{"id":21408,"date":"2025-04-25T10:13:51","date_gmt":"2025-04-25T07:13:51","guid":{"rendered":"https:\/\/mapsly.comcustomer-success-stories\/how-heart-vascular-leg-center-ditched-spreadsheets-gained-real-time-field-oversight-and-reclaimed-hours-with-mapsly\/"},"modified":"2025-12-16T14:47:45","modified_gmt":"2025-12-16T11:47:45","slug":"heart-vascular-leg-center-case-study","status":"publish","type":"customer-success","link":"https:\/\/mapsly.com\/ar\/customer-success-stories\/heart-vascular-leg-center-case-study\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u062e\u0644\u0649 Heart, Vascular & Leg Center \u0639\u0646 \u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062d\u0635\u0644 \u0639\u0644\u0649 \u0625\u0634\u0631\u0627\u0641 \u0645\u064a\u062f\u0627\u0646\u064a \u0641\u0648\u0631\u064a \u0648\u0627\u0633\u062a\u0639\u0627\u062f \u0633\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Mapsly"},"content":{"rendered":"

\ud83d\ude80 Results at a Glance<\/strong><\/h2>\n\n\n\n

\u2714\ufe0f 1\u20132 hours\/day saved per marketer with smarter, faster field reporting
\u2714\ufe0f 1 hour\/day saved by operations leadership through automated oversight
\u2714\ufe0f about 50%+ reduction in redundant office visits
\u2714\ufe0f Real-time visit tracking with geofencing validation
\u2714\ufe0f Full workflow automation<\/p>\n\n\n\n

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About Heart, Vascular & Leg Center<\/strong><\/h2>\n\n\n\n

Based in Bakersfield, California, Heart, Vascular & Leg Center is a multi-specialty practice with divisions in vascular care, podiatry, wound care, and hyperbaric medicine. Their field marketing team serves as physician liaisons, visiting referring provider offices to educate on services, strengthen relationships, and drive new patient referrals.<\/p>\n\n\n\n

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Back Then: \u201cIt Was Just a Spreadsheet\u201d<\/strong><\/h2>\n\n\n\n

When COO Melissa Gilkes-Smith<\/strong> stepped into her role at Heart, Vascular & Leg Center in April 2024, she quickly realized she was flying blind. The field marketing team had no real tracking system in place.<\/p>\n\n\n\n

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\u201cIt was like, go out to an office and write in a spreadsheet what you did. There was no way to track if they actually went.\u201d<\/p>\n<\/blockquote>\n\n\n\n

The gaps became clear once Melissa gained real visibility. She discovered that some reports had been filled out from home\u2014claiming visits without ever leaving the couch. She also realized that certain offices were visited week after week, wasting valuable time and missing opportunities to expand their reach elsewhere.<\/p>\n\n\n\n

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\u201cNow I can see how often someone\u2019s visiting a particular site. I saw that pattern and was able to correct it. That visibility didn\u2019t exist before.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Melissa needed a system\u2014something lightweight, flexible, and smart enough to handle the real-world chaos of field operations. She considered building a CRM from scratch in Smartsheet, and then she found Mapsly.<\/p>\n\n\n\n

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Full Visibility, Finally<\/strong><\/h2>\n\n\n\n

Mapsly became the missing link, bringing real-time visibility to the team\u2019s work in the field.<\/p>\n\n\n\n

Marketers now check in and out at each visit with GPS-based geofencing<\/strong>, ensuring accuracy and accountability without extra manual steps.<\/p>\n\n\n\n

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\u201cWe needed to know they were actually at the location. Now, I know where they\u2019ve been, how long they stayed, and how often they visit each site.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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Fully Custom workflows\u2014No Need for rigid CRMs<\/strong><\/h3>\n\n\n\n

Instead of layering another rigid CRM on top of their workflow, Melissa used Smartsheet as a simple backend and Mapsly as the operational hub. Provider contact details\u2014including cell phone numbers and emails\u2014are updated right from the field, synced back to Smartsheet, and even automatically pushed into the CMO\u2019s Outlook contact list through OneDrive integration.<\/p>\n\n\n\n

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\u201cI don\u2019t know what I\u2019d do if something happened to this setup. It\u2019s become so robust and connected\u2014it runs the whole thing.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Campaign Planning & Prospecting Made Visual <\/strong><\/p>\n\n\n\n

Custom campaigns are easily organized, and each visit is visually tracked on the map with color-coded icons.<\/p>\n\n\n\n

Using Mapsly\u2019s Lasso tool<\/strong>, marketers can select all nearby offices in a geographic area\u2014especially useful when traveling to more remote cities. They also use Mapsly\u2019s prospecting tool<\/strong> to identify new offices on the fly, instantly adding them to the database without breaking stride.<\/p>\n\n\n\n

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\u201cNow they just lasso the area, add new clinics, and build a full-day route. It\u2019s automatic and fast.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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From Guesswork to Data-Driven Decisions<\/strong><\/h2>\n\n\n\n

Before Mapsly, understanding field performance was nearly impossible. Today, Melissa can pull reports <\/strong>on visit frequency, campaign engagement, CRM updates, and much more\u2014with just a few clicks.<\/p>\n\n\n\n

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\u201cI can track everything. Visit frequency, contact info updates, campaign reach. I get automated notifications instead of digging through spreadsheets.\u201d<\/p>\n<\/blockquote>\n\n\n\n

The impact is clear: she estimates saving an hour a day herself<\/strong> thanks to automated oversight, while each marketer saves 1\u20132 hours per day<\/strong> compared to the old manual process.<\/p>\n\n\n\n

And the intangible benefits\u2014like planning ahead, smarter scheduling, and real-time visibility\u2014have completely changed how the team operates.<\/p>\n\n\n\n

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\u201cBefore, there was no planning ahead. It was just \u2018go do.\u2019 Now, there\u2019s strategy. And with field sales, planning is everything.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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Why Mapsly Stood Out<\/strong><\/h2>\n\n\n\n

The decision to move forward with Mapsly wasn\u2019t just about features\u2014it was about support<\/strong>.<\/p>\n\n\n\n

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\u201cI\u2019ve worked with vendors who rotate customer success managers every three months. I onboard them, they leave. It\u2019s frustrating.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Mapsly was different. From day one, Erik from Mapsly stayed closely involved, helping Melissa\u2019s team not only implement the system, but customize it beyond what she originally imagined.<\/p>\n\n\n\n

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\u201cErik has been there every step of the way. I show him my ideas\u2014sometimes wild ones\u2014and he not only builds them, he improves them.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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Fits Any Size Team \u2014 Without Complexity<\/strong><\/h2>\n\n\n\n

While Heart, Vascular & Leg Center\u2019s marketing team today is intentionally small\u2014just two marketers and Melissa herself\u2014the beauty of their Mapsly setup is that it would work just as well for a team of 100.<\/p>\n\n\n\n

Melissa didn\u2019t need a bulky system built for huge enterprises. She needed something powerful enough to handle growth<\/strong>, flexible enough to match their unique workflow<\/strong>, \u0648, simple enough to manage without a dedicated IT department<\/strong>. Mapsly gave her all of that\u2014without unnecessary complexity.<\/p>\n\n\n\n

Whether your team is expanding, staying lean, or somewhere in between, Mapsly adapts to fit your needs, not the other way around.<\/p>\n\n\n\n

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\ud83d\udcca Impact Summary<\/strong><\/h2>\n\n\n\n

Mapsly didn\u2019t just digitize Heart, Vascular & Leg Center\u2019s field operations\u2014it redefined them. What was once a blind, manual process is now a real-time, data-driven system that saves time, improves accountability, and empowers smarter decision-making.<\/p>\n\n\n\n