{"id":21411,"date":"2025-05-21T09:12:10","date_gmt":"2025-05-21T06:12:10","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/beating-the-benchmarks-mainstream-fibers-field-team-leveled-up-with-mapsly-smart-mapping-and-real-time-visibility\/"},"modified":"2025-12-16T14:47:11","modified_gmt":"2025-12-16T11:47:11","slug":"mainstream-fiber-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/ar\/customer-success-stories\/mainstream-fiber-case-study\/","title":{"rendered":"\u062a\u062d\u0637\u064a\u0645 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631: \u0627\u0631\u062a\u0642\u0649 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a \u0644\u0634\u0631\u0643\u0629 Mainstream Fiber \u0628\u0641\u0636\u0644 Mapsly Smart Mapping \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a"},"content":{"rendered":"

\ud83d\ude80 Results at a Glance<\/strong><\/h2>\n\n\n\n

\u2714\ufe0f 96 hours saved in sales territory mapping
\u2714\ufe0f 80% faster territory planning
\u2714\ufe0f 30% more dealerships visited weekly
\u2714\ufe0f 2 hours per day saved on post-visit data entry per rep
\u2714\ufe0f 100% more field data captured
\u2714\ufe0f Full real-time activity tracking through Hubspot CRM integration<\/p>\n\n\n\n

Expanding High-Speed Internet Across Rural Indiana<\/strong><\/h2>\n\n\n\n

Mainstream Fiber Networks is on a mission to bring fiber-optic internet to underserved rural communities across Indiana. With active projects in 10 counties<\/strong> and expansion plans targeting 25 more<\/strong>, they aim to become the largest privately owned ISP<\/strong> in the state.<\/p>\n\n\n\n

They deliver to residential and commercial customers in hard-to-reach areas.<\/p>\n\n\n\n

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\u201cWe don’t chase demographics. We are driven to work with our community partners, bringing tech infrastructure to the unserved and underserved Hoosiers in remote areas in Indiana.\u201d
\u2014 James Yount, Admin & Systems Lead<\/p>\n<\/blockquote>\n\n\n\n

To support this growth, the team needed a mapping and routing solution that could integrate tightly with HubSpot, manage tens of thousands of serviceable addresses, and empower both marketing and direct sales teams in the field.<\/p>\n\n\n\n

From Limited Tools to Real-Time Insights<\/strong><\/h2>\n\n\n\n

Before Mapsly, the team experimented with other platforms but found them limiting. Either the feature sets didn\u2019t support their workflow or the HubSpot integration wasn\u2019t deep enough to build a seamless data experience.<\/p>\n\n\n\n

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\u201cThe full-blown HubSpot integration is what sold me on Mapsly. The others just couldn\u2019t do what we needed.\u201d
\u2014 James Yount, Admin & Systems Lead<\/p>\n<\/blockquote>\n\n\n\n

James Yount, who joined Mainstream as CRM and integration lead, had previous experience with Mapsly. When he came on board, deploying Mapsly became a priority\u2014replacing spreadsheets, disconnected tools, and limited visibility with a centralized, flexible, and visual platform.<\/p>\n\n\n\n

Mapping the Data That Drives the Business<\/strong><\/h2>\n\n\n\n

The foundation of Mainstream\u2019s model is address-level data. They maintain a custom HubSpot object with 300,000+ serviceable addresses<\/strong>, synced from a separate internal system. Mapsly brings those addresses to life. With visual segmentation<\/strong><\/a> <\/strong>and color coding the team clearly sees which areas are Available, In Construction, or Unavailable and easily distinguish between residential, commercial, and multi-dwelling units.<\/p>\n\n\n\n

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\u201cSales reps can open the map and see: this zone is green, it\u2019s available\u2014go sell now. This one\u2019s in construction\u2014plan for it in two weeks.\u201d
\u2014 James Yount, Admin & Systems Lead<\/p>\n<\/blockquote>\n\n\n\n

Smarter Routing and Check-Ins for Door-to-Door Sales<\/strong><\/h2>\n\n\n\n

Door knocking remains the most effective sales channel for Mainstream\u2014outperforming online signups month after month. With Mapsly, reps now plan optimized daily routes, visualize target homes, and track interactions directly on the map.<\/p>\n\n\n\n

But the real strength lies in how the team customized <\/strong>check-in workflows<\/strong><\/a>. Since both the direct sales<\/strong> \u0648 marketing<\/strong> teams knock doors (for different purposes), James created HubSpot properties and workflows that sync with Mapsly but log data differently depending on the team.<\/p>\n\n\n\n

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\u201cMarketing uses door hangers; sales reps close deals. We needed to track both\u2014but separately. Now we can.\u201d
\u2014 James Yount, Admin & Systems Lead<\/p>\n<\/blockquote>\n\n\n\n

With each check-in, the system records:<\/p>\n\n\n\n