bietet<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eigentum<\/strong>Eine Rolle mit hohem Einfluss und hoher Sichtbarkeit, in der Sie die Wachstumsinitiativen von Mapsly verantworten.<\/li>\n\n\n\n<li><strong>Berufliche Entwicklung<\/strong>Chance, als Schl\u00fcsselfigur in Mapslys Weg zu einem \u201eEinhorn\u201c mitzuwirken.<\/li>\n\n\n\n<li><strong>Fernarbeit<\/strong>Flexibilit\u00e4t, von \u00fcberall aus zu arbeiten.<\/li>\n\n\n\n<li><strong>Innovatives SaaS-Produkt<\/strong>Verkaufen Sie eine innovative Plattform mit <strong>Breite Branchenanwendungen jenseits von CRM<\/strong>.<\/li>\n\n\n\n<li><strong>Verg\u00fctung<\/strong>Ein wettbewerbsf\u00e4higes Grundgehalt + <strong>leistungsabh\u00e4ngige Boni<\/strong> Mit Wachstumsergebnissen verkn\u00fcpft.<\/li>\n\n\n\n<li><strong>Dynamische Kultur<\/strong>Werden Sie Teil eines kollaborativen und innovativen Teams, das sich daf\u00fcr einsetzt, Ergebnisse zu erzielen und einen Unterschied zu machen.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wie man sich bewirbt<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um sich zu bewerben, senden Sie bitte Ihren Lebenslauf und Ihr Anschreiben an <a href=\"mailto:hr@mapsly.com\">hr@mapsly.com<\/a> Erkl\u00e4ren, warum Sie sich auf die M\u00f6glichkeit freuen, das Marketing-Team bei Mapsly zu leiten.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-20807","vacancy","type-vacancy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VP of Marketing (Growth-Focused) - Mapsly<\/title>\n<meta name=\"description\" content=\"About the Role We\u2019re looking for a VP of Marketing with extensive experience in the US market who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. 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