{"id":25054,"date":"2025-12-15T18:50:18","date_gmt":"2025-12-15T15:50:18","guid":{"rendered":"https:\/\/mapsly.com\/?post_type=customer-success&p=25054"},"modified":"2025-12-15T18:54:44","modified_gmt":"2025-12-15T15:54:44","slug":"cisolift-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/ar\/customer-success-stories\/cisolift-case-study\/","title":{"rendered":"From Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly"},"content":{"rendered":"

About Cisolift<\/strong><\/h2>\n\n\n\n

When Gabriel Lussier joined the \u0421isolift equipment distributor\u2019s go-to-market team, his mandate was simple and sprawling: make the data talk to the road. He owned HubSpot, automations, and anything that helped sales spend more time with customers. What he didn\u2019t want was another silo\u2014or a map that looked good but lived apart from the truth in the CRM.<\/p>\n\n\n\n

He chose Mapsly.<\/p>\n\n\n\n

Challenges<\/strong><\/h2>\n\n\n\n
    \n
  • Route planning overhead: Reps were spending ~1\u20132 hours planning routes for the next day.<\/li>\n\n\n\n
  • Data fragmentation: Customer and prospect data lived in separate tools, making it hard to keep records current and in one place.<\/li>\n\n\n\n
  • Territory clarity: The team needed clear territories and easy ways to focus by customer type and city for targeted days in the field.<\/li>\n<\/ul>\n\n\n\n

    Why Mapsly<\/strong><\/h2>\n\n\n\n
      \n
    • Two-way sync with HubSpot (plus Google Sheets): One source of truth for accounts, prospects, and field activity.<\/li>\n\n\n\n
    • Optimized routing for cities & micro-areas: Reps can pick a city (e.g., Fort Myers) or area and build efficient multi-stop routes in minutes.<\/li>\n\n\n\n
    • Territory management: Territories mapped and assigned to specific reps.<\/li>\n\n\n\n
    • Prospect Discovery on the map: Reps can find nearby businesses and add them to HubSpot in two clicks.<\/li>\n\n\n\n
    • Configurable layers & filters: Reps quickly segment by customer type (e.g., electricians, rental stores) when promotions change.
      <\/li>\n\n\n\n
    • Mobile-first UX & localization: The team praised Mapsly\u2019s in-app experience and French translation, helping adoption.<\/li>\n<\/ul>\n\n\n\n

      The first week: connecting the dots<\/strong><\/h2>\n\n\n\n

      Gabriel wired Mapsly to HubSpot and a Google Sheet of prospects. Territories went live for Qu\u00e9bec, Ontario, and Florida, and reps saw their books rendered on a living map\u2014companies, prospects, and context pulled straight from the CRM. The team\u2019s reaction was immediate: the interface felt familiar, the French localization felt natural, and, for the first time, the map and CRM sang in harmony.<\/p>\n\n\n\n

      A day in Fort Myers<\/strong><\/h2>\n\n\n\n

      Picture a rep starting the day near Fort Myers. Instead of juggling tabs and spreadsheets, the sales person:<\/p>\n\n\n\n

        \n
      1. Filters the map to focus on rental stores for a new promotion.<\/li>\n\n\n\n
      2. Clicks Optimize route<\/strong>, adds a couple of must-see accounts, and in 10\u201315 minutes<\/strong> has a full, sensible day instead of the old 1\u20132 hours<\/strong> planning ritual.<\/li>\n\n\n\n
      3. Mid-afternoon, a meeting ends early. They open Find Prospects<\/strong>\u2014purple pins appear for nearby businesses not yet in HubSpot. One tap on \u062a\u0635\u062f\u064a\u0631<\/strong>, and the prospect is created and assigned in the CRM.<\/li>\n\n\n\n
      4. At each stop, a lightweight check-in form<\/strong> captures notes and photos. If they\u2019re too far from the location, Mapsly flags it. Typing or dictating through the phone\u2019s keyboard keeps it fast and hands-free enough for the curbside.<\/li>\n<\/ol>\n\n\n\n

        What changed (and stuck)<\/strong><\/h2>\n\n\n\n
          \n
        • Planning time collapsed:<\/strong> From ~1\u20132 hours to ~10\u201315 minutes<\/strong> per rep, per day.<\/li>\n\n\n\n
        • Visit density rose:<\/strong> Fewer backtracks, more purposeful clusters, and easy \u201cbonus\u201d visits when time appears.<\/li>\n\n\n\n
        • Data stayed clean:<\/strong> Two-way sync means notes, photos, and new prospects land in HubSpot immediately.<\/li>\n\n\n\n
        • Focus sharpened:<\/strong> Layers and filters let the team pivot by segment (electricians, rental, etc.) in seconds.<\/li>\n<\/ul>\n\n\n\n
          \n

          \u201cBefore, planning a route took 1\u20132 hours. With Mapsly it takes 10\u201315 minutes and we\u2019re ready for the next day.\u201d \u2014 Gabriel Lussier<\/p>\n<\/blockquote>\n\n\n\n

          HubSpot + Google Sheets + Mapsly<\/strong>\u2014that\u2019s it. One source of truth, one place to plan, and one route from thinking to doing.<\/p>\n\n\n\n

          What\u2019s next<\/strong><\/h2>\n\n\n\n
            \n
          • Roll out calendar-aware routing<\/strong> across the team.<\/li>\n\n\n\n
          • Standardize check-in forms<\/strong> to codify field notes (and photos) into CRM data.<\/li>\n\n\n\n
          • A short refresher session for the remaining reps to make best practices universal.<\/li>\n<\/ul>\n\n\n\n


            Bottom line:<\/strong> Mapsly didn\u2019t just draw routes; it rewired how a field team plans, prioritizes, and captures value on the road\u2014turning hours of prep into minutes and turning maps into momentum.<\/p>","protected":false},"excerpt":{"rendered":"

            Cisolift\u2019s 12-person field team slashed daily route planning from 1\u20132 hours to 10\u201315 minutes with Mapsly\u2019s HubSpot integration, optimized routing, and on-the-fly prospect discovery\u2014turning prep time into selling time.<\/p>","protected":false},"featured_media":25055,"template":"","meta":{"_acf_changed":true},"products-and-features":[30],"industries":[32],"class_list":["post-25054","customer-success","type-customer-success","status-publish","has-post-thumbnail","hentry","products-and-features-territory-management","industries-manufacturing"],"acf":[],"yoast_head":"\nFrom Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - Mapsly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapsly.com\/ar\/customer-success-stories\/cisolift-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Maps to Momentum: How a 12-person Field Team Cut Route Planning from Hours to Minutes with Mapsly - 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